Rephonic
Artwork for The Negotiation
China
E-Commerce
Australia
Xiaohongshu
Consumer Behavior
Alibaba
Japan
Douyin
Asia-Pacific
Artificial Intelligence
United States
Southeast Asia
Asia-Pacific Region
Tariffs
Sports Marketing
Health Supplements
Digital Marketing
Singles Day
Australia-China Relations
Pinduoduo

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases... more

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Artwork for The Negotiation

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Episode Description

Alvin Wang Graylin is a Professor of AI and Tech Policy at the University of Washington, a fellow at the Asia Society and Stanford HAI, and the author of Our Next Reality. In Part 1 of this conversation, Alvin and Todd explore th... more

David Fishman is a Principal at The Lantau Group, an Asia-Pacific energy consultancy based in Shanghai. He has spent his entire career advising investors, corporations, and governments on China's power sector: from coal and nuclear to solar, wind, an... more

In a special episode of The Negotiation, WPIC CEO Jacob Cooke sits down with Dr. Henry Wang, founder and president of the Center for China and Globalization (CCG), one of China's leading policy think tanks. The conversation takes place fresh off the ... more

In Part 2 of his conversation with The Negotiation, Zak Dychtwald, founder and CEO of BridgeWorks Global, shifts from diagnosing the hidden tax on global business to addressing what it means for companies operating in or competing against China. Zak ... more

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Recent Guests

David Fishman
Principal at The Lantau Group who advises on China's power sector
The Lantau Group
Episode: China's Green Energy Transition with David Fishman
Henry Wang
Founder and president of the Center for China and Globalization (CCG)
Center for China and Globalization (CCG)
Episode: The Xi-Trump Summit with Dr. Henry Wang and Jacob Cooke
Zak Dychtwald
Founder and CEO of BridgeWorks Global
BridgeWorks Global
Episode: Zak Dychtwald on Chinese Companies Going Global (Part 2)
Jim Fields
Chief Growth Officer at Nuon Medical
Nuon Medical
Episode: Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets
Mark Dreyer
Founder of China Sports Insider; journalist and author
China Sports Insider
Episode: Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup
Crystal Yu
Cross‑platform influencer focused on Instagram and Xiaohongshu
Episode: Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu
Rui Ma
Founder of Tech Buzz China
Tech Buzz China
Episode: China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race
Leif Rogers
Founder and CEO of Red Phoenix Entertainment (specializes in Asia market for sports properties)
Red Phoenix Entertainment
Episode: Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China
Robert Wu
Founder of Baiguan, data and analysis service on China economy
Baiguan
Episode: Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026

Host

Todd Embly
Host of The Negotiation; leads conversations on APAC market growth, cross-border collaboration, and strategy.

Reviews

4.9 out of 5 stars from 48 ratings
  • Veto

    Good info Mate!

    Apple Podcasts
    5
    Derrick057
    United States3 years ago
  • One of my new favorite podcasts!!!

    Having been in the formative years of the internet, through the development of Motion Picture VFX & immersive technologies, I can honestly say this was the first time in a long time I’ve listened to a podcast that had as valuable world perspective insights on this new era as it was fun to listen to. I was introduced to this podcast from Alvin Wang Graylin’s interview (a must listen to) and will most definitely be working my way through all the epsidodes!! Highly Recommended!!

    Apple Podcasts
    5
    jongressvfx
    United States5 years ago
  • Nice content

    I started listening this postcast recently but is very helpful to understand the chinese market and how to be entrepreneur inspired with this host that funded their business on this market

    Apple Podcasts
    5
    cebes-ten
    Colombia5 years ago
  • On the ground China market analysis.

    Great Show!

    Apple Podcasts
    5
    John Schumacher
    Canada6 years ago
  • Good interviews great content

    Great variety of interview guests with a breadth of experience. Hard to find this kind of content elsewhere. Edits are smooth and intro music is fire.

    Apple Podcasts
    5
    Steph Troughton
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring practical, real-world scaling lessons for China/APAC markets.
Listeners praise the breadth of expertise and the depth of market context.
The show is a valuable resource for anyone exploring Asia-Pacific market entry or partnerships.
The host keeps discussions engaging and actionable, with strong industry relevance.
High-quality guests and tight, insightful questions from the host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

China's Green Energy Transition with David Fishman
Q: Why did China expand coal alongside renewables, and is that a contradiction with the green energy push?
Fishman says electricity demand is growing about 5% to 6% annually, so new generation is needed just to cover additional consumption. Wind and solar are intermittent, while coal can provide dispatchable power. He adds that better use of existing plants and grid operations could reduce the need for new coal plants.
China's Green Energy Transition with David Fishman
Q: Has the Iran War significantly impacted China's energy sector or energy supply?
It raised prices for some oil and gas products and put some upward pressure on coal prices across Asia. China was relatively buffered because most of its coal is domestic, and the overall energy mix did not need to shift much.
The Xi-Trump Summit with Dr. Henry Wang and Jacob Cooke
Q: Could you elaborate on the global no-first-use policy for AI weapons and its significance?
Dr. Wang explains the need for guardrails and mutual understanding to prevent rapid, destabilizing weaponization of AI, emphasizing that joint US-China action benefits global security and market stability.
The Xi-Trump Summit with Dr. Henry Wang and Jacob Cooke
Q: Where should the US and China focus their cooperation in the near term besides AI?
He suggests expanding people-to-people exchanges, educational ties, and broader trade/development collaboration to build trust and reduce friction.
The Xi-Trump Summit with Dr. Henry Wang and Jacob Cooke
Q: What is your initial reaction to the outcomes of the summit?
Dr. Wang views the summit as positive, noting it extended a trade truce and reinforced top-down diplomacy, with ongoing opportunities in AI governance and bilateral collaboration.

Audience Metrics

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Frequently Asked Questions About The Negotiation

What is The Negotiation about and what kind of topics does it cover?

This show centers on practical stories of market entry and growth in Asia-Pacific, featuring leaders who have built cross-border teams, navigated local ecosystems, and aligned global strategy with regional realities. Episodes routinely explore how brands adapt to APAC dynamics, from tech and e-commerce to sports, beauty, and trade policy, with a strong emphasis on collaboration across HQ and local markets, leadership vocabularies, and actionable playbooks for market expansion. Notable angles include real-world branding comparisons between Western and Chinese markets, the role of data-driven localization, and frameworks for cross-border teamwork that help Western firms compete more effectively in Asia.

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How many listeners does The Negotiation get?

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Which podcasts are similar to The Negotiation?

These podcasts share a similar audience with The Negotiation:

1. The Decibel
2. All-In with Chamath, Jason, Sacks & Friedberg
3. WSJ What’s News
4. TED Talks Daily
5. BG2Pod with Brad Gerstner and Bill Gurley

How many episodes of The Negotiation are there?

The Negotiation launched 7 years ago and published 276 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Negotiation?

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What guests have appeared on The Negotiation?

Recent guests on The Negotiation include:

1. David Fishman
2. Henry Wang
3. Zak Dychtwald
4. Jim Fields
5. Mark Dreyer
6. Crystal Yu
7. Rui Ma
8. Leif Rogers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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