
In DAS URTEIL – Der Marketing Podcast nimmt Hans Neubert jede Woche einen aktuellen Marketing-Trend ins Kreuzverhör. Dabei geht es nicht um den nächsten Trend-Sound, sondern um die übergreifenden Fragen, die das Marketing wirklich bewegen. Ob AI-Kampagnen, Nachhaltigkeits-Versprechen oder fragwürdige Influencer-Koops – gemeinsam mit Expert:innen aus Brands, Agenturen und Medienhäusern prüfen wir a... more
| Publishes | Twice monthly | Episodes | 22 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusiness |

Eine 40 Jahre alte Düsseldorfer Agentur. Eine 33-jährige Nachfolgerin. Und die Frage, die sich dabei wirklich stellt, ist nicht: Wie macht man alles moderner? Sondern: Was darf bleiben?
In dieser Folge spreche ich mit Anna Müller, Unternehmerin, Mar... more
Community ist das Buzzword der Stunde. Aber fast niemand meint dasselbe damit. Follower-Zahlen werden als Community verkauft, Broadcast Channels als Dialog und Publikum als Gemeinschaft. Dabei ist der Unterschied strategisch entscheidend: Eine Commun... more
In dieser Episode spricht Gastgeber Hans mit Vesselina über das, was Pinterest im Kern auszeichnet und warum sich die Plattform bewusst von klassischen Social-Media-Kanälen abgrenzt. Während immer mehr Online-Shops und D2C-Marken (wie etwa Zalando) d... more
Nische ist keine Schwäche? Nische ist Marktmacht.
Tobias Milbrandt ist Sachbuch-Influencer. Einer der wenigen im deutschsprachigen Raum, der das konsequent durchgezogen hat. In dieser Folge spricht er mit Hans über seinen Weg vom Beamten und Fußball... more
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Apple Podcasts | #82 | |
Apple Podcasts | #141 |
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DAS URTEIL launched 9 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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