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The Visual Marketing Podcast

Liz
Marketing Strategy
Social Media Marketing World
Visual Marketing
Audience
Tourism Industry
Covid-19
Small Business Journey
Brand Voice
Positioning
Brand Guidelines
Branding
Advertising
Canva
Typography
Berlin, Germany
Franchising
Leadership

Brought to you by C i Marketing. Exploring how to show up consistently, be more visible, and connect with the right people through your marketing.

PublishesTwice monthlyEpisodes7Founded3 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Visual Marketing Podcast

Latest Episodes

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Billie did not set out to become a photographer. She got a telescope for Christmas, fell in love with space, and ended up with a camera hidden in the back of her grandfather's wardrobe instead. A few years later she packed up her li... more

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What do you do when the business you have built disappears overnight? In this solo episode, Liz shares what she has learned from rebuilding not once, but twice.

In 2011, Liz launched C i Marketing in the aftermath of the Canterbury... more

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What does it take to walk away from a steady job at 23 with no real plan, two customers, and a vision that most people would have talked you out of? For Jamie Johannes, founder of Inspired Martial Arts in the UK, it took belief, con... more

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Ever wondered why some brands just feel right the moment you see them, while others make you hesitate even when you can't explain why? The answer almost always comes down to design.

In this episode, Liz sits down with Vera, graphic... more

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Most small business owners do the same thing when they decide they need more customers. They run an ad.

In this episode, Liz sits down with C i Marketing's in-house marketing strategy expert Emily Cook for an honest, practical and ... more

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A single hallway chat can change your whole marketing year. Last time we went to Social Media Marketing World, we expected big ideas and clever social media tactics. What we didn’t expect was how quickly the community would pull us ... more

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If marketing feels like a never-ending list you’re failing to keep up with, you’re not alone and you’re not broken. We’re kicking off the Visual Marketing Podcast to make small business marketing feel doable again, with a practical ... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jamie Johannes
Founder of Inspired Martial Arts
Inspired Martial Arts
Episode: No Job Too Small: How Jamie Johannes Built a Multi-Location Business by Leading from the Bottom Up
Emily Cook
In-house expert on marketing strategy at CI Marketing
CI Marketing
Episode: Stop Running Ads: Build Your Marketing Strategy First

Host

Liz
Host of The Visual Marketing Podcast

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

No Job Too Small: How Jamie Johannes Built a Multi-Location Business by Leading from the Bottom Up
Q: What role does leadership by example play in your business growth?
Leading by example, taking on hands-on tasks, and empowering others to take ownership has been crucial; I delegate, hire the right people, and let others drive different parts of the operation while I focus on strategy and growth.
No Job Too Small: How Jamie Johannes Built a Multi-Location Business by Leading from the Bottom Up
Q: Tell me about how you started and grew from two students to multiple locations.
I started with two students in a village and built a strong culture around growth, leadership development, and providing real career opportunities for staff, which allowed me to expand to four full-time centers and multiple franchises.
The Quiet Thing That Makes Customers Trust You Before You've Said a Word
Q: What is the importance of brand guidelines for smaller businesses?
Brand guidelines provide consistency, support growth as new people join the team, and ensure the brand is recognized and trusted across all touchpoints, including print and digital.
The Quiet Thing That Makes Customers Trust You Before You've Said a Word
Q: How do you handle client ideas that you know won't work for their brand?
You propose multiple options, back up your stance with research, and explain why certain directions serve the brand better, while still accommodating the client's preferences.
The Quiet Thing That Makes Customers Trust You Before You've Said a Word
Q: Walk me through a typical day of being a graphic designer.
A designer handles input from clients, develops a strategy, drafts multiple ideas, and iterates with feedback to evolve toward something that truly reflects the brand and resonates with the client's audience.

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Frequently Asked Questions About The Visual Marketing Podcast

What is The Visual Marketing Podcast about and what kind of topics does it cover?

This show concentrates on practical, hands-on marketing and visual branding for small to mid-sized businesses. Across its episodes, listeners are guided through building consistent visibility, crafting a clear brand voice, and aligning design with strategy, with frequent emphasis on practical frameworks, real-world examples, and actionable takeaways. The conversations often center on turning marketing thinking into repeatable systems—ranging from branding guidelines and design processes to audience mapping and in-person conference learnings—while also highlighting resilience and growth in challenging markets. A standout angle is the blend of design insight with strategic marketing, plus a willingness to share personal journeys and concrete ... more

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How many listeners does The Visual Marketing Podcast get?

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What are the audience demographics for The Visual Marketing Podcast?

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To see how many followers or subscribers The Visual Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Visual Marketing Podcast are there?

The Visual Marketing Podcast launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Visual Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Visual Marketing Podcast?

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What guests have appeared on The Visual Marketing Podcast?

Recent guests on The Visual Marketing Podcast include:

1. Jamie Johannes
2. Emily Cook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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