Rephonic
Artwork for Grounding AI

Grounding AI

Donna Peterson
Artificial Intelligence
Chatgpt
B2B Marketing
Email Marketing
World Innovators
Marketing Strategy
Customer Relationships
Personalization
Marketing Strategies
Executive Education Programs
AI Tools
Content Marketing
Audience Engagement
Sales Strategies
Human Connection
Lead Generation
In-Person Meetings
Branding
Content Creation
Relationships

The Grounding AI Podcast is designed for senior executives navigating the practical realities of AI adoption and modern B2B growth. Hosted by Donna Peterson, President of World Innovators, each episode addresses the questions leaders are asking right now: how to apply AI in a way that strengthens decision-making, aligns teams, and delivers measurable business impact. In each episode, you’ll gain c... more

PublishesWeeklyEpisodes165Founded5 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

Listen to this Podcast

Artwork for Grounding AI

Latest Episodes

Many association leaders volunteer because they genuinely care about helping their industry grow.

The challenge is simple.

Most volunteer leaders already have demanding full-time jobs, leaving little time to create new programs, improve member enga... more

YouTube

Labor shortages continue to challenge industrial companies everywhere. But there is another growing concern many leaders are now facing:

How do you preserve the knowledge and experience veteran employees take with them when they retire?

In this epi... more

YouTube

Is AI Giving Buyers the Right Information About Your Company?

For years, your website was the first place buyers went to learn about your business.

Today, buyers are also asking AI tools like ChatGPT, Gemini, Copilot, and Perplexity questions about... more

YouTube

How do you stay in control of AI while still benefiting from everything it can do?

As AI becomes more powerful, many leaders are focused on getting AI to do more work.

But perhaps the better question is: How do you make AI more effective without le... more

YouTube

AI can help businesses move faster, organize ideas, and improve communication but it can also unintentionally weaken your brand voice and create generic messaging if leaders are not careful.

In this episode of the Grounding AI Podcast, Donna Peterso... more

YouTube

How should leaders introduce AI into their companies without creating confusion, resistance, or disconnect inside their teams?

In this episode of the Grounding AI Podcast, Donna Peterson shares practical leadership insights on how businesses can app... more

YouTube

Most people jump into AI too quickly.

They open ChatGPT, type a question, and expect a perfect answer immediately. But when the response feels too broad or generic, they assume AI simply does not work for them or their industry.

In this episode of ... more

YouTube

How can you capture and nurture leads consistently if your team resists using a CRM?

Many leaders invest heavily in systems like HubSpot or Salesforce expecting consistency, visibility, and growth. But the reality is, not every strong relationship b... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jason Levy
President of The Levy Group
Levy Group
Episode: How Industrial Auctions Support Long Sales Cycles and Smarter Business Decisions
Robert Rose
Chief Strategy Advisor for Content Marketing Institute
Content Marketing Institute
Episode: Navigating Marketing in Manufacturing: Tips for Lean Teams
Marc Decker
Director of Sales for North America at Automatic Systems
Automatic Systems
Episode: How Relationships Impact Digital Sales (and why it matters)
Laurie Hachmeister
Marketing expert with extensive experience in B2B branding and lead generation strategies.
Episode: Lead Generation vs. Branding: Finding the Right Balance

Host

Donna Peterson
Host of the B2B Marketing Excellence & AI Podcast

Talking Points

Recent interactions between the hosts and their guests.

How to Use AI to Take Control of Your Schedule and Drive Real Business Growth
Q: Sound like a plan?
Yes, the plan is to focus first on the life sciences outbound and to validate outreach blocks with the AI assistant, refining roles and segments to ensure the audience is properly targeted.
Navigating Marketing in Manufacturing: Tips for Lean Teams
Q: What are some of the easiest things people could implement in regards to a digital strategy or tools maybe that industrial marketing teams should be looking into?
Two core components are managing your content platform, such as a blog, and having a system for managing your subscribed audience, like a CRM. These foundational efforts help in building a coherent marketing strategy.
Navigating Marketing in Manufacturing: Tips for Lean Teams
Q: Can you give us what would be three tactics that a lean team could use to do this storytelling like you're suggesting?
One is to make a decision about where you want to apply this based on your business needs. Second, consider what story would be relevant for the audience. Third, focus on creating specific content that aligns with the customer journey.
Lead Generation vs. Branding: Finding the Right Balance
Q: What should B2B publishers or even industrial brands really be focusing on when everyone is talking about these AI tools?
Laurie recommends that B2B publishers and industrial brands educate themselves about AI tools and how they can align those tools with their specific objectives for better marketing outcomes.
Meet Izzy: My AI Assistant for B2B Marketing Success
Q: What do you feel is the best sequence to nurture a lead?
A good sequence starts with a personalized welcome email, followed by providing valuable content like case studies or industry insights, engaging with targeted follow-ups, and ending with a strong call to action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Grounding AI

What is Grounding AI about and what kind of topics does it cover?

Focusing on the evolving landscape of B2B marketing, this podcast provides listener-friendly strategies for effectively reaching and engaging target audiences. With a strong emphasis on integrating AI tools to streamline processes and improve communication, discussions often touch on critical areas like relationship-building, the importance of aligning sales and marketing efforts, and the role of personalized content in nurturing leads. Listeners can expect actionable insights and personal anecdotes from the host, who brings over three decades of experience in the industry. Notably, the podcast encourages an interactive approach, inviting audience inquiries and insights to guide future topics.

Where can I find podcast stats for Grounding AI?

Rephonic provides a wide range of podcast stats for Grounding AI. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Grounding AI and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Grounding AI get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Grounding AI, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Grounding AI?

Rephonic provides comprehensive predictive audience data for Grounding AI, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Grounding AI have?

To see how many followers or subscribers Grounding AI has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Grounding AI?

These podcasts share a similar audience with Grounding AI:

1. The Dave Gerhardt Show (from Exit Five)
2. Morning Brew Daily

How many episodes of Grounding AI are there?

Grounding AI launched 5 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Grounding AI?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Grounding AI?

Rephonic pulls ratings and reviews for Grounding AI from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Grounding AI?

Rephonic provides full transcripts for episodes of Grounding AI. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Grounding AI?

Recent guests on Grounding AI include:

1. Jason Levy
2. Robert Rose
3. Marc Decker
4. Laurie Hachmeister

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days