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The Warm Up with Kelsey McCormick

Kels @cominguproses.co
Launch Your Own Way
Instagram
Waitlists
Threads
Launch Campaigns
Warm Up Ecosystem
Entrepreneurship
Warm Up Offers
Podcasting
Small Business
Launch Homeway
Secret Artists Business
Launch Roomway
Email
Served Hot
Email Marketing
Waitlist
Flowdesk
Coming Up Roses
Xanthe Appleyard

Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

PublishesWeeklyEpisodes13Founded4 months ago
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Latest Episodes

In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, t... more

If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust.

In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really lo... more

In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for... more

Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join... more

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Love You To The Core
Love You To The CoreXanthe + Frank Appleyard
Volume
VolumeVix Meldrew

Recent Guests

Xanthe Appleyard
Social media strategist and creator featured as a guest
Independent creator
Episode: Grow Your Invested Community with Xanthe Appleyard
Georgia Norton Lodge
Founder/owner of Georgia Draws a House and SoftLaunch
Georgia Draws a House / SoftLaunch
Episode: 7-Figure Warm-Up Strategies with Georgia Draws a House
Alice Bjorkstrand
Meta Ads expert and educator
Flow / warm audience coaching programs
Episode: Alice Bjorkstrand: Warming Up For Your First Ever Course

Host

Kelsey McCormick
Host of The Warm Up

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Talking Points

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Q&A: "I have a LOT of offers. Where do I start?"
Q: What formats work best for lead magnets and should every launch have a new lead magnet or evergreen ones suffice?
Lead magnets should be transformation-focused and unique to you, with evergreen magnets sustaining long-term growth and launch-specific freebies driving live energy during campaigns. Test formats (private podcasts, checklists, workshops, quizzes, PDFs) and observe completion and conversion rates to decide what to scale into paid warm-up offers.
Q&A: "I have a LOT of offers. Where do I start?"
Q: Hi Kelsey, I have a question around keeping sustainable momentum with recurring revenue when you're not always launching or live launching. What are some ways to increase sustainable income during off periods?
Focus on building an offer ecosystem with a core high-ticket item that sells consistently, then fill gaps with VIP days, productized services, and evergreen or warm-up offers. Use evergreen funnels and periodic launches (one big launch per quarter plus smaller warm-up offers) to keep inquiries coming in and to nurture a ready-to-buy audience.
Q&A: "Starting Fresh: Building & Warming Up a New Audience"
Q: Is more followers the answer, or should I optimize the warm-up strategy with the followers I already have to drive launches?
It's often not about increasing follower counts; it's about warming up and converting the current audience or newly reached leads. Build a flywheel where visibility leads to newsletters, social channels, and eventually launches, rather than chasing follower volume alone.
Launch Messaging Secrets with Hollie of Latitude Lane
Q: How did you grow your waitlist to 110 people given a relatively small audience?
By focusing on a month-and-a-half pre-launch period filled with generous, value-packed freebies and a steady stream of dialogue with potential customers, plus a clear path that connects each resource to a tangible outcome and to the waitlist itself.
Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience
Q: How did you heat up your audience and move them from cold to ready to buy?
She describes posting consistently on social media, using threads for discovery, building a waitlist, and leveraging collaborations and newsletters to nurture leads, which ultimately led to a sold-out launch.

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Frequently Asked Questions About The Warm Up

What is The Warm Up about and what kind of topics does it cover?

This show centers on turning quiet, warming up audiences into engaged communities through practical, experience-tested strategies. Across episodes, the host and guests explore launch psychology, audience warming tactics, collaboration, and multi-channel nurturing—from waitlists and live workshops to email sequences and value-led messaging. The conversations emphasize authenticity, relationship-building, and repeatable systems for productized services or scalable offerings, making it a useful resource for solo entrepreneurs, small agencies, and creative service providers looking to convert warmer audiences into customers without relying on massive audiences or paid ads. A few episodes highlight concrete frameworks, real-world launch numbers,... more

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Which podcasts are similar to The Warm Up?

These podcasts share a similar audience with The Warm Up:

1. Sold Out Offers
2. Point Of The Story
3. Wanting In Public
4. Love You To The Core
5. Volume

How many episodes of The Warm Up are there?

The Warm Up launched 4 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Warm Up?

Recent guests on The Warm Up include:

1. Xanthe Appleyard
2. Georgia Norton Lodge
3. Alice Bjorkstrand

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