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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Tiktok
Artist Development
Artist Management
Spotify
Mental Health
Content Creation
Kosign
Record Labels
Touring
Social Media
Public Relations
Distrokid
Independent Artists
Music Publishing
Youtube
Jessie Reyez
Publishing Royalties
Drake
A&R

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes309Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Lecrae for a conversation about faith, hip-hop, independence, and what it really means to build when the industry doesn’t know where to put you.

Lecrae breaks down how he naviga... more

In this clip from The Manager’s Playbook, Mauricio Ruiz talks with Peso Pluma’s Tour Director, Veikko Fuhrmann, about the business behind Latin touring across the U.S., Canada, and Latin America.

Veikko breaks down how touring deals differ by market... more

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour.

Veikko explains why the job is so much more than logistics. It’s cash... more

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist is making money.

Veikko breaks down how tour off... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Veikko Fuhrmann
Touring executive and founder of We Are Live
We Are Live
Episode: The Manager’s Playbook 070: Veikko Fuhrmann - Music Touring, Tour Management, Live Business, Artist Expenses, Tour Budgets & Global Touring
Muyiwa Awoniyi
Manager of Tems; co-manager of Tems' team; Nigerian descent
Leading Vibe / Four Broken Heirs
Episode: The Manager’s Playbook 069: Muyiwa Awoniyi - Tems, Afrobeats, Artist Management, Music Ownership, Global Strategy & Partnerships
Matt Hansen
Guest on episode; music industry professional familiar with artist development and digital strategy
Episode: Inside the Playbook: Matt Hansen on TikTok Hooks That Drive Streams
Bryan Johnson
Music industry executive and advocate for artists' rights and streaming economics
Spotify and related industry roles (as discussed)
Episode: Inside the Playbook: Bryan Johnson on How Streaming Changed Artist Power
Chris Anokute
Artist manager and label founder; discussed career and investing in artists
Electric Fuel Records
Episode: The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business
Khris Riddick-Tynes
Grammy-winning producer and executive (A&R/EP) discussed in depth
Kehlani's team / Brandon's Way / Moon Boss
Episode: The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business
Hitmaka (Christian Ward)
Guest explaining his career across writing, producing, and executive roles in the music industry
Independent producer and executive (Epic, Atlantic, Empire, etc.)
Episode: The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business
Mike Caron
Music manager and industry executive
(not explicitly stated)
Episode: Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit
Jacob from Kosign
Represents Kosign, discussed publishing royalties and songwriter revenue
Kosign
Episode: Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great

Host

Mauricio Ruiz
Host of The Manager's Playbook

Reviews

4.9 out of 5 stars from 107 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States5 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States10 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canadaa year ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africaa year ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the depth and mentorship-style guidance from guest experts.
Shows current, practical insights that translate to real-world results.
The host asks tough questions and features no-nonsense industry perspectives.
Guests have deep, real-world experience in hit-making and artist development.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#208
United States/Music
Apple Podcasts
#66
Canada/Music
Apple Podcasts
#12
Chile/Music
Apple Podcasts
#204
Philippines/Music
Apple Podcasts
#206
Finland/Music
Apple Podcasts
#242
United Arab Emirates/Music

Talking Points

Recent interactions between the hosts and their guests.

Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand
Q: Why do expenses become the artist's responsibility once overages begin?
Because once the revenue surpasses the guaranteed amount, the remaining costs from the show—like crew, catering, and other logistics—eat into or exceed the base revenue, so margins depend on controlling those variable costs.
Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand
Q: What is a guarantee for those who don't know?
A guarantee is the amount the promoter commits to paying the artist regardless of ticket sales; if sales exceed that amount after expenses, the overages determine additional earnings rather than a fixed pay, so understanding the baseline is critical.
Inside the Playbook: Muyiwa Awoniyi on How to Build Beyond the Music
Q: How'd you build the ecosystem? Talk to me about the structure.
The approach was to set up a company with Tems holding a majority of shares, while the rest is shared. The emphasis is on correct evaluation of ownership so that the value of Tems' stake reflects millions in company value, and the company pays expenses while allocating remaining value to equity.
Inside the Playbook: Matt Hansen on What Happens After Going Viral
Q: What was the pivotal moment that shaped how you approached branding and content?
They identified a specific video style and a particular accessory (a hat) that increased video performance, leading to consistent use across posts and a recognizable brand element that boosted engagement.
Inside the Playbook: Matt Hansen on What Happens After Going Viral
Q: When did you realize you needed to start building a management team around you?
The sense that a management and advisory structure would be essential grew as the project gained momentum; the artist sought people who could align with his clear vision and business needs, eventually finding a team with data-driven strategies and long-term plans.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

A deep dive into the music business that centers on artist development, hit-making, and the evolving economics of publishing and rights. Listeners hear practical frameworks for evaluating songs, managing artist-manager dynamics, and building momentum through hands-on, offline community engagement as well as strategic, data-informed decisions. Guests include top music executives, managers, and producers who share concrete playbooks for long-term career building, ownership, and sustainable success in a fast-changing industry. Noteworthy is how branding, royalties administration, and cross-market experience (e.g., K-pop, Netflix show dynamics) are woven into actionable strategies for managers and artists alike. This show likely appeals to aspi... more

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. R&B Money
3. Joe and Jada
4. One More Time Podcast
5. The Colin and Samir Show

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 309 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Veikko Fuhrmann
2. Muyiwa Awoniyi
3. Matt Hansen
4. Bryan Johnson
5. Chris Anokute
6. Khris Riddick-Tynes
7. Hitmaka (Christian Ward)
8. Mike Caron

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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