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Artwork for The Storytelling Lab

The Storytelling Lab

Rain Bennett
Storytelling
Marketing
Personal Branding
Creativity
Entrepreneurship
Audience Engagement
Brand Narrative
Business Communication
Hero's Journey
AI In Creativity
Social Media
Creative Direction
Common Ground
Wright Brothers
Personal Origin Stories
ABT Framework
Nonprofit Organizations
Brand Essence
River Conservation
Case Studies

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes210Founded7 years ago
Number of ListenersCategories
EntrepreneurshipVisual ArtsArtsBusiness

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Artwork for The Storytelling Lab

Latest Episodes

“A story is a single arc of transformation. A narrative is the thread that connects them all.” — Rain Bennett

Most businesses think their biggest challenge is marketing. But what if the real issue is story misalignment?

In this solo episode, Rain B... more

“If it makes me curious, then maybe it’ll make someone else curious, too.” — Patrick Hicks

What started as a 30-day content challenge became a storytelling movement powered by rock, raw honesty, and curiosity.

In this episode of The Storytelling La... more

YouTube

"Interviewing is not about taking something—it's about helping them be more of who they are." — Wil Weldon

What if the key to more powerful storytelling lies not in your editing skills—but in your ability to deeply listen?

In this soul-stirring epi... more

YouTube

"I wanted each character to be complex enough and sympathetic enough that there's some deep reason you could identify in yourself." — Elizabeth Lo

How do you tell a story that's intimate, ethically complicated, and rooted in real-life secrecy—withou... more

YouTube

Key Facts

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Recent Guests

Patrick Hicks
Musician and content creator known for his TikTok stories about music.
TikTok content creator
Episode: How the Soundtracks of Our Lives Shape who We Become with Patrick Hicks
Wil Weldon
Video journalist and Reiki practitioner
Independent filmmaker
Episode: Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon
Elizabeth Lo
Writer-director known for her film Mistress Dispeller
Episode: The Ethics of Filming Real Love Triangles in Mistress Dispeller with Elizabeth Lo
Jimi Gibson
Marketing strategist at Thrive Agency, TEDx speaker, and professional magician
Thrive Agency
Episode: Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson
Rob Meyers
Co-founder of Versus, a creative studio at the intersection of art, culture, and commerce.
Versus
Episode: Why Ownable Originality Is the Only Differentiator Left with Rob Meyers
Gary Ellsworth Smith
A fine art photographer turned author
Episode: Turning Emotions Into Images on the Page with Gary Smith
Renée Frojo
A journalist turned brand storyteller helping brands clarify their narrative and simplify messaging.
Episode: Why Connection Beats Consistency in Content Marketing with Renee Frojo
James Warren
Founder of Share More Stories and the SEEQ platform
Share More Stories
Episode: Unlocking Emotional Insights with Story-Driven Data and AI with James Warren
Kristi Ray
Co-founder of Honey Head Films
Honey Head Films
Episode: How to Make Indie Filmmaking Sustainable with Erika Arlee and Kristi Ray

Host

Rain Bennett
Host of The Storytelling Lab

Reviews

4.7 out of 5 stars from 71 ratings
  • Rain is the real deal

    Can’t say enough good things about these conversations, the fluidity and the relaxed atmosphere are a perfect marriage. Rain made us feel right at home as guests on the show. I love what he’s doing to showcase and promote the work of indie filmmakers while also educating storytellers. He’s an awesome host who asks insightful questions and just all around has such a warm, authentic energy.

    Apple Podcasts
    5
    Kristi Ray, Honey Head
    United States4 months ago
  • A must-listen for anyone who values meaningful stories

    I was honored to be a guest on The Storytelling Lab, and what stood out to me most was the genuine curiosity and care behind every question. Rain creates space for real conversation—no gimmicks, no fluff—just thoughtful storytelling that goes beyond the surface. Whether you're a creator, marketer, or simply someone who believes in the power of stories to shift perspectives, this podcast is worth your time.

    Apple Podcasts
    5
    Cyndi Zaweski
    United States8 months ago
  • The good stuff is here

    I’ve listened to all of the “storytelling” podcasts…and I’ve been a guest on several of them. But, this is the only one I recommend to my friends and clients. Rain not only has deep storytelling experience, but also a natural teaching style—and a knack for finding great guests who go deep.

    This is the storytelling podcast you’ve been wishing for.

    Apple Podcasts
    5
    Beef42
    United Statesa year ago
  • Well organized and well orchestrated

    I listened to the 2021 Gerry Sandusky interview and loved it. Great storytelling from both and great interview questions. I can tell you did your homework!

    Apple Podcasts
    4
    PapaBearT
    United Statesa year ago
  • I wish I learned this sooner!

    I have grown so much in my ability to tell stories since discovering this podcast. It's well produced, engaging, and adds so much value!

    Apple Podcasts
    5
    tfreejpa
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews commend the host's storytelling abilities, noting the seamless flow of each episode.
Listeners appreciate the warm atmosphere and insightful questions that make guests feel at home.
Positive feedback mentions the diverse array of guests from various fields, enriching the overall content quality.
Many highlight the genuine curiosity behind conversations, emphasizing the focus on deep storytelling without gimmicks.
Listeners feel inspired by the actionable insights and creative techniques shared during episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How the Soundtracks of Our Lives Shape who We Become with Patrick Hicks
Q: What is your ultimate goal with what you've built?
I would love to do full-length documentaries on music stories.
How the Soundtracks of Our Lives Shape who We Become with Patrick Hicks
Q: What do you think young Patrick would think about where you are now?
He would be surprised to see me making music biographies.
Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon
Q: How do you walk the line between being kind of completely hands-off and just following their energy, their lead?
I focus on open-ended questions, allowing the interviewee to express themselves freely while keeping some guiding notes.
Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon
Q: What is it about the true stories of real people that's compelling to you?
True stories are often more compelling than fiction; they reflect the complexities of human experience.
Turning Emotions Into Images on the Page with Gary Smith
Q: What advice do you have for someone who can't write full-time but wants to create?
Gary emphasizes the importance of writing every day and making sacrifices to find the time, similar to training for a marathon.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Storytelling Lab

What is The Storytelling Lab about and what kind of topics does it cover?

Focused on the art and power of storytelling, a variety of episodes connect personal and professional narratives to practical applications in business and beyond. Guests range from creative professionals, such as filmmakers and photographers, to experts in marketing and organizational culture, all sharing their unique insights on how storytelling can enhance connections, drive engagement, and foster growth. The discussions often contain actionable advice, emphasizing authenticity, vulnerability, and the importance of emotional storytelling in diverse contexts, making this resource valuable for marketers, content creators, and anyone interested in refining their narrative skills. Notably, episodes often blend theory with practice, providing ... more

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How many listeners does The Storytelling Lab get?

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What are the audience demographics for The Storytelling Lab?

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How many subscribers and views does The Storytelling Lab have?

To see how many followers or subscribers The Storytelling Lab has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Storytelling Lab?

These podcasts share a similar audience with The Storytelling Lab:

1. The Futur with Chris Do
2. YouTube Creators Hub
3. ReThinking
4. Think Fast Talk Smart: Communication Techniques
5. Coaching for Leaders

How many episodes of The Storytelling Lab are there?

The Storytelling Lab launched 7 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Storytelling Lab?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Storytelling Lab?

Rephonic pulls ratings and reviews for The Storytelling Lab from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Storytelling Lab?

Recent guests on The Storytelling Lab include:

1. Patrick Hicks
2. Wil Weldon
3. Elizabeth Lo
4. Jimi Gibson
5. Rob Meyers
6. Gary Ellsworth Smith
7. Renée Frojo
8. James Warren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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