B2B Influence
Paula ChiocchiAre you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers an... more
| Publishes | Weekly | Episodes | 34 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-chann... more
Episode Overview
What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate?
In this episode of the B2B Influence Podcast, Paula Chiocchi sits down with guest Meeky Hwang, CEO and Founder o... more
B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi
Guest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency)
Topic: Turning complex marketing into practical growth—why “proof over persuasion” win... more
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balanci... more
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing... more
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven i... more
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evo... more
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signa... more
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Frequently Asked Questions About B2B Influence
What is B2B Influence about and what kind of topics does it cover?
The show centers on B2B marketing leadership, exploring how brands win in complex business environments through a mix of strategy, storytelling, and technology. Across episodes, guests discuss practical growth plays—from aligning sales and marketing and embracing AI and data-driven insights, to leveraging events, PR, and authentic brand narratives. A recurring thread is the shift toward trust, proof, and customer-centric approaches, with conversations often mapping out how to modernize traditional channels (direct mail, SEO, digital ads) and harness emerging tools to drive measurable outcomes for B2B buyers. The format tends to spotlight practitioner-led guidance, executed through real-world examples and strategy-oriented storytelling, maki... more
Where can I find podcast stats for B2B Influence?
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How many listeners does B2B Influence get?
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What are the audience demographics for B2B Influence?
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How many subscribers and views does B2B Influence have?
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How many episodes of B2B Influence are there?
B2B Influence launched a year ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact B2B Influence?
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Where can I see ratings and reviews for B2B Influence?
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for B2B Influence?
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What guests have appeared on B2B Influence?
Recent guests on B2B Influence include:
1. Nikos Lemanis
2. Blake Sitney
3. Ted Aurelius
4. Oksana Matviichuk
5. Reed Hansen
6. Katie Meyer
7. Danielle Sabrina
8. Jed Morley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.