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Artwork for The STR Sisterhood

The STR Sisterhood

Stacey St. John
Short-Term Rentals
Airbnb
Short-Term Rental
Interior Design
Ideal Guest Avatar
Direct Bookings
Branding
Systems and Processes
Co-Hosting
Real Estate Investing
Futurestay
Team Building
Nashville
Girlfriends In Growth Retreat
Iceberg Method
Women In Hospitality
Short-Term Rental Photography
Photography
Abideaway
Boutique Hotels

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always ... more

PublishesWeeklyEpisodes186Founded4 years ago
Number of ListenersCategories
EducationBusinessEntrepreneurship

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Artwork for The STR Sisterhood

Latest Episodes

Are you truly in control of the demand for your short-term rentals, or have you quietly outsourced it to the OTAs without even realizing it? Relying solely on large platforms means you don’t actually own your customer base; the hosts who master true ... more

Is your short-term rental truly set up to cash flow, or are you just hoping the market will do the heavy lifting for you? Most hosts look at dynamic pricing as a "set it and forget it" tool, but real revenue strategy requires getting behind the wheel... more

What if the “scary” short-term rental market you keep hearing about is actually one of the best opportunities you’ll see in the next decade—especially if you’re willing to get smart with your data? Most investors are backing out due to market noise; ... more

What if the real reason your Airbnb isn’t booking has nothing to do with your decor, your rate, or your “perfect guest,” and everything to do with numbers you’ve never even looked at? Most hosts guess, tweak, and stress when bookings drop. In this so... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Amanda Look
Owner of Salt Air Properties, vacation rental management company
Salt Air Properties
Episode: Systems, Leadership, and 115 Homes: Scaling in a Seasonal Market with Amanda Look
Courtney Petrovich
Founder and principal designer at Denori Designs; short-term rental investor
Denori Designs
Episode: The ROI of Design: How Strategy and Story Create Standout STRs with Courtney Petrovich
Elle Anderson
Investor and short-term rental operator sharing her turnaround story
Self-employed / STR investor
Episode: From Rock Bottom to STR Success: Rebuilding with Mindset and Strategy with Elle Anderson
Beth Turner
Founder of Simpli Host, a property management software for STRs
Simpli Host
Episode: Fixing the Messy Middle of Airbnb Hosting: The Story Behind Simpli Host with Beth Turner
Christina Tracy
Owner of STR Host Company, property management and coaching/consulting; portfolio in Port St. Joe, Florida and Charlotte Metro area
STR Host Company
Episode: Building an STR Business Through Faith & Grit with Christina Tracy
Lauren Schmidt
Older sister, long-time STR manager in Nashville
Nashville STR portfolio
Episode: Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt
Jen Stone
Younger sister, co-owner of the Nashville STR management business
Nashville STR portfolio
Episode: Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt
Andrea Moxham
Interior designer specializing in short-term rental design
Moxie & Co (moxieandco.ca)
Episode: Story-Driven Design That Boosts Airbnb Bookings with Andrea Moxham
Shay Duffy
Retreat participant and real estate professional
Branson, Missouri market; real estate sales and STR development
Episode: From Strangers to Strategy: How One Week Built a Powerful Women’s Tribe

Host

Stacey St. John
Host of The STR Sisterhood

Reviews

5.0 out of 5 stars from 41 ratings
  • She is amazing!

    I’ve attended her beach bootcamp and her energy is contagious! I absolutely love being around her. She’s a real person that was laser focused on hitting her goals and helping others do the exact same thing. She’s an open book and very kind. I just absolutely love her content, transparency, and this PODCAST!!! Keep up the great work! Thank you

    Apple Podcasts
    5
    Shunta B
    United States3 years ago
  • A great listen!

    Tracie and Jacquie's thought-provoking and engaging conversations brings a unique perspective to its subject matter. It's a compelling listen that consistently delivers insightful commentary and interesting discussions.

    From Bona and Team Capsho

    Apple Podcasts
    5
    Bona and Team Capsho
    United States3 years ago
  • So informative

    I love hearing about all the successful women in the STR industry. It was tiring to see the bro’ community, where I couldn’t see myself represented. I learn a lot every day, and always feel encouraged. Keep it up Stacey!

    Apple Podcasts
    5
    Lace MintSTR
    United States3 years ago
  • Essential

    Listen every week! Stacey is a great person with great wisdom and insight.

    Apple Podcasts
    5
    Bobyjoester
    United States4 years ago
  • Thank you

    Really like your podcast. It would be super helpful if you discussed with each interviewee how they went about aquiring their rentals, including what type of loans and how they funded the downpayment.

    Apple Podcasts
    5
    AgentAngel
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse expertise, from design to insurance to tech.
Many appreciate the focus on women in STR and community-building.
Listeners praise the show's real-world guidance and transparency.
Thoughtful, energetic host with a practical, actionable approach.
Audiences value the mix of mindset, strategy, and supportive culture.

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Talking Points

Recent interactions between the hosts and their guests.

The Guest Match Matrix: How to Turn Lookers into Bookers with Kiera McGrath
Q: Is it better to mine competitors' reviews to improve your own listing?
Yes, but apply insights selectively through the Guest Match Matrix to align with your own guest demographic, not just copy what others do; focus on genuine differentiators and your unique value proposition.
The Guest Match Matrix: How to Turn Lookers into Bookers with Kiera McGrath
Q: How should a host structure their listing to support booking psychology?
Place the most important details in the right sections (opening paragraph, space descriptions, location emphasis, etc.), ensure images and wording tell a cohesive story, and use sensory language drawn from reviews to engage prospective guests.
The Guest Match Matrix: How to Turn Lookers into Bookers with Kiera McGrath
Q: What types of topics are important to think through when it comes to booking psychology?
Think about what ideal guests want, their fears, pain points, and the experiences they've had in the past; focus on social proof via reviews and the emotional triggers embedded in listing content to guide decision-making.
Break Free From Airbnb: Build Your Own Profitable Vacation Rental Brand with Jennifer Spencer
Q: What's the biggest hurdle when shifting to a diversified direct-booking strategy?
Taking the first steps and not getting overwhelmed; seek help and build a support network to implement changes gradually and effectively.
Break Free From Airbnb: Build Your Own Profitable Vacation Rental Brand with Jennifer Spencer
Q: How do you introduce direct bookings without violating platform rules?
Be subtle and focused on the guest relationship; use direct channels post-stay communications and security-deposit-based outreach, while keeping core messaging on the platform and guiding interested guests to your site for future stays.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The STR Sisterhood

What is The STR Sisterhood about and what kind of topics does it cover?

This series centers on practical, design-forward strategies for short-term rentals, with episodes frequently exploring how aesthetics, guest experience, and operational systems drive profitability. Listeners hear from real estate investors, interior designers, operators, and software founders who share actionable tactics—from pricing and branding to design-led ROI, guest psychology, and scalable processes. A standout pattern is a strong emphasis on community, mentorship, and women-led leadership, often paired with mindset shifts and how-to guidance for growing a portfolio without sacrificing balance or values. The format tends to pair personal journeys with concrete tips on design, operations, insurance, and technology that help independent... more

Where can I find podcast stats for The STR Sisterhood?

Rephonic provides a wide range of podcast stats for The STR Sisterhood. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The STR Sisterhood and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The STR Sisterhood get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The STR Sisterhood, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The STR Sisterhood?

Rephonic provides comprehensive predictive audience data for The STR Sisterhood, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The STR Sisterhood have?

To see how many followers or subscribers The STR Sisterhood has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The STR Sisterhood?

These podcasts share a similar audience with The STR Sisterhood:

1. The Short Term Show
2. Thanks For Visiting
3. No Vacancy The Podcast with Natalie Palmer
4. STR Data Lab™ by AirDNA
5. Short Term Rental Secrets Podcast

How many episodes of The STR Sisterhood are there?

The STR Sisterhood launched 4 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The STR Sisterhood?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The STR Sisterhood?

Rephonic pulls ratings and reviews for The STR Sisterhood from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The STR Sisterhood?

Rephonic provides full transcripts for episodes of The STR Sisterhood. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The STR Sisterhood?

Recent guests on The STR Sisterhood include:

1. Amanda Look
2. Courtney Petrovich
3. Elle Anderson
4. Beth Turner
5. Christina Tracy
6. Lauren Schmidt
7. Jen Stone
8. Andrea Moxham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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