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Artwork for The Storytelling Lab

The Storytelling Lab

Rain Bennett
Storytelling
Marketing
Entrepreneurship
Mental Health
Filmmaking
Personal Growth
Brand Narrative
Community Building
Story Structure
Brand Storytelling
Audience Engagement
Vulnerability
Tiktok
Personal Branding
Branding
Chief Storytelling Officer
Screenwriting
Narrative Operating System
Healium
Creativity

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes232Founded8 years ago
Number of ListenersCategories
BusinessEntrepreneurshipVisual ArtsArts

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Artwork for The Storytelling Lab

Latest Episodes

"AI was going to get better at technical skills like coding and data analysis much faster than storytelling, because it's much easier to objectively define what is correct code. With storytelling, it's much more ephemeral. AI researchers have called ... more

YouTube

"A living story is immersive, embodied, agentic, responsive, and social. It's stories that we get to be in and experience and live — as opposed to dead stories." —Charlie Melcher

Charlie Melcher has been on the cutting edge of storytelling for decad... more

YouTube

"Your product is not the features, the specs, it's not what you ship. The product is the experience, the transformation that your customer goes through. It's the change in their lives. That's what you're selling." — Rain Bennett

You can have a bold ... more

YouTube

"CQ — the character quotient — is who you are at the core of your values, and how consistently people can trust you to be that person. That to me is the exponential topper." — Bill Blankschaen

Every person has a story no one else has. The problem is... more

YouTube

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Recent Guests

Charlie Melcher
Publisher, founder of The Future of Storytelling, book designer
Melcher Media; The Future of Storytelling
Episode: Your Audience's Senses Are Craving This Storytelling Technique with Charlie Melcher
Bill Blankschaen
Author of Your Story Advantage and founder of StoryBuilders
StoryBuilders
Episode: The Story Advantage and Why Nobody Has the Same One as You with Bill Blankschaen
Scott Mann
Former Green Beret, author, speaker, and actor
Task Force Pineapple; Generosity of Scars
Episode: How the Generosity of Scars Makes Your Story More Powerful with Scott Mann
Jon Bregel
Cinematographer, filmmaker, founder of The Nourish Community
Nourish Community
Episode: The One Thing Every Storyteller Misses About Their Audience with Jon Bregel
Joseph Romm
Physicist, climate communicator, author; host of Decoding Taylor Swift
Decoding Taylor Swift
Episode: What a Father Daughter Podcast About Taylor Swift Taught Me About Story with Joseph Romm
Corey Rosen
Emmy-nominated television writer, Moth storytelling champion, founder of Brand Storytelling Community and Conference
Brand Storytelling Community and Conference
Episode: What Live Storytelling Can Teach Every Brand with Corey Rosen
Kristen Sweeney
Founder of Every Little Word, content and communications agency
Every Little Word
Episode: The Real Work Behind a Great Content Strategy with Kristen Sweeney
Spade Robinson
Screenwriter and story consultant known for her work at the Sundance Institute and with major production companies.
Episode: The Courage to Face What Your Story Is Really About with Spade Robinson
Tal Lazar
Cinematographer, educator, entrepreneur, and author of 'Cinematography Beyond Technique'
Episode: Cinematography and Storytelling Beyond the Technique with Tal Lazar

Host

Rain Bennett
Host of The Storytelling Lab, with a focus on exploring storytelling as a core business discipline and interviewing diverse guests about narrative strategies across industries.

Reviews

4.7 out of 5 stars from 74 ratings
  • Great episode w/Aaron Calafato

    Really really enjoyed this one. Never heard of this storyteller before but now I’m hooked on his 7 Minute Stories pod. A unique perspective of how to use storytelling to build trust 🙌

    Apple Podcasts
    5
    MikeyW1981
    United States6 months ago
  • Rain is the real deal

    Can’t say enough good things about these conversations, the fluidity and the relaxed atmosphere are a perfect marriage. Rain made us feel right at home as guests on the show. I love what he’s doing to showcase and promote the work of indie filmmakers while also educating storytellers. He’s an awesome host who asks insightful questions and just all around has such a warm, authentic energy.

    Apple Podcasts
    5
    Kristi Ray, Honey Head
    United Statesa year ago
  • A must-listen for anyone who values meaningful stories

    I was honored to be a guest on The Storytelling Lab, and what stood out to me most was the genuine curiosity and care behind every question. Rain creates space for real conversation—no gimmicks, no fluff—just thoughtful storytelling that goes beyond the surface. Whether you're a creator, marketer, or simply someone who believes in the power of stories to shift perspectives, this podcast is worth your time.

    Apple Podcasts
    5
    Cyndi Zaweski
    United Statesa year ago
  • The good stuff is here

    I’ve listened to all of the “storytelling” podcasts…and I’ve been a guest on several of them. But, this is the only one I recommend to my friends and clients. Rain not only has deep storytelling experience, but also a natural teaching style—and a knack for finding great guests who go deep.

    This is the storytelling podcast you’ve been wishing for.

    Apple Podcasts
    5
    Beef42
    United States2 years ago
  • Well organized and well orchestrated

    I listened to the 2021 Gerry Sandusky interview and loved it. Great storytelling from both and great interview questions. I can tell you did your homework!

    Apple Podcasts
    4
    PapaBearT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently praise the show's organized, in-depth conversations and the host's ability to surface actionable storytelling insights.
The content is accessible and applicable across a wide range of industries, not just creative fields.
Listeners describe the host as thoughtful, warm, and insightful, with a knack for asking deep, practical questions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#136
United States/Arts/Visual Arts
Apple Podcasts
#110
Canada/Arts/Visual Arts
Apple Podcasts
#246
United Kingdom/Arts/Visual Arts
Apple Podcasts
#62
France/Arts/Visual Arts
Apple Podcasts
#75
Germany/Arts/Visual Arts
Apple Podcasts
#220
Australia/Arts/Visual Arts

Talking Points

Recent interactions between the hosts and their guests.

The Story Advantage and Why Nobody Has the Same One as You with Bill Blankschaen
Q: Walk me through what you mean by the story multiplier formula and how it relates to impact, influence, and income.
Blankschaen explains the formula as who multiplied by s equals i cubed, where 'who' is your identity and message, 's' is how well you tell the story, and the result is expanded impact, influence, and income. He emphasizes that clarity of message and a strong story ecosystem turbocharge outcomes, with the book and related resources providing concrete steps to implement this framework.
The One Thing Every Storyteller Misses About Their Audience with Jon Bregel
Q: What is the long-term vision for Nourish and how might it evolve?
The plan is to convert Nourish into a coaching-and-community brand with multiple coaches, practical tools, and even AI-assisted insights to help members manage wellness, networking, and project alignment.
The One Thing Every Storyteller Misses About Their Audience with Jon Bregel
Q: How does core-values work influence decision-making in a filmmaker's career?
Values act as a compass that helps discern opportunities, balance work with personal life, and reduce wasted effort by aligning projects with a person's deeper purpose and presence.
The One Thing Every Storyteller Misses About Their Audience with Jon Bregel
Q: What sparked the creation of The Nourish Community and why focus on wellness for filmmakers?
Jon explains it grew out of his own burnout and need for a space to talk about mental, emotional, and spiritual health within the film industry, ultimately forming a community that supports deepening well-being and meaningful relationships.
The Real Work Behind a Great Content Strategy with Kristen Sweeney
Q: What do you do, in simple terms, when talking to clients?
We help you figure out what you want to say, and then we help you say it, focusing on written communication and expert-led content that externalizes internal knowledge.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About The Storytelling Lab

What is The Storytelling Lab about and what kind of topics does it cover?

The show centers on turning personal and organizational stories into powerful business tools. Across episodes, the discussions cover building clear, authentic brand narratives, aligning messaging across departments, and turning expert knowledge into scalable content. Guests range from content strategists and marketers to filmmakers and designers, all explored through practical steps for storytelling in B2B, life sciences, and nonprofit contexts. A standout trait is the host's ability to translate complex concepts into accessible, actionable storytelling frameworks, often illustrated with case studies and hands-on methods for audience engagement, trust-building, and measurable impact.

Where can I find podcast stats for The Storytelling Lab?

Rephonic provides a wide range of podcast stats for The Storytelling Lab. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Storytelling Lab and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Storytelling Lab get?

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What are the audience demographics for The Storytelling Lab?

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How many subscribers and views does The Storytelling Lab have?

To see how many followers or subscribers The Storytelling Lab has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Storytelling Lab?

These podcasts share a similar audience with The Storytelling Lab:

1. Huberman Lab
2. The StoryBrand Podcast
3. How I Write
4. The Rich Roll Podcast
5. The Science of Happiness

How many episodes of The Storytelling Lab are there?

The Storytelling Lab launched 8 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Storytelling Lab?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Storytelling Lab?

Rephonic pulls ratings and reviews for The Storytelling Lab from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Storytelling Lab?

Rephonic provides full transcripts for episodes of The Storytelling Lab. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Storytelling Lab?

Recent guests on The Storytelling Lab include:

1. Charlie Melcher
2. Bill Blankschaen
3. Scott Mann
4. Jon Bregel
5. Joseph Romm
6. Corey Rosen
7. Kristen Sweeney
8. Spade Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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