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Artwork for Point Of The Story

Point Of The Story

Sara Joelle
Entrepreneurship
Marketing
ADHD
Content Creation
SEO
Copywriting
Social Media
Motherhood
Branding
Confidence
Email Marketing
Community Building
Online Business
Mental Health
Home Buying Process
Evergreen Selling
Pinterest
Mortgages
Business Relationships
Marketing Strategies

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New episodes every Thursday!

PublishesWeeklyEpisodes72Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Point Of The Story

Latest Episodes

I don't exist in July.

That sentence is a content pillar of my business, and if you've been around long enough, you already know that!

But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed ... more

An incomplete list of things Amy Hanneke has done since joining Success Story:

Decided to drop design and just be a copywriter.

Tried design again. Said never fucking mind.

Became the president of her own board of directors.

Checked off every sin... more

My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her.

(Ok fine, I planned it, but still!)

Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to in... more

Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for ... more

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Recent Guests

Amy Hanneke
Star student and guest discussing her Success Story journey
Success Story group mentorship program
Episode: Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke
Sarah Kleist
Founder of Kleist Creative; Cape Cod designer and copywriter
Kleist Creative
Episode: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)
Sarah Lovell
Executive Function Coach with 12 years of experience
Executive Functioning First
Episode: You're Not Procrastinating, You're Just Stuck (And You Can Fix It!) With Executive Function Coach Sarah Lovell
Sage Rountree
Yoga teacher, author, and coach
Sage Rountree
Episode: Your Limiting Beliefs Are Lying to You (And Someone Less Qualified Is Cashing In) with Sage Rountree
Hunter Myers
Founder/CEO of Rowy Marketing (as introduced)
Rowy Marketing
Episode: Marketing Is Actually Just Flirting: How To Date Your Customers with Hunter Myers
Natascha Myers
Brand strategist focusing on entrepreneurial wellness
Natascha Myers Brand Strategy
Episode: Stop Building a Brand You Hate Living Inside — Entrepreneurial Wellness with Natascha Myers
Claire French
Official squirrel wrangler and OBM
Independent OBM / Ops expert
Episode: How to Know When You’re Ready to Hire an OBM With My Squirrel Wrangler Claire French
Ashley B. Jones
Dream life architect and neuroscience-informed coach
Self-Help/Coaching
Episode: How to Live Your Dream Life (By Gentle Parenting Your Gremlins) With Ashley B Jones
Chloe Arielle
Designer who specializes in digital accessibility for websites
Self-employed designer
Episode: Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle

Host

Sara Joelle
Co-host, copywriter, and marketing mentor with a hands-on approach to client work, onboarding, and growth

Reviews

5.0 out of 5 stars from 75 ratings
  • Genuinely useful business advice (at 2x speed)

    I know that AI has co-opted the term “no fluff” but honestly, that’s what you get here. A ton of useful tips for running a copywriting business (or any other service biz), coming at you fast.

    Apple Podcasts
    5
    andreashah
    United States5 months ago
  • The Squirrel Barbara Walters

    Sara is one of the BEST interviewers and hosts in the online entrepreneur space. She asks every guest exactly what you’re thinking, doesn’t gate-keep ANY info, transparently shares numbers, advice, and opinions, and is overall the QUEEN of getting us the info we need and want (and sometimes didn’t know we needed). 10/10 reco!

    Apple Podcasts
    5
    Chelssizzle
    United States5 months ago
  • This podcast is my nut 🥜

    And if you don’t know what that means, this is your sign to start listening ASAP because you’re already behind.

    I’ve always been a “podcast-on-in-the-background-for-the-sake-of-noise” girlie… but Point of the Story has officially become my all-time favorite, most binge-able, “I literally countdown to Thursdays” podcast. I learn legit business tips, real-life hacks for being productive with ADHD, and I regularly end up belly laughing because Sara is just that entertaining.

    If I could I’d have i... more

    Apple Podcasts
    5
    KatyJohnson123
    United States6 months ago
  • Favorite summer listen !

    I BINGED season 2 in August, and very glad I did because it truly felt as if Sara and her « co-hosts » were giving me 1:1 business mentorship. I laughed and learned SO much about marketing as a squirrel mom of 2 ! Can’t waitttt for season 3 !!!

    Apple Podcasts
    5
    merrymelodie
    France9 months ago
  • The only biz pod I’ll ever listen to

    And I wouldn’t even call it a business pod: it’s so alive. So embodied. Loving it.

    Apple Podcasts
    5
    Rikitika pimmita
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuinely useful business advice at high speed and without fluff.
Sara is an exceptional interviewer who pulls out numbers, tactics, and actionable insights.
Entertaining, insightful, and practical for ADHD-friendly productivity and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)
Q: What foundational content should a branding and website designer have on their site to attract Ms. Google?
Launch with a full blog featuring strategic topics (e.g., Showit vs Squarespace, why your platform is best, industry-adjacent topics) and include a Reasons To Work With Me blog; create separate content answering reader questions; ensure blog topics align with high-intent keywords and capture common client questions.
Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)
Q: What would you change about the current setup to double income?
Add a structured product ecosystem: keep core design services, launch group mentorship, revive templates with updates, create a “flow desk design” day, run ads for master classes, and build an email sequence that sells consistently; consider Notion or template subscriptions as scalable add-ons.
Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)
Q: If you were running my business, if you were Kleist Creative and you had to figure out how to double my income, how would you do it? What would you add? What would you change?
Propose upselling existing services (flow desk design), reviving and upgrading templates, launching a group mentorship with tiered pricing, introducing a mentorship program, increasing email marketing cadence to weekly sales-focused emails, and creating ads for a brand master class while developing passive offerings like a template or Notion-based product line.
Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke
Q: What was life like before you joined Success Story, and what made you want to join the program?
I was juggling multiple design and copy services and felt cluttered. I wanted to focus, get clear guidance, and transition into copywriting with accountability, which is what Success Story provided. Over time, I learned to focus on one core skill, use the program for structure, and let the right advice come from a trusted source.
You're Not Procrastinating, You're Just Stuck (And You Can Fix It!) With Executive Function Coach Sarah Lovell
Q: Can you define executive function and executive dysfunction for listeners who may be new to the topic?
Executive functioning refers to the brain skills we use daily to plan, organize, prioritize, start tasks, sustain attention, switch between tasks, and adapt flexibly; it applies to all life areas, not just work or school. Executive dysfunction is when those skills are more challenged, leading to difficulty starting, planning, or managing tasks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Point Of The Story

What is Point Of The Story about and what kind of topics does it cover?

Dynamic, practical conversations about building and marketing online businesses with a warm, humorous tone. Episodes frequently explore actionable strategies—from Meta/Facebook ads and funnel design to branding, naming, and audience engagement—while weaving in personal anecdotes about ADHD, motherhood, and entrepreneurship. The show stands out for its candid host style, emphasis on experimentation over hype, and a knack for turning complex topics into relatable, doable steps. Listeners are likely drawn to hands-on tips, transparent numbers, and a friendly, relatable approach to growing a business without sacrificing authenticity or joy.

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Rephonic provides a wide range of podcast stats for Point Of The Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Point Of The Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Point Of The Story get?

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To see how many followers or subscribers Point Of The Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Point Of The Story?

These podcasts share a similar audience with Point Of The Story:

1. Wanting In Public
2. Love You To The Core
3. The Art of The Ask
4. Financial Feminist
5. Good Content with Shannon McKinstrie

How many episodes of Point Of The Story are there?

Point Of The Story launched a year ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Point Of The Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Point Of The Story?

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What guests have appeared on Point Of The Story?

Recent guests on Point Of The Story include:

1. Amy Hanneke
2. Sarah Kleist
3. Sarah Lovell
4. Sage Rountree
5. Hunter Myers
6. Natascha Myers
7. Claire French
8. Ashley B. Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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