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The Sound Off Podcast

Matt Cundill
Podcasting
Radio Broadcasting
Radio
Audience Engagement
Social Media
Radio Industry
Canada
Canadian Radio Awards
Youtube
Content Creation
Starboard Communications
Buffalo Bills
Mental Health
Influencer Marketing
Advertising
Community Engagement
Content Promotion
Marketing Strategies
Voiceover
Melbourne Radio Wars

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executi... more

PublishesWeeklyEpisodes517Founded10 years ago
Number of ListenersCategories
Personal JournalsDocumentarySociety & Culture

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Artwork for The Sound Off Podcast

Latest Episodes

We last had JC Douglas on our show 9 years ago when I got the full run down of his career highlights. JC Douglas announced his retirement on Facebook in May 2026, reflecting on his 40-year tenure at Q104, his morning run at C100, and in-between time ... more

Rhys Waters spent over a decade making award‑winning TV and radio for the BBC in Wales before moving to Halifax, Nova Scotia, in search of a better work–life balance. In this episode, he traces his path from a neurodivergent kid who struggled in trad... more

YouTube

This week, I’m celebrating the 500th episode of the Sound Off Podcast by turning the spotlight on why so many shows underperform—and what you can do about it. After nearly 10 years and 500 episodes, I’ve seen the same mistakes again and again, so I b... more

YouTube

A great chat with producer and audience growth specialist Kattie Laur to unpack what’s really holding back Canadian podcasting – and, unsurprisingly, we keep coming back to money, funding, and marketing. We talk about why Canada lacks meaningful gran... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

JC Douglas
Veteran Halifax radio personality and broadcaster
Halifax radio markets (Q104, C100, etc.)
Episode: JC Douglas: Rocked The Atlantic
Rhys Waters
Co-founder of Podstarter, producer and former BBC TV/radio professional
Podstarter / Echo Summit organizer
Episode: Rhys Waters: Trust Community and Short-Form Clips
James Cridland
From Pod News
Episode: Podcasting Truth & Myths Learned Over 500 Episodes
Kattie Laur
Producer, audience growth specialist and creator of Pod The North Newsletter
Pod The North
Episode: Kattie Laur: What's Holding Back Canadian Podcasting?
Sam Sethi
Creator of TrueFans.fm and podcaster
TrueFans.fm
Episode: Sam Sethi: How To TrueFans.fm
Dawn Chubai
Broadcast journalist and TV host with extensive experience in Edmonton, Vancouver, and Toronto; expert in live selling and brand storytelling
Former A-Channel/Citytv; The Shopping Channel; Live Selling School (founder)
Episode: Dawn Chubai: Sell Through the Screen
Doug Downs
Launching shows and using PR strategies for podcasters in Calgary
Calgary-based PR and communications
Episode: Doug Downs: Strategic Storytelling for Brands
Todd Hancock
Radio veteran turned podcaster; founder of Toddcast Podcast
Toddcast Podcast; former CFOX Vancouver
Episode: Todd Hancock: Learning to Sell
Tony Doe
Podcasting and radio professional in Nigeria; founder of the Nigerian Podcast Index
Nigerian Podcast Index
Episode: Tony Doe: Into the Podverse

Host

Matt Cundill
Host of The Sound Off Podcast; veteran broadcaster and voice artist with deep expertise in radio and podcasting.

Reviews

4.5 out of 5 stars from 88 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    2 years ago
  • Great insight and questions

    Matt is a pro. The questions and prep he puts into the podcast pulls out great stories from his guests. He nails the spirit and culture of Canadian media and the guests are always fresh and interesting.

    Apple Podcasts
    5
    buzzbishop
    Canada2 years ago
  • Amazing!

    I’m going to lobby Apple to add a sixth star in their reviews!

    Apple Podcasts
    5
    somepersoninsweden
    Sweden2 years ago
  • Learning about what I already do

    Matt never fails to teach me something about my own industry, no matter who his guest happens to be.

    Apple Podcasts
    5
    mike37853357
    United States3 years ago
  • Interesting Guests and Great Pacing.

    I love the pacing of this podcast. And the guest selection is perfection. Matt also has some of the most interesting sounding ads in the genre, and I like that the ads are the ads, and the rest of the show isn’t just a veiled pitch for his services(most other shows in the genre are). My only wish for this show would be for Matt to intro the episodes in a more natural voice. His interview tone and pace are so good, but the intros sound forced and a little too V/O Guy.

    Apple Podcasts
    5
    @joshuacliston
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings credible industry insight and asks thoughtful questions that pull out practical stories.
Guests are consistently interesting, with strong production value and useful takeaways for pros.
Overall tone is candid and industry-focused, appealing to radio and podcasting professionals.

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Talking Points

Recent interactions between the hosts and their guests.

JC Douglas: Rocked The Atlantic
Q: What was your radio valley, the lowest point that tested your resolve?
The major downturn was the 1993 automation introduction, where a failed CD jukebox and the fear of jobs created a moment of fear, but we pulled through by relying on live people and improvisation, proving the value of human talent over machines.
Dawn Chubai: Sell Through the Screen
Q: What was it like growing up in Edmonton and how did that shape your career?
Dawn discusses her upbringing, high school experiences, and early performance roots that influenced her later comfort with performing live and engaging audiences on screen.
Kristi Lee: Canadian True Crime at 200
Q: What does that inbox look like?
I have all those case submissions going into a Google spreadsheet that groups them by case name and province, so it makes it easy to manage.
Kristi Lee: Canadian True Crime at 200
Q: Having produced and researched so many true crime stories, have you ever been able to find the common characteristic in the perpetrator or perpetrators of these crimes?
It's almost impossible to predict these things and to really find commonalities between them; everybody is so different.
Brittany Grunig: Building Country Radio Listeners Love
Q: What are your thoughts on the Ottawa radio market?
It was competitive and required a lot of creativity to succeed, especially with unique rules limiting song play.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Sound Off Podcast

What is The Sound Off Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show centered on podcasting, radio, and the broader audio industry. Through candid conversations with editors, producers, hosts, and executives, it explores the craft, business, and culture of audio—from editing workflows and monetization to distribution, analytics, and emerging formats. Noteworthy is the host's depth of industry experience and a steady stream of guests who illuminate real-world challenges and opportunities in independent and networked audio alike. The mix of technical detail, career storytelling, and strategic insights makes it valuable for creators, marketers, and audio professionals seeking actionable takeaways and industry context.

Where can I find podcast stats for The Sound Off Podcast?

Rephonic provides a wide range of podcast stats for The Sound Off Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Sound Off Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Sound Off Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Sound Off Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Sound Off Podcast?

Rephonic provides comprehensive predictive audience data for The Sound Off Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Sound Off Podcast have?

To see how many followers or subscribers The Sound Off Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Sound Off Podcast?

These podcasts share a similar audience with The Sound Off Podcast:

1. The Bridge with Peter Mansbridge
2. WHAT WENT WRONG
3. The Weekly Show with Jon Stewart
4. SNAFU with Ed Helms
5. The Late Show Pod Show with Stephen Colbert

How many episodes of The Sound Off Podcast are there?

The Sound Off Podcast launched 10 years ago and published 517 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sound Off Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Sound Off Podcast?

Rephonic pulls ratings and reviews for The Sound Off Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Sound Off Podcast?

Rephonic provides full transcripts for episodes of The Sound Off Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Sound Off Podcast?

Recent guests on The Sound Off Podcast include:

1. JC Douglas
2. Rhys Waters
3. James Cridland
4. Kattie Laur
5. Sam Sethi
6. Dawn Chubai
7. Doug Downs
8. Todd Hancock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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