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The Manager's Playbook

The Manager's Playbook
Music Industry
Spotify
Artist Development
Tiktok
KOSIGN
Distrokid
Touring
Artist Management
Mental Health
Public Relations
Music Publishing
Publishing Royalties
Artificial Intelligence
Record Labels
Content Creation
Social Media
Tems
Songwriting
A&R
Afrobeats

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes395Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

Latin music is selling out stadiums and reaching audiences around the world. So why is corporate America still struggling to recognize its full potential?

In this conversation on The Manager’s Playbook, Mauricio Ruiz sits down with veteran music exe... more

Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-up?

In Episode 90 of The Manager’s Playbook, Maur... more

Before influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators.

In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, to unpack how ... more

How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z?

In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, to unpack the story behind one of music's bigg... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Edgar Cutino
Artist manager and television executive producer who manages Fridayy.
Episode: The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)
Alex Lunt
Founder of Type A Management and manager of Dasha
Type A Management
Episode: Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success
JBeau Lewis
UTA partner and music agent who works with Bad Bunny and Karol G
UTA
Episode: Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour
Nick Ruffalo
Music industry professional discussing artist marketing and fan engagement
Episode: Inside the Playbook: Nick Ruffalo on The Secret to Scaling Your Fanbase in 2026
Asa Asika
Artist manager and founder/leader involved in African touring projects including Davido
The Plug ( touring/management)
Episode: Inside the Playbook: Asa Asika on the Perfect Tour Strategy
Joe Wiseman
Head of Insomniac Records, talks about Insomniac Records' structure and artist development
Insomniac Records
Episode: Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works
David Dollimore
Music industry executive and label/artist development leader
Former label/management executive (appears to discuss label culture and equity)
Episode: Inside the Playbook: David Dollimore on Music Label Culture
Wallo Booze
Rapper, manager, podcaster, and branding executive known for Million Dollaz Worth of Game
Million Dollaz Worth of Game
Episode: The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82)
Jermaine Dupri
Iconic music producer and songwriter referenced in title and discussion
So So Def Recordings
Episode: Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey

Host

Mauricio Ruiz
Host of The Manager's Playbook

Reviews

4.9 out of 5 stars from 134 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States9 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United Statesa year ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canadaa year ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africaa year ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host and guests for practical, no-nonsense guidance.
Deep, candid conversations with real-world takeaways for managers and artists.
Don't sleep on this podcast for current, actionable music business insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#24
United Arab Emirates/Music
Apple Podcasts
#188
South Africa/Music
Apple Podcasts
#224
India/Music
Apple Podcasts
#230
Finland/Music

Talking Points

Recent interactions between the hosts and their guests.

Inside the Playbook: Alex Lunt on When Is The Right Time To Sign
Q: Why do you think “Austin” did not go number one at country radio?
Lunt points to a crowded release period, the song's pop-leaning sound, and the limited representation of women on country radio, along with gatekeeping over what counts as country.
Inside the Playbook: Alex Lunt on When Is The Right Time To Sign
Q: Why did you decide to go with the majors?
Lunt says the team wanted Warner Records' international reach to capitalize on the song's momentum in markets around the world, and they secured a good deal.
The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)
Q: How do you avoid that?
Cutino says he and his longtime management partner avoid power struggles through friendship, mutual respect, complementary strengths and open disagreement about decisions.
The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)
Q: How do you go from realizing, what happens the moment we go, I don't care how stupid somebody makes me feel or somebody says, no, I'm going to keep pushing forward?
Cutino says sales taught him to keep going through rejection by following the law of averages: continue making the case until someone says yes.
Inside the Playbook: Alex Lunt on The Social Media Strategy that Works for Independent Artists
Q: What was it like for you when all that was happening as a manager, and how much pressure did you have?
Lunt describes the pressure of handling a fast-moving opportunity, filtering outside advice, and deciding how to maximize the song's global reach. His team ran the campaign independently and made rapid label decisions based on limited meetings and gut instinct.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

A business-focused podcast that centers on music management, artist development, and label strategy through candid conversations with experienced managers, executives, and brand partners. Episodes typically explore practical workflows, deal structures, touring ecosystems, and the realities of building sustainable careers in music, often tying in live events, brand collaborations, and data-driven decision making. Noteworthy traits include a founder-led lens, deep industry insider perspectives, and actionable takeaways for managers and artists aiming to grow with integrity and hustle. Potential listeners—managers, artists, and aspiring industry professionals—will likely find strategic playbooks, realistic expectations, and networking opportun... more

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How many listeners does The Manager's Playbook get?

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. Friends Keep Secrets
3. The Joe Budden Podcast
4. A Changed Mind | Mindset That Matters
5. The Vic Mensa Show

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 395 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Edgar Cutino
2. Alex Lunt
3. JBeau Lewis
4. Nick Ruffalo
5. Asa Asika
6. Joe Wiseman
7. David Dollimore
8. Wallo Booze

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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