The Signal
Fergus Bell, Tom TrewinnardAI is already reshaping journalism. So is the creator economy. And for most organisations, the real challenge isn’t knowing that, it’s working out what to do about it.
The Signal is a weekly podcast hosted by Fergus Bell and Tom Trewinnard, co-founders of Fathm.
Each week, they sit down with the people building the future of media, from newsroom leaders and product teams to technologists and creat... more
| Publishes | Twice weekly | Episodes | 8 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsNews CommentaryBusiness News | |||
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Latest Episodes
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this extra episode, Fergus and Tom consider where audiences are heading, the repurposing of content, efficiency vs creativity and future-casting. Sidenote: is it jif or gif?
If you ... more
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this fourth episode, Fergus and Tom dig into what they've seen and learned after working with nearly 250 newsrooms in 40 countries since September 2024. Trends, data, anecdotes and b... more
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this third episode, Fergus and Tom discuss Digital Media Asia, the rise and rise of Winston and William Utomo's IDN Times, new business models for journalism, the oddness of AI-hoste... more
Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this first episode, Fergus and Tom dig into what "innovation" even means in 2026, the fragility of our shared digital history, the ethical perils of prediction markets, the rise of W... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #137 |  France/News/News Commentary |
Apple Podcasts | #100 |  Singapore/News/News Commentary |
Apple Podcasts | #160 |  Switzerland/News/News Commentary |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The Signal
What is The Signal about and what kind of topics does it cover?
A weekly conversation focused on how AI, the creator economy, and changing audience behavior are reshaping journalism and media business models. Across episodes, the show centers practical examples and real-world deployments—ranging from regional publisher bets to new streaming formats and creator-led distribution—while weighing the opportunities and risks of automation, trust, and sustainable newsroom economics. Recurrent themes include human storytelling in an AI era, experimentation with new formats and revenue models, and the trade-offs organizations face when balancing institutional identity with innovative approaches. The hosts' industry experience and on-the-ground case studies tend to appeal to media professionals, technologists, an... more
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How many listeners does The Signal get?
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What are the audience demographics for The Signal?
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How many subscribers and views does The Signal have?
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Which podcasts are similar to The Signal?
These podcasts share a similar audience with The Signal:
1. The Media Show
2. Hard Fork
How many episodes of The Signal are there?
The Signal launched a month ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Signal?
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