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The Warm Up with Kelsey McCormick

Kels @cominguproses.co
Launch Your Own Way
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Audience Warm-Up
The Warm Up
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Warm Up Offers
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Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

PublishesWeeklyEpisodes25Founded7 months ago
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Artwork for The Warm Up

Latest Episodes

What if you could sell out your first launch without a big public campaign, an elaborate sales funnel, or even a traditional sales page?

That's exactly what Olivia from Olive Street Studio did when she launched her first course using Instagram Close... more

We’re in the Wild West of marketing — where newcomers are making multi-six figures on digital products, longtime experts are watching what used to work stop working, and AI has made everything sound exactly the same. So how do you actually launch in ... more

We're bringing a guest podcast to your feed today!

Kelsey guested on Sara from Between The Lines Copy's podcast Point of the Story. On it, they discussed why the warm up is so important, ways to do it, why there's no one-size-fits-all advice when i... more

After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work.

And spoiler: it's not just having ... more

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Recent Guests

Amanda Millien
Copywriter behind Millien Media specializing in website copy for BIPOC brands
Millien Media
Episode: The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
Bryn Smith
Brand and social strategist focused on creative content and showing up confidently messy
Grey & Gold Creative
Episode: The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
Lola Adewuya
Founder of Self-Centered and former founder of The Brand Doula
Self-Centered
Episode: The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
Nikki Maffey
Owner of a website and brand design studio with more than 10 years of marketing experience
Buzz & Banter Studios
Episode: The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
Vix Meldrew
Creator of Volume and mentor for coaches and creators
vixmeldrew.com / Volume
Episode: Visibility That Creates Volume: Why More Reach Doesn't Always Mean More Sales with Vix Meldrew
Xanthe Appleyard
Social media strategist and creator featured as a guest
Independent creator
Episode: Grow Your Invested Community with Xanthe Appleyard
Georgia Norton Lodge
Founder/owner of Georgia Draws a House and SoftLaunch
Georgia Draws a House / SoftLaunch
Episode: 7-Figure Warm-Up Strategies with Georgia Draws a House
Alice Bjorkstrand
Meta Ads expert and educator
Flow / warm audience coaching programs
Episode: Alice Bjorkstrand: Warming Up For Your First Ever Course

Host

Kelsey McCormick
Host of The Warm Up

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Talking Points

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The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
Q: Is it possible to launch a campaign with two separate target demographics that could benefit from your offer?
The panel recommends finding an overarching message that connects both audiences, while accepting that not every post needs to serve everyone. If the audiences need distinct messaging, separate campaigns can give each offer room to stand out.
The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle
Q: How do you know if you're ready to launch?
Nikki says to launch when you have an offer that can provide value, even if it is not perfect. Amanda adds that readiness is a decision, and Lola says an idea can be shaped into a sellable offer as part of the process.
[Guest Podcast] Kelsey on the Point of the Story Podcast
Q: What kinds of things do your students use to warm people up?
Warm touch points include things like free site copy audits, live master classes, challenges, and round tables; the key is to pick a few strategies and execute them deeply to create a strong, memorable campaign.
Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?"
Q: Hi, Chetva. How do I nurture waitlist members with abundant content without diluting the product and without nagging?
View giving away value as a way to preview your expertise and build desire rather than as dilution; your goal is to lead people toward the deeper, paid program by demonstrating your frameworks, templates, and individualized guidance. Use storytelling, social proof, and varied content angles to keep communications fresh, address common objections, and show the transformation clients achieve. The waitlist should prep them for the offer, not replace it, and you'll find people who engage want closer collaboration and access to your personalized support.
Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?"
Q: Hi, Eugenia. If you had to start creating a waitlist without an existing audience, what would be your focus and how would you prioritize the strategies for audience building? And how long would the warm-up period be before you open cart?
The approach starts with treating the existing followers as warm, not starting from scratch, and then identifying the most effective entry points to move people into the waitlist. Set a clear, reachable goal (e.g., 50 waitlist signups) and reverse-engineer your activities within your available time, focusing on one primary entry point (lead magnets, targeted content, or a public invite) while also creating visibility through collaborations and strategic placements. Constantly measure engagement, open rates, and signups to decide when to push, pause, or extend the warm-up period, and remember that progress can be quiet even when there is movement.

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Frequently Asked Questions About The Warm Up

What is The Warm Up about and what kind of topics does it cover?

The show centers on turning quiet, cold, or unengaged audiences into warm, loyal communities through strategic pre-launch warm-ups, waitlists, and multi-channel storytelling. Across episodes, the host shares frameworks for building scalable offers and sustainable revenue—emphasizing transformation over deliverables, clear customer journeys, and a “warm-up first” philosophy that moves people from interest to enrollment. Guests come from marketing, design, and creative entrepreneurship, offering practical tactics on lead magnets, waitlists, collaborations, and live events to foster trust and activation without relying on mass ad spend. The tone blends candid founder experiences with actionable frameworks, making it a valuable resource for ser... more

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Which podcasts are similar to The Warm Up?

These podcasts share a similar audience with The Warm Up:

1. Sold Out Offers
2. Point Of The Story
3. Good Content with Shannon McKinstrie
4. The Florence Given Show
5. EXPANDED Podcast by To Be Magnetic™

How many episodes of The Warm Up are there?

The Warm Up launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Warm Up?

Recent guests on The Warm Up include:

1. Amanda Millien
2. Bryn Smith
3. Lola Adewuya
4. Nikki Maffey
5. Vix Meldrew
6. Xanthe Appleyard
7. Georgia Norton Lodge
8. Alice Bjorkstrand

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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