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Artwork for The Sound Off Podcast

The Sound Off Podcast

Matt Cundill
Podcasting
Radio Broadcasting
Radio
Audience Engagement
Radio Industry
Social Media
Youtube
Artificial Intelligence
Canada
Canadian Radio Awards
Content Creation
Starboard Communications
Buffalo Bills
Mental Health
Influencer Marketing
Advertising
Community Engagement
Content Promotion
Marketing Strategies
Voiceover

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executi... more

PublishesWeeklyEpisodes536Founded10 years ago
Number of ListenersCategories
Personal JournalsDocumentarySociety & Culture

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Artwork for The Sound Off Podcast

Latest Episodes

We remember David Marsden, who passed away on September 25 at the age of 85, by revisiting a conversation recorded in December 2016, during the early days of the Sound Off Podcast.

David helped shape the Spirit of Radio at CFNY, and his passion for ... more

YouTube

Maria Palmer got her start in radio because iHeartMedia's James Howard walked into a dive bar in Washington D.C., possibly ordered a whiskey, and witnessed talent in action. She was bartending, working her way through acting school, when James, then ... more

YouTube

Susan Reade got her start in Edmonton radio wearing an orange Tina Turner wig and leopard-print pants as CHED’s “Janet from Another Planet.” As she prepares to retire from Stingray, I catch up with her to talk about a career that took her from the mo... more

YouTube

Nigeria has consistently been one of the top five countries listening to this podcast. With so much great English-language radio being made there, I wanted to hear more about what’s working—and what’s changing.

Dami Dawson is an award-winning writer... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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SmartLessJason Bateman, Sean Hayes, Will Arnett

Recent Guests

Maria Palmer
Morning Mosh Pit host on Rock 95.5 (iHeart), radio personality and content creator
iHeart Media / Rock 95.5 Chicago
Episode: Maria Palmer: Radio, Rage Bait, Real Community
Susan Reed
Radio sales professional and executive with a long career in Edmonton radio
Edmonton radio industry (Stingray/related stations)
Episode: Susan Reade: Selling Air, Building Relationships
Dami Dawson
Award-winning writer and new media executive in Lagos, Nigeria
TVC Communications (Rewind 107.9 FM)
Episode: Dami Dawson: Has Radio in Nigeria Lost Its Soul?
John Ramer
Executive Director, Kindness Ranch Animal Sanctuary
Kindness Ranch Animal Sanctuary
Episode: NEW! Dogs Beyond the Lab
Lori Cohen
Founder and Executive Director, The Beagle Alliance
The Beagle Alliance
Episode: NEW! Dogs Beyond the Lab
Chelsey Marino
Canine Behavior Specialist, founder of Keeper and Kin
Keeper and Kin
Episode: NEW! Dogs Beyond the Lab
Connie Thiessen
Editor of Broadcast Dialogue; host of Broadcast Dialogue
Broadcast Dialogue
Episode: NEW! Dogs Beyond the Lab
Tim Truax
Founder/Organizer of PodSummit YYC
PodSummit YYC
Episode: Tim Truax: Let's Go To PodSummit 2026!
Derrick Gray
Chief Research and Operations Officer at Numeris
Numeris
Episode: Numeris' Derrick Gray: Radio's New Way to Count

Host

Matthew Cundill
Host of The Sound Off Podcast

Reviews

4.5 out of 5 stars from 88 ratings
  • Interesting Guests and Great Pacing.

    I love the pacing of this podcast. And the guest selection is perfection. Matt also has some of the most interesting sounding ads in the genre, and I like that the ads are the ads, and the rest of the show isn’t just a veiled pitch for his services(most other shows in the genre are).

    Apple Podcasts
    5
    @joshuacliston
    Australia2 months ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    2 years ago
  • Great insight and questions

    Matt is a pro. The questions and prep he puts into the podcast pulls out great stories from his guests. He nails the spirit and culture of Canadian media and the guests are always fresh and interesting.

    Apple Podcasts
    5
    buzzbishop
    Canada3 years ago
  • Amazing!

    I’m going to lobby Apple to add a sixth star in their reviews!

    Apple Podcasts
    5
    somepersoninsweden
    Sweden3 years ago
  • Learning about what I already do

    Matt never fails to teach me something about my own industry, no matter who his guest happens to be.

    Apple Podcasts
    5
    mike37853357
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as fresh, interesting, and well-suited to the show's focus on the business of audio.
Questions and prep help guests pull out compelling industry stories.
Pacing and guest selection are praised for strong storytelling and insights.
Listeners enjoy the mix of radio and podcasting perspectives and actionable advice.
High production quality and credible host style noted across episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Dami Dawson: Has Radio in Nigeria Lost Its Soul?
Q: What constitutes success for a radio brand in Nigeria?
Success is often tied to ratings, but the guest argues for a balance of strong programming and audience connection, noting that trust and content quality matter beyond numbers.
Dami Dawson: Has Radio in Nigeria Lost Its Soul?
Q: Why did you want to get into broadcasting?
I was drawn by the voice and the possibility to disseminate information, then I learned about the craft and the importance of responsible messaging and storytelling.
Numeris' Derrick Gray: Radio's New Way to Count
Q: What counts as listening in the new system?
Listening is counted when tuning reaches a minimum threshold, with streaming and in-market radio combined through a statistical model to estimate total audience; high-level metrics will evolve toward more granular measures like average minute audience.
Gaëtan Harris: Sound Design Tips for Audio-First Podcasts
Q: What was your learning curve like at Pacific Content and how did it shape your approach to sound design?
It involved a real sense of imposter syndrome initially, followed by two years of gaining trust in my own decisions, collaborative brainstorming with the team, and a deep emphasis on pacing and music selection that made the podcasts sound exceptional.
Chris Brunt: Radio's Digital Evolution
Q: How far back does your experience with digital go, and what early moments shaped your view of online radio?
It goes back about 30 years, with early web pages, streaming tests, and the realization that the internet would eventually redefine audience reach and monetization, even if initial reactions undervalued it.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Sound Off Podcast

What is The Sound Off Podcast about and what kind of topics does it cover?

A weekly, insider-focused show exploring the craft, business, and culture of audio. Conversations span podcasting, radio, branding, and technology, with guests ranging from veteran broadcasters to founders of podcasting platforms and sound studios. Episodes commonly dissect audience growth, monetization, ad tech, distribution, analytics, and the evolving role of video in audio, all flavored by practical lessons from real-world campaigns and career journeys. Notable strengths include high production value, thoughtful questioning, and a healthy mix of deeply technical insights and industry storytelling that helps listeners translate trends into actionable strategies for growth and differentiation in audio.

Where can I find podcast stats for The Sound Off Podcast?

Rephonic provides a wide range of podcast stats for The Sound Off Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Sound Off Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Sound Off Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Sound Off Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Sound Off Podcast?

Rephonic provides comprehensive predictive audience data for The Sound Off Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Sound Off Podcast have?

To see how many followers or subscribers The Sound Off Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Sound Off Podcast?

These podcasts share a similar audience with The Sound Off Podcast:

1. The Oddcast Podcast
2. Conan O’Brien Needs A Friend
3. The Joe Rogan Experience
4. SmartLess
5. Armchair Expert with Dax Shepard

How many episodes of The Sound Off Podcast are there?

The Sound Off Podcast launched 10 years ago and published 536 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sound Off Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Sound Off Podcast?

Rephonic pulls ratings and reviews for The Sound Off Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Sound Off Podcast?

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What guests have appeared on The Sound Off Podcast?

Recent guests on The Sound Off Podcast include:

1. Maria Palmer
2. Susan Reed
3. Dami Dawson
4. John Ramer
5. Lori Cohen
6. Chelsey Marino
7. Connie Thiessen
8. Tim Truax

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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