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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Latin Music
Tainy
Storytelling
Tiktok
Christian Music
Neon16
Colombia
Drake
Troy Carter
Crossover Music Group
Grammy Awards
Resilience
Artist Management
UMG
Rihanna
Canadian Music Industry
Film Industry
Music Technology
Artificial Intelligence

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes253Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.

They talk about the infrastructure behind the operation: merch, brand identity, photography, videography, editing, security, logist... more

In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.

They talk about why doing every part of the business early on - content, posting, editin... more

Most artists don’t hate ads. They hate what bad ads reveal.

In this clip, LaRussell breaks down how he actually uses ads as an independent artist: not to force Spotify streams or fake momentum, but to amplify content that already proved itself organ... more

LaRussell didn’t partner with Roc Nation because he needed a machine. He partnered because he built one first.

In this clip of The Manager’s Playbook, LaRussell and his manager Tietta Mitchell break down why the Roc Nation deal made strategic sense ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Tietta Mitchell
Manager collaborating with LaRussell
Manager of LaRussell
Episode: Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members
Marsha Lynch
Collaborator discussed in the ad/marketing context
Episode: Inside the Playbook: LaRussell & Tietta Mitchell on The Music Marketing Funnel That Actually Pays
J. Erving III
Guest on episode discussing operating like a record label and manager-driven growth
Episode: Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role
J Erving III
Music industry executive / artist manager
Unspecified
Episode: Inside the Playbook: J Erving III on How to Spot Great Artists Early
Jacob Paul
Music publishing expert and consultant
Episode: Inside the Playbook: Jacob Paul on Music Publishing Deals 101
Paris Cole
Artist manager, creative director, and stylist known for work with R&B artists.
Episode: The Manager’s Playbook 055: Paris Cole - Artist Development, Brand Vision, Styling as Strategy, Fan Engagement & Building From Scratch
Didier Morais
Public relations expert in the music industry
Episode: Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers
Mike Biggane
Former Spotify Executive and Co-Creator of New Music Friday
Spotify
Episode: Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore
Azad Naficy
Music industry executive and artist with extensive experience in artist development and management.
Episode: The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers

Host

Mauricio Ruiz
Host of The Manager's Playbook, sharing insights from his extensive career in the music industry.

Reviews

4.9 out of 5 stars from 92 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States2 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States7 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canada8 months ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africa8 months ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canada9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful conversations and real-world experiences shared with industry professionals.
Many commend the podcast for its depth of knowledge and practical advice for navigating the complexities of the music business.
The thoughtful questions posed by the host are noted for leading to valuable and engaging discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#199
United Kingdom/Music
Apple Podcasts
#180
Australia/Music
Apple Podcasts
#193
South Africa/Music
Apple Podcasts
#212
Denmark/Music

Talking Points

Recent interactions between the hosts and their guests.

The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing
Q: How do you decide when to release new material if momentum is unpredictable?
Wait and be patient; let momentum build over time, and only push when the moment feels right, using data to guide but not pressure yourself into short-term deadlines.
Inside the Playbook: J Erving III on How to Spot Great Artists Early
Q: So how do you identify a great artist?
You start with a goosebumps moment from the music, but you quickly look beyond talent to understand the person, their environment, and whether they have the discipline and support system to execute long-term. The best artists combine natural gifts with a work ethic, a clear North Star, and a team that can execute around them without diluting their vision.
The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth
Q: What makes a manager essential to an artist's breakout and ongoing growth?
A manager must understand the artist deeply, align with a shared North Star, surround them with capable people, and be proactive in filling all necessary roles—creating value beyond traditional label functions and staying intimately involved from live shows to digital strategy.
Inside the Playbook: SonReal on How to Tour Without Going Broke
Q: If there was an artist sitting here right now and you're going to give them one piece of advice right before they're gonna go on tour, what would that be?
Own it. Be as confident as you, put as much work as you can into your stage show with whatever assets you have.
Inside the Playbook: Sickick on The Truth About Reinventing Yourself as an Artist
Q: Are you getting calls from record labels?
Sickick confirms receiving calls due to his growing popularity but emphasizes the importance of owning his masters.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

This podcast offers an insider's look into the music industry, featuring in-depth interviews with music managers, entertainment lawyers, and other key figures. The discussions are rich with personal anecdotes, insights on artist development, marketing strategies, and the nuances of navigating a rapidly changing industry landscape. Whether it's tackling the influence of streaming and social media on music marketing or exploring the traditional roles of record labels versus the evolving responsibilities of managers, the content is geared towards maximizing success in the music world. Unique elements include detailed examinations of artist-manager relationships and the transformative role of technology in the music business.

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How many listeners does The Manager's Playbook get?

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How many subscribers and views does The Manager's Playbook have?

To see how many followers or subscribers The Manager's Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. Tetragrammaton with Rick Rubin
2. The GaryVee Audio Experience
3. Earn Your Leisure
4. Grits and Eggs Podcast
5. The Joe Budden Podcast

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Tietta Mitchell
2. Marsha Lynch
3. J. Erving III
4. J Erving III
5. Jacob Paul
6. Paris Cole
7. Didier Morais
8. Mike Biggane

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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