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Artwork for The Social Stager

The Social Stager

Heather Cook
Branding
Home Staging
Positioning
Marketing Strategy
Marketing
Brand Perception
Growth Content
Pinterest
Brand Identity
Conversion Content
Realtor Relationships
Nurture Content
Brand Content
Education
Mindset Coaching
Luxury Home Staging
Staging Industry
Social Media
Real Estate
Marketing For Stagers

The Social Stager Podcast helps home stagers and design professionals simplify their marketing, strengthen their brand, and show up online with confidence.

Hosted by Heather Cook, this podcast blends real-world experience from over a decade in the staging industry with clear, practical marketing insight.

You’ll learn how to prioritize your marketing, create content that positions you as an exper... more

PublishesTwice monthlyEpisodes14Founded7 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Social Stager

Latest Episodes

How to Attract the Home Staging Clients You Actually Want

Have you ever noticed that every city seems to have "that" home stager?

The one Realtors always call for luxury vacant staging. The one known for model homes. The one who's built a reputatio... more

Most home stagers believe their business isn't growing because they need better marketing, more services, or another certification.

I don't think that's the problem.

In this episode, Heather explores one of the biggest misconceptions in the home st... more

Your staging certification taught you how to stage. What it didn't teach you is how to build a business that stands out, attracts the right clients, and grows past a certain ceiling. In this episode Heather breaks down the three gaps the staging indu... more

AI tools like ChatGPT, Claude, and Perplexity are changing how people find and hire home stagers — and most of the content stagers create to market themselves is completely invisible to these tools. In this episode, Heather breaks down what AI actual... more

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Recent Guests

Annie Russell
Pinterest marketing strategist and founder of Annie Russell Media
Annie Russell Media
Episode: Why Pinterest is an Effective Marketing Platform for Stagers
Catherine Lewis-Brown
Stager, trainer and coach introducing the Market Ready Strategist model
Market Ready Strategist / The Modern Stager
Episode: Rethinking What a Staging Business Can Look Like with Catherine Lewis-Brown
Lori Fischer
Home stager and business coach; founder of Rethink Home Interiors and Staging Business School; creator of Accelerate coaching program
Rethink Home Interiors; Staging Business School
Episode: Building Systems That Support Your Staging Business with Lori Fischer
Marianne Cherico
Coach who supports stagers in building confidence, shifting mindset and taking action
Interiors by Marianne Cherico
Episode: How to Build Strong Realtor Relationships with Marianne Cherico

Host

Heather Cook
Host of The Social Stager Podcast, The Social Stager

Reviews

5.0 out of 5 stars from 4 ratings
  • Great content for branding in the home, staging industry

    I loved how she dives into the difference between branding and marketing and why one wheel drive traffic and the other Will drive clients such great content

    Apple Podcasts
    5
    BRBlackett
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host emphasizes branding and positioning over chasing trends, with actionable frameworks.
Listeners value practical, battle-tested marketing guidance tailored to staging and design.
Episodes offer concrete steps for building authority, pricing, and client attraction, plus community resources.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build Strong Realtor Relationships with Marianne Cherico
Q: So before we dive in, can you introduce yourself and share a little bit about the work that you do with home stagers?
Marianne describes her background in real estate, how she became a coach for stagers, and outlines her approach of combining mindset work with practical marketing strategies to help stagers own their value and build consistent realtor partnerships.
From Stager to Lifestyle Designer
Q: What prompted you to rethink your business direction from staging to lifestyle design?
Danielle explains that through the branding process she realized the traditional staging path didn't satisfy her long-term goals or lifestyle, and she chose to pivot to a design approach centered on wellness and functionality for busy families.

Audience Metrics

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Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Social Stager

What is The Social Stager about and what kind of topics does it cover?

The show centers on practical marketing and branding for home stagers and design pros, translating industry expertise into sustainable growth. Across episodes, the host emphasizes building a clear business identity, developing a predictable marketing system, and pricing and packaging offerings for profitability. Topics frequently cover brand positioning, authority-building, partnerships with real estate professionals, and leveraging digital channels like AI-friendly content and Pinterest to attract clients. Noteworthy is a strong focus on mindset, actionable frameworks, and scalable services that help listeners move from technical skills to recognized market authority.

What stands out is a relentless emphasis on purpose-driven branding ove... more

Where can I find podcast stats for The Social Stager?

Rephonic provides a wide range of podcast stats for The Social Stager. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Social Stager and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Social Stager get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Social Stager, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Social Stager?

Rephonic provides comprehensive predictive audience data for The Social Stager, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Social Stager have?

To see how many followers or subscribers The Social Stager has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Social Stager?

These podcasts share a similar audience with The Social Stager:

1. Home Stagers and Designers on Fire
2. Staging Sips
3. Business Therapy™ With Joké
4. The Real Women Real Business Podcast
5. The Mel Robbins Podcast

How many episodes of The Social Stager are there?

The Social Stager launched 7 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Social Stager?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Social Stager?

Rephonic pulls ratings and reviews for The Social Stager from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Social Stager?

Rephonic provides full transcripts for episodes of The Social Stager. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Social Stager?

Recent guests on The Social Stager include:

1. Annie Russell
2. Catherine Lewis-Brown
3. Lori Fischer
4. Marianne Cherico

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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