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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Tiktok
Spotify
Artist Development
Mental Health
Kosign
Artist Management
Distrokid
Touring
Content Creation
Public Relations
Record Labels
A&R
Social Media
Independent Artists
Jessie Reyez
Music Publishing
Publishing Royalties
Soca Music
Rihanna

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes337Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

Charlie Rocket breaks down how artists can build a real superstar brand by giving fans something to belong to.

In this clip from The Manager’s Playbook, Charlie explains why fan names, colors, symbols, emojis, accessories, catchphrases, and ad-libs ... more

Charlie Rocket breaks down the problem with viral-first artist development and why chasing views can hurt an artist’s long-term career.

In this clip from The Manager’s Playbook, Charlie explains why artists should not be treated like influencers, ho... more

Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry.

In this episode, Charlie gets into the Law of 62, why pace matters more than slow consistenc... more

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara reframe mental health as mental wealth.

James shares the personal story that pushed him to take prevention seriously, then breaks down the five daily buckets he believes help ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

James Beshara
Entrepreneur, investor, and author invited to share insights on perseverance with purpose in the music industry
Episode: Inside the Playbook: James Beshara on Why Most Music Artists Quit
Amber Grimes
EVP, GM and partner of Love Renaissance (LVRN)
Love Renaissance (LVRN)
Episode: The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business
Nael Atweh
Music industry executive and artist manager, discussed as a guest on the episode
(not explicitly stated in excerpt)
Episode: Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works
Alyce Hayek
Manager described in the episode, a close collaborator with Nazri Atweh
Manager at Sal & Co (implied)
Episode: Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do
Nazri Atweh
First-generation Arab artist manager discussing creative and business balance
Manager at Sal & Co / Habibiats project
Episode: Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do
Omar Grant
Rihanna's A&R, former Roc Nation co-president, founder of Chapter Music Publishing
Chapter Music Publishing; Roc Nation
Episode: The Manager’s Playbook 072: Omar Grant - Rihanna, A&R, Roc Nation, Artist Development, Songwriting, Music Publishing & AI
Veikko Fuhrmann
Manager with extensive experience in Latin artists and touring
Episode: Inside the Playbook: Veikko Fuhrmann on The Touring Business Behind Latin Music’s Global Rise
Muyiwa Awoniyi
A prominent artist manager closely involved with Tems' career
Tems' management team
Episode: Inside the Playbook: Muyiwa Awoniyi on The Business Behind Tems
Matt Hansen
Independent artist and creator featured in the episode
Self-employed musician and manager
Episode: The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid

Host

Mauricio Ruiz
Host of The Manager's Playbook, music industry executive with extensive interview experience.

Reviews

4.9 out of 5 stars from 111 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States6 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United Statesa year ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canadaa year ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africaa year ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, current insights into the music business and artist development.
Thoughtful questions that challenge conventional wisdom and practical tips for practitioners.
Deep-dive conversations with real-world experience from top managers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#124
United States/Music
Apple Podcasts
#244
Germany/Music
Apple Podcasts
#5
Finland/Music
Apple Podcasts
#66
New Zealand/Music
Apple Podcasts
#118
Philippines/Music
Apple Podcasts
#127
Poland/Music

Talking Points

Recent interactions between the hosts and their guests.

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career
Q: What practical steps can a creator take to identify their zone of genius and build the right team around them?
Start with deep self-knowledge to identify your core strengths and passions, then seek collaborators who complement those strengths, and finally immerse yourself in a scene where consistent exchange and opportunities occur, while aligning with authentic goals.
Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career
Q: Why is the 'solo genius' myth dangerous for artists and managers?
Because it overlooks how collaboration, scene, and mentorship amplify a creator's output and opportunities, and it promotes a more cooperative, networked approach to building a career.
The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business
Q: What are the eight things an artist needs to have?
The eight things are centered around authenticity, purpose, and identity, with a strong emphasis on knowing who you are, why you exist, and how that translates into your art and marketing; the conversation highlights that the artist's true self should guide branding, community-building, and long-term strategy.
The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming
Q: What should artists focus on to leverage platforms like Spotify for real growth?
Artists should build solid foundations, use dashboards and data, maintain professional release cadences, optimize their artist pages with visuals and strategy, pitch effectively through editorial tools, and consider diverse revenue streams beyond streaming like tickets and merch.
The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming
Q: How does Spotify handle payments to rights holders and the distribution of that money to artists?
Spotify pays the rights holders (labels, distributors, publishers, collecting societies), who then account to the artists under their contracts; the company emphasizes a 70/30 split with rights holders and that the system is based on share of streams, not a fixed per‑stream rate.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

A pragmatic show focused on artist development, branding, and rollout strategy in the contemporary music business. Through in-depth conversations with veteran managers and industry executives, the episodes emphasize authentic storytelling, cross-cultural collaboration, and practical processes for building artists and campaigns at scale. Notable through-lines include the importance of teamwork, the shift toward culture-first branding, and the tension between independent paths and traditional label support. The format often blends actionable tactics with candid career lessons, offering listeners concrete guidance for managing artists, planning launches, and leveraging fan communities in a fast-moving industry.

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How many listeners does The Manager's Playbook get?

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. Earn Your Leisure
3. New Rory & MAL
4. Joe and Jada
5. Pivot Podcast

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 337 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. James Beshara
2. Amber Grimes
3. Nael Atweh
4. Alyce Hayek
5. Nazri Atweh
6. Omar Grant
7. Veikko Fuhrmann
8. Muyiwa Awoniyi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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