Marketing hat den größten Einfluss bei der Gewinnung neuer Kunden. B2B-Käufer der Zukunft sind perfekt informiert und erwarten, dass alle relevanten Informationen, die Sie im Kaufprozess benötigen, verfügbar sind. Diesen Bedarf zu wecken, ist die wahre Stärke deines Marketings. Mit jeder Episode kannst du dein B2B-Marketing stärker auf die Wünsche deiner Zielgruppen ausrichten und Maßnahmen perfek... more
Publishes | Daily | Episodes | 52 | Founded | 3 months ago |
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Language | German | Number of Listeners | Categories | BusinessTechnologyMarketing |
In der heutigen Episode tauche ich in die kontroverse Welt der Kontakformulare ein. Gibt es den perfekten Ansatz, um möglichst viele Anfragen und Umsätze zu generieren? more
Wusstest du, dass du durch antizyklische Buchung deiner Werbebudgets bares Geld sparen kannst? In dieser Folge zeige ich dir, wie du den Cost-Average-Effekt bei Klickwerbung zu deinem Vorteil nutzt. more
In der heutigen Folge geht es um die spannende Frage, wie Lead-Nurturing bei einer Ungated-Content-Strategie funktioniert. more
Entdecke die unglaubliche Kraft der "Mentalen Verfügbarkeit"! more
In der heutigen Folge geht es um die Bedeutung von negativen Keywords in deinen Google Ads Kampagnen. Ein oft unterschätztes Tool, das aber wahre Wunder bewirken kann. more
Endlich Klarheit im Marketing-Dschungel: Mit dem ICE-Framework priorisierst du die richtigen Aufgaben! Kennst du das Problem? Tausend tolle Marketing-Ideen, aber keine Ahnung, welche du zuerst umsetzen sollst? more
Kennst du das? Du hast zig Touchpoints mit einer Marke, bevor du dich schließlich für ein Produkt entscheidest. Doch in den Analysetools landet dann oft nur Google als vermeintlicher Erfolgskanal. more
"Testen, testen, testen" – so lautet das Motto dieser Episode. In einem Workshop wurde mir erneut bewusst, wie wichtig Mindset und Testing im Online-Marketing sind. more
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Listeners per Episode | Gender Skew | Engagement Score | |||
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Und täglich grüßt das Marketing launched 3 months ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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