The Signal
Fergus Bell, Tom TrewinnardAI is already reshaping journalism. So is the creator economy. And for most organisations, the real challenge isn’t knowing that, it’s working out what to do about it.
The Signal is a weekly podcast hosted by Fergus Bell and Tom Trewinnard, co-founders of Fathm.
Each week, they sit down with the people building the future of media, from newsroom leaders and product teams to technologists and creat... more
| Publishes | Twice weekly | Episodes | 10 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsNewsNews Commentary | |||
Listen to this Podcast
Latest Episodes
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this episode, Fergus and Tom talk to Micah Gelman and Lauren Saks from Local News International, the poster kids of the independent news brand universe. Founded mid-2025 when Dave Jo... more
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this episode, Fergus and Tom consider Australia’s Social Media Ban, toxic spaces, resourceful teenagers, the limits of parental guidance and the real impacts of a reduced news diet. more
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this extra episode, Fergus and Tom consider where audiences are heading, the repurposing of content, efficiency vs creativity and future-casting. Sidenote: is it jif or gif?
If you ... more
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this fourth episode, Fergus and Tom dig into what they've seen and learned after working with nearly 250 newsrooms in 40 countries since September 2024. Trends, data, anecdotes and b... more
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #235 |  Singapore/News/News Commentary |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The Signal
What is The Signal about and what kind of topics does it cover?
A weekly conversation focused on how AI, the creator economy, and changing audience behavior are reshaping journalism and media business models. Across episodes, the show centers practical examples and real-world deployments—ranging from regional publisher bets to new streaming formats and creator-led distribution—while weighing the opportunities and risks of automation, trust, and sustainable newsroom economics. Recurrent themes include human storytelling in an AI era, experimentation with new formats and revenue models, and the trade-offs organizations face when balancing institutional identity with innovative approaches. The hosts' industry experience and on-the-ground case studies tend to appeal to media professionals, technologists, an... more
Where can I find podcast stats for The Signal?
Rephonic provides a wide range of podcast stats for The Signal. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Signal and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Signal get?
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What are the audience demographics for The Signal?
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How many subscribers and views does The Signal have?
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Which podcasts are similar to The Signal?
These podcasts share a similar audience with The Signal:
How many episodes of The Signal are there?
The Signal launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Signal?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Signal?
Rephonic pulls ratings and reviews for The Signal from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Signal?
Rephonic provides full transcripts for episodes of The Signal. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Signal?
Recent guests on The Signal include:
1. Sue Brooks
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.