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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Latin Music
Storytelling
Tainy
Tiktok
Neon16
Colombia
Christian Music
Drake
Troy Carter
Resilience
Grammy Awards
Crossover Music Group
Artist Management
UMG
Rihanna
Canadian Music Industry
Artificial Intelligence
Music Technology
Film Industry

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes263Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

In this clip from The Manager’s Playbook, Charlie Rocket breaks down how he would build an artist with no money, using speed, consistency, release strategy, and real-world fan-building.

He talks through a no-budget artist development plan built arou... more

In this clip from The Manager’s Playbook, Charlie Rocket reflects on how he and his partners ended up managing 2 Chainz by doing the work before anyone officially gave them the title.

What began as music marketing, mixtape promotion, CD street-team ... more

In this clip from The Manager’s Playbook, Charlie Rocket breaks down why so many artists in today’s music industry are too focused on virality and not focused enough on building real momentum.

He shares a sharper approach to music marketing, artist ... more

In this clip from The Manager’s Playbook, Charlie Rocket breaks down his “Blitzkrieg” approach to music marketing; a focused 30-day sprint built around urgency, consistency, and strategic execution.

Instead of glorifying burnout or everyday hustle c... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Charlie Rocket
Entrepreneur and former music manager turned advisor/author
Episode: The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset
Tommy Brown
Hit-maker, producer, and entrepreneur discussed on the show
TB Hits / Abso
Episode: The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development
Marsha Lynch
Collaborator discussed in the ad/marketing context
Episode: Inside the Playbook: LaRussell & Tietta Mitchell on The Music Marketing Funnel That Actually Pays
Tietta Mitchell
Manager of LaRussell
LaRussell's Manager
Episode: Inside the Playbook: LaRussell & Tietta Mitchell on The Roc Nation Deal
J. Erving III
Guest on episode discussing operating like a record label and manager-driven growth
Episode: Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role
J Erving III
Music industry executive / artist manager
Unspecified
Episode: Inside the Playbook: J Erving III on How to Spot Great Artists Early
Jacob Paul
Music publishing expert and consultant
Episode: Inside the Playbook: Jacob Paul on Music Publishing Deals 101
Paris Cole
Artist manager, creative director, and stylist known for work with R&B artists.
Episode: The Manager’s Playbook 055: Paris Cole - Artist Development, Brand Vision, Styling as Strategy, Fan Engagement & Building From Scratch
Didier Morais
Public relations expert in the music industry
Episode: Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers

Host

Mauricio Ruiz
Host of The Manager's Playbook, sharing insights from his extensive career in the music industry.

Reviews

4.9 out of 5 stars from 94 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States3 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States8 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canada9 months ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africa9 months ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canada10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful conversations and real-world experiences shared with industry professionals.
Many commend the podcast for its depth of knowledge and practical advice for navigating the complexities of the music business.
The thoughtful questions posed by the host are noted for leading to valuable and engaging discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#165
United States/Music
Apple Podcasts
#190
Canada/Music
Apple Podcasts
#202
Philippines/Music

Talking Points

Recent interactions between the hosts and their guests.

Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development
Q: So if you were to get back into the business, how does Charlie Rocket do it?
He describes a practical, collaborative plan: assemble producers who share the journey, release a heavy slate of music with a tight schedule, cultivate a big fan base first, and then monetize through labels and opportunities once demand grows. He emphasizes speed, real-life engagement, and creating a community around the music.
Inside the Playbook: Tommy Brown on Why Music Producers Need Content
Q: What concrete steps do you take to ensure you stay visible and keep your catalog top of mind?
We post five times a day across platforms, build a system, and double down on formats that resonate with audiences, especially video content like behind-the-scenes or performance clips, which drive reach and monetization opportunities.
Inside the Playbook: Tommy Brown on Why Music Producers Need Content
Q: So how did you realize you were back on your content game and decide to start making these jokes again?
I revisited decades of footage and hard drives, realized I'd been quietly documenting everything, and saw that the patterns of content creation were always there; it finally clicked that consistency and visibility drive opportunity.
The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing
Q: How do you decide when to release new material if momentum is unpredictable?
Wait and be patient; let momentum build over time, and only push when the moment feels right, using data to guide but not pressure yourself into short-term deadlines.
Inside the Playbook: J Erving III on How to Spot Great Artists Early
Q: So how do you identify a great artist?
You start with a goosebumps moment from the music, but you quickly look beyond talent to understand the person, their environment, and whether they have the discipline and support system to execute long-term. The best artists combine natural gifts with a work ethic, a clear North Star, and a team that can execute around them without diluting their vision.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

This podcast offers an insider's look into the music industry, featuring in-depth interviews with music managers, entertainment lawyers, and other key figures. The discussions are rich with personal anecdotes, insights on artist development, marketing strategies, and the nuances of navigating a rapidly changing industry landscape. Whether it's tackling the influence of streaming and social media on music marketing or exploring the traditional roles of record labels versus the evolving responsibilities of managers, the content is geared towards maximizing success in the music world. Unique elements include detailed examinations of artist-manager relationships and the transformative role of technology in the music business.

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How many listeners does The Manager's Playbook get?

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To see how many followers or subscribers The Manager's Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. Earn Your Leisure
3. R&B Money
4. Joe and Jada
5. The Breakfast Club

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 263 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Charlie Rocket
2. Tommy Brown
3. Marsha Lynch
4. Tietta Mitchell
5. J. Erving III
6. J Erving III
7. Jacob Paul
8. Paris Cole

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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