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Artwork for The What Podcast
Bonnaroo
Music Festivals
Camping
Festival Culture
EDM
Bonnaroo Music and Arts Festival
Chattanooga
C3 Presents
Bonnaroo 2025
Live Nation
Moon River Festival
Soberoo
South Star
Shaky Knees
The Caverns
Bandana
Ticket Sales
Manchester
Church Boners
Lollapalooza

Bonnaroo is more than just a festival, and The What Podcast is your backstage pass to the stories, secrets, and the magic that makes it so legendary. Hosted by two entertainment industry veterans, each week Barry and Bryan will take you deep into festival culture, live music, and behind-the-scenes stories. Since 2018, we've connected with passionate music fans worldwide, sharing personal experienc... more

PublishesWeeklyEpisodes299Founded8 years ago
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MusicMusic InterviewsMusic Commentary

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Artwork for The What Podcast

Latest Episodes

It's Bonnaroo Week! We all got together at Lo Main in Chattanooga to get hyped, swap stories, and run through our last-minute tips before we all head to the farm. Joining us: Austin (aka Squeegee Guy), Tara, and Cassie.

We get into going VIP, counti... more

YouTube

You packed for weeks. You made a list. And you're still going to forget something — everyone does. This week we sat down with Brendan from Mr. B's Festival Needs General Store, who's spent nearly 20 years watching festival-goers realize they left the... more

YouTube

The Bonnaroo Squeegee Guy is one of the biggest viral moments to come out of Bonnaroo 2025's cancellation and letdown, and this week we finally got the full story. Austin, the man behind the pool noodle who went viral squeegeeing mud during the Bonna... more

YouTube

Less than three weeks to Bonnaroo 2026 and we got an exclusive interview with Bonnaroo's new Festival Director Shelby Goodsell and Marketing Manager Cory Smith to give us the most comprehensive inside look at what's changing, what's new, and what to ... more

YouTube

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Recent Guests

Patrick Whelan
Founder of Soberoo, a sober festival community
Soberoo
Episode: Inside Soberoo: Bonnaroo's Sober Community with Founder Patrick Whelan
Christin Craig
Personal trainer and organizer of the Roo Fitness Challenge
Roo Fitness Challenge
Episode: Most People Aren't Physically Ready for Bonnaroo… Are You?
Rick Watts
Member of the Church Boners camping group
Church Boners
Episode: Church Boners React to Bonnaroo Ticket Contest Entries
Brad Steiner
Radio programmer and co-founder of the podcast
Odyssey
Episode: Bonnaroo Isn’t About the Headliners Anymore: Brad Steiner’s Don't-Miss Picks
Dale Green
Head grounds keeper at the Bonnaroo Music Festival
Bonnaroo Music Festival
Episode: Bonnaroo 2026: Thursday Headliner Confirmed + Our Corona Capital 2025 Breakdown
Ricardo Gómez
Events promoter in the International Events Division at Ocesa.
Ocesa
Episode: Why You Should Attend a Mexican Music Festival
Jeff Cuellar
CEO of Sixthman, produces intimate festivals at sea
Sixthman
Episode: Moon River Festival Sets Sail: Why Chattanooga's Beloved Fest Is Moving to a Cruise Ship
Drew Holcomb
Co-founder of Moon River Festival, musician
Moon River Festival
Episode: Moon River Festival Sets Sail: Why Chattanooga's Beloved Fest Is Moving to a Cruise Ship
Meredith MacLeod Jaulin
Co-founder of Shower The People
Shower The People
Episode: Inside Bonnaroo's Planet Roo: Shower The People's Mission Radiates Positivity

Hosts

Barry
Host of The What Podcast; veteran festival commentator and on-air personality.
Bryan
Co-host of The What Podcast; long-time festival commentator and interviewer.

Reviews

4.8 out of 5 stars from 399 ratings
  • What Podcast is Back!

    Im so glad to hear from yall again :)! Here listening from Alabama so I have a much closer drive than y’all which Im very glad about lol. As much as it’s been a set back since last year, just hearing y’all discuss the topics of Bonnaroo makes me want to go back so much more than I already do! I’m so grateful for the joyful discussion and talks y’all have of multiple things like clues, lineups, and other important things. Thank yall so much!

    Apple Podcasts
    5
    ahahahsfjdi
    United States7 months ago
  • Bryanisannoying

    Would be super great besides the guy who talks over everyone and tries to one up every single thing the good hosts bring up. Bryansux

    Apple Podcasts
    3
    Bryansux
    United Statesa year ago
  • They’re like my friends

    I really enjoy listening to these guys. I have since my first Roo in 2021 when I was scared and didn’t know what to expect and was looking for some guidance. I didn’t expect to find such a funny group of guys who literally know EVERYTHING about Bonnaroo. Please never stop doing this. I hope one day I can run into you on the Farm. Happy Roo!

    Apple Podcasts
    5
    Lhsjacket55
    United Statesa year ago
  • Great guys to lead the music festival community!

    If you are new to Bonnaroo or a long time veteran, this podcast podcast will pull the veil (or tapestry) back to show you everything that is Bonnaroo. Listening through episodes it’s clear they’re dedicated to the farm and to the magic that happens as Bonaroovians roll into Manchester and through the gates to stake their spots for the week. Great guests, seriously helpful information, insight on production and a lot of laughs is what makes the show. Listening almost feels like you’re all hanging... more

    Apple Podcasts
    5
    Momof4teens
    United Statesa year ago
  • No bonnablues with these guys

    These guys are the real deal! Love listening them throughout the year to get excited and get prepared for Roo!

    Apple Podcasts
    5
    Shorstu
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience consistently recommends the podcast as a go-to for festival prep and history.
Listeners praise the show for insider Bonnaroo knowledge and camaraderie among hosts.
Fans describe the hosts as approachable, funny, and deeply informed about festival logistics.
Some listeners note occasional talking over others but still value the content and vibe.

Talking Points

Recent interactions between the hosts and their guests.

What Everyone Forgets to Pack at Bonnaroo — and Where to Get It
Q: How many staff does the operation require at Bonnaroo, and how is it staffed?
The team relies on a core crew of six to eight regulars plus a management team, with a larger contingent brought for Bonnaroo and other events, totaling around 25-30 people during peak times.
What Everyone Forgets to Pack at Bonnaroo — and Where to Get It
Q: How does the Click & Collect service work for Bonnaroo attendees?
Customers can pre-order gear through Mr. B's site and pick it up on-site, with bundles like tent packages and canopy sets, plus an a la carte option for items, making travel and setup easier.
What Everyone Forgets to Pack at Bonnaroo — and Where to Get It
Q: What is it you do and why is this important for festival travelers?
Brendan outlines Mr. B's role as a mobile, festival-focused general store that supplies forgotten or needed items, emphasizing empathy, quick access, and the ability to restock or special-order items during a festival weekend.
Noah Kahan Told Us This Before He Was A Bonnaroo Headliner
Q: What is your Instagram? Shout it out while you're mentioning it.
They tell listeners to find them at wooks_haven (Wooks Haven) and explain who makes up their Haven crew.
Noah Kahan Told Us This Before He Was A Bonnaroo Headliner
Q: Where are you coming from? Where's home?
They're from Mobile, Alabama, and describe their origin story with Bonnaroo starting in 2024 through volunteering, then returning due to the festival's community spirit.

Audience Metrics

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Frequently Asked Questions About The What Podcast

What is The What Podcast about and what kind of topics does it cover?

A lively, insider-focused show about festival culture and live music, with a strong Bonnaroo-centric lens. Episodes repeatedly explore festival logistics, lineups, behind-the-scenes operations, community initiatives, and fan experiences, often featuring insiders from Bonnaroo's team, guest contributors with hands-on festival know-how, and veteran attendees. The format blends practical tips for attendees with candid industry perspectives, plus entertaining banter and a sense of community. Notable strengths include access to organizers and on-site practitioners, a long-running festival culture perspective, and a dedicated audience that's eager for year-round Bonnaroo insights and planning guidance.

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Which podcasts are similar to The What Podcast?

These podcasts share a similar audience with The What Podcast:

1. Story Time at the Roo Bus
2. RooHamm - A Bonnaroo Podcast
3. The Roo Report with Kiefer and Ryan
4. SmartLess
5. You Betcha Radio

How many episodes of The What Podcast are there?

The What Podcast launched 8 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The What Podcast?

Recent guests on The What Podcast include:

1. Patrick Whelan
2. Christin Craig
3. Rick Watts
4. Brad Steiner
5. Dale Green
6. Ricardo Gómez
7. Jeff Cuellar
8. Drew Holcomb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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