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Artwork for Tao of Sports Podcast

Tao of Sports Podcast

Troy Kirby

Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

PublishesTwice weeklyEpisodes888Founded12 years ago
Number of ListenersCategory
Sports

Listen to the Podcast

Artwork for Tao of Sports Podcast

Latest Episodes

Andrew Rubinstein left the world of professional sports and group ticket sales to join the ranks of the annual fund at a remote university with Division I hockey in the state of Michigan. Rubinstein shares his choices, how he interacts with potential... more

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a month ago

It's been more than a minute since Garrett Nolan came on the podcast, way back in 2015 on Ep. 449. Nolan was a working stiff for one arena back then, but is now on his own, helping various platforms and partners achieve their revenue goals through hi... more

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a month ago

Craig Cugno has had his work cut out for him, because as much as he wants to have two winning college basketball teams, it means that he has to work that much harder to get their off-site arenas filled up each, eight times a year. Good problems to ha... more

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a month ago

It's been over 11 years since Paul Fruitman came on the podcast. The Canadian sports executive has ventured from ticket sales to corporate to now looking at brand insights for the sports space. Fruitman talks about what changed and what hasn't since ... more

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2 months ago

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Reviews

5.0 out of 5 stars from 34 ratings
  • Great sports business resource

    Troy has done a fantastic job of finding and talking with sports business professionals from all over the world and from every possible aspect of sports business. more

    Apple Podcasts
    5
    Dave Wakeman
    United States8 years ago
  • Best Sports Business PodCast

    Very well done and interesting. Many different points of view that always make me think differently.

    Apple Podcasts
    5
    JenniferGold
    United States9 years ago
  • Essential listening for anyone in the sports industry or anyone looking to get a foothold

    Troy is a sports business podcasting machine. more

    Apple Podcasts
    5
    ShaneHarmon
    New Zealand9 years ago
  • Sports business talk for the masses, techies, & sports professionals

    This podcast is a must listen for everyone entering the sports sales and marketing field. As someone fascinated with the culture of sports business, the Tao of Sports podcast has given me incredible insight into the business with pro sports industry leaders. Troy also has a knack of asking great questions about what new trends and innovations teams & stadiums are moving towards. His voice aint bad either!

    Apple Podcasts
    5
    IanOlSB
    United States9 years ago
  • Go To Podcast for Sports Professionals

    I love Troy's podcast. He brings on a variety of marketing and leadership pros and equates their advice and stories to the sports audience. He also covers a number of different topics from social media to ticket sales. He gives us access to the top people in their fields.

    Apple Podcasts
    5
    cksyme
    United States9 years ago

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Tao of Sports Podcast launched 12 years ago and published 888 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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