The Storytelling Lab
Rain BennettThe Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.
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| Publishes | Weekly | Episodes | 239 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Visual ArtsArtsBusinessEntrepreneurship | |||
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Latest Episodes
"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye White
ORDER ... more
"You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's already out there. You have to absolutely 1000% have a vision." — Leslie Zemeckis
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"The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structure. The rest of the people think they don't need structure and realize by the hu... more
"A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is usually a company without a strategy." — Michael Margolis | Storied, Inc.
What i... more
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Reviews
- First time listener
Loved it and am totally hooked. I am a coach wanting to use storytelling to help people face the limiting assumptions and change their outcomes. Learnt a lot here thank you.
Apple Podcasts5T4ps
United Kingdom5 months ago - Great episode w/Aaron Calafato
Really really enjoyed this one. Never heard of this storyteller before but now I’m hooked on his 7 Minute Stories pod. A unique perspective of how to use storytelling to build trust 🙌
Apple Podcasts5MikeyW1981
United States10 months ago - Rain is the real deal
Can’t say enough good things about these conversations, the fluidity and the relaxed atmosphere are a perfect marriage. Rain made us feel right at home as guests on the show. I love what he’s doing to showcase and promote the work of indie filmmakers while also educating storytellers. He’s an awesome host who asks insightful questions and just all around has such a warm, authentic energy.
Apple Podcasts5Kristi Ray, Honey HeadUnited Statesa year ago - A must-listen for anyone who values meaningful stories
I was honored to be a guest on The Storytelling Lab, and what stood out to me most was the genuine curiosity and care behind every question. Rain creates space for real conversation—no gimmicks, no fluff—just thoughtful storytelling that goes beyond the surface. Whether you're a creator, marketer, or simply someone who believes in the power of stories to shift perspectives, this podcast is worth your time.
Apple Podcasts5Cyndi ZaweskiUnited Statesa year ago - The good stuff is here
I’ve listened to all of the “storytelling” podcasts…and I’ve been a guest on several of them. But, this is the only one I recommend to my friends and clients. Rain not only has deep storytelling experience, but also a natural teaching style—and a knack for finding great guests who go deep.
This is the storytelling podcast you’ve been wishing for.
Apple Podcasts5Beef42United States2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #123 | United States/Arts/Visual Arts |
Apple Podcasts | #66 |  Canada/Arts/Visual Arts |
Apple Podcasts | #229 | United Kingdom/Arts/Visual Arts |
Apple Podcasts | #10 |  Hong Kong/Arts/Visual Arts |
Apple Podcasts | #10 |  Spain/Arts/Visual Arts |
Apple Podcasts | #50 |  South Korea/Arts/Visual Arts |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About The Storytelling Lab
What is The Storytelling Lab about and what kind of topics does it cover?
A practical deep-dive into storytelling as a system for influence, leadership, branding, and community building. Episodes frequently explore structured frameworks (three-act structure, narrative architecture, a living brand Bible, and a narrative operating system) and how stories drive buy-in, trust, and action across business, marketing, and creative fields. Guests span authors, filmmakers, marketers, educators, and industry thinkers who share actionable techniques for elevating messaging, developing content ecosystems, and aligning brand, product, and culture around storytelling. Noteworthy angles include AI's impact on storytelling, immersive and multi-sensory approaches, and real-world case studies from brands, campaigns, and leadership... more
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How many listeners does The Storytelling Lab get?
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What are the audience demographics for The Storytelling Lab?
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How many subscribers and views does The Storytelling Lab have?
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Which podcasts are similar to The Storytelling Lab?
These podcasts share a similar audience with The Storytelling Lab:
1. Marketing Against The Grain
2. My First Million
3. A Bit of Optimism
4. Huberman Lab
5. BigDeal
How many episodes of The Storytelling Lab are there?
The Storytelling Lab launched 8 years ago and published 239 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Storytelling Lab?
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What guests have appeared on The Storytelling Lab?
Recent guests on The Storytelling Lab include:
1. Leslie Zemeckis
2. Sara Divello
3. Anubhav Srivastava
4. Michael Margolis
5. Joe Lazer
6. Charlie Melcher
7. Bill Blankschaen
8. Scott Mann
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.