Ueber-Brands
JP Kuehlwein & Wolf SchaeferConversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
| Publishes | Infrequently | Episodes | 33 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Categories | BusinessSociety & CultureMarketing | ||||
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Latest Episodes
Can all products and services be elevated to become meaningful brands? That is one of the questions JP and Deborah discuss in this interview for The Internationalist. Continue reading →
Dilmah Tea is the pioneer you might not have heard about when it comes to fairer trade practices, implementing sustainable operating processes, educating consumers and to being founded on the belief that purveying a superior product needs to go hand-... more
S'well brand founder Sarah Kauss explains how she transformed water bottles into becoming meaningful and must-have fashion accessories and her vision for the brand's future. In this interview, you will hear many of the principles of Ueber-Branding an... more
In the land of bags, 'Freitag' stands for 'messenger', 'made in Switzerland from recycled truck tarp', 'designed by the bros', and ... "slightly fucked up," as 'Lead Link' tells us . And he is not only talking about the bags, but also about the brand... more
Alison Cayne, founder of havens Kitchen, shares how she navigates through this crisis, setting her organization, business and brand up to not only survive but thrive, where possible. And she does so in her own humble, ethical but efficient and entrep... more
Alison Cayne, Founder of Haven's Kitchen, a cooking school and packaged food purveyor in New York tells us how her brand is made for 'hustlers' like her. This story is about a purpose-led and disciplined approach to brand- and business building, sans... more
Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: "Preparing meals the way grandma would" - using only natural ingredients and no synthetic additives. He sh... more
Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. ... more
Key Facts
Reviews
- The best thing on branding out there
I stumbled into the podcast and then, of course, binged all the. episodes. I think it’s one of the best things out there on branding. The principles the hosts talk about are literally directly applicable to any kind of business, they are clear and actionable. I am so so thankful for this resource!!!
Apple Podcasts5marishiqwe
United States5 years ago - Deserve to spend time!
As an inspiring entrepreneur, this helps to building up knowledge in brand building
Apple Podcasts5Samanthafromchine
France5 years ago - Enlightening Interrogations
I have found this podcast useful and enlightening as the interviewers go beyond the standard surface questions to really gain great insights from the interesting, successful and provocative people they talk to.
Apple Podcasts5Josh DF
New Zealand6 years ago - Director
As always, very interesting and extremely relevant. Keep looking forward to more from Ueber Brands.
Apple Podcasts5Srikanth Sarathy
India7 years ago - Good source to stay up-to-date
Good source to stay up-to-date and find out where brands are evolving to.
Apple Podcasts5lziegler
Germany7 years ago - Ueber-good
Listen for insight and inspiration from thoughtful and talented brand builders. There are always takeaways you will use in your next meeting.
Apple Podcasts5DSyMM19United States7 years ago - Loved it!
I am so impressed! This podcast is super insightful and gives such broad perspectives. It’s inspiring for young entrepreneurs to hear about these brands.
Apple Podcasts5MinnielinUnited States7 years ago - Just wow!
This is an amazing podcast, love heAring from the different brands! It gave me amazing insight and perspective!
Apple Podcasts5ATLINA237United States7 years ago - Pulse on innovation
Unique insights from leading innovators and subject matter experts on how the most transformative macro trends of our times affect various consumer good segments and how brands can leverage those in a practical way to position themselves for future success.
Apple Podcasts5ENTP82United States7 years ago - Highly recommend it
I was recommended this podcast by a friend and after listening to a few episodes I am quite happy I took the time to listen to it. Quite insightful! Very, very good .
Apple Podcasts5CsmoreiraUnited States7 years ago - not your typical marketing pod
anybody interested in branding should give this podcast a listen. skips the jargon and marketing cliches and gets into the real stories.
Apple Podcasts5jpundykUnited States7 years ago - Excellent look at being true to purpose
Love the conversations with interesting companies. JP likes to explore the tention between social responsibility and promotion. Good Stuff!
Apple Podcasts5JB BarthelUnited States7 years ago - A must listen to for anyone working in branding, sales & marketing.
Thoroughly enjoyed listening to all podcasts! I believe the way that brand philosophies and strategies are demonstrated with real examples and points of view in the podcasts are an amazing learning opportunity and above all a source of inspiration. The in-depth case studies cover various industries, from which insights can be leveraged, and applied into others. For anyone looking for a fresh perspective on modern branding these podcasts are a must-listen-to. I have not come come across a single ... more
Apple Podcasts5PJ Beyls
United Kingdom7 years ago - No jargon, just intriguing conversations
No typical marketing jargon - just straight to the point dialogue with questions that get to the heart of storytelling from people who actually practice (& not only theorize) branding. A breath of fresh air on actual brand building through substantive purpose and values, beyond just trendy copywriting and well-art-directed Instagram feeds.
Apple Podcasts5L.m.17United States8 years ago - Great content!
This is a great podcast! Wonderful content... I love hearing from brands all over the world, and he has such a good way with getting to the nuances of each brand and methodology. However, for all the top quality content and big name brands, etc the sound quality really makes it difficult to follow the often strong accents. Volume isn't regulated. This is a big brand touch point for this podcast that, in my opinion, is at risk of being perceived as having lesser quality content. It's obviously no... more
Apple Podcasts4Take this nickname, DickUnited States9 years ago
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Ueber-Brands launched 11 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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