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Artwork for B2B Marketing Excellence & AI Podcast

B2B Marketing Excellence & AI Podcast

Donna Peterson
B2B Marketing
Email Marketing
Chatgpt
Branding
Audience Engagement
Customer Relationships
Content Marketing
Marketing Strategies
Content Creation
AI Tools
World Innovators
Lead Generation
B2B Brands
B2B Marketing Strategies
Sustainability
Industry-Specific Publications
Digital Marketing
Customer Support
Artificial Intelligence
Sales Strategies

Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: - Reach and engage your ideal audience - Build trust through meaningful content and... more

PublishesWeeklyEpisodes149Founded5 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for B2B Marketing Excellence & AI Podcast

Latest Episodes

As the year moves into its second month, many business leaders are already feeling the pressure to move faster, generate more leads, and push harder for revenue. In this episode, Donna Peterson challenges that thinking with a simple but powerful idea... more

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How can industrial leaders use auctions strategically to support long sales cycles and build long-term trust?

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson sits down with Jason Levy, President of The Levy Group, t... more

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In this episode, Donna Peterson walks leaders through a simple but powerful way to review the past year and plan the next one with clarity and intention. You’ll learn why slowing down to reflect actually saves time, how five pen-and-paper questions c... more

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As AI-generated content continues to flood the B2B landscape, many brands are asking an important question: How do we hold onto our purpose, and make sure the people we serve truly understand it?

In this episode, Donna Peterson sits down with Abe Wa... more

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Recent Guests

Robert Rose
Chief Strategy Advisor for Content Marketing Institute
Content Marketing Institute
Episode: Navigating Marketing in Manufacturing: Tips for Lean Teams
Marc Decker
Director of Sales for North America at Automatic Systems
Automatic Systems
Episode: How Relationships Impact Digital Sales (and why it matters)
Laurie Hachmeister
Marketing expert with extensive experience in B2B branding and lead generation strategies.
Episode: Lead Generation vs. Branding: Finding the Right Balance

Host

Donna Peterson
Host of the B2B Marketing Excellence & AI Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#194
Canada/Business/Marketing
Apple Podcasts
#161
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Navigating Marketing in Manufacturing: Tips for Lean Teams
Q: What are some of the easiest things people could implement in regards to a digital strategy or tools maybe that industrial marketing teams should be looking into?
Two core components are managing your content platform, such as a blog, and having a system for managing your subscribed audience, like a CRM. These foundational efforts help in building a coherent marketing strategy.
Navigating Marketing in Manufacturing: Tips for Lean Teams
Q: Can you give us what would be three tactics that a lean team could use to do this storytelling like you're suggesting?
One is to make a decision about where you want to apply this based on your business needs. Second, consider what story would be relevant for the audience. Third, focus on creating specific content that aligns with the customer journey.
Lead Generation vs. Branding: Finding the Right Balance
Q: What should B2B publishers or even industrial brands really be focusing on when everyone is talking about these AI tools?
Laurie recommends that B2B publishers and industrial brands educate themselves about AI tools and how they can align those tools with their specific objectives for better marketing outcomes.
Meet Izzy: My AI Assistant for B2B Marketing Success
Q: What do you feel is the best sequence to nurture a lead?
A good sequence starts with a personalized welcome email, followed by providing valuable content like case studies or industry insights, engaging with targeted follow-ups, and ending with a strong call to action.
Meet Izzy: My AI Assistant for B2B Marketing Success
Q: Can you give me five titles of industry-specific publications that I should look into for selling CNC equipment?
Sure. You could look into Modern Machine Shop, Manufacturing Engineering Magazine, Cutting Tool Engineering, and Production Machining.

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Frequently Asked Questions About B2B Marketing Excellence & AI Podcast

What is B2B Marketing Excellence & AI Podcast about and what kind of topics does it cover?

Focusing on the evolving landscape of B2B marketing, this podcast provides listener-friendly strategies for effectively reaching and engaging target audiences. With a strong emphasis on integrating AI tools to streamline processes and improve communication, discussions often touch on critical areas like relationship-building, the importance of aligning sales and marketing efforts, and the role of personalized content in nurturing leads. Listeners can expect actionable insights and personal anecdotes from the host, who brings over three decades of experience in the industry. Notably, the podcast encourages an interactive approach, inviting audience inquiries and insights to guide future topics.

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Which podcasts are similar to B2B Marketing Excellence & AI Podcast?

These podcasts share a similar audience with B2B Marketing Excellence & AI Podcast:

1. The Dave Gerhardt Show (from Exit Five)
2. Morning Brew Daily

How many episodes of B2B Marketing Excellence & AI Podcast are there?

B2B Marketing Excellence & AI Podcast launched 5 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Marketing Excellence & AI Podcast?

Recent guests on B2B Marketing Excellence & AI Podcast include:

1. Robert Rose
2. Marc Decker
3. Laurie Hachmeister

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