Where DOOH Meets AdTech
Tim RoweLearn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of ... more
| Publishes | Weekly | Episodes | 200 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingNewsBusiness News | ||||
Listen to this Podcast
Latest Episodes
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative?
Who Should Listen:
• Brands & Age... more
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH).
Who Should Listen:
• Publishers looking to monetize idle or ... more
(IWC + EssenceMediacom) x Locala Case Study: asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/
The Programmatic Primer: www.theoohinsider.com/programmatic-primer/
Summary
In this episode with Ed Silhan, CRO of Locala, we e... more
The Programmatic Primer: www.theoohinsider.com/programmatic-primer/
Summary
In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other p... more
Recent Guests
Host
Reviews
- Tim Rules
I’ve had the privilege of working with Tim for a while now and I’ve learned so much about OOH and media in general from him. His approach to uncovering obscure topics makes things easy for me to understand, as an OOH “outsider,” myself. Love the work you’re doing and can’t wait to see what the future holds. Keep killing it, my friend.
Apple Podcasts5lehighzool
United States2 years ago - Would rate higher if I could
Honestly, thanks so much Tim. This podcast is amazing! I’d give more than 5* if I could.
Apple Podcasts5LewisPJPC
United Kingdom2 years ago - The right mix..
Tim has a the right mix of curiosity, passion, and skill to elevate the OOH conversation.
The Screenverse team has a ton of respect for the work being done here - keep going!
Apple Podcasts5AdamNMaloneUnited States4 years ago - Very Informative!
Tim’s podcasts are very informative and show us how out-of-the-box thinking is a fundamental necessity for marketing. Tim is professional, friendly and takes deep dives into client needs. This makes him great source to this sector of the marketing world.
Apple Podcasts5Camille RiggsUnited States6 years ago - Awesome!
Tim is so knowledgeable in the advertising space. If you need help with growing your business and you’re looking for a solution to help your business stand out, Tim is your guy!
Apple Podcasts5Mx253United States6 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #61 |  Colombia/News/Business News |
Apple Podcasts | #179 |  New Zealand/News/Business News |
Talking Points
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Frequently Asked Questions About Where DOOH Meets AdTech
What is Where DOOH Meets AdTech about and what kind of topics does it cover?
This podcast provides in-depth insights into the evolving landscape of Digital Out-of-Home (DOOH) advertising, covering topics such as programmatic advertising, AI innovations, and Supply Path Optimization (SPO). With a focus on actionable strategies, the discussions often involve industry experts sharing their experiences and knowledge, enabling listeners to enhance their advertising approaches. Noteworthy is the emphasis on integrating advanced measurement techniques and curation within advertising strategies, which are vital for executing effective marketing campaigns in a rapidly changing environment. The content is crafted specifically for DOOH publishers and ad tech executives looking to stay competitive and informed on the latest tre... more
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How many episodes of Where DOOH Meets AdTech are there?
Where DOOH Meets AdTech launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Where DOOH Meets AdTech?
Recent guests on Where DOOH Meets AdTech include:
1. Bill Harvey
2. Jeromy Sonne
3. Jonathan Moffie
4. Ravi Patel
5. Chris Kane
6. Stephen Brooks
7. Robert O'Rourke
8. Ben Sharf
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.