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The Warm Up with Kelsey McCormick

Kels @cominguproses.co
Launch Your Own Way
Instagram
Warm Up Ecosystem
Entrepreneurship
Launch Campaigns
Podcasting
Small Business
Threads
Launch Homeway
Secret Artists Business
Launch Roomway
Email
Served Hot
Email Marketing
Waitlist

Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

PublishesWeeklyEpisodes9Founded2 months ago
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Artwork for The Warm Up

Latest Episodes

In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching.

We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and creat... more

In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.

Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience in... more

In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ad... more

If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way.

In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures ... more

Key Facts

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Recent Guests

Georgia Norton Lodge
Founder/owner of Georgia Draws a House and SoftLaunch
Georgia Draws a House / SoftLaunch
Episode: 7-Figure Warm-Up Strategies with Georgia Draws a House
Alice Bjorkstrand
Meta Ads expert and educator
Flow / warm audience coaching programs
Episode: Alice Bjorkstrand: Warming Up For Your First Ever Course

Host

Kelsey McCormick
Host of The Warm Up

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Q&A: "Starting Fresh: Building & Warming Up a New Audience"
Q: Is more followers the answer, or should I optimize the warm-up strategy with the followers I already have to drive launches?
It's often not about increasing follower counts; it's about warming up and converting the current audience or newly reached leads. Build a flywheel where visibility leads to newsletters, social channels, and eventually launches, rather than chasing follower volume alone.
Launch Messaging Secrets with Hollie of Latitude Lane
Q: How did you grow your waitlist to 110 people given a relatively small audience?
By focusing on a month-and-a-half pre-launch period filled with generous, value-packed freebies and a steady stream of dialogue with potential customers, plus a clear path that connects each resource to a tangible outcome and to the waitlist itself.
Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience
Q: How did you heat up your audience and move them from cold to ready to buy?
She describes posting consistently on social media, using threads for discovery, building a waitlist, and leveraging collaborations and newsletters to nurture leads, which ultimately led to a sold-out launch.
Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience
Q: What was your star offer and how did you decide to niche into launch design?
Da explains that she moved from a general set of services to a focused launch design offer, using Launch Your Own Way to validate the niche, refine deliverables, and position herself as a launch designer rather than a generic sales page designer.
Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches
Q: Can you describe the Live Workshop approach and its impact on conversions?
The live workshop created urgency and social proof, with a real-time commitment that converted a number of waitlist and early-bird participants, validating the tactic as a strong warm-up activity for higher-ticket offers.

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Frequently Asked Questions About The Warm Up

What is The Warm Up about and what kind of topics does it cover?

This show centers on turning quiet, warming up audiences into engaged communities through practical, experience-tested strategies. Across episodes, the host and guests explore launch psychology, audience warming tactics, collaboration, and multi-channel nurturing—from waitlists and live workshops to email sequences and value-led messaging. The conversations emphasize authenticity, relationship-building, and repeatable systems for productized services or scalable offerings, making it a useful resource for solo entrepreneurs, small agencies, and creative service providers looking to convert warmer audiences into customers without relying on massive audiences or paid ads. A few episodes highlight concrete frameworks, real-world launch numbers,... more

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How many episodes of The Warm Up are there?

The Warm Up launched 2 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Warm Up?

Recent guests on The Warm Up include:

1. Georgia Norton Lodge
2. Alice Bjorkstrand

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