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The Warm Up with Kelsey McCormick

Kels @cominguproses.co
Launch Your Own Way
Instagram
Warm Up Ecosystem
Entrepreneurship
Launch Campaigns
Podcasting
Small Business
Threads
Launch Homeway
Secret Artists Business
Launch Roomway
Email
Served Hot
Email Marketing
Waitlist

Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

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Artwork for The Warm Up

Latest Episodes

If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust.

In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really lo... more

In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for... more

Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join... more

In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching.

We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and creat... more

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Recent Guests

Georgia Norton Lodge
Founder/owner of Georgia Draws a House and SoftLaunch
Georgia Draws a House / SoftLaunch
Episode: 7-Figure Warm-Up Strategies with Georgia Draws a House
Alice Bjorkstrand
Meta Ads expert and educator
Flow / warm audience coaching programs
Episode: Alice Bjorkstrand: Warming Up For Your First Ever Course

Host

Kelsey McCormick
Host of The Warm Up

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Q&A: "Starting Fresh: Building & Warming Up a New Audience"
Q: Is more followers the answer, or should I optimize the warm-up strategy with the followers I already have to drive launches?
It's often not about increasing follower counts; it's about warming up and converting the current audience or newly reached leads. Build a flywheel where visibility leads to newsletters, social channels, and eventually launches, rather than chasing follower volume alone.
Launch Messaging Secrets with Hollie of Latitude Lane
Q: How did you grow your waitlist to 110 people given a relatively small audience?
By focusing on a month-and-a-half pre-launch period filled with generous, value-packed freebies and a steady stream of dialogue with potential customers, plus a clear path that connects each resource to a tangible outcome and to the waitlist itself.
Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience
Q: How did you heat up your audience and move them from cold to ready to buy?
She describes posting consistently on social media, using threads for discovery, building a waitlist, and leveraging collaborations and newsletters to nurture leads, which ultimately led to a sold-out launch.
Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience
Q: What was your star offer and how did you decide to niche into launch design?
Da explains that she moved from a general set of services to a focused launch design offer, using Launch Your Own Way to validate the niche, refine deliverables, and position herself as a launch designer rather than a generic sales page designer.
Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches
Q: Can you describe the Live Workshop approach and its impact on conversions?
The live workshop created urgency and social proof, with a real-time commitment that converted a number of waitlist and early-bird participants, validating the tactic as a strong warm-up activity for higher-ticket offers.

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Frequently Asked Questions About The Warm Up

What is The Warm Up about and what kind of topics does it cover?

This show centers on turning quiet, warming up audiences into engaged communities through practical, experience-tested strategies. Across episodes, the host and guests explore launch psychology, audience warming tactics, collaboration, and multi-channel nurturing—from waitlists and live workshops to email sequences and value-led messaging. The conversations emphasize authenticity, relationship-building, and repeatable systems for productized services or scalable offerings, making it a useful resource for solo entrepreneurs, small agencies, and creative service providers looking to convert warmer audiences into customers without relying on massive audiences or paid ads. A few episodes highlight concrete frameworks, real-world launch numbers,... more

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Which podcasts are similar to The Warm Up?

These podcasts share a similar audience with The Warm Up:

1. Sold Out Offers
2. Point Of The Story
3. Sell the Damn Service
4. Business-First Creatives: Client Experience & Systems for Service Providers
5. Love You To The Core

How many episodes of The Warm Up are there?

The Warm Up launched 3 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Warm Up?

Recent guests on The Warm Up include:

1. Georgia Norton Lodge
2. Alice Bjorkstrand

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