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The MM+M Podcast

The MM+M Podcast
Healthcare Marketing
Artificial Intelligence
Pharmaceutical Marketing
Pharmaceutical Industry
Glp-1
AI In Healthcare
Omnichannel Marketing
Data Privacy
Health Equity
Patient Engagement
Mental Health
Electronic Health Records
Women's Health
Trump Administration
Novo Nordisk
FDA
Obesity
Healthcare
Healthcare Professionals
Healthcare Access

MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

PublishesDailyEpisodes726Founded7 years ago
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BusinessMarketing

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Artwork for The MM+M Podcast

Latest Episodes

The oncology landscape is shifting fast toward APPs being the standard of care due to a growing doctor shortage and nearly 30% of oncologists nearing retirement. Community oncology has emerged as a critical and often underleveraged setting where much... more

ASCO is the top scientific and clinical data conference in oncology, but it has also increasingly become an important strategic and commercial inflection point for the entire pharma industry. In this podcast episode, recorded live at ASCO 2026, Inizi... more

Most oncology stories fail because the core of the value story gets interpreted differently across stakeholders. This episode breaks down how to build and communicate an aligned innovation and value narrative that moves from scientific discovery to c... more

Much like planning a wedding, the MM+M Agency 100 is an exercise in “hurry up and wait.”

This project is the result of a long, time-consuming process that requires steadfast dedication and commitment from everyone here at MM+M in order to see it thr... more

Key Facts

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Recent Guests

Quita Highsmith
VP of Population Health at Genentech
Genentech
Episode: How Quita Highsmith keeps pushing Genentech forward
Courtney Caprellian
President, Woven Health Collective
Woven Health Collective
Episode: Is your agency evolving as quickly as you are?, a podcast sponsored by Woven Health Collective
Bart Zoni
Chief Digital AI and Technology Officer, Woven Health Collective
Woven Health Collective
Episode: Is your agency evolving as quickly as you are?, a podcast sponsored by Woven Health Collective
Kimberly Ku, MD
Illinois CancerCare physician, triple board certified
Illinois CancerCare
Episode: Dr. Kimberly Ku previews 2026 ASCO Conference
Ben Murray
PhD, medical strategy team at BGB Group
BGB Group
Episode: ASCO 2026: What you need to know before the data drops, a podcast sponsored by BGB Group
Chris Charles
Executive Creative Director, Real Chemistry subsidiary 21Grams
Real Chemistry / 21Grams
Episode: 21Grams' ECD brings us inside the Cannes pharma jury room
John MacPhee
CEO of the JED Foundation
JED Foundation
Episode: Introducing the largest suicide prevention nonprofit
Bob Gebbia
CEO of the American Foundation for Suicide Prevention (AFSP)
AFSP
Episode: Introducing the largest suicide prevention nonprofit
Delanie Walker
Former NFL star and health advocate
Former NFL player; prostate cancer awareness advocate
Episode: Introducing the largest suicide prevention nonprofit

Hosts

Lecia Bushak
Pharma editor and host with focus on MM+M/MM&M coverage; frequent interviewer and industry commentator.
Jameson Fleming
Host of the flagship healthcare marketing conversation, often guiding industry-facing discussions with practitioners and leaders.
Jack O'Brien
Host and editor with deep involvement in industry storytelling and strategic framing of campaigns.
Steve Madden
MM&M staffer with editorial and industry knowledge, often providing context and framing.

Reviews

4.5 out of 5 stars from 17 ratings
  • A total gem!

    Marc and Larry are a great hosts. This podcasts is very insightful and I'm learning a lot with healthcare marketing world! Looking forward for more episodes!

    Apple Podcasts
    5
    Retchelle_Platforce
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High signal on healthcare marketing trends and practical guidance for programmatic and compliant campaigns.
Some episodes skew heavy on industry jargon; newcomers may need a moment to acclimate.
Strong hosting leads with industry-savvy conversations and actionable takeaways.
Listeners appreciate guest diversity and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is your agency evolving as quickly as you are?, a podcast sponsored by Woven Health Collective
Q: What does innovation look like day to day at a modern agency like yours?
Innovation is a repeatable discipline that lives in every team through pipelines, governance, and a culture of upskilling, not a separate department.
Is your agency evolving as quickly as you are?, a podcast sponsored by Woven Health Collective
Q: What will you be transferring to my team, and what can you provide that will empower us after the engagement?
A combination of skills, methods, and tools, plus governance that ensures ongoing capability building and reduces dependence on the agency.
21Grams' ECD brings us inside the Cannes pharma jury room
Q: How do you see AI influencing CAN and pharma advertising—are you prioritizing AI-enabled originality over token AI usage?
AI is ubiquitous; the key is using AI as a tool to enable novel, differentiated approaches rooted in human experiences, not just generating generic thought starters. True CAN-level work will come from innovative, non-trivial applications of AI.
21Grams' ECD brings us inside the Cannes pharma jury room
Q: Chris, thank you for joining the podcast. What are some of the trend lines you're looking at in terms of the work you've seen or expect to see when you judge the work?
The guest emphasizes audience-led concepts, broader tonal range, and humor, with a move away from one-note, purely touchy-feely campaigns toward more varied storytelling that centers the patient and their lived experience.
ASCO 2026: What you need to know before the data drops, a podcast sponsored by BGB Group
Q: How is the field changing in terms of trial design and biomarker use?
There is growing importance of AI-enabled approaches to biomarker discovery and trial design, including multimodal data integration to better identify patient subgroups and streamline enrollment and site selection.

Audience Metrics

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Frequently Asked Questions About The MM+M Podcast

What is The MM+M Podcast about and what kind of topics does it cover?

This show consistently centers healthcare marketing, pharma communications, and the evolving tech-enabled media landscape. Episodes explore topics like multichannel strategy, AI-enabled outreach, regulatory considerations, trust and misinformation, and the practical realities of influencing physician and patient behavior. Notable strengths include guest diversity from agency leadership, health-tech product experts, and pharma brand strategists, plus hands-on discussions about how to scale compliant, outcomes-driven campaigns across channels. The format tends to blend strategic frameworks with real-world case studies, making it useful for listeners who sponsor or pitch healthcare marketing initiatives or seek to understand how to navigate th... more

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Which podcasts are similar to The MM+M Podcast?

These podcasts share a similar audience with The MM+M Podcast:

1. The Readout Loud
2. Biotech Hangout
3. HBR IdeaCast
4. The Look & Sound of Leadership
5. Life Kit

How many episodes of The MM+M Podcast are there?

The MM+M Podcast launched 7 years ago and published 726 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MM+M Podcast?

Recent guests on The MM+M Podcast include:

1. Quita Highsmith
2. Courtney Caprellian
3. Bart Zoni
4. Kimberly Ku, MD
5. Ben Murray
6. Chris Charles
7. John MacPhee
8. Bob Gebbia

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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