This Might Be Nothing
SLANTA short-form series where we overanalyze the little things that say way too much: branding, business, human behavior, and all the blurry lines in between. Maybe the occasional spiral into something useful. Presented with deep regret by the team at SLANT.
| Publishes | Infrequently | Episodes | 8 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessPhilosophySociety & Culture | |||
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Latest Episodes
Somewhere out there, a very confident person is about to hit publish on something that isn't good. Maybe a campaign, a rebrand, a website, a logo….all because the AI tools told them it was great. But the tools say that to everybody.
Making stuff has... more
When Hurricane Helene hit the upstate in 2024, Duke Energy texted updates like a concerned ex. Spectrum went radio silent. Guess which one people brought meals to.
Join Christopher Cecil and Allison Langford as they dig into the gap between what a b... more
Admit it: we're all hypocrites. We live in the most consumer society ever assembled while actively despising the thing designed to help us consume. So what's actually going on?
Christopher Cecil and Will Rothschild spiral into what we lost when bran... more
Brands are getting really good at reducing friction. Everything is faster and more effortless. But what if it’s getting a little too good?
In this episode, Christopher Cecil and Shelby Argo discuss what happens when brands accidentally optimize the ... more
A highly polished brand used to mean something. Now any brand can look flawless in just minutes...even the fake ones selling mystery vitamins from a storage unit. AI has officially handed everyone the same shiny aesthetic, which means the visual arms... more
In this episode, SLANT's Christopher Cecil and Allison Langford spiral (as usual) into a painfully real question: why does everything suck now? From lifeless Starbucks buildings to the tragic fall of a once-glorious salad, this episode unpacks the sl... more
In this episode of This Might Be Nothing, SLANT’s Christopher Cecil and Will Rothschild mourn the slow, quiet death of "special." From childhood Nutella smuggling operations to Whataburger betrayal and Rolex gatekeeping, they unpack what happens when... more
Join SLANT creative director Christopher Cecil and Lead Strategist Will Rothschild as they spiral through emotional marketing, cold jargon, and the eternal war against Corporate Beige™. Along the way: a dig at Batteries Plus, romanticizing unicorns, ... more
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This Might Be Nothing launched a year ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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