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Artwork for The Storytelling Lab

The Storytelling Lab

Rain Bennett
Storytelling
Marketing
Personal Branding
Creativity
Entrepreneurship
Audience Engagement
Brand Narrative
Business Communication
Hero's Journey
Social Media
Creative Direction
AI In Creativity
Common Ground
Wright Brothers
Personal Origin Stories
ABT Framework
Nonprofit Organizations
Brand Essence
River Conservation
Case Studies

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes215Founded7 years ago
Number of ListenersCategories
EntrepreneurshipArtsBusinessVisual Arts

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Artwork for The Storytelling Lab

Latest Episodes

“I was made from mistakes. I was promoted, protected, loved, and perfected by them.” — David Meltzer

After losing $100 million and hitting rock bottom, David Meltzer rebuilt his life and his business around a mission to empower over 1 billion people... more

YouTube

“It’s not just about keeping the lights on—it’s about building a relationship with the people at the end of the line.” — Krystal Phillips, JO-EMC

Storytelling isn’t just for trendy brands or startups.

In this episode, Rain sits down with Krystal Ph... more

“A shared narrative means everyone in the organization is speaking about the story in the same way.” — Salvatore Manzi

If every person on your team is telling a different version of your brand story, you don’t have a marketing problem—you have a cla... more

YouTube

“A message map is the most underutilized resource for marketers.” — David Ebner

What if the reason your marketing isn’t working has nothing to do with the content itself, but everything to do with the foundation it’s built on?

In this episode, Rain... more

Key Facts

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Recent Guests

Krystal Phillips
Communications and Community Manager at Jones-Onslow Electric Membership Corporation
Jones-Onslow Electric Membership Corporation
Episode: How a Local Utility Company Became a Storytelling Powerhouse with Krystal Phillips
Salvatore Manzi
Global speaker and communication strategist, author of Clear and Compelling
Episode: Storytelling That Builds Trust Across Any Organization with Salvatore Manzi
David Ebner
Founder of Content Workshop and a creative writer with significant expertise in content strategy.
Content Workshop
Episode: How to Use Storytelling to Fuel a Content Engine with David Ebner
Aaron Calafato
A narrative strategist and expert storyteller, creator of Seven Minute Stories.
Episode: How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato
Patrick Hicks
Musician and content creator known for his TikTok stories about music.
TikTok content creator
Episode: How the Soundtracks of Our Lives Shape who We Become with Patrick Hicks
Wil Weldon
Video journalist and Reiki practitioner
Independent filmmaker
Episode: Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon
Elizabeth Lo
Writer-director known for her film Mistress Dispeller
Episode: The Ethics of Filming Real Love Triangles in Mistress Dispeller with Elizabeth Lo
Jimi Gibson
Marketing strategist at Thrive Agency, TEDx speaker, and professional magician
Thrive Agency
Episode: Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson
Rob Meyers
Co-founder of Versus, a creative studio at the intersection of art, culture, and commerce.
Versus
Episode: Why Ownable Originality Is the Only Differentiator Left with Rob Meyers

Host

Rain Bennett
Host and storyteller with a focus on leveraging storytelling strategies in personal and professional contexts.

Reviews

4.7 out of 5 stars from 73 ratings
  • Great episode w/Aaron Calafato

    Really really enjoyed this one. Never heard of this storyteller before but now I’m hooked on his 7 Minute Stories pod. A unique perspective of how to use storytelling to build trust 🙌

    Apple Podcasts
    5
    MikeyW1981
    United Statesa month ago
  • Rain is the real deal

    Can’t say enough good things about these conversations, the fluidity and the relaxed atmosphere are a perfect marriage. Rain made us feel right at home as guests on the show. I love what he’s doing to showcase and promote the work of indie filmmakers while also educating storytellers. He’s an awesome host who asks insightful questions and just all around has such a warm, authentic energy.

    Apple Podcasts
    5
    Kristi Ray, Honey Head
    United States6 months ago
  • A must-listen for anyone who values meaningful stories

    I was honored to be a guest on The Storytelling Lab, and what stood out to me most was the genuine curiosity and care behind every question. Rain creates space for real conversation—no gimmicks, no fluff—just thoughtful storytelling that goes beyond the surface. Whether you're a creator, marketer, or simply someone who believes in the power of stories to shift perspectives, this podcast is worth your time.

    Apple Podcasts
    5
    Cyndi Zaweski
    United States9 months ago
  • The good stuff is here

    I’ve listened to all of the “storytelling” podcasts…and I’ve been a guest on several of them. But, this is the only one I recommend to my friends and clients. Rain not only has deep storytelling experience, but also a natural teaching style—and a knack for finding great guests who go deep.

    This is the storytelling podcast you’ve been wishing for.

    Apple Podcasts
    5
    Beef42
    United Statesa year ago
  • Well organized and well orchestrated

    I listened to the 2021 Gerry Sandusky interview and loved it. Great storytelling from both and great interview questions. I can tell you did your homework!

    Apple Podcasts
    4
    PapaBearT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging conversations and insights shared with guests, often highlighting the genuine hosting style that makes for an inviting atmosphere.
Feedback generally positions the content as valuable for both personal and professional development, making it a recommended listen for marketers and creatives.
Many reviews emphasize the podcast's role in educating audiences about the power of storytelling in various professional contexts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#110
United States/Arts/Visual Arts
Apple Podcasts
#63
Canada/Arts/Visual Arts
Apple Podcasts
#5
Sweden/Arts/Visual Arts
Apple Podcasts
#10
Philippines/Arts/Visual Arts
Apple Podcasts
#12
India/Arts/Visual Arts
Apple Podcasts
#82
Israel/Arts/Visual Arts

Talking Points

Recent interactions between the hosts and their guests.

Storytelling That Builds Trust Across Any Organization with Salvatore Manzi
Q: What is actionable advice or tip that you would leave someone to become more clear, more compelling with their communication?
Every day, make a habit of picking up an object and describing how it relates to your project; this will help master metaphors.
Storytelling That Builds Trust Across Any Organization with Salvatore Manzi
Q: What are the actual steps to take to build a narrative that aligns personal stories with the overall brand?
Organizations should find the intersection between their values and the company's values, allowing personal narratives to align while sharing the same overall story.
Storytelling That Builds Trust Across Any Organization with Salvatore Manzi
Q: What do you mean by a shared narrative?
A shared narrative is when everyone in an organization speaks about the organization's story in the same way, helping avoid confusion among the community.
How to Use Storytelling to Fuel a Content Engine with David Ebner
Q: How long should businesses spend listening and learning before they start producing content?
Businesses should dedicate about 8 to 12 weeks to understand their personas and build a message map before creating initial content.
How to Use Storytelling to Fuel a Content Engine with David Ebner
Q: What is your definition of content marketing?
Content marketing encompasses all forms of content, which can include social media posts, blogs, and more. It should focus on delivering value rather than just producing content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Storytelling Lab

What is The Storytelling Lab about and what kind of topics does it cover?

Content focuses on the transformative power of storytelling in both personal and professional contexts, with a strong emphasis on how narrative can enhance relationships, boost sales, and improve communication. Episodes often feature conversations with guests from diverse fields, exploring a wide range of storytelling techniques and strategies. Notable highlights include discussions around the intersection of storytelling and marketing, trust-building through personal narratives, and the importance of authenticity in content creation. Unique insights into the storytelling process are provided through real-life examples, making it particularly valuable for listeners interested in improving their own storytelling skills or implementing narrat... more

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How many listeners does The Storytelling Lab get?

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What are the audience demographics for The Storytelling Lab?

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How many subscribers and views does The Storytelling Lab have?

To see how many followers or subscribers The Storytelling Lab has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Storytelling Lab?

These podcasts share a similar audience with The Storytelling Lab:

1. Worklife with Adam Grant
2. The Diary Of A CEO with Steven Bartlett
3. Think Fast Talk Smart: Communication Techniques
4. Hidden Brain
5. What Now? with Trevor Noah

How many episodes of The Storytelling Lab are there?

The Storytelling Lab launched 7 years ago and published 215 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Storytelling Lab?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Storytelling Lab?

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How do I access podcast episode transcripts for The Storytelling Lab?

Rephonic provides full transcripts for episodes of The Storytelling Lab. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Storytelling Lab?

Recent guests on The Storytelling Lab include:

1. Krystal Phillips
2. Salvatore Manzi
3. David Ebner
4. Aaron Calafato
5. Patrick Hicks
6. Wil Weldon
7. Elizabeth Lo
8. Jimi Gibson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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