Rephonic
Artwork for The Negotiation
China
E-Commerce
Australia
Xiaohongshu
Consumer Behavior
Alibaba
Japan
Douyin
Asia-Pacific
United States
Asia-Pacific Region
Southeast Asia
Sports Marketing
Tariffs
Health Supplements
Digital Marketing
Singles Day
Australia-China Relations
Pinduoduo
Framework Trade Agreement

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases... more

PublishesTwice monthlyEpisodes266Founded7 years ago
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BusinessMarketingManagement

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Artwork for The Negotiation

Latest Episodes

The headlines about China's economy often tell two contradictory stories at once: recovery and stagnation, consumer confidence and persistent caution, tech boom and structural drag. Making sense of what's actually happening requires someone who's tra... more

Most global businesses enter Asia with a playbook built elsewhere. The pricing models, growth assumptions, labour structures, and definitions of value that worked in North America or Europe get applied to markets that operate by fundamentally differe... more

Lisa Nan, Beauty Editor at Jing Daily, joins The Negotiation to break down what's really happening in China's beauty and luxury markets right now. From the rise of C-beauty brands challenging international players to the unexpected virality of Kris J... more

In this episode of The Negotiation, host Todd Embley welcomes Dr. Nici Sweaney, founder of AI Her Way and one of the most compelling voices on ethical AI adoption, gender equity in technology, and responsible AI systems.

Nici has an extraordinary ba... more

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Recent Guests

Lisa Nan
Beauty Editor at Jing Daily
Jing Daily
Episode: Inside China's Beauty Market with Jing Daily's Lisa Nan
Dr. Nici Sweaney
Founder of AI Her Way, expert in ethical AI adoption and responsible AI systems
AI Her Way
Episode: How AI Is Reshaping Consumer Behavior with Dr. Nici Sweaney of AI Her Way
Colin Jeavons
Founder and CEO of Nomix Group
Nomix Group
Episode: Colin Jeavons on How AI and Creators Are Redefining Digital Commerce
Bijan Ahmadi
Executive director and COO at the Canada China Business Council
Canada China Business Council
Episode: The Reset in Canada-China Relations with Bijan Ahmadi
Tom Simpson
Managing Director of China Operations and China Chief Representative for the China-Britain Business Council
China-Britain Business Council (CBBC)
Episode: A New Era in UK-China Relations: Inside PM Starmer's Historic Visit with Tom Simpson
Justin Downes
President of Axis Leisure Management
Axis Leisure Management
Episode: Skiing in China and Japan: Growth, Participation, and the Road to Milan 2026
Nichola Quail
Founder and CEO of Insights Exchange
Insights Exchange
Episode: From Insight to Impact: Global Market Research with Nichola Quail
Jacob Cooke
CEO of WPIC Marketing and Technologies
WPIC Marketing and Technologies
Episode: Mark Carney’s Beijing Visit and What It Means for Canadian Business in China
Richard Kimber
Australian and Hong Kong-admitted lawyer who has helped 400+ companies enter and operate in China
Independent lawyer (China market entry specialist)
Episode: Manufacturing, Sourcing, and Risk Management in China with Richard Kimber

Host

Todd Embley
Host of The Negotiation; leads interviews with leaders and experts on APAC market growth, with emphasis on China, branding, and cross-border strategy.

Reviews

4.9 out of 5 stars from 46 ratings
  • Veto

    Good info Mate!

    Apple Podcasts
    5
    Derrick057
    United States3 years ago
  • One of my new favorite podcasts!!!

    Having been in the formative years of the internet, through the development of Motion Picture VFX & immersive technologies, I can honestly say this was the first time in a long time I’ve listened to a podcast that had as valuable world perspective insights on this new era as it was fun to listen to. I was introduced to this podcast from Alvin Wang Graylin’s interview (a must listen to) and will most definitely be working my way through all the epsidodes!! Highly Recommended!!

    Apple Podcasts
    5
    jongressvfx
    United States4 years ago
  • Nice content

    I started listening this postcast recently but is very helpful to understand the chinese market and how to be entrepreneur inspired with this host that funded their business on this market

    Apple Podcasts
    5
    cebes-ten
    Colombia5 years ago
  • On the ground China market analysis.

    Great Show!

    Apple Podcasts
    5
    John Schumacher
    Canada6 years ago
  • Good interviews great content

    Great variety of interview guests with a breadth of experience. Hard to find this kind of content elsewhere. Edits are smooth and intro music is fire.

    Apple Podcasts
    5
    Steph Troughton
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners consistently praise the host for strong interviewing and clear questions that elicit practical insights.
Comments highlight high-quality guests and valuable perspectives on China, entrepreneurship, and market strategy.
Guests are described as top-tier and the conversations as highly informative for those looking to enter or grow in China and broader APAC.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jacob Cooke on Alibaba's AI Bet, AI in China, China E-Commerce Data, and the Canada-China Reset
Q: Can you summarize the key takeaways from WPIC's China e-commerce data report?
Chinese consumers are spending smarter and upgrading their product quality expectations, with Douyin gaining ground on traditional platforms like Tmall across multiple categories. Growth is strongest in items like fashion, outdoor and pet products, and nutraceuticals, driven by a preference for high-quality brands and educational, live-stream content that builds trust.
Jacob Cooke on Alibaba's AI Bet, AI in China, China E-Commerce Data, and the Canada-China Reset
Q: What makes Token Hub and the Wukong platform significant for AI monetization in China?
Token Hub introduces a token-based monetization approach that allows more flexible pricing and access to AI tools, reducing reliance on fixed subscriptions and enabling a broader set of enterprise users. Wukong complements this with easy integration and broad deployment potential, including connections to popular collaboration tools like WeChat, Teams, and Slack, which could accelerate enterprise AI adoption in China.
Jacob Cooke on Alibaba's AI Bet, AI in China, China E-Commerce Data, and the Canada-China Reset
Q: Let's start with Alibaba earnings and the AI angle—why are you encouraged despite weak net income?
Revenue showed resilience with for‑like growth, a strategic focus on AI and data centers, and AI product segments delivering strong growth. Token Hub and Wukong could unlock new monetization and lower costs, potentially benefiting the broader ecosystem and giving Alibaba a more open, token-based model for enterprise use.
Mark Carney’s Beijing Visit and What It Means for Canadian Business in China
Q: Are Canadian brands benefiting from the U.S.-China tensions?
The guest argues that while it's not about benefiting from tariffs, Canada could be pushed to look globally, which may ultimately be positive for brands long‑term; some Canadian brands already strong in China may not rely on Carney for continued success.
Mark Carney’s Beijing Visit and What It Means for Canadian Business in China
Q: Is anything about this trip related to what's going on south of Canada, the U.S. tensions?
The guests suggest that Carney negotiates from a position of strength but that many issues require dialogue; outcomes are still uncertain, with a mix of optimism and caution about big, long‑standing barriers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Negotiation

What is The Negotiation about and what kind of topics does it cover?

The show centers on real-world growth stories in APAC, especially China, with interviews featuring senior executives, policymakers, and market experts who share how brands succeed in complex markets. Episodes emphasize cross-border strategies, local consumer psychology, and the evolving regulatory and economic landscape, often highlighting storytelling, partnerships, and culturally informed approaches as keys to effective market entry. A notable pattern is a mix of brand- and policy-oriented guests, providing practical playbooks for international teams aiming to scale in Asia-Pacific, with a strong focus on China's consumer economy, e-commerce, and wellness/trends that shape brand positioning.

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Which podcasts are similar to The Negotiation?

These podcasts share a similar audience with The Negotiation:

1. Radiolab
2. Round Table China

How many episodes of The Negotiation are there?

The Negotiation launched 7 years ago and published 266 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Negotiation?

Recent guests on The Negotiation include:

1. Lisa Nan
2. Dr. Nici Sweaney
3. Colin Jeavons
4. Bijan Ahmadi
5. Tom Simpson
6. Justin Downes
7. Nichola Quail
8. Jacob Cooke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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