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The Pennock Knockdown

Pennock Agency

"The Pennock Knockdown" is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether you're a brand builder or simply beauty-obsessed, tune in to stay ahead in this ever-evolving landsca... more

PublishesWeeklyEpisodes44Foundeda year ago
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Artwork for The Pennock Knockdown

Latest Episodes

Is your digital marketing strategy built on a foundation of "hope," or is it powered by a high-performance engine? In the beauty and lifestyle sector, the distance between a "scrolling" consumer and a "loyal" customer is paved with more than just a w... more

In this episode of The Pennock Knockdown, Nikki sits down with Charlie Sells, Brand Architect and Founder of Clarity Over Everything (clarityovereverything.com). Charlie shares his unique journey from youth ministry to marketing at Ramsey Solutions, ... more

Is your email list a high-performing asset or a leaky bucket? As we move further into 2026, the gap between "setting it and forgetting it" and true strategic retention is widening. The days of generic blasts are over, replaced by a need for surgical ... more

In this episode of The Pennock Knockdown, Nikki sits down with Ivan, Founder of Digital Rocket Ads (digitalrocketads.com), to dissect the shifting landscape of performance marketing.

Ivan shares his journey from a frustrated fitness coach seeing hi... more

In this episode of the Pennock Knockdown, host Nikki invites Wes Towers, the founder and director of Uplift 360 (uplift360.com.au), to discuss the rapidly shifting landscape of web development and search. As AI fundamentally changes how consumers fin... more

Is traditional SEO dying, or is it just moving behind the scenes? As AI-driven search engines like ChatGPT, Claude, and Google’s Gemini start answering consumer questions directly, the "click to website" model is being fundamentally disrupted.

In th... more

Is influencer marketing just expensive gifting, or is it a scalable revenue channel?

In this episode of The Pennock Knockdown, Nikki sits down with Maggie Dwyer, founder of CO-ANU, to dismantle the common myths of the creator economy. They move beyo... more

Nikki sits down with Zahid, CEO of Conzia an eCommerce agency helping Shopify brands scale from their first $10K months to $1M+ in revenue.

Zahid’s background is rooted in cloud computing, where he managed large enterprise accounts before burning ou... more

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The Pennock Knockdown launched a year ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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