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Grounding AI

Donna Peterson
Artificial Intelligence
Chatgpt
World Innovators
B2B Marketing
Email Marketing
Marketing Strategy
Customer Relationships
Personalization
Marketing Strategies
Content Marketing
Large Language Models
Executive Education Programs
AI Tools
Audience Engagement
Sales Strategies
Human Connection
Video Marketing
In-Person Meetings
Lead Generation
Branding

The Grounding AI Podcast is designed for senior executives navigating the practical realities of AI adoption and modern B2B growth. Hosted by Donna Peterson, President of World Innovators, each episode addresses the questions leaders are asking right now: how to apply AI in a way that strengthens decision-making, aligns teams, and delivers measurable business impact. In each episode, you’ll gain c... more

PublishesWeeklyEpisodes168Founded6 years ago
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MarketingBusinessTechnology

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Artwork for Grounding AI

Latest Episodes

AI becomes valuable when it helps people do their real work, not when it simply becomes another tool to manage.

In this episode of Grounding AI, Donna Peterson welcomes Aya Takase, Head of Global Marketing Communications at Rigaku and Vice President... more

YouTube

AI is improving quickly. The way we use it should improve too.

In this episode of Grounding AI, Donna Peterson shares a simple weekly system that helps business leaders continuously improve how they use ChatGPT and other large language models.

Inst... more

YouTube

Donna Peterson has spent more than three decades helping industrial companies communicate more effectively, build stronger relationships, and grow their businesses. Like many experienced professionals, she wondered whether learning AI was really nece... more

YouTube

Many association leaders volunteer because they genuinely care about helping their industry grow.

The challenge is simple.

Most volunteer leaders already have demanding full-time jobs, leaving little time to create new programs, improve member enga... more

YouTube

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Recent Guests

Aya Takase
Head of Global Marketing Communication at Rigaku; Vice President of AI Operations
Rigaku
Episode: B2B AI: Practical AI Advice Every Business Leader Can Use | Donna Peterson & Aya Takase
Jason Levy
President of The Levy Group
Levy Group
Episode: How Industrial Auctions Support Long Sales Cycles and Smarter Business Decisions
Abe Wang
Executive at Collaborative Drug Discovery
Collaborative Drug Discovery (CDD)
Episode: How Do B2B Companies Hold Onto Their Purpose as They Grow?
Ken Spaeth
Director of Cutting Tool Engineering Magazine
Cutting Tool Engineering Magazine
Episode: How can legacy industrial brands stay visible when sales seem steady?
Josh Blankenship
From OuterBox, discussed aligning marketing and sales and practical AI adoption
OuterBox
Episode: What Digital Shifts for Small B2B Teams Make the Biggest Impact?
David Clemen
Publisher and editor of Global Market News
Global Market News
Episode: Data That Delivers: Governance & Authentic AI Content
Bridgette Lehrer
Global Audience Engagement Leader at UC Berkeley
UC Berkeley
Episode: Higher Education Marketing in the Age of AI: Building Global Trust with Bridgette Lehrer, UC Berkeley
Alfred Leach
President of Leach Advisors
Leach Advisors
Episode: How Leaders Build Trust Through Transparency
Brent Fischmann
Managing Director
Wintersteiger Solutions
Episode: Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North America

Host

Donna Peterson
Host spanning multiple episodes, focused on practical AI adoption and B2B growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#151
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

B2B AI: Practical AI Advice Every Business Leader Can Use | Donna Peterson & Aya Takase
Q: So I wanted to know from you, for the busy people who are listening to us today, what is one simple way they can start using AI to make their work easier?
Aya suggests starting by switching from traditional search to a generative AI assistant (like ChatGPT) to get concise, tailored information quickly, then using follow-up prompts to refine and verify results.
Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North America
Q: How do you structure pre-show and post-show activities to maximize engagement with qualified buyers?
Pre-show, focus on high-value content tailored to target audiences and invite participation; post-show, follow up with personalized notes that acknowledge the attendee's time and specific interests, rather than generic sales pitches.
Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North America
Q: What makes Fabtech a valuable venue for showcasing capital equipment like Kohler Leveling systems?
Fabtech is valuable because it provides a high-visibility platform where decision-makers from manufacturing environments can see live demonstrations, interact with the full support team, and understand ROI in a hands-on way, which shortens the sales cycle.
Standing Out on YouTube: Expert Tips for Lead Generation
Q: What are the first three steps a business should take to get started on YouTube for lead generation?
Start with simple, authentic video creation using your phone; identify your target audience and their specific questions; and use keyword research to craft leaf titles that answer those questions, then guide viewers to a free resource and begin a relationship.
How to Use AI to Take Control of Your Schedule and Drive Real Business Growth
Q: Sound like a plan?
Yes, the plan is to focus first on the life sciences outbound and to validate outreach blocks with the AI assistant, refining roles and segments to ensure the audience is properly targeted.

Audience Metrics

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Frequently Asked Questions About Grounding AI

What is Grounding AI about and what kind of topics does it cover?

This show centers on practical AI adoption for senior leaders driving B2B growth, with a strong emphasis on aligning AI initiatives to business strategy, revenue goals, and brand trust. Episodes frequently cover governance, guardrails, and how to maintain a human-centered approach while scaling AI across teams. Listeners likely seek actionable frameworks for decision-making, team alignment, and measurable impact, including how to protect brand voice, maintain customer relationships, and accelerate results without adding unnecessary complexity. A notable throughline is the push toward structured AI programs (centralized libraries, prompts, and monthly alignment) and the idea that AI should empower people and relationships rather than replace... more

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Which podcasts are similar to Grounding AI?

These podcasts share a similar audience with Grounding AI:

1. The Dave Gerhardt Show (from Exit Five)
2. Morning Brew Daily

How many episodes of Grounding AI are there?

Grounding AI launched 6 years ago and published 168 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grounding AI?

Recent guests on Grounding AI include:

1. Aya Takase
2. Jason Levy
3. Abe Wang
4. Ken Spaeth
5. Josh Blankenship
6. David Clemen
7. Bridgette Lehrer
8. Alfred Leach

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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