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Artwork for B2B Influence

B2B Influence

Paula Chiocchi
B2B Marketing
Lead Generation
Law Firm Marketing
Digital Marketing Strategies
Customer Journey
Wasted Marketing Spend
Engagement Metrics
Audience Segmentation
Content Performance
ROI Measurement
Fractional CMO Services
Advertising Trends
Targeted Advertising
AI In Marketing
SEO
Email Marketing
Marketing Strategies
Customer-Centric Growth Strategy
Emotion AI
Google Business Profile

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers an... more

PublishesWeeklyEpisodes34Foundeda year ago
Categories
ManagementBusinessMarketing

Listen to this Podcast

Artwork for B2B Influence

Latest Episodes

This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-chann... more

Episode Overview

What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate?

In this episode of the B2B Influence Podcast, Paula Chiocchi sits down with guest Meeky Hwang, CEO and Founder o... more

B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi

Guest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency)

Topic: Turning complex marketing into practical growth—why “proof over persuasion” win... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balanci... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven i... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evo... more

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signa... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Nikos Lemanis
Senior Marketing Strategist at Luxid
Luxid
Episode: 32 - Proof Over Persuasion: How Nikos Lemanis Turns Marketing into a Growth Engine
Blake Sitney
CEO of Profound Networks
Profound Networks
Episode: 30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name
Ted Aurelius
EVP Strategic Sales Manager at SG360
SG360
Episode: 29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing
Oksana Matviichuk
Founder of OM Strategic Forecasting
OM Strategic Forecasting
Episode: 28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies
Reed Hansen
Chief Growth Officer at MarketSurge
MarketSurge
Episode: 27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing
Katie Meyer
CEO of MoonLab Productions
MoonLab Productions
Episode: 26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer
Danielle Sabrina
Founder and CEO at Society22, expert in PR and brand strategy
Society22
Episode: 25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out
Jed Morley
Specializes in brand strategy and growth for companies, helping them articulate value and scale their brands.
Backstory Branding
Episode: 24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B
Stuart Foster
Co-founder and managing partner at Law Firm Fractional CMOs
Law Firm Fractional CMOs
Episode: 23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms

Host

Paula Chiocchi
Founder and CEO of Outward Media; host of B2B Influence Spotlight on Industry Game-Changers; experienced B2B marketing and PR executive.

Talking Points

Recent interactions between the hosts and their guests.

20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality
Q: Fast forward two years, what's your bold prediction about what will define successful B2B marketing in 2027?
In 2027, successful B2B marketing will depend on brands' ability to connect on a human level, despite the growing use of AI, highlighting the importance of user experience and storytelling.
20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality
Q: What do you see as the biggest challenge when scaling digital campaigns, especially for brands trying to coordinate across multiple channels?
Consistency across channels and maintaining user relevance are the biggest challenges brands face in digital marketing campaigns.
20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality
Q: As the founder of VDS Digital Agency, what's the most significant shift you've seen in client expectations for marketing performances over the past year?
Clients now expect faster results with high quality, often forgetting that a lot of people are involved in delivering these results, and it's important to remind them of the underlying strategy.
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work
Q: Are you incorporating AI and things that you're doing? What is your opinion on how fast the AI is coming and how it would affect business?
AI has been around a long time; however, the recent advancements in generative AI can help automate workflows and execute customer-centric strategies at scale but require careful implementation alongside human expertise.
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work
Q: When you first meet with a new engagement, do they get that right out of the box, or is this something that is foreign to them?
No, they don't always get it right out of the box as many companies say they are measuring everything, but often lack clarity on what the measures and metrics truly should be.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Influence

What is B2B Influence about and what kind of topics does it cover?

The show centers on B2B marketing leadership, exploring how brands win in complex business environments through a mix of strategy, storytelling, and technology. Across episodes, guests discuss practical growth plays—from aligning sales and marketing and embracing AI and data-driven insights, to leveraging events, PR, and authentic brand narratives. A recurring thread is the shift toward trust, proof, and customer-centric approaches, with conversations often mapping out how to modernize traditional channels (direct mail, SEO, digital ads) and harness emerging tools to drive measurable outcomes for B2B buyers. The format tends to spotlight practitioner-led guidance, executed through real-world examples and strategy-oriented storytelling, maki... more

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How many episodes of B2B Influence are there?

B2B Influence launched a year ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Influence?

Recent guests on B2B Influence include:

1. Nikos Lemanis
2. Blake Sitney
3. Ted Aurelius
4. Oksana Matviichuk
5. Reed Hansen
6. Katie Meyer
7. Danielle Sabrina
8. Jed Morley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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