
In DAS URTEIL – Der Marketing Podcast nimmt Hans Neubert alle 2 Wochen einen aktuellen Marketing-Trend ins Kreuzverhör. Dabei geht es nicht um den nächsten Trend-Sound, sondern um die übergreifenden Fragen, die das Marketing wirklich bewegen. Ob AI-Kampagnen, Nachhaltigkeits-Versprechen oder fragwürdige Influencer-Koops – gemeinsam mit Expert:innen aus Brands, Agenturen und Medienhäusern prüfen wi... more
| Publishes | Twice monthly | Episodes | 16 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

Jede zweite Agentur, jede Keynote... Cultural Marketing ist das Buzzword der Stunde. Aber was steckt wirklich dahinter? Ist es ein echter strategischer Ansatz oder nur die nächste Verkleidung für fehlende Positionierung? Lisa Gröning, Expertin für Ku... more
19 Millionen monatlich aktive User:innen in Deutschland. 90% Reichweite bei 13- bis 24-Jährigen. Und trotzdem wird Snapchat von den meisten Marketer:innen schlicht ignoriert. 16% höherer Return-on-Adspend als der Durchschnitt bezahlter Social-Media-K... more
Disclaimer vorweg: Die Infos aus dieser Folge ersetzen keine Rechtsberatung für den Einzelfall. Und ja – ChatGPT, Claude & Co. sind kein Anwalt.
Hans spricht mit Karolin Sannwald, Juristin mit Fokus auf Social-Media-Recht, über die Fragen, die Brand... more
Events statt Algorithmus – lohnt sich das wirklich?
TikTok-Videos kommen und gehen. Events bleiben im Kopf. Aber lohnt sich Event-Marketing 2026 wirklich – und für wen?
In dieser Folge spricht Hans mit Christopher Korth. Er verantwortet bei 1KOMMA5... more
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Apple Podcasts | #169 |
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DAS URTEIL launched 7 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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