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The Storytelling Lab

Rain Bennett
Storytelling
Marketing
Personal Branding
Creativity
Entrepreneurship
Audience Engagement
Brand Narrative
Business Communication
Hero's Journey
Creative Direction
Social Media
AI In Creativity
Common Ground
Wright Brothers
Personal Origin Stories
ABT Framework
Nonprofit Organizations
Brand Essence
River Conservation
Case Studies

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes227Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipVisual ArtsArts

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Artwork for The Storytelling Lab

Latest Episodes

"When you live in alignment with your values, you cause yourself as little suffering as possible in the long term. And that one just always sticks with me because it's really challenging in the short term. But if you have faith in your values and who... more

YouTube

"If you think the world could be better and you want to change it, you're going to have to come up with a better story and know how to tell it better." —Joseph Romm

What happens when a physicist with a PhD realizes that data, charts, and credentials... more

YouTube

"Marketing might be how you get the first date. But to get the second and third date and hopefully form into a relationship, you have to have a brand." — Rain Bennett

Brand isn't your logo, your color palette, your fonts, or your tagline.

Brand is ... more

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey Rosen

What makes someone lean in when you tell a story instead of tune out?

In this episode, Rain sits down with Emmy-nomina... more

YouTube

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Recent Guests

Joseph Romm
Physicist, climate communicator, author; host of Decoding Taylor Swift
Decoding Taylor Swift
Episode: What a Father Daughter Podcast About Taylor Swift Taught Me About Story with Joseph Romm
Corey Rosen
Emmy-nominated television writer, Moth storytelling champion, founder of Brand Storytelling Community and Conference
Brand Storytelling Community and Conference
Episode: What Live Storytelling Can Teach Every Brand with Corey Rosen
Kristen Sweeney
Founder of Every Little Word, content and communications agency
Every Little Word
Episode: The Real Work Behind a Great Content Strategy with Kristen Sweeney
Spade Robinson
Screenwriter and story consultant known for her work at the Sundance Institute and with major production companies.
Episode: The Courage to Face What Your Story Is Really About with Spade Robinson
Tal Lazar
Cinematographer, educator, entrepreneur, and author of 'Cinematography Beyond Technique'
Episode: Cinematography and Storytelling Beyond the Technique with Tal Lazar
Shane Lukas
Founder of A Great Idea, longtime designer and activist
A Great Idea
Episode: When Your Brand Design Tells the Right Story with Shane Lukas
Jensen Savage
Marketing strategist and founder of Savage Growth Partners
Savage Growth Partners
Episode: Your Brand's Growth Problem Isn't What You Think It Is with Jensen Savage
Elton Anderson
Photographer, creator, storyteller, and founder of L10 Media.
L10 Media
Episode: What Happens When YOU Become the Story with Elton Anderson, Jr.
David Meltzer
Entrepreneur, speaker, and philanthropist
Napoleon Hill Institute
Episode: The Billion-Person Mission That Started With Bankruptcy with David Meltzer

Host

Rain Bennett
Host of The Storytelling Lab, with a focus on exploring storytelling as a core business discipline and interviewing diverse guests about narrative strategies across industries.

Reviews

4.7 out of 5 stars from 74 ratings
  • Great episode w/Aaron Calafato

    Really really enjoyed this one. Never heard of this storyteller before but now I’m hooked on his 7 Minute Stories pod. A unique perspective of how to use storytelling to build trust 🙌

    Apple Podcasts
    5
    MikeyW1981
    United States5 months ago
  • Rain is the real deal

    Can’t say enough good things about these conversations, the fluidity and the relaxed atmosphere are a perfect marriage. Rain made us feel right at home as guests on the show. I love what he’s doing to showcase and promote the work of indie filmmakers while also educating storytellers. He’s an awesome host who asks insightful questions and just all around has such a warm, authentic energy.

    Apple Podcasts
    5
    Kristi Ray, Honey Head
    United States9 months ago
  • A must-listen for anyone who values meaningful stories

    I was honored to be a guest on The Storytelling Lab, and what stood out to me most was the genuine curiosity and care behind every question. Rain creates space for real conversation—no gimmicks, no fluff—just thoughtful storytelling that goes beyond the surface. Whether you're a creator, marketer, or simply someone who believes in the power of stories to shift perspectives, this podcast is worth your time.

    Apple Podcasts
    5
    Cyndi Zaweski
    United Statesa year ago
  • The good stuff is here

    I’ve listened to all of the “storytelling” podcasts…and I’ve been a guest on several of them. But, this is the only one I recommend to my friends and clients. Rain not only has deep storytelling experience, but also a natural teaching style—and a knack for finding great guests who go deep.

    This is the storytelling podcast you’ve been wishing for.

    Apple Podcasts
    5
    Beef42
    United States2 years ago
  • Well organized and well orchestrated

    I listened to the 2021 Gerry Sandusky interview and loved it. Great storytelling from both and great interview questions. I can tell you did your homework!

    Apple Podcasts
    4
    PapaBearT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently praise the show's organized, in-depth conversations and the host's ability to surface actionable storytelling insights.
The content is accessible and applicable across a wide range of industries, not just creative fields.
Listeners describe the host as thoughtful, warm, and insightful, with a knack for asking deep, practical questions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
United States/Arts/Visual Arts
Apple Podcasts
#27
Canada/Arts/Visual Arts
Apple Podcasts
#105
Australia/Arts/Visual Arts
Apple Podcasts
#225
Germany/Arts/Visual Arts
Apple Podcasts
#18
Israel/Arts/Visual Arts
Apple Podcasts
#29
Mexico/Arts/Visual Arts

Talking Points

Recent interactions between the hosts and their guests.

The Real Work Behind a Great Content Strategy with Kristen Sweeney
Q: What do you do, in simple terms, when talking to clients?
We help you figure out what you want to say, and then we help you say it, focusing on written communication and expert-led content that externalizes internal knowledge.
The Courage to Face What Your Story Is Really About with Spade Robinson
Q: How do you approach that in terms of starting a story?
Spade advises starting with an outline to eliminate writer's block, comparing the process to composing a body where the outline serves as the skeleton that supports the narrative development.
The Courage to Face What Your Story Is Really About with Spade Robinson
Q: What do you love most about what you do?
Spade enjoys the intimacy of working one-on-one with screenwriters, where storytelling often becomes therapeutic and deep emotional work is done to build stronger narratives.
Cinematography and Storytelling Beyond the Technique with Tal Lazar
Q: What advice do you have for those overwhelmed and under-resourced?
Know your audience; understanding their emotions will guide your decisions.
Cinematography and Storytelling Beyond the Technique with Tal Lazar
Q: What fascinates you about the visual component of filmmaking?
The real story is always subtextual, focusing on the choices we make and their deeper meanings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Storytelling Lab

What is The Storytelling Lab about and what kind of topics does it cover?

The show centers on turning personal and organizational stories into powerful business tools. Across episodes, the discussions cover building clear, authentic brand narratives, aligning messaging across departments, and turning expert knowledge into scalable content. Guests range from content strategists and marketers to filmmakers and designers, all explored through practical steps for storytelling in B2B, life sciences, and nonprofit contexts. A standout trait is the host's ability to translate complex concepts into accessible, actionable storytelling frameworks, often illustrated with case studies and hands-on methods for audience engagement, trust-building, and measurable impact.

Where can I find podcast stats for The Storytelling Lab?

Rephonic provides a wide range of podcast stats for The Storytelling Lab. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Storytelling Lab and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Storytelling Lab get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Storytelling Lab, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Storytelling Lab?

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How many subscribers and views does The Storytelling Lab have?

To see how many followers or subscribers The Storytelling Lab has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Storytelling Lab?

These podcasts share a similar audience with The Storytelling Lab:

1. The Jefferson Fisher Podcast
2. Coaching for Leaders
3. A Bit of Optimism
4. The Mel Robbins Podcast
5. The StoryBrand Podcast

How many episodes of The Storytelling Lab are there?

The Storytelling Lab launched 7 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Storytelling Lab?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Storytelling Lab?

Rephonic pulls ratings and reviews for The Storytelling Lab from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Storytelling Lab?

Rephonic provides full transcripts for episodes of The Storytelling Lab. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Storytelling Lab?

Recent guests on The Storytelling Lab include:

1. Joseph Romm
2. Corey Rosen
3. Kristen Sweeney
4. Spade Robinson
5. Tal Lazar
6. Shane Lukas
7. Jensen Savage
8. Elton Anderson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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