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The MM+M Podcast

The MM+M Podcast
Healthcare Marketing
Artificial Intelligence
Pharmaceutical Marketing
Pharmaceutical Industry
Glp-1
AI In Healthcare
Omnichannel Marketing
Data Privacy
Health Equity
Patient Engagement
Healthcare
Mental Health
Electronic Health Records
Women's Health
Trump Administration
Novo Nordisk
FDA
Obesity
Healthcare Professionals
Healthcare Access

MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

PublishesDailyEpisodes735Founded7 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The MM+M Podcast

Latest Episodes

Healthcare organizations strive to elevate user experiences and drive business outcomes with the overarching goal of improving individual lives and the health of society as a whole. Hear from Deloitte Digital leaders, Mark Miller and Aaron Sidorov, a... more

Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created... more

Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience dir... more

Digital marketing is the most flexible and efficient channel for engaging healthcare providers (HCPs) through non-personal promotion. Yet, many brands still base their digital execution on rigid targeting strategies rooted in personal promotion and e... more

Key Facts

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Accepts Sponsors
Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

TJ Cimfel
Chief Creative Officer
Avalere Health
Episode: Avalere Health delves into a multimedia cancer anthology while ViiV boosts PrEP during Pride
Amar Urhekar
CEO of Avalere Health
Avalere Health
Episode: Avalere Health delves into a multimedia cancer anthology while ViiV boosts PrEP during Pride
Robin Gaitens
Director of Enterprise Communications
ViiV Healthcare
Episode: Avalere Health delves into a multimedia cancer anthology while ViiV boosts PrEP during Pride
Nicole Chambers
Executive Vice President, Commercial GPO and Oncology Development
Patient Point
Episode: Trends in Oncology and What Makes Community Oncology the Place to Move the Needle, sponsored by Patient Point
Linda Ruscha
Chief Commercial Officer
Patient Point
Episode: Trends in Oncology and What Makes Community Oncology the Place to Move the Needle, sponsored by Patient Point
Matthew Hoelzle
Chief Medical Officer at Inizio Evoke
Inizio Evoke
Episode: Building a cohesive strategy to improve congress HCP experiences: Takeaways from ASCO 2026, a podcast sponsored by Inizio Evoke
Nancy Sladicka
Chief Client Officer at Inizio Medical
Inizio Medical
Episode: Building a cohesive strategy to improve congress HCP experiences: Takeaways from ASCO 2026, a podcast sponsored by Inizio Evoke
Christine Verini
Chief Executive Officer
Cancer Care
Episode: Cancer Progress LIVE from ASCO: Building a value narrative that holds up across patients, clinicians and payers, a podcast sponsored by Lumanity
Susan Dorfman
CEO, CMI Media Group
CMI Media Group
Episode: The 2026 MM+M Agency 100, explained

Hosts

Lecia Bushak
Pharma editor and host with focus on MM+M/MM&M coverage; frequent interviewer and industry commentator.
Jameson Fleming
Host of the flagship healthcare marketing conversation, often guiding industry-facing discussions with practitioners and leaders.
Jack O'Brien
Host and editor with deep involvement in industry storytelling and strategic framing of campaigns.
Steve Madden
MM&M staffer with editorial and industry knowledge, often providing context and framing.

Reviews

4.5 out of 5 stars from 17 ratings
  • A total gem!

    Marc and Larry are a great hosts. This podcasts is very insightful and I'm learning a lot with healthcare marketing world! Looking forward for more episodes!

    Apple Podcasts
    5
    Retchelle_Platforce
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High signal on healthcare marketing trends and practical guidance for programmatic and compliant campaigns.
Some episodes skew heavy on industry jargon; newcomers may need a moment to acclimate.
Strong hosting leads with industry-savvy conversations and actionable takeaways.
Listeners appreciate guest diversity and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#157
United States/Business/Marketing
Apple Podcasts
#220
France/Business/Marketing
Apple Podcasts
#147
India/Business/Marketing
Apple Podcasts
#165
Japan/Business/Marketing
Apple Podcasts
#177
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Rethinking the healthcare agency: From science to strategy to access, a podcast sponsored by Red Nucleus
Q: What does consult agency mean in practice for Red Nucleus?
It means removing the traditional handoff between strategy and delivery, creating a single integrated team that can think through problems and build the solution together, enabling faster adaptation and closer alignment with client needs.
Beyond the blind spots: How healthcare brands use attribution precision to stop ad waste and build trust, a podcast sponsored by Casual Precision
Q: What should CFOs understand about this measurement approach?
MMM translates marketing metrics into financial outcomes, providing forward-looking forecasts and showing the incremental value of campaigns, which helps justify budgets and avoid over-reliance on vanity or last-click metrics.
Beyond the blind spots: How healthcare brands use attribution precision to stop ad waste and build trust, a podcast sponsored by Casual Precision
Q: How do healthcare brands connect upper-funnel activities to actual business outcomes in practice?
By using marketing mix models and structured incrementality tests, brands analyze macro-level data across time and geography to see how TV, CTV, and digital audio influence outcomes like inquiries and appointments, without relying on single-click attribution.
The patient lived experience: Evolving dynamics of influence, trust and value, a podcast sponsored by Lumanity
Q: So how is this happening from your perspective? And what should brands and health care agencies be doing about it?
The guests describe a shift where patients leverage their own research and peer networks to negotiate treatment, with brands needing to engage early, provide authentic, compliant participation, and support informed decision-making through credible information.
Why Merge is putting AI on the org chart, a podcast sponsored by Merge
Q: How do you help companies scale AI responsibly and what changes in change management are most critical during adoption?
Success hinges on clear strategy and understanding of problems to solve first. Change management involves thoughtful governance, data readiness, and aligning AI initiatives with core mission, balance between experimentation and building a longer-term plan. Merge emphasizes foundational data, trustworthy innovation, and integrating AI into existing workflows to avoid vaporware and ensure real outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The MM+M Podcast

What is The MM+M Podcast about and what kind of topics does it cover?

This show consistently centers healthcare marketing, pharma communications, and the evolving tech-enabled media landscape. Episodes explore topics like multichannel strategy, AI-enabled outreach, regulatory considerations, trust and misinformation, and the practical realities of influencing physician and patient behavior. Notable strengths include guest diversity from agency leadership, health-tech product experts, and pharma brand strategists, plus hands-on discussions about how to scale compliant, outcomes-driven campaigns across channels. The format tends to blend strategic frameworks with real-world case studies, making it useful for listeners who sponsor or pitch healthcare marketing initiatives or seek to understand how to navigate th... more

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Which podcasts are similar to The MM+M Podcast?

These podcasts share a similar audience with The MM+M Podcast:

1. Life Kit
2. Apple News Today
3. The CMO Podcast
4. The Daily
5. Up First from NPR

How many episodes of The MM+M Podcast are there?

The MM+M Podcast launched 7 years ago and published 735 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MM+M Podcast?

Recent guests on The MM+M Podcast include:

1. TJ Cimfel
2. Amar Urhekar
3. Robin Gaitens
4. Nicole Chambers
5. Linda Ruscha
6. Matthew Hoelzle
7. Nancy Sladicka
8. Christine Verini

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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