Rephonic
Artwork for The What Podcast
Bonnaroo
Music Festivals
Camping
Festival Culture
EDM
Bonnaroo Music and Arts Festival
Chattanooga
C3 Presents
Bonnaroo 2025
Live Nation
Moon River Festival
Soberoo
South Star
Shaky Knees
The Caverns
Bandana
Ticket Sales
Manchester
Church Boners
Lollapalooza

Bonnaroo is more than just a festival, and The What Podcast is your backstage pass to the stories, secrets, and the magic that makes it so legendary. Hosted by two entertainment industry veterans, each week Barry and Bryan will take you deep into festival culture, live music, and behind-the-scenes stories. Since 2018, we've connected with passionate music fans worldwide, sharing personal experienc... more

PublishesWeeklyEpisodes296Founded8 years ago
Number of ListenersCategories
Music CommentaryMusic InterviewsMusic

Listen to this Podcast

Artwork for The What Podcast

Latest Episodes

Less than three weeks to Bonnaroo 2026 and we got an exclusive interview with Bonnaroo's new Festival Director Shelby Goodsell and Marketing Manager Cory Smith to give us the most comprehensive inside look at what's changing, what's new, and what to ... more

YouTube

We're back with a jam-packed episode as Bonnaroo 2026 gets closer by the day. We are now less than 30 days away! First up, The What Podcast will be LIVE Bonnaroo this year! We'll be on the How Stage inside Planet Roo on Thursday at 4PM, and we want t... more

YouTube

We asked the Bonnaroo community to send us their best advice for surviving and thriving at Roo, and you delivered! Today we're going through your top tips, plus sharing a few of our own. We also highlight some of the community events announced recent... more

YouTube

Bonnaroo just made several big changes: some cuts, some returns, and some updates that will affect everyone going in 2026. In this episode, we break down everything we know so far: JamTrak disappearing, the app shifting to Festiverse, questions aroun... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Cory Smith
Marketing Director for Bonnaroo with C3
Bonnaroo/C3
Episode: Bonnaroo's New Festival Director Told Us What's Really Changing in 2026
Patrick Whelan
Founder of Soberoo, a sober festival community
Soberoo
Episode: Inside Soberoo: Bonnaroo's Sober Community with Founder Patrick Whelan
Christin Craig
Personal trainer and organizer of the Roo Fitness Challenge
Roo Fitness Challenge
Episode: Most People Aren't Physically Ready for Bonnaroo… Are You?
Rick Watts
Member of the Church Boners camping group
Church Boners
Episode: Church Boners React to Bonnaroo Ticket Contest Entries
Brad Steiner
Radio programmer and co-founder of the podcast
Odyssey
Episode: Bonnaroo Isn’t About the Headliners Anymore: Brad Steiner’s Don't-Miss Picks
Dale Green
Head grounds keeper at the Bonnaroo Music Festival
Bonnaroo Music Festival
Episode: Bonnaroo 2026: Thursday Headliner Confirmed + Our Corona Capital 2025 Breakdown
Ricardo Gómez
Events promoter in the International Events Division at Ocesa.
Ocesa
Episode: Why You Should Attend a Mexican Music Festival
Jeff Cuellar
CEO of Sixthman, produces intimate festivals at sea
Sixthman
Episode: Moon River Festival Sets Sail: Why Chattanooga's Beloved Fest Is Moving to a Cruise Ship
Drew Holcomb
Co-founder of Moon River Festival, musician
Moon River Festival
Episode: Moon River Festival Sets Sail: Why Chattanooga's Beloved Fest Is Moving to a Cruise Ship

Hosts

Barry
Host of The What Podcast; veteran festival commentator and on-air personality.
Bryan
Co-host of The What Podcast; long-time festival commentator and interviewer.

Reviews

4.8 out of 5 stars from 394 ratings
  • What Podcast is Back!

    Im so glad to hear from yall again :)! Here listening from Alabama so I have a much closer drive than y’all which Im very glad about lol. As much as it’s been a set back since last year, just hearing y’all discuss the topics of Bonnaroo makes me want to go back so much more than I already do! I’m so grateful for the joyful discussion and talks y’all have of multiple things like clues, lineups, and other important things. Thank yall so much!

    Apple Podcasts
    5
    ahahahsfjdi
    United States6 months ago
  • Bryanisannoying

    Would be super great besides the guy who talks over everyone and tries to one up every single thing the good hosts bring up. Bryansux

    Apple Podcasts
    3
    Bryansux
    United Statesa year ago
  • They’re like my friends

    I really enjoy listening to these guys. I have since my first Roo in 2021 when I was scared and didn’t know what to expect and was looking for some guidance. I didn’t expect to find such a funny group of guys who literally know EVERYTHING about Bonnaroo. Please never stop doing this. I hope one day I can run into you on the Farm. Happy Roo!

    Apple Podcasts
    5
    Lhsjacket55
    United Statesa year ago
  • Great guys to lead the music festival community!

    If you are new to Bonnaroo or a long time veteran, this podcast podcast will pull the veil (or tapestry) back to show you everything that is Bonnaroo. Listening through episodes it’s clear they’re dedicated to the farm and to the magic that happens as Bonaroovians roll into Manchester and through the gates to stake their spots for the week. Great guests, seriously helpful information, insight on production and a lot of laughs is what makes the show. Listening almost feels like you’re all hanging... more

    Apple Podcasts
    5
    Momof4teens
    United Statesa year ago
  • No bonnablues with these guys

    These guys are the real deal! Love listening them throughout the year to get excited and get prepared for Roo!

    Apple Podcasts
    5
    Shorstu
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience consistently recommends the podcast as a go-to for festival prep and history.
Listeners praise the show for insider Bonnaroo knowledge and camaraderie among hosts.
Fans describe the hosts as approachable, funny, and deeply informed about festival logistics.
Some listeners note occasional talking over others but still value the content and vibe.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Noah Kahan Told Us This Before He Was A Bonnaroo Headliner
Q: What is your Instagram? Shout it out while you're mentioning it.
They tell listeners to find them at wooks_haven (Wooks Haven) and explain who makes up their Haven crew.
Noah Kahan Told Us This Before He Was A Bonnaroo Headliner
Q: Where are you coming from? Where's home?
They're from Mobile, Alabama, and describe their origin story with Bonnaroo starting in 2024 through volunteering, then returning due to the festival's community spirit.
Bonnaroo Changed My Life: The Yearbook Guy's Story
Q: How did you get connected with Bonnaroo as an influencer and what does the collaboration entail?
After years of attending, I applied for social media collaboration, got accepted for Instagram duties, and now produce curated festival clips under specific guidelines, including pre/during/post content and a no-criticism clause about Bonnaroo.
Bonnaroo Changed My Life: The Yearbook Guy's Story
Q: What's the workflow like for creating a Bonnaroo Yearbook, from collecting signatures to printing?
I gather signatures nearly constantly during the festival, photograph and curate them, then print the books in limited runs; the process includes signings, layout, and post-production, which is time-intensive but essential for the legacy aspect.
Bonnaroo Changed My Life: The Yearbook Guy's Story
Q: Can you give us your origin story and how this Bonnaroo Yearbook thing started?
I started with a habit of journaling and sketching at festivals, then at Coachella I began inviting people to sign a book, which transformed into asking them to sign a Coachella Yearbook, and from there the Bonnaroo Yearbook concept grew as a community project.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The What Podcast

What is The What Podcast about and what kind of topics does it cover?

A lively, insider-focused show about festival culture and live music, with a strong Bonnaroo-centric lens. Episodes repeatedly explore festival logistics, lineups, behind-the-scenes operations, community initiatives, and fan experiences, often featuring insiders from Bonnaroo's team, guest contributors with hands-on festival know-how, and veteran attendees. The format blends practical tips for attendees with candid industry perspectives, plus entertaining banter and a sense of community. Notable strengths include access to organizers and on-site practitioners, a long-running festival culture perspective, and a dedicated audience that's eager for year-round Bonnaroo insights and planning guidance.

Where can I find podcast stats for The What Podcast?

Rephonic provides a wide range of podcast stats for The What Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The What Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The What Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The What Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The What Podcast?

Rephonic provides comprehensive predictive audience data for The What Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The What Podcast have?

To see how many followers or subscribers The What Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The What Podcast?

These podcasts share a similar audience with The What Podcast:

1. Story Time at the Roo Bus
2. RooHamm - A Bonnaroo Podcast
3. The Roo Report with Kiefer and Ryan
4. Giggly Squad
5. Good Hang with Amy Poehler

How many episodes of The What Podcast are there?

The What Podcast launched 8 years ago and published 296 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The What Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The What Podcast?

Rephonic pulls ratings and reviews for The What Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The What Podcast?

Rephonic provides full transcripts for episodes of The What Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The What Podcast?

Recent guests on The What Podcast include:

1. Cory Smith
2. Patrick Whelan
3. Christin Craig
4. Rick Watts
5. Brad Steiner
6. Dale Green
7. Ricardo Gómez
8. Jeff Cuellar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days