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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Spotify
Tiktok
Artist Development
KOSIGN
Distrokid
Touring
Mental Health
Content Creation
Artist Management
Public Relations
Music Publishing
Social Media
Independent Artists
Publishing Royalties
Artificial Intelligence
Record Labels
Soca Music
Tems
Live Performance

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes382Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

What does it actually take to build a global superstar?

UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers.

From Bad Bu... more

ManyChat is making direct-to-fan marketing feel a lot more personal.

In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style messages, Lightreel research, and CRM ... more

Spotify data can tell you when to spend and when to wait.

In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release strategy, and scaling songs with real audience ... more

Fan pages changed music marketing.

In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released.

Nick explains how to test content like a ... more

Key Facts

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Recent Guests

Asa Asika
Davido's former manager and founder of The Plug
The Plug
Episode: The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85)
Joe Wiseman
CEO/Founder, Insomniac Music Group
Insomniac Music Group
Episode: The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)
David Dollimore
Music industry executive and label/artist development leader
Former label/management executive (appears to discuss label culture and equity)
Episode: Inside the Playbook: David Dollimore on Music Label Culture
Wallo Booze
Rapper, manager, podcaster, and branding executive known for Million Dollaz Worth of Game
Million Dollaz Worth of Game
Episode: The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82)
Jermaine Dupri
Founder of So So Def, renowned producer, and songwriter
So So Def / Ruff House / LaFace
Episode: The Manager’s Playbook 081: Jermaine Dupri - Hit Records, So So Def, Artist Development, Music Business & Finding Superstars
Tom Windish
Founder of Windish Agency, music industry executive
Windish Agency
Episode: Inside the Playbook: Tom Windish on How to Build a Touring Business That Actually Scales
Clinton Sparks
Artist branding expert, multi-platinum producer, founder of Get Familiar
Self
Episode: The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking
Nick Groff
Artist manager and producer discussed in-depth
BUNT (brand/merch and live experiences)
Episode: Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing
James Beshara
Investor, founder, creator, podcaster and musician
Angel investor and founder (Aft, Side Dish, Tilt, Magic Mind)
Episode: The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

Host

Mauricio Ruiz
Host of The Manager's Playbook

Reviews

4.9 out of 5 stars from 124 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States9 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United Statesa year ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canadaa year ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africaa year ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host and guests for practical, no-nonsense guidance.
Deep, candid conversations with real-world takeaways for managers and artists.
Don't sleep on this podcast for current, actionable music business insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
United States/Music
Apple Podcasts
#102
Canada/Music
Apple Podcasts
#199
United Kingdom/Music
Apple Podcasts
#27
Indonesia/Music
Apple Podcasts
#92
Belgium/Music
Apple Podcasts
#159
Hong Kong/Music

Talking Points

Recent interactions between the hosts and their guests.

The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)
Q: What makes a DJ or artist credible in the dance scene, according to Insomniac?
Credibility comes from a combination of consistent artistic identity, live performance excellence, and strategic releases that build a sustained career. The biggest names maintain their credibility by staying true to their roots while evolving intelligently with the scene and continuing to connect with their core fan base.
The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)
Q: How does Insomniac approach non-exclusive deals and artist development over time?
We favor non-exclusive, multi-year plans that enable artists to release where it makes sense, collaborate across genres, and grow with the live side of the business. This structure supports sustainable careers rather than a single big hit and keeps doors open for artists to explore opportunities elsewhere while remaining aligned with Insomniac's live ecosystem.
The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)
Q: How did Insomniac evolve from a major-label collaboration into an independent imprint with multiple imprints?
The decision came from realizing that the label's mission was to build a bedrock for developing new acts and talent while staying true to the culture, rather than chasing quick big hits for majors. Independence allowed more artist-friendly, multi-imprint development and closer integration with the live business.
Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey
Q: You've always had a knack for identifying the right artist at the right moment in today's landscape. How do you spot that space when there's so much noise?
Dupri explains that he relies on sensing an artist's core identity and potential for longevity, not just current hype, and that true breakthroughs come from collaborations where the artist and producer push beyond expected boundaries to create something timeless.
The Manager’s Playbook 080: Symba - Major Label Deals, Artist Development, Artist Leverage, Dr. Dre & Direct-to-Fan
Q: Why do you advocate for leverage before signing a deal?
Because leverage allows artists to secure favorable terms and avoid giving up rights or control; it also motivates labels to provide actual value (services, support) rather than cash upfront, reducing long-term risk for the artist.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

A business-focused podcast that centers on music management, artist development, and label strategy through candid conversations with experienced managers, executives, and brand partners. Episodes typically explore practical workflows, deal structures, touring ecosystems, and the realities of building sustainable careers in music, often tying in live events, brand collaborations, and data-driven decision making. Noteworthy traits include a founder-led lens, deep industry insider perspectives, and actionable takeaways for managers and artists aiming to grow with integrity and hustle. Potential listeners—managers, artists, and aspiring industry professionals—will likely find strategic playbooks, realistic expectations, and networking opportun... more

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. The GaryVee Audio Experience
3. Earn Your Leisure
4. Aubrey Marcus Podcast
5. Know Thyself

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 382 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Asa Asika
2. Joe Wiseman
3. David Dollimore
4. Wallo Booze
5. Jermaine Dupri
6. Tom Windish
7. Clinton Sparks
8. Nick Groff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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