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The MM+M Podcast

The MM+M Podcast
Healthcare Marketing
Alzheimer's Disease
Caregivers
Healthcare System
Inflation Reduction Act
Family Dynamics
Financial Burden
Growth Culture
Medical Marketing
Digital Pharma East
Media Strategy
Brand Awareness
HCP and DTC Marketing Synchronization
GE Healthcare
Agency Partnerships
Type 1 Diabetes
Medicare
Personalization
KPI Alignment
Data Privacy

MM+M editors Jameson Fleming Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

PublishesDailyEpisodes601Founded7 years ago
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BusinessMarketing

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Artwork for The MM+M Podcast

Latest Episodes

Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future but in two distinct ways.

For our feature interview, we’re joined by recurring guest Andrea Palmer,... more

If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads. 

This week’s episode of the MM+M Podcast delves into what happens when patients stop taking GLP-1s as well as how the first week ... more

In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. Built at the intersection of behavioral science and em... more

Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.

An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin.

Over the past few years, d... more

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Recent Guests

Dr. Innocent Clement
CEO and founder of CIBA Health
CIBA Health
Episode: What happens when you stop taking GLP-1s? Plus, the DTC pharma ad crackdown begins.
Cathy Moriarty
Vice President of Integrated Strategy at Syneos Health
Syneos Health
Episode: Empathy decoded: What drives healthcare decisions?, a podcast sponsored by Syneos Health Communications
Holly Kelleher
SVP of Data Strategy for Syneos Health
Syneos Health
Episode: Empathy decoded: What drives healthcare decisions?, a podcast sponsored by Syneos Health Communications
Stephenie Atkins
Senior Director, Brand Lead, Product Strategy and Marketing at Incyte
Incyte
Episode: The truth behind Incyte’s HS Truths educational push
Jon Nelson
Chief Lived Experience Officer at NeuroLivd
NeuroLivd
Episode: Mental health warrior Jon Nelson unveils NeuroLivd
Rachel Wurzman
CEO and neuroscientist, focused on integrating lived experience into healthcare solutions
NeuroLivd
Episode: Mental health warrior Jon Nelson unveils NeuroLivd
Brian DeGuzman
Chief Technical Officer and Chief Compliance Officer for Lucid Diagnostics.
Lucid Diagnostics
Episode: A diagnostics company, NFLPA team to raise awareness of esophageal cancer risks
Lindsay Reardon
Senior Director of Business Development at The Trade Desk
The Trade Desk
Episode: HCP marketing in an omnichannel world, a podcast sponsored by Swoop
Kevin Elwell
VP of Client Success at Swoop
Swoop
Episode: HCP marketing in an omnichannel world, a podcast sponsored by Swoop

Reviews

4.6 out of 5 stars from 15 ratings
  • A total gem!

    Marc and Larry are a great hosts. This podcasts is very insightful and I'm learning a lot with healthcare marketing world! Looking forward for more episodes!

    Apple Podcasts
    5
    Retchelle_Platforce
    Philippines3 years ago

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Talking Points

Recent interactions between the hosts and their guests.

The truth behind Incyte’s HS Truths educational push
Q: What are the next steps for addressing the diagnostic challenges related to HS?
There's a need for education among healthcare professionals and advocacy for earlier diagnosis and treatment options for patients.
The truth behind Incyte’s HS Truths educational push
Q: How are patient stories being shared through the campaign?
Testimonials from patients are shared on the campaign's website and through social media, emphasizing their experiences living with HS.
The truth behind Incyte’s HS Truths educational push
Q: How did the HS Truths campaign come together?
The campaign was developed through collaboration with patient advocacy groups and focused on featuring real patient stories to accurately portray the impact of HS.
The truth behind Incyte’s HS Truths educational push
Q: What is HS Truths?
HS Truths is an educational campaign designed to raise awareness about hydrogenitis superativa, focusing on the disease's physical and psychological impacts.
What happens when you stop taking GLP-1s? Plus, the DTC pharma ad crackdown begins.
Q: What are the challenges that pharma companies face in the GLP-1 space?
Companies struggle with the medication's costs, side effects, and sustainability while also aiming for better patient support.

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1. The Readout Loud
2. Freakonomics Radio
3. The Look & Sound of Leadership
4. The Economics of Everyday Things
5. The Daily

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The MM+M Podcast launched 7 years ago and published 601 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MM+M Podcast?

Recent guests on The MM+M Podcast include:

1. Dr. Innocent Clement
2. Cathy Moriarty
3. Holly Kelleher
4. Stephenie Atkins
5. Jon Nelson
6. Rachel Wurzman
7. Brian DeGuzman
8. Lindsay Reardon

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