Rephonic
Artwork for The Negotiation
China
E-Commerce
Australia
Xiaohongshu
Consumer Behavior
Alibaba
Japan
Douyin
Asia-Pacific
Artificial Intelligence
United States
Southeast Asia
Asia-Pacific Region
Tariffs
Sports Marketing
Health Supplements
Digital Marketing
Singles Day
Australia-China Relations
Pinduoduo

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases... more

PublishesWeeklyEpisodes273Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for The Negotiation

Latest Episodes

In Part 2 of his conversation with The Negotiation, Zak Dychtwald, founder and CEO of BridgeWorks Global, shifts from diagnosing the hidden tax on global business to addressing what it means for companies operating in or competing against China. Zak ... more

Zak Dychtwald is the founder and CEO of BridgeWorks Global, a cross-geography collaboration lab based in Shanghai. He is the author of Young China: How the Restless Generation Will Change Their Country and the World, has lived in China for over a dec... more

Jim Fields is an American entrepreneur who has spent over 15 years living and building businesses in China. He speaks fluent Mandarin, began his career at Adobe in Silicon Valley, and moved to China, where he worked at Nokia and Reckitt Benckiser bef... more

Spain beat Argentina 1-0 in extra time to win the 2026 FIFA World Cup at MetLife Stadium in New Jersey. It was a tournament full of drama, upsets, and cultural moments - not least in China, where Xiaohongshu streamed all 104 matches for free and Norw... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Zak Dychtwald
Founder and CEO of BridgeWorks Global
BridgeWorks Global
Episode: Zak Dychtwald on Why Global Teams Break Down (Part 1)
Jim Fields
Chief Growth Officer at Nuon Medical
Nuon Medical
Episode: Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets
Mark Dreyer
Founder of China Sports Insider; journalist and author
China Sports Insider
Episode: Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup
Crystal Yu
Cross‑platform influencer focused on Instagram and Xiaohongshu
Episode: Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu
Rui Ma
Founder of Tech Buzz China
Tech Buzz China
Episode: China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race
Leif Rogers
Founder and CEO of Red Phoenix Entertainment (specializes in Asia market for sports properties)
Red Phoenix Entertainment
Episode: Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China
Robert Wu
Founder of Baiguan, data and analysis service on China economy
Baiguan
Episode: Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026
Eric Stryson
Managing Director at the Global Institute For Tomorrow (GIFT)
Global Institute For Tomorrow
Episode: From Abstract Models to Ground Truth: Eric Stryson on Operating Credibly in Asian Markets
Lisa Nan
Beauty Editor at Jing Daily
Jing Daily
Episode: Inside China's Beauty Market with Jing Daily's Lisa Nan

Host

Todd Embley
Host of The Negotiation; WPIC Marketing and Technologies (The Negotiation)

Reviews

4.9 out of 5 stars from 47 ratings
  • Veto

    Good info Mate!

    Apple Podcasts
    5
    Derrick057
    United States3 years ago
  • One of my new favorite podcasts!!!

    Having been in the formative years of the internet, through the development of Motion Picture VFX & immersive technologies, I can honestly say this was the first time in a long time I’ve listened to a podcast that had as valuable world perspective insights on this new era as it was fun to listen to. I was introduced to this podcast from Alvin Wang Graylin’s interview (a must listen to) and will most definitely be working my way through all the epsidodes!! Highly Recommended!!

    Apple Podcasts
    5
    jongressvfx
    United States5 years ago
  • Nice content

    I started listening this postcast recently but is very helpful to understand the chinese market and how to be entrepreneur inspired with this host that funded their business on this market

    Apple Podcasts
    5
    cebes-ten
    Colombia5 years ago
  • On the ground China market analysis.

    Great Show!

    Apple Podcasts
    5
    John Schumacher
    Canada6 years ago
  • Good interviews great content

    Great variety of interview guests with a breadth of experience. Hard to find this kind of content elsewhere. Edits are smooth and intro music is fire.

    Apple Podcasts
    5
    Steph Troughton
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host asks thoughtful questions that unlock practical takeaways.
Content is consistently valuable for anyone exploring China/Asia growth.
Guests bring top-tier expertise across APAC markets.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Zak Dychtwald on Why Global Teams Break Down (Part 1)
Q: What did the data actually say about why collaboration breaks down between Asia-based teams and headquarters?
The data showed that breakdowns are driven by systems and operating design—specifically gaps in market knowledge, inconsistent communication, and the lack of formal processes for upstream planning—rather than cultural differences alone.
Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup
Q: What stood out about the Haaland phenomenon in China?
Haaland became a major brand and cultural anchor, with organic popularity boosted by his performance and the Norway team's success, marking him as a rising icon in a market already dominated by Messi's long-standing status.
Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup
Q: How did Xiaohongshu's streaming deal change Chinese fandom for the World Cup?
Streaming was a game-changer in terms of accessibility and reach, though time-zone differences and the absence of the Chinese team limited peak viewership; the platform's integration also reflected a broader, fragmented broadcast environment.
Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026
Q: Can you tell us about Baiguan, what it is, who you're writing for, and what led you to start covering the Chinese economy?
Baiguan is a data and research service providing investment managers and corporates with China-focused insights. The firm started in response to widespread misunderstanding about China during a difficult period, aiming to translate data into clear, investable narratives for global players.
Jacob Cooke on Alibaba's AI Bet, AI in China, China E-Commerce Data, and the Canada-China Reset
Q: Can you summarize the key takeaways from WPIC's China e-commerce data report?
Chinese consumers are spending smarter and upgrading their product quality expectations, with Douyin gaining ground on traditional platforms like Tmall across multiple categories. Growth is strongest in items like fashion, outdoor and pet products, and nutraceuticals, driven by a preference for high-quality brands and educational, live-stream content that builds trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Negotiation

What is The Negotiation about and what kind of topics does it cover?

The show spotlights real-world success stories of brands expanding in APAC, with a strong emphasis on China and broader Asia markets. Conversations mix strategic insights on market entry, partnerships, influencer-driven activation, data-driven branding, and regulatory considerations, often featuring leaders from tech, e-commerce, real estate, and media. Audiences likely include brand marketers, business developers, and executives exploring Asia-Pacific growth, with a focus on practical guidance, local storytelling, and risk mitigation. A standout trait is the blend of on-the-ground experience and data-informed analysis from guests who span corporate leaders, industry experts, and policy-aware analysts, making it a useful resource for naviga... more

Where can I find podcast stats for The Negotiation?

Rephonic provides a wide range of podcast stats for The Negotiation. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Negotiation and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Negotiation get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Negotiation, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Negotiation?

Rephonic provides comprehensive predictive audience data for The Negotiation, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Negotiation have?

To see how many followers or subscribers The Negotiation has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Negotiation?

These podcasts share a similar audience with The Negotiation:

1. Sinica Podcast
2. The Business of Fashion Podcast
3. The Rest Is Politics
4. The Rest Is Politics: US

How many episodes of The Negotiation are there?

The Negotiation launched 7 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Negotiation?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Negotiation?

Rephonic pulls ratings and reviews for The Negotiation from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Negotiation?

Rephonic provides full transcripts for episodes of The Negotiation. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Negotiation?

Recent guests on The Negotiation include:

1. Zak Dychtwald
2. Jim Fields
3. Mark Dreyer
4. Crystal Yu
5. Rui Ma
6. Leif Rogers
7. Robert Wu
8. Eric Stryson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days