Rephonic
Artwork for The True Craft Podcast

The True Craft Podcast

Small Batch Standard
Craft Beer
Distribution
Heavale Brewing
M&O Spirits
Gluten-Free Beer
Hi-Wire Brewing
Marketing For Taprooms
Event Marketing (pickle Fest, Pop-Ups)
Craft Brewing
Mcfleshman's Brewing Company
Cody Craft Brewing
Wilding Brands
Calhoun, Georgia, United States
Small Business / Rural Brewing
Wander Back Beer Works
Ohio
Alibi Ale Works
Contract Brewing
One Well Brewing
Beverage Industry

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.

PublishesTwice monthlyEpisodes131Founded6 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

Listen to this Podcast

Artwork for The True Craft Podcast

Latest Episodes

In this episode, we are sitting down with Alan Brinton, the co-founder of Grey Sail Brewing, located right on the coastal border of Rhode Island and Connecticut. Alan shares his journey from brewing "God-awful" beer in his college apartment to establ... more

In this episode, we’re trekking to a tiny town of 350 people in rural Newfoundland to chat with Alicia MacDonald, co-founder of Port Rexton Brewing (who is celebrating 10 years this summer)!

Along with her business partner, Alicia has spent the last... more

In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun? Well, we’re finding out that and... more

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit

—

In this episode we sit down with Brad Fitzgerald of Swellsa Brewing about building a modern craft staple in the... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Craft Brewery Financial Training Podcast
Craft Brewery Financial Training PodcastCraft Brewery Financial Training Podcast
Craft Beer & Brewing Magazine Podcast
Craft Beer & Brewing Magazine PodcastCraft Beer & Brewing Magazine
The Ezra Klein Show
The Ezra Klein ShowNew York Times Opinion
All About Beer
All About BeerAll About Beer

Recent Guests

Alan Brinton
Co-founder of Grey Sail Brewing of Rhode Island
Grey Sail Brewing
Episode: E130: Managing Margins in the Modern Market with Alan Brinton of Grey Sail Brewing
Alicia MacDonald
Co-founder of Port Rexton Brewing
Port Rexton Brewing
Episode: E129: Self-Distro Secrets, GF Beer, and Brewing on an Island with Alicia MacDonald of Port Rexton Brewing
Bobby Fleshman
Founder, McFleshman's Brewing Company
McFleshman's Brewing Company
Episode: E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.
Emy Senkbeil
Hospitality expert involved with McFleshman's
McFleshman's Brewing Company
Episode: E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.
Brad Fitzgerald
Founder of Swellsa Brewing Company
Swellsa Brewing Company
Episode: Strategic Expansions and Outlasting Tourist Season with Brad Fitzgerald of Swellsa Brewing
Warren Bondi
Owner of Beer Marketeers and founder of Wood Foot Beer Co
Beer Marketeers; Wood Foot Beer Co
Episode: E126: Marketing Strategy vs. Execution with Warren Bondi of Wood Foot Beer Co. and Beer Marketeers
Hannah Ison
Executive Director of the Brewers of Pennsylvania; Director of Operations at Zeroday Brewing
Brewers of Pennsylvania; Zeroday Brewing
Episode: E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania
Brian Durand
Managing partner at Asbury Park Brewery
Asbury Park Brewery
Episode: E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery
Chris O'Neill
Founder of One Well Brewing
One Well Brewing
Episode: E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing

Hosts

Chris Farmand
Host of The True Craft Podcast; provides industry perspective and interview guidance.
Katy Noel
Co-host who contributes operator-level insights and industry knowledge.

Reviews

5.0 out of 5 stars from 9 ratings
  • 5 Stars ALL DAY

    Chris is a wealth of knowledge regarding operations and accounting for craft breweries. I would, however, highly recommend this podcast to anyone in the alc industry. Lots of great experience to be shared here. Subscribe already! Cheers 🍻

    Apple Podcasts
    5
    MUS Alum
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineups and real-world tips are frequently described as valuable for business decisions.
The show is praised for actionable takeaways rather than theoretical discussions.
Listeners appreciate the practical, experience-driven insights from operators.
The mix of production, distribution, and hospitality topics resonates with both new and established craft businesses.

Top Entrepreneurship Podcasts

Proven Podcast
Proven PodcastCharles Schwartz
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
The Money Mondays
The Money MondaysDan Fleyshman
Creating Confidence with Heather Monahan
Creating Confidence with Heather MonahanHeather Monahan | YAP Media

Talking Points

Recent interactions between the hosts and their guests.

E113: De-Risking Craft Beer with Charlie Berger of Wilding Brands
Q: What makes Wilding Brands different from other craft roll-ups?
Wilding Brands differentiates itself with a strong regional focus on Colorado brands, consolidating production to drive efficiency while keeping each brand standalone and locally resonant, and prioritizing profitability to fund growth and innovation.
E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery
Q: What's the best way to get in touch with you?
Reach Brian Durand at Asbury Park Brewery via email at brian@asburyparkbrewery.com to start a conversation about distribution, partnerships, or potential collaborations.
E120: The Equation Behind Every Great Beer Sale with Justin Vitti of Wander Back Beerworks
Q: What's the core discipline that drives growth in distribution, beyond just “do more marketing”?
A disciplined, data-driven approach to volume, distribution, and rate of sale, paired with hands-on sales visits, proper pricing, and meticulous merchandising to sustain growth.
E120: The Equation Behind Every Great Beer Sale with Justin Vitti of Wander Back Beerworks
Q: What was Wander Back's planning behind operating as a self-distributing winery with no tap room?
The idea was to stay small with meaning, focus on core products, build a local, community-oriented distribution network, and optimize costs and margins without the reliance on a retail taproom for revenue.
E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania
Q: What are the biggest production planning challenges you face with the wholesale transition?
Forecasting became far more complex after moving to wholesale; we went from batch planning for internal distribution to adjusting on the fly with wholesalers, managing inventory and timing across multiple outlets, and dealing with changing partners as the distribution landscape shifts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The True Craft Podcast

What is The True Craft Podcast about and what kind of topics does it cover?

A practical, operator-focused show that brings craft brewery owners, founders, and leaders to the mic to share real-world challenges and decisions. Episodes commonly explore growth, distribution, taproom strategy, hospitality, and the balance between quality and profitability, with a strong emphasis on operating in unique markets—from remote island communities to tourist-driven towns. The format tends to favor actionable lessons, candid stories, and branding that resonates with both production and guest-facing teams. A standout aspect is the consistent pairing of founder-level perspective with operational detail, often weaving in logistics, regulation, and team culture to offer listeners tangible takeaways for scaling and sustainable craft ... more

Where can I find podcast stats for The True Craft Podcast?

Rephonic provides a wide range of podcast stats for The True Craft Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The True Craft Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The True Craft Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The True Craft Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The True Craft Podcast?

Rephonic provides comprehensive predictive audience data for The True Craft Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The True Craft Podcast have?

To see how many followers or subscribers The True Craft Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The True Craft Podcast?

These podcasts share a similar audience with The True Craft Podcast:

1. Craft Brewery Financial Training Podcast
2. Craft Beer & Brewing Magazine Podcast
3. Brewbound Podcast
4. The Ezra Klein Show
5. All About Beer

How many episodes of The True Craft Podcast are there?

The True Craft Podcast launched 6 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The True Craft Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The True Craft Podcast?

Rephonic pulls ratings and reviews for The True Craft Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The True Craft Podcast?

Rephonic provides full transcripts for episodes of The True Craft Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The True Craft Podcast?

Recent guests on The True Craft Podcast include:

1. Alan Brinton
2. Alicia MacDonald
3. Bobby Fleshman
4. Emy Senkbeil
5. Brad Fitzgerald
6. Warren Bondi
7. Hannah Ison
8. Brian Durand

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days