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The Warm Up with Kelsey McCormick

Kels @cominguproses.co
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Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

PublishesWeeklyEpisodes7Foundeda month ago
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Artwork for The Warm Up

Latest Episodes

In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ad... more

If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way.

In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures ... more

Hear reviews from some of our students. Doors open May 12.

Join Launch Your Own Way: ⁠https://cominguproses.co/lyow

In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window ... more

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Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches
Q: Can you describe the Live Workshop approach and its impact on conversions?
The live workshop created urgency and social proof, with a real-time commitment that converted a number of waitlist and early-bird participants, validating the tactic as a strong warm-up activity for higher-ticket offers.
Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches
Q: What role did email play in your warm-up strategy compared to social media?
Email became a critical nurturing channel, used alongside Instagram to prime waitlists, share case studies, and deliver value through a sequence of educational content before sales doors opened.
Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches
Q: How did you structure the warm-up period for the Pick Me Up and what changed across launches?
She extended a six-month warm-up for the beta to validate the offer, then shifted to shorter warm-ups (two months) while using storytelling, content iterations, and DM conversations to build anticipation and gather feedback.

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1. The NPR Politics Podcast
2. Business-First Creatives: Client Experience & Systems for Service Providers
3. The Florence Given Show

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The Warm Up launched a month ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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