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Artwork for The Supportive Podcast

The Supportive Podcast

Help Scout
Help Scout
Customer Support
Wistia
Self-Service
Artificial Intelligence
YNAB
Naplab
Customer Centricity
Sydney
Young Henrys
Generative AI
Video Marketing
Customer Centric Culture
Information Asymmetry
Affiliate Marketing
Company Growth
AI In Video
Mattresses
Marketing Puffery

Brought to you by Help Scout's Mat Patterson, The Supportive is a monthly show for the customer-centric leaders of today and tomorrow. Tune in for tons of customer experience insights, practical tips, expert advice, and a bit of fun. (Also dad jokes).

PublishesMonthlyEpisodes29Founded2 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Supportive Podcast

Latest Episodes

After 700+ live Help Scout classes, Alison Groves has figured out what makes customer education work — mistakes. Well, not exactly, but that's part of it.

In this episode of The Supportive, Mat talks to Help Scout's Customer Education Lead, Alison... more

What if making your work visible wasn't about promoting yourself — but about telling the stories of your customers?

Help Scout's Kristi Thompson spent nine years on the customer support team. She wasn't angling for a promotion or trying to build a p... more

Season 2 of The Supportive brought together founders from seven very different businesses — software, hardware, beer, mattresses, and more — all with a reputation for putting customers first. In this wrap-up episode, Mat draws out the five themes tha... more

Mat sits down with David Sparks — lawyer turned full-time creator — as he shares how 28 years in the courtroom shaped his approach to serving his technology audience. From playing imaginary clown music at raging opposing counsel, to personally answer... more

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Recent Guests

Kristi Thompson
Longtime Help Scout support team member who moved into a customer success role
Help Scout
Episode: Kristi Thompson creates her own job
Derek Hales
Founder and editor-in-chief of NapLab
NapLab
Episode: NapLab tells you what mattress sellers will not
Oscar McMahon
Co-founder and director of Young Henrys, an independent craft brewery in Sydney, Australia
Young Henrys
Episode: Young Henrys — Our First Customers
Todd Curtis
CEO at YNAB and head of product
YNAB
Episode: YNAB — Our First Customers
Chris Savage
Co-founder and CEO of Wistia
Wistia
Episode: Wistia — Our First Customers

Reviews

5.0 out of 5 stars from 7 ratings
  • If I do say so myself

    Babatunde Aleshe memorably said on Taskmaster, you’ve got to big up yourself, all day, every day.

    So in that spirit I’m giving my own podcast 5 stars, and I don’t care who knows it. If you listen, you might even agree and add you own stars.

    If you disagree, please use the official semaphore flag signalling system to post your review instead.

    Apple Podcasts
    5
    mrpatto
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, practical takeaways for CX and product teams.
Strong emphasis on authentic, customer-first storytelling.
Great guest diversity and actionable insights on culture and growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Supportive Shorts — Reframing AI Chatbots
Q: Hey Matt, I would like to hear more about what you think would be a better way to implement AI bots and how to present them as self-help tools as opposed to a much worse support agent.
The approach is to frame AI bots as self-service helpers with clear boundaries, contextual labeling, and explicit steps, while ensuring access to human assistance whenever necessary, and involving support teams in rollout to maintain user trust.
Kristi Thompson creates her own job
Q: Did you have permission to start these experiments, or did you just begin?
She notes it was a mixed approach: some informal, voluntary actions followed by formalizing the effort and getting management to acknowledge and support expanding the role as it demonstrated clear value.
Kristi Thompson creates her own job
Q: What is that transition that happened to this new role existing?
Kristi explains that the transition happened gradually, starting with informal calls, formalizing them as an experiment, and then building a business case with metrics and leadership buy-in that ultimately created a dedicated success role.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Supportive Podcast

What is The Supportive Podcast about and what kind of topics does it cover?

The show centers on customer experience, product-led growth, and the human side of building software and services. Episodes frequently explore turning frontline work into measurable impact, sustaining a customer-centric culture during growth, and balancing automation with human care. Notable is a consistent emphasis on practical tactics, data-informed storytelling, and maintaining authenticity as teams scale. The format and guest mix suggest useful insights for product, support, marketing, and leadership teams aiming to improve customer value without losing their core ethos.

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How many listeners does The Supportive Podcast get?

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To see how many followers or subscribers The Supportive Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Supportive Podcast?

These podcasts share a similar audience with The Supportive Podcast:

1. MacStories Unwind
2. The Rest Is History
3. Accidental Tech Podcast
4. Connected
5. The Pen Addict

How many episodes of The Supportive Podcast are there?

The Supportive Podcast launched 2 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Supportive Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Supportive Podcast?

Rephonic pulls ratings and reviews for The Supportive Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Supportive Podcast?

Recent guests on The Supportive Podcast include:

1. Kristi Thompson
2. Derek Hales
3. Oscar McMahon
4. Todd Curtis
5. Chris Savage

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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