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Artwork for B2B Influence

B2B Influence

Paula Chiocchi
B2B Marketing
Lead Generation
Law Firm Marketing
Customer Journey
Digital Marketing Strategies
Wasted Marketing Spend
Audience Segmentation
Engagement Metrics
Content Performance
ROI Measurement
Fractional CMO Services
Targeted Advertising
Advertising Trends
AI In Marketing
SEO
Email Marketing
Marketing Strategies
Customer-Centric Growth Strategy
Emotion AI
Google Business Profile

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers an... more

PublishesWeeklyEpisodes32Foundeda year ago
Categories
MarketingManagementBusiness

Listen to this Podcast

Artwork for B2B Influence

Latest Episodes

B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi

Guest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency)

Topic: Turning complex marketing into practical growth—why “proof over persuasion” win... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balanci... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven i... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evo... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signa... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital m... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Nikos Lemanis
Senior Marketing Strategist at Luxid
Luxid
Episode: 32 - Proof Over Persuasion: How Luxid’s Nikos Lemanis Turns Marketing into a Growth Engine
Blake Sitney
CEO of Profound Networks
Profound Networks
Episode: 30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney
Ted Aurelius
EVP Strategic Sales Manager at SG360
SG360
Episode: 29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius
Oksana Matviichuk
Founder of OM Strategic Forecasting
OM Strategic Forecasting
Episode: 28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk
Reed Hansen
Chief Growth Officer at MarketSurge
MarketSurge
Episode: 27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing with MarketSurge's Reed Hansen
Katie Meyer
CEO of MoonLab Productions
MoonLab Productions
Episode: 26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer
Danielle Sabrina
Founder and CEO at Society22, expert in PR and brand strategy
Society22
Episode: 25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina
Jed Morley
Specializes in brand strategy and growth for companies, helping them articulate value and scale their brands.
Backstory Branding
Episode: 24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B with Backstory Branding's Jed Morley
Stuart Foster
Co-founder and managing partner at Law Firm Fractional CMOs
Law Firm Fractional CMOs
Episode: 23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms with Law Firm Fractional CMOs' Stuart Foster

Host

Paula Chiocchi
Founder and CEO of Outward Media, host of the B2B Influence Spotlight on Industry Game-Changers.

Talking Points

Recent interactions between the hosts and their guests.

20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality with VDS Digital Agency's Ginny Delaitre
Q: Fast forward two years, what's your bold prediction about what will define successful B2B marketing in 2027?
In 2027, successful B2B marketing will depend on brands' ability to connect on a human level, despite the growing use of AI, highlighting the importance of user experience and storytelling.
20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality with VDS Digital Agency's Ginny Delaitre
Q: What do you see as the biggest challenge when scaling digital campaigns, especially for brands trying to coordinate across multiple channels?
Consistency across channels and maintaining user relevance are the biggest challenges brands face in digital marketing campaigns.
20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality with VDS Digital Agency's Ginny Delaitre
Q: As the founder of VDS Digital Agency, what's the most significant shift you've seen in client expectations for marketing performances over the past year?
Clients now expect faster results with high quality, often forgetting that a lot of people are involved in delivering these results, and it's important to remind them of the underlying strategy.
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson
Q: Are you incorporating AI and things that you're doing? What is your opinion on how fast the AI is coming and how it would affect business?
AI has been around a long time; however, the recent advancements in generative AI can help automate workflows and execute customer-centric strategies at scale but require careful implementation alongside human expertise.
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson
Q: When you first meet with a new engagement, do they get that right out of the box, or is this something that is foreign to them?
No, they don't always get it right out of the box as many companies say they are measuring everything, but often lack clarity on what the measures and metrics truly should be.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Influence

What is B2B Influence about and what kind of topics does it cover?

A platform for leaders within the B2B marketing sector, the content often focuses on innovation, growth strategies, and transformative practices in industries that cater to small and mid-sized businesses. Topics frequently explored include the intricacies of marketing strategies, the impact of emerging technologies, the importance of understanding buyer behavior, and the role of emotional intelligence in crafting compelling B2B marketing campaigns. The podcast aims not only to highlight successful strategies but also to provide actionable insights that listeners can implement in their own businesses, making it a valuable resource for marketing professionals and decision-makers looking to stay ahead in a rapidly evolving landscape.

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How many episodes of B2B Influence are there?

B2B Influence launched a year ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Influence?

Recent guests on B2B Influence include:

1. Nikos Lemanis
2. Blake Sitney
3. Ted Aurelius
4. Oksana Matviichuk
5. Reed Hansen
6. Katie Meyer
7. Danielle Sabrina
8. Jed Morley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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