
The Grounding AI Podcast is designed for senior executives navigating the practical realities of AI adoption and modern B2B growth. Hosted by Donna Peterson, President of World Innovators, each episode addresses the questions leaders are asking right now: how to apply AI in a way that strengthens decision-making, aligns teams, and delivers measurable business impact. In each episode, you’ll gain c... more
| Publishes | Weekly | Episodes | 165 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||

Many association leaders volunteer because they genuinely care about helping their industry grow.
The challenge is simple.
Most volunteer leaders already have demanding full-time jobs, leaving little time to create new programs, improve member enga... more
Labor shortages continue to challenge industrial companies everywhere. But there is another growing concern many leaders are now facing:
How do you preserve the knowledge and experience veteran employees take with them when they retire?
In this epi... more
Is AI Giving Buyers the Right Information About Your Company?
For years, your website was the first place buyers went to learn about your business.
Today, buyers are also asking AI tools like ChatGPT, Gemini, Copilot, and Perplexity questions about... more
How do you stay in control of AI while still benefiting from everything it can do?
As AI becomes more powerful, many leaders are focused on getting AI to do more work.
But perhaps the better question is: How do you make AI more effective without le... more
AI can help businesses move faster, organize ideas, and improve communication but it can also unintentionally weaken your brand voice and create generic messaging if leaders are not careful.
In this episode of the Grounding AI Podcast, Donna Peterso... more
How should leaders introduce AI into their companies without creating confusion, resistance, or disconnect inside their teams?
In this episode of the Grounding AI Podcast, Donna Peterson shares practical leadership insights on how businesses can app... more
Most people jump into AI too quickly.
They open ChatGPT, type a question, and expect a perfect answer immediately. But when the response feels too broad or generic, they assume AI simply does not work for them or their industry.
In this episode of ... more
How can you capture and nurture leads consistently if your team resists using a CRM?
Many leaders invest heavily in systems like HubSpot or Salesforce expecting consistency, visibility, and growth. But the reality is, not every strong relationship b... more








Recent interactions between the hosts and their guests.
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Focusing on the evolving landscape of B2B marketing, this podcast provides listener-friendly strategies for effectively reaching and engaging target audiences. With a strong emphasis on integrating AI tools to streamline processes and improve communication, discussions often touch on critical areas like relationship-building, the importance of aligning sales and marketing efforts, and the role of personalized content in nurturing leads. Listeners can expect actionable insights and personal anecdotes from the host, who brings over three decades of experience in the industry. Notably, the podcast encourages an interactive approach, inviting audience inquiries and insights to guide future topics.
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These podcasts share a similar audience with Grounding AI:
1. The Dave Gerhardt Show (from Exit Five)
2. Morning Brew Daily
Grounding AI launched 5 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Grounding AI include:
1. Jason Levy
2. Robert Rose
3. Marc Decker
4. Laurie Hachmeister
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