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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases... more

PublishesTwice monthlyEpisodes250Founded6 years ago
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Artwork for The Negotiation

Latest Episodes

In this episode of The Negotiation, host Todd Embley welcomes back Crystal Tai. Crystal is a journalist, cultural strategy researcher, and Managing Partner at Nüora Global Advisors. Formerly Senior Managing Editor at Jing Daily, her work explores how... more

In this episode of The Negotiation, host Todd Embley sits down with David Perez-Des Rosiers, Director of the Beijing Chapter of the Canada-China Business Council (CCBC).

The CCBC has been a cornerstone of Canada–China business relations for over fou... more

In this episode of The Negotiation, we are joined by Nicole Lin, Business Development Country Manager at Tmall Global. This conversation comes ahead of the China Cross-Border Summit in Los Angeles on October 16, 2025, co-hosted by WPIC and Tmall Glob... more

In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPIC Marketing + Technologies’ Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in China’s fast-changing consumer landscape. Originally re... more

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Recent Guests

Crystal Tai
Journalist, cultural strategy researcher, and managing partner at Nüora Global Advisors
Jing Daily
Episode: Crystal Tai on China Luxury, Sportswear Trends, and Consumer Sentiment
David Perez-Des Rosiers
Director of the Beijing Chapter of the Canada-China Business Council
Canada-China Business Council
Episode: What’s Next for Canadian Business in China with CCBC’s David Perez-Des Rosiers
Nicole Lin
Business Development Country Manager at Tmall Global
Tmall Global
Episode: Unlocking China’s Cross-Border Boom with Tmall Global’s Nicole Lin
Emmanuel Poupelle
Director of Growth for Europe at WPIC Marketing and Technologies
WPIC Marketing and Technologies
Episode: Inside China’s Demand for Wellness, Supplements, and Lifestyle Products with Emmanuel Poupelle
Clementine Pippa Ebel
Cultural strategist and expert on China's outdoor sports market
Kailas
Episode: Inside China’s Trail Running Boom with Clementine Pippa Ebel
Tianchen Xu
Senior Economist at the Economist Intelligence Unit
Economist Intelligence Unit
Episode: Housing, Confidence, and Consumption: China’s Demand-Side Story with Tianchen Xu (Part 2)
Kevin Xu
Founder of the bilingual newsletter Interconnected, offering insights on technology, investing, and geopolitics between the US and China.
Interconnected
Episode: AI, Chips, and Cloud: Kevin Xu on Where China’s Tech is Really Headed
Dr. Chui Chui Tan
Founder of Beyō Global and a leading voice in international growth strategy
Beyō Global
Episode: Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight
Mark Kruger
Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta's China Institute
Yicai Research Institute
Episode: Mark Kruger on China’s Macro Outlook

Host

Todd Embley
Host of The Negotiation, focusing on market growth strategies and expert insights related to the Asia-Pacific region.

Reviews

4.9 out of 5 stars from 45 ratings
  • Veto

    Good info Mate!

    Apple Podcasts
    5
    Derrick057
    United States2 years ago
  • One of my new favorite podcasts!!!

    Having been in the formative years of the internet, through the development of Motion Picture VFX & immersive technologies, I can honestly say this was the first time in a long time I’ve listened to a podcast that had as valuable world perspective insights on this new era as it was fun to listen to. I was introduced to this podcast from Alvin Wang Graylin’s interview (a must listen to) and will most definitely be working my way through all the epsidodes!! Highly Recommended!!

    Apple Podcasts
    5
    jongressvfx
    United States4 years ago
  • Nice content

    I started listening this postcast recently but is very helpful to understand the chinese market and how to be entrepreneur inspired with this host that funded their business on this market

    Apple Podcasts
    5
    cebes-ten
    Colombia4 years ago
  • On the ground China market analysis.

    Great Show!

    Apple Podcasts
    5
    John Schumacher
    Canada5 years ago
  • Good interviews great content

    Great variety of interview guests with a breadth of experience. Hard to find this kind of content elsewhere. Edits are smooth and intro music is fire.

    Apple Podcasts
    5
    Steph Troughton
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the blend of real-world experiences and practical advice offered by guests.
Listeners praise the insightful guest interviews and valuable perspectives shared.
The podcast is recognized for its smooth edits and enjoyable listening experience.
Overall, it is highly recommended for anyone interested in the Asia-Pacific market.
The host effectively navigates complex topics, making them accessible and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#8
Austria/Business/Marketing
Apple Podcasts
#32
Singapore/Business/Marketing
Apple Podcasts
#154
Austria/Business
Apple Podcasts
#243
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Crystal Tai on China Luxury, Sportswear Trends, and Consumer Sentiment
Q: How would you assess Chinese consumer sentiment right now?
Consumers are tightening their wallets and spending selectively, favoring emotional purchases when they do splurge.
Crystal Tai on China Luxury, Sportswear Trends, and Consumer Sentiment
Q: What are some of the trends in the market of travel right now?
Outbound travel has dropped, but domestic travel is booming, with wellness-driven journeys and emotional tourism gaining popularity.
Jacob Cooke on 618, China’s Consumer Climate & What Tariffs Mean for Global Brands
Q: What are the expectations for the performance of this year's 618 festival?
Jacob discusses the expected strong year-over-year growth while noting the streamlined processes for consumers and operators.
Housing, Confidence, and Consumption: China’s Demand-Side Story with Tianchen Xu (Part 2)
Q: What are your thoughts on Canada-China relations under Mark Carney?
Relations remain mixed; while Carney's approach seems to favor communication with China, controversies over security tariffs complicate things.
Housing, Confidence, and Consumption: China’s Demand-Side Story with Tianchen Xu (Part 2)
Q: How has the weakness in the housing market affected consumer confidence?
The housing market downturn does hit consumers badly since about 60% of household wealth is tied to it, which impacts their spending habits and confidence, especially in cities like Beijing and Shanghai where wealth is concentrated in property.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Negotiation

What is The Negotiation about and what kind of topics does it cover?

This podcast focuses on the complexities of navigating the Asian market for foreign brands, emphasizing effective market growth strategies and the insights of industry leaders. It features interviews with various experts and practitioners who share their experiences and success stories in establishing and expanding brands within the Asia-Pacific region. The discussions exemplify how understanding local cultures, business practices, and consumer behaviors can significantly contribute to a brand's success in this diverse and rapidly evolving market. The content is particularly beneficial for professionals interested in market entry strategies and those looking to enhance their understanding of the business landscape in Asia.

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Which podcasts are similar to The Negotiation?

These podcasts share a similar audience with The Negotiation:

1. The Rest Is Politics

How many episodes of The Negotiation are there?

The Negotiation launched 6 years ago and published 250 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Negotiation?

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What guests have appeared on The Negotiation?

Recent guests on The Negotiation include:

1. Crystal Tai
2. David Perez-Des Rosiers
3. Nicole Lin
4. Emmanuel Poupelle
5. Clementine Pippa Ebel
6. Tianchen Xu
7. Kevin Xu
8. Dr. Chui Chui Tan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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