The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
VasanthVasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
| Publishes | Twice monthly | Episodes | 19 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Can Generative AI tools like Google Gemini be the ultimate gardening companion? They can! Generative AI's utility in this field (pun intended) is limited only by our imagination. And I'm not talking about robots, but about the intelligence aspect of ... more
I evaluated Google Gemini, Microsoft Copilot, ChatGPT, Claude, Grok, Perplexity and DeepSeek for their usefulness in marketing and advertising tasks. Which tools were helpful and which were less so? What were their varying strengths and limitations? ... more
On 13th May 2025, US President Donald Trump and an entourage of US CEOs such as Jensen Huang, Arvind Krishna, Andy Jassy, Lisa Su, Alex Karp, Travis Kalanick, Jane Fraser and Elon Musk visited the Kingdom of Saudi Arabia.
Its Crown Prince Mohammed b... more
Last week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.
One of the most common conundrums in AI is the ideal level of regulation. Are we regulating it sufficiently to prevent the well-documented risks of AI such as copyright violations, amplification of human biases, and the extreme scenario of an AI apoc... more
My second book and first novel, The People From Beyond The Mountains, came out recently. Here are my thoughts about this climate change novel and how I went about writing it. Please get your copy from the links below.
E-book: www.amazon.com/... more
When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there more me... more
Why do we always need to go back several decades for the greatest examples of advertising copywriting? Has the craft taken a beating in recent years? Or has it simply evolved?
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #239 |  India/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
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The Sunny Side Podcast launched 6 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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