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The Media Room

The Core
Artificial Intelligence
Netflix
Hindi Cinema
China
Ormax Media
Tollbit
Indian Premier League
PVR INOX
Mohandas Karamchand Gandhi
Microdrama
India
Indian Media and Entertainment Industry
Media Partners Asia
United States
Aeon (abundantia Entertainment Division)
Virtual Reality
Gujarati Cinema
Digital Media
Advertising
Ajay Bijli

Join Vanita Kohli-Khandekar as she takes you through a unique behind the scenes look at the inner workings and machinations of the media and entertainment business. She will speak to experts, film makers, media barons, broadcasters, publishers, platforms, media analysts, and more, to give you insights on the intersection of storytelling, money, technology and communication in this rapidly evolving... more

PublishesTwice monthlyEpisodes36Foundeda year ago
Number of ListenersCategories
Business NewsNews

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Latest Episodes

Ajay Bijli on India’s cinema boom and PVR INOX growth takes us inside the turnaround of India’s largest multiplex chain, as PVR INOX bets on movie theatres, small-town India, affordable cinema, and the future of the big screen experience.

In this ep... more

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Sameer Nair’s journey from KBC to Scam 1992 is the story of how Indian entertainment, Indian TV and India’s OTT streaming business changed forever.In this #Rewind episode of The Media Room by The Core, Vanita Kohli-Khandekar revisits a powerful conve... more

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Streaming Meets Advertising Netflix ad tiers OTT bundling and SVOD monetisation are reshaping the global streaming industry and redefining how platforms like Netflix, Disney, Amazon Prime Video and HBO Max grow in a slowing subscription market.

In t... more

In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Nikkhil Advani, filmmaker and founder of Emmay Entertainment, for a wide-ranging conversation on storytelling, stardom, and the shifting economics of the Indian film industry.

Nik... more

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Recent Guests

Ajay Bijli
Managing Director of PVR INOX
PVR INOX
Episode: Ajay Bijli On India’s Cinema Boom And PVR INOX Growth | The Media Room | The Core
Tony Gunnarsson
Principal analyst for TV, video and advertising at Omdia
Omdia
Episode: How Advertising Is Reshaping Subscription Video and OTT Growth | The Media Room | The Core
Nikkhil Advani
Director, producer, Emmay Entertainment founder
Emmay Entertainment
Episode: Nikkhil Advani on Stardom, OTT & the Future of Films | The Media Room
Vinit Karnik
Head of entertainment and sports vertical for WPP Media across South Asia
WPP Media
Episode: Vinit Karnik on India’s Sports Economy, IPL Growth & Media Money | The Media Room
Ashish Pherwani
Head of the media and entertainment practice at EY
EY
Episode: Ashish Pherwani On The Big Trends Driving India’s ₹2.7 Trillion Media And Entertainment Industry
Toshit Panigrahi
Co-founder of Tollbit
Tollbit
Episode: Toshit Panigrahi on AI, Publishers & the Future of Content Monetisation | The Media Room | The Core
Monika Shergill
Vice President Content for Netflix India
Netflix India
Episode: Monika Shergill On Netflix’s Content Strategy And Streaming in India | The Media Room | The Core
Nasreen Munni Kabir
Indian-born scholar and author focused on cinema studies
Independent researcher and author
Episode: Nasreen Munni Kabir On Classic Hindi Films, Bimal Roy, SRK, Raj Kapoor & All Things Cinema
Vishnu Mohta
Co-founder of Hoichoi and executive director for SVF Entertainment
SVF/Hoichoi
Episode: How Hoichoi Built a Profitable Regional OTT | Vishnu Mohta on Bengali Streaming & Scale | The Media Room

Host

Vanita Kohli-Khandekar
Host of The Media Room

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#85
India/News/Business News
Apple Podcasts
#187
Singapore/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

#Rewind From KBC to Scam 1992 How Sameer Nair Built Indian Entertainment | The Media Room | The Core
Q: How do you approach greenlighting, particularly with AI and new formats like micro-dramas?
We use a strong pre-filter focusing on audience appeal, then flesh out ideas with a written process across multiple stakeholders; AI is viewed as a tool to enhance capability rather than replace core storytelling craft.
#Rewind From KBC to Scam 1992 How Sameer Nair Built Indian Entertainment | The Media Room | The Core
Q: Give us a sense of where Applause sits in the broader media ecosystem and what other shows you have coming up?
Applause operates in a hub-and-spoke model, developing in-house and then partnering with platforms; the emphasis is on high-quality, scalable content across languages, with shows like Gandhi, Scam, and Black Warrant pushing for global relevance.
Nikkhil Advani on Stardom, OTT & the Future of Films | The Media Room
Q: Is there a plan to bring more capital in for expansion, given the current funding environment?
Yes, there is recognition that capital will be needed to scale, but the focus remains on maintaining zero debt and cash-positive operations while exploring partnerships to grow.
Nikkhil Advani on Stardom, OTT & the Future of Films | The Media Room
Q: How do you handle accuracy and grounding in historical or biographical projects?
They rely on guardrails, multiple sources, and close collaboration with partners like Sony/Shoghiato to ensure accuracy, while being open to adjustments based on research and feedback.
Nikkhil Advani on Stardom, OTT & the Future of Films | The Media Room
Q: What is Emmay's current focus after Freedom at Midnight and Rocket Boys?
Emmay is focusing on expanding with 15 projects, preparing four months of pre-production, and solidifying a strategy around OTT and studio partnerships to sustain a high-quality slate.

Audience Metrics

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Frequently Asked Questions About The Media Room

What is The Media Room about and what kind of topics does it cover?

This show offers a data-driven, insider's look at the convergence of storytelling, economics, technology, and policy in media and entertainment. Episodes typically feature senior leaders, producers, and analysts from streaming platforms, studios, agencies, and research firms who dissect market dynamics, content strategies, monetization models, and industry-wide shifts. Across conversations, listeners gain practical takeaways on growth levers, distribution strategies, and the evolving demand for local and global storytelling, with a consistent emphasis on how data, partnerships, and technology shape decision-making. A notable strength is the blend of executives and analysts who bring both strategic vision and concrete examples from recent de... more

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Which podcasts are similar to The Media Room?

These podcasts share a similar audience with The Media Room:

1. Global News Podcast
2. The Global Story

How many episodes of The Media Room are there?

The Media Room launched a year ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Media Room?

Recent guests on The Media Room include:

1. Ajay Bijli
2. Tony Gunnarsson
3. Nikkhil Advani
4. Vinit Karnik
5. Ashish Pherwani
6. Toshit Panigrahi
7. Monika Shergill
8. Nasreen Munni Kabir

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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