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B2B Marketing Excellence & AI Podcast

Donna Peterson
Email Marketing
B2B Marketing
Chatgpt
Branding
Audience Engagement
Customer Relationships
Marketing Strategies
Content Marketing
Content Creation
AI Tools
World Innovators
Lead Generation
B2B Brands
B2B Marketing Strategies
Sustainability
Industry-Specific Publications
Digital Marketing
Artificial Intelligence
Customer Support
Sales Strategies

Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and mes... more

PublishesWeeklyEpisodes137Founded5 years ago
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BusinessMarketingTechnology

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Artwork for B2B Marketing Excellence & AI Podcast

Latest Episodes

Episode Title: Data That Delivers: Governance & Authentic AI Content

Host: Donna Peterson, Owner & President of World Innovators

Guest: David Clemen, Editor & Publisher of Global Market News

Episode Summary-

In this episode, host Donna Peterson sit... more

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Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Do... more

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In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader for the Berkeley International Study Program (BISP UC Berkeley), to talk about what it really takes to build trust i... more

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Episode: How to Get Your Team to Embrace AI: Leadership, Training & The Why

Host: Donna Peterson, World Innovators

Episode Summary-

Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams... more

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Recent Guests

Robert Rose
Chief Strategy Advisor for Content Marketing Institute
Content Marketing Institute
Episode: Navigating Marketing in Manufacturing: Tips for Lean Teams
Marc Decker
Director of Sales for North America at Automatic Systems
Automatic Systems
Episode: How Relationships Impact Digital Sales (and why it matters)
Laurie Hachmeister
Marketing expert with extensive experience in B2B branding and lead generation strategies.
Episode: Lead Generation vs. Branding: Finding the Right Balance

Host

Donna Peterson
Host of the B2B Marketing Excellence & AI Podcast and President of World Innovators; shares actionable insights on B2B marketing and AI integration to enhance efficiency and relationship building.

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Navigating Marketing in Manufacturing: Tips for Lean Teams
Q: What are some of the easiest things people could implement in regards to a digital strategy or tools maybe that industrial marketing teams should be looking into?
Two core components are managing your content platform, such as a blog, and having a system for managing your subscribed audience, like a CRM. These foundational efforts help in building a coherent marketing strategy.
Navigating Marketing in Manufacturing: Tips for Lean Teams
Q: Can you give us what would be three tactics that a lean team could use to do this storytelling like you're suggesting?
One is to make a decision about where you want to apply this based on your business needs. Second, consider what story would be relevant for the audience. Third, focus on creating specific content that aligns with the customer journey.
Lead Generation vs. Branding: Finding the Right Balance
Q: What should B2B publishers or even industrial brands really be focusing on when everyone is talking about these AI tools?
Laurie recommends that B2B publishers and industrial brands educate themselves about AI tools and how they can align those tools with their specific objectives for better marketing outcomes.
Meet Izzy: My AI Assistant for B2B Marketing Success
Q: What do you feel is the best sequence to nurture a lead?
A good sequence starts with a personalized welcome email, followed by providing valuable content like case studies or industry insights, engaging with targeted follow-ups, and ending with a strong call to action.
Meet Izzy: My AI Assistant for B2B Marketing Success
Q: Can you give me five titles of industry-specific publications that I should look into for selling CNC equipment?
Sure. You could look into Modern Machine Shop, Manufacturing Engineering Magazine, Cutting Tool Engineering, and Production Machining.

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Frequently Asked Questions About B2B Marketing Excellence & AI Podcast

What is B2B Marketing Excellence & AI Podcast about and what kind of topics does it cover?

The episodes present a comprehensive exploration of B2B marketing strategies, emphasizing the integration of artificial intelligence tools like ChatGPT to increase efficiency and effectiveness. Key topics include the significance of email marketing, relationship-building through personalized communication, and actionable strategies to convert leads into customers. The discussions highlight the balance between leveraging technology and maintaining personal touch, underscoring the importance of trust and genuine engagement in the marketing process. Noteworthy is the focus on specific tools, platforms, and methods that enhance targeted outreach and optimize marketing workflows, making it an essential resource for professionals in various secto... more

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These podcasts share a similar audience with B2B Marketing Excellence & AI Podcast:

1. The Dave Gerhardt Show
2. Morning Brew Daily

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B2B Marketing Excellence & AI Podcast launched 5 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Marketing Excellence & AI Podcast?

Recent guests on B2B Marketing Excellence & AI Podcast include:

1. Robert Rose
2. Marc Decker
3. Laurie Hachmeister

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