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The Warm Up with Kelsey McCormick

Kels @cominguproses.co
Launch Your Own Way
Instagram
Waitlist
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Waitlists
Launch Campaigns
Email Marketing
Volume
The Warm Up
Warm Up Ecosystem
Entrepreneurship
Warm Up Offers
Marketing
Podcasting
Small Business
Launch Homeway
Trust
Email List
Grey & Gold Creative
Secret Artists Business

Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

PublishesWeeklyEpisodes22Founded6 months ago
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Artwork for The Warm Up

Latest Episodes

After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work.

And spoiler: it's not just having ... more

What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?

In this episode, I'm joined by current Launch Your Own Way student Bryn Smith, the brand strategis... more

If you’ve been posting and posting… and wondering why TF it’s not converting, this episode is for you. I sat down with Vix Meldrew to talk all things visibility: from trial reels and evergreen content to building top-of-funnel volume that actually le... more

In this Q&A episode, I’m answering listener questions that hit on some of the realest parts of launching—like what to do when no one signs up + how to stand out in a saturated market.

If you’ve ever felt unsure about how much to share online or how ... more

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Recent Guests

Bryn Smith
Strategist and social media storyteller behind Grey & Gold Creative
Grey & Gold Creative
Episode: The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)
Vix Meldrew
Creator of Volume and mentor for coaches and creators
vixmeldrew.com / Volume
Episode: Visibility That Creates Volume: Why More Reach Doesn't Always Mean More Sales with Vix Meldrew
Xanthe Appleyard
Social media strategist and creator featured as a guest
Independent creator
Episode: Grow Your Invested Community with Xanthe Appleyard
Georgia Norton Lodge
Founder/owner of Georgia Draws a House and SoftLaunch
Georgia Draws a House / SoftLaunch
Episode: 7-Figure Warm-Up Strategies with Georgia Draws a House
Alice Bjorkstrand
Meta Ads expert and educator
Flow / warm audience coaching programs
Episode: Alice Bjorkstrand: Warming Up For Your First Ever Course

Host

Kelsey McCormick
Host of The Warm Up

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Talking Points

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Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?"
Q: Hi, Chetva. How do I nurture waitlist members with abundant content without diluting the product and without nagging?
View giving away value as a way to preview your expertise and build desire rather than as dilution; your goal is to lead people toward the deeper, paid program by demonstrating your frameworks, templates, and individualized guidance. Use storytelling, social proof, and varied content angles to keep communications fresh, address common objections, and show the transformation clients achieve. The waitlist should prep them for the offer, not replace it, and you'll find people who engage want closer collaboration and access to your personalized support.
Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?"
Q: Hi, Eugenia. If you had to start creating a waitlist without an existing audience, what would be your focus and how would you prioritize the strategies for audience building? And how long would the warm-up period be before you open cart?
The approach starts with treating the existing followers as warm, not starting from scratch, and then identifying the most effective entry points to move people into the waitlist. Set a clear, reachable goal (e.g., 50 waitlist signups) and reverse-engineer your activities within your available time, focusing on one primary entry point (lead magnets, targeted content, or a public invite) while also creating visibility through collaborations and strategic placements. Constantly measure engagement, open rates, and signups to decide when to push, pause, or extend the warm-up period, and remember that progress can be quiet even when there is movement.
Q&A: "I have a LOT of offers. Where do I start?"
Q: What formats work best for lead magnets and should every launch have a new lead magnet or evergreen ones suffice?
Lead magnets should be transformation-focused and unique to you, with evergreen magnets sustaining long-term growth and launch-specific freebies driving live energy during campaigns. Test formats (private podcasts, checklists, workshops, quizzes, PDFs) and observe completion and conversion rates to decide what to scale into paid warm-up offers.
Q&A: "I have a LOT of offers. Where do I start?"
Q: Hi Kelsey, I have a question around keeping sustainable momentum with recurring revenue when you're not always launching or live launching. What are some ways to increase sustainable income during off periods?
Focus on building an offer ecosystem with a core high-ticket item that sells consistently, then fill gaps with VIP days, productized services, and evergreen or warm-up offers. Use evergreen funnels and periodic launches (one big launch per quarter plus smaller warm-up offers) to keep inquiries coming in and to nurture a ready-to-buy audience.
Q&A: "Starting Fresh: Building & Warming Up a New Audience"
Q: Is more followers the answer, or should I optimize the warm-up strategy with the followers I already have to drive launches?
It's often not about increasing follower counts; it's about warming up and converting the current audience or newly reached leads. Build a flywheel where visibility leads to newsletters, social channels, and eventually launches, rather than chasing follower volume alone.

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Frequently Asked Questions About The Warm Up

What is The Warm Up about and what kind of topics does it cover?

The show centers on turning quiet, cold, or unengaged audiences into warm, loyal communities through strategic pre-launch warm-ups, waitlists, and multi-channel storytelling. Across episodes, the host shares frameworks for building scalable offers and sustainable revenue—emphasizing transformation over deliverables, clear customer journeys, and a “warm-up first” philosophy that moves people from interest to enrollment. Guests come from marketing, design, and creative entrepreneurship, offering practical tactics on lead magnets, waitlists, collaborations, and live events to foster trust and activation without relying on mass ad spend. The tone blends candid founder experiences with actionable frameworks, making it a valuable resource for ser... more

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Which podcasts are similar to The Warm Up?

These podcasts share a similar audience with The Warm Up:

1. Sold Out Offers
2. Point Of The Story
3. EXPANDED Podcast by To Be Magnetic™
4. Dear Creator
5. Aspire with Emma Grede

How many episodes of The Warm Up are there?

The Warm Up launched 6 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Warm Up?

Recent guests on The Warm Up include:

1. Bryn Smith
2. Vix Meldrew
3. Xanthe Appleyard
4. Georgia Norton Lodge
5. Alice Bjorkstrand

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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