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The Marketing Update Podcast

David Perkins & Emma Handley
Linkedin
Artificial Intelligence
Instagram
Personal Branding
SEO
Brand Marketing
Performance Marketing
Gen Alpha
CTV (connected TV)
Google
Whatsapp
Athena
Reddit
Linkedin Influencers
AI Search
Comedy In Marketing
Marketing Strategy
Meta
Netflix
CTV Advertising

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.

Hosted on Acast. See acast.com/privacy for more information.

PublishesMonthlyEpisodes26Founded2 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Marketing Update Podcast

Latest Episodes

If you thought 2026 was chaotic and you've lost the plot, we've got you. Emma and David take you through the tech updates, trends and campaigns in 2026 so far. Of course, your favourite marketing consultants wouldn't just leave you there, oh no. They... more

In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the... more

"We've never done a marketing audit where the problem was what the client thought it was."

In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuab... more

If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME ... more

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Recent Guests

Eve Macdonald
Lead creative growth and brand strategy at Kiss Branding
Kiss Branding
Episode: Why most cultural moments don't need your brand w/ Eve Macdonald
Gus Allen
Expert in consumer psychology and customer research
Beyond Insights
Episode: Why you can't trust your customer research, and what you can do about it w/Gus Allen
Zac Radbone
Guest expert on personal branding and founder of Rad Digital
Rad Digital
Episode: Building your personal brand w/Zac Radbone

Hosts

Emma Handley
Co-host, Host of The Marketing Update Podcast; self-employed / marketing consultant with career coaching experience
David Perkins
Host; co-host, fractional marketing director and consultant; marketing consultant / fractional CMO

Reviews

5.0 out of 5 stars from 5 ratings
  • Informative and enlightening

    Not being in the marketing sector this podcast has provided some fascinating insights into what goes in to these roles. The hosts have a great rapport and are easy to listen too. Can’t wait for the rest of the series!

    Apple Podcasts
    5
    Raggle1066
    United Kingdoma year ago
  • Informative and engaging

    Really informative info from marketing professionals suited to both other professionals and the layperson like me! Great dynamic between the hosts and the ‘did you miss it segment’ is really interesting.

    Apple Podcasts
    5
    Maverick_84!
    United Kingdoma year ago
  • Honest funny and insightful

    I enjoyed the dynamic of the presenters and the news update bits were useful. The conversations flowed well worth a listen.

    Apple Podcasts
    5
    d3Rk5
    United Kingdom2 years ago
  • Useful and quick to listen to

    I liked how this podcast wasn’t too long, kept me in the loop and had some British humour sprinkled in

    Apple Podcasts
    5
    Handley235
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great host dynamic and easy-to-follow discussions.
Concise, value-packed episodes with useful tips for branding and audits.
British humour adds personality without sacrificing substance.
Clear, actionable marketing insights with practical frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building your personal brand w/Zac Radbone
Q: What is personal branding, and how does it shift the way people are found and engaged online?
Personal branding is the intentional practice of defining and expressing one's value, emphasizing the use of one's name and expertise to build trust and a recognizable presence across social channels, particularly LinkedIn, rather than relying on a faceless corporate identity.
Building your personal brand w/Zac Radbone
Q: Zac, do you want to tell the listeners a little bit about yourself?
Zac shares his background in marketing, his move from Australia to London, and his focus on social media and personal branding, culminating in founding Rad Digital to help executives and partners maximize their LinkedIn presence.
Why most cultural moments don't need your brand w/ Eve Macdonald
Q: What should smaller brands do to participate authentically without the budget of large brands?
Focus on relevance and timing, select moments where you genuinely belong, engage at a local or niche level, and show up consistently with tangible contributions to the community rather than one-off splashes of activity.
Why most cultural moments don't need your brand w/ Eve Macdonald
Q: How can brands avoid hijacking a moment and instead earn genuine brand equity?
Brands should contribute to the moment with real inputs, maintain long-term involvement, involve the community in the development process, and ensure a prior relationship or permission before entering the space; otherwise they risk extraction and diminishing the moment's meaning.
Why most cultural moments don't need your brand w/ Eve Macdonald
Q: What is a cultural moment and how is it different from a viral trend?
A cultural moment is a shared experience that people feel a sense of ownership over and that has lasting cultural implications, whereas a viral trend is transient, internet-native, and usually disposable. The moment carries deeper stakes and context that brands should respect when engaging.

Audience Metrics

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Frequently Asked Questions About The Marketing Update Podcast

What is The Marketing Update Podcast about and what kind of topics does it cover?

Two seasoned marketing hosts share approachable, practical insights on building brands, running audits, and navigating modern marketing challenges. Episodes blend strategic frameworks with real-world case studies (from culture moments to TV advertising and AI-enabled tools), plus compact updates and candid guest discussions. The format balances tactical takeaways with thoughtful commentary, helping listeners make smarter decisions about messaging, channel mix, and measurement while staying grounded in real-world constraints. A standout trait is the emphasis on authenticity, cross-functional collaboration, and sustainable approaches over flashy hype, making it useful for growth-focused marketers, startup founders, and agency professionals se... more

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How many listeners does The Marketing Update Podcast get?

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Which podcasts are similar to The Marketing Update Podcast?

These podcasts share a similar audience with The Marketing Update Podcast:

1. Hidden Brain
2. A Bit of Optimism

How many episodes of The Marketing Update Podcast are there?

The Marketing Update Podcast launched 2 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Update Podcast?

Recent guests on The Marketing Update Podcast include:

1. Eve Macdonald
2. Gus Allen
3. Zac Radbone

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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