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Artwork for The Travel Marketing Podcast

The Travel Marketing Podcast

Propellic, Brennen Bliss
SEO
Travel Marketing
Tour Operators
Consumer Behavior
Mountain Travel
Digital PR
Search Engine Optimization
Conversion Optimization
Online Travel Agents (otas)
Marketing Strategies
Marketing Analytics
AI In Marketing
Organic Search
Action Tour Guide
Customer Journey
Booking Software
Guest Focus
AI Overviews
Horizon Guides
Algos Updates

You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands ... more

PublishesInfrequentlyEpisodes43Founded3 years ago
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Artwork for The Travel Marketing Podcast

Latest Episodes

Discover how Katalina Mayorga built El Camino Travel into a powerhouse for the "bold woman traveler" without spending a dime on traditional ads. In this episode, Katalina shares her journey from international development to creating a brand that prio... more

Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) mode... more

In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactic... more

In this episode, Brennen Bliss sits down with Savvas Georgiou, Co-founder and Chief Product Officer at Welcome Pickups, to unpack how the company scaled from a scrappy marketplace for local tours into a global leader in airport transfers across 100+ ... more

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Recent Guests

Mike Petrakis
Co-founder and CEO of Batch, a group travel app focusing on organizing group trips and experiences.
Batch
Episode: How Batch Cracked The Code For Group Travel
Savvas Georgiou
Chief Product Officer and Co-founder of Welcome Pickups
Welcome Pickups
Episode: How Welcome Pickups Scale to 300+ Destinations
Lottie Norman
Chief Marketing Officer at Contiki
Contiki
Episode: From Content Creation to Conversion: Inside Contiki's Marketing Playbook
Fernando Diez
Marketing Director at Quasar Expeditions
Quasar Expeditions
Episode: Insights on Luxury Travel, Sustainability, and Marketing
Ismael Garcia
CMO and head of growth at Civitatis
Civitatis
Episode: Civitatis' Approach to Market Dynamics
Kevin Indig
SEO expert and researcher in the travel industry
Growth Memo
Episode: Travel SEO Masterclass With Kevin Indig
Matthew Barker
Founder of Horizon Guides, specializing in direct consumer advertising for travel businesses
Horizon Guides
Episode: Beyond the Usual with Horizon Guides
Janette Roush
Executive Vice President of Marketing and Digital at New York City Tourism and Conventions
New York City Tourism and Conventions
Episode: AI and Destination Marketing
Allyson Carpenter
Marketing professional with experience at multiple airlines and now CEO of Carpenter Global Marketing
Carpenter Global Marketing
Episode: Integrated Marketing Strategy

Host

Brennan Bliss
Founder and CEO of Propellic, engaging with industry leaders to discuss innovative marketing strategies and industry developments.

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Talking Points

Recent interactions between the hosts and their guests.

How Welcome Pickups Scale to 300+ Destinations
Q: Do you leverage any partnerships with any third parties to target people when they're ready to book after they've booked their flights and hotels?
We have tried partnerships, but they didn't work for us; we rely on first-party tracking for understanding booking windows.
How Welcome Pickups Scale to 300+ Destinations
Q: What is the most important KPI that you follow across all of your marketing channels?
ROAS is prioritized, indicating a focus on return on advertising spend over total demand generated.
Scaling A Travel Brand With Soul
Q: How pivotal is influencer marketing for your brands?
We do a lot of influencer marketing, which is key for our strategy; we aim to hijack other people's channels effectively.
Scaling A Travel Brand With Soul
Q: So how do you know if your marketing is working?
We track various metrics including engagement, but ultimately we are judged by revenue and the percentage of revenue that comes direct.
Leigh Barnes On Intrepid's Marketing Transformation
Q: How do you maintain consistency across different markets?
There's consistency around our website and brand, but the approach may vary depending on market nuances.

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Frequently Asked Questions About The Travel Marketing Podcast

What is The Travel Marketing Podcast about and what kind of topics does it cover?

This podcast features insightful conversations with marketing professionals from the travel, transportation, and tourism sectors, focusing on innovative strategies and success stories. Episodes cover a variety of key topics including current trends, the adaptability of brands to consumer behavior shifts, and the importance of data-driven marketing approaches. Listeners can expect to gain knowledge on both brand and performance marketing, influencer strategies, and the challenges of scaling emerging brands amidst competition.

Noteworthy is the emphasis on emerging brands and the unique marketing challenges they face, offering a fresh perspective compared to larger, established firms. The podcast aims to illuminate the diverse paths differen... more

Where can I find podcast stats for The Travel Marketing Podcast?

Rephonic provides a wide range of podcast stats for The Travel Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Travel Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Travel Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Travel Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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How many subscribers and views does The Travel Marketing Podcast have?

To see how many followers or subscribers The Travel Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Travel Marketing Podcast?

These podcasts share a similar audience with The Travel Marketing Podcast:

1. AI Explored
2. Good Content with Shannon McKinstrie

How many episodes of The Travel Marketing Podcast are there?

The Travel Marketing Podcast launched 3 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Travel Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Travel Marketing Podcast?

Rephonic pulls ratings and reviews for The Travel Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of The Travel Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Travel Marketing Podcast?

Recent guests on The Travel Marketing Podcast include:

1. Mike Petrakis
2. Savvas Georgiou
3. Lottie Norman
4. Fernando Diez
5. Ismael Garcia
6. Kevin Indig
7. Matthew Barker
8. Janette Roush

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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