Rephonic
Artwork for The Negotiation
China
Sports Marketing
E-Commerce
Australia
Australia-China Relations
Pinduoduo
Little Red Book
Japan
North American Sports
Asia Pacific Region
Cultural Engagement
International Sponsorships
Fjorda
Trade Relations
Diplomacy
Timu
Climate Change
Hockey
Shohei Ohtani
Adrian Peterson

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases... more

PublishesTwice monthlyEpisodes249Founded6 years ago
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BusinessMarketingManagement

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Artwork for The Negotiation

Latest Episodes

In this episode of The Negotiation, host Todd Embley sits down with David Perez-Des Rosiers, Director of the Beijing Chapter of the Canada-China Business Council (CCBC).

The CCBC has been a cornerstone of Canada–China business relations for over fou... more

In this episode of The Negotiation, we are joined by Nicole Lin, Business Development Country Manager at Tmall Global. This conversation comes ahead of the China Cross-Border Summit in Los Angeles on October 16, 2025, co-hosted by WPIC and Tmall Glob... more

In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPIC Marketing + Technologies’ Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in China’s fast-changing consumer landscape. Originally re... more

In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market. Clementine works for KAILAS, one of China’s top domestic outdoor gear brands, and brings uniqu... more

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Recent Guests

Dr. Chui Chui Tan
Founder of Beyō Global and a leading voice in international growth strategy
Beyō Global
Episode: Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight
Mark Kruger
Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta's China Institute
Yicai Research Institute
Episode: Mark Kruger on China’s Macro Outlook
Rui Ma
Distinguished expert in technology and finance with experience in both the US and China.
Founder and Editor of TechBuzz China
Episode: Rui Ma: The US-China AI Race (Part 1)
Peter Park
Recognized expert in Australia's consumer brand sector and APAC e-commerce landscape
WPIC
Episode: Peter Park on Growing Australian Brands in APAC
Joe Mazur
Senior Analyst at Trivium China
Trivium China
Episode: Joe Mazur: Analyzing U.S.-China Relations Under Trump's Second Term
David Nottingham
EU General Manager for IPinYou, a leading Chinese martech company
IPinYou
Episode: Martech in China and How To Advertise on RedNote with David Nottingham
Cynthia Dearin
International business strategist and founder of Dearin and Associates
Dearin and Associates
Episode: Cynthia Dearin On How To Take Your Brand Global
Anton Lapunov
Key Account Manager and Strategy Lead for Japan at WPIC
WPIC Marketing and Technologies
Episode: Unlocking Japan: E-Commerce Strategies and Insights with WPIC’s Anton Lapunov
Jeff Crowther
Executive Director of the Health Products Association, China
Health Products Association, China
Episode: Navigating China's Health Products Market with Jeff Crowther

Host

Todd Embley
Host of The Negotiation, focusing on market growth strategies and expert insights related to the Asia-Pacific region.

Reviews

4.9 out of 5 stars from 45 ratings
  • Veto

    Good info Mate!

    Apple Podcasts
    5
    Derrick057
    United States2 years ago
  • One of my new favorite podcasts!!!

    Having been in the formative years of the internet, through the development of Motion Picture VFX & immersive technologies, I can honestly say this was the first time in a long time I’ve listened to a podcast that had as valuable world perspective insights on this new era as it was fun to listen to. I was introduced to this podcast from Alvin Wang Graylin’s interview (a must listen to) and will most definitely be working my way through all the epsidodes!! Highly Recommended!!

    Apple Podcasts
    5
    jongressvfx
    United States4 years ago
  • Nice content

    I started listening this postcast recently but is very helpful to understand the chinese market and how to be entrepreneur inspired with this host that funded their business on this market

    Apple Podcasts
    5
    cebes-ten
    Colombia4 years ago
  • On the ground China market analysis.

    Great Show!

    Apple Podcasts
    5
    John Schumacher
    Canada5 years ago
  • Good interviews great content

    Great variety of interview guests with a breadth of experience. Hard to find this kind of content elsewhere. Edits are smooth and intro music is fire.

    Apple Podcasts
    5
    Steph Troughton
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the blend of real-world experiences and practical advice offered by guests.
Listeners praise the insightful guest interviews and valuable perspectives shared.
The podcast is recognized for its smooth edits and enjoyable listening experience.
Overall, it is highly recommended for anyone interested in the Asia-Pacific market.
The host effectively navigates complex topics, making them accessible and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight
Q: What should companies know before entering APAC markets?
Companies should avoid treating APAC as one market and recognize the unique cultural, historical, and consumer behavior differences within the region.
Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight
Q: What is the difference between localization and culturalization?
Localization often refers to simply translating language and currency, whereas culturalization involves a deeper understanding of cultural context and continuous adaptation.
Mark Kruger on China’s Macro Outlook
Q: What are the biggest risks and what gives you confidence in China's medium-term growth story?
Mark cites developments in technology, including advancements in chip production and AI, as factors boosting confidence in China's economic prospects despite external challenges.
Mark Kruger on China’s Macro Outlook
Q: What were some of the indicators that suggest the Chinese economy might be stronger than often reported?
Mark highlights improved consumer spending during the Chinese New Year and robust growth in passenger car sales as positive signs of recovery.
Mark Kruger on China’s Macro Outlook
Q: How do you expect the Chinese government to respond to the economic impact of tariffs?
Mark explains that they are providing fiscal support to local governments and implementing aggressive fiscal measures to bolster domestic demand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Social Media Reach

Frequently Asked Questions About The Negotiation

What is The Negotiation about and what kind of topics does it cover?

This podcast focuses on the complexities of navigating the Asian market for foreign brands, emphasizing effective market growth strategies and the insights of industry leaders. It features interviews with various experts and practitioners who share their experiences and success stories in establishing and expanding brands within the Asia-Pacific region. The discussions exemplify how understanding local cultures, business practices, and consumer behaviors can significantly contribute to a brand's success in this diverse and rapidly evolving market. The content is particularly beneficial for professionals interested in market entry strategies and those looking to enhance their understanding of the business landscape in Asia.

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How many listeners does The Negotiation get?

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What are the audience demographics for The Negotiation?

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How many subscribers and views does The Negotiation have?

To see how many followers or subscribers The Negotiation has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Negotiation?

These podcasts share a similar audience with The Negotiation:

1. Business Breakdowns
2. Masters of Scale
3. Global News Podcast
4. The Diary Of A CEO with Steven Bartlett
5. Huberman Lab

How many episodes of The Negotiation are there?

The Negotiation launched 6 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Negotiation?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Negotiation?

Rephonic pulls ratings and reviews for The Negotiation from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Negotiation?

Recent guests on The Negotiation include:

1. Dr. Chui Chui Tan
2. Mark Kruger
3. Rui Ma
4. Peter Park
5. Joe Mazur
6. David Nottingham
7. Cynthia Dearin
8. Anton Lapunov

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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