The unstoppable product - Strategy for B2B high-tech
Jose Bermejo & Warren SchirtzingerJoin our talks for tips and battle-tested strategies for B2B high-tech businesses and innovations to gain "the go-to solution" status by following the behavioral science of Diffusion of Innovations. We'll cover topics with real-world examples and case studies about go-to-market strategy, crossing the chasm, differentiation, positioning strategy, category creation, market building, competitive adva... more
| Publishes | Twice monthly | Episodes | 7 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
Listen to this Podcast
Latest Episodes
According to Gartner, buyers spend just 17% of the time talking to vendors during the buying process of a new solution.
That means you have to meet them during the other 83% of their journey, which is their self-education process.
In today's ep... more
In this episode, we discuss the application of B2C marketing tactics within B2B high-tech products.
We'll explore the effectiveness of traditional and social media advertising for B2B products, the role of peer recommendations and third-party revi... more
Welcome to the Unstoppable Product Show!
Join us today to learn the pivotal role of building a perception of a reliable vendor to drive customer trust and reduce risk perception.
Discover how building for reliability can enhance buyer's confi... more
Listen this chapter to learn the second bucket of the Low-Risk Reinvention framework: affinity to the buyer and end-user to reduce the perception of buying and adopting your product.
Along this chapter, we'll emphasize the importance of understandin... more
Today, we'll introduce the concept of risk perception in technology buyers and how it plays a critical role in your growth. We'll showcase 6 of the 18 elements we've observed, which are the ones a company must build around its core product to sell mo... more
Join our discussion about the differences between mainstream and early markets, specifically targeting adopter profiles and value behaviors. We use examples from major tech companies like The New Apple Visio Pro, Microsoft, and Amazon and their produ... more
Welcome to the Unstoppable Product Show!
In this episode, we'll discuss the case of Akili's pivot in its target market and the importance of target market selection for success.
More Details And Templates With Our Go To Market Strategy Framewo... more
Key Facts
Top Business Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About The unstoppable product
Where can I find podcast stats for The unstoppable product?
Rephonic provides a wide range of podcast stats for The unstoppable product. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The unstoppable product and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The unstoppable product get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The unstoppable product, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The unstoppable product?
Rephonic provides comprehensive predictive audience data for The unstoppable product, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The unstoppable product have?
To see how many followers or subscribers The unstoppable product has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of The unstoppable product are there?
The unstoppable product launched 2 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The unstoppable product?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The unstoppable product?
Rephonic pulls ratings and reviews for The unstoppable product from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The unstoppable product?
Rephonic provides full transcripts for episodes of The unstoppable product. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.