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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Latin Music
Tainy
Storytelling
Tiktok
Christian Music
Colombia
Neon16
Drake
Troy Carter
Grammy Awards
Crossover Music Group
Resilience
Artist Management
UMG
Rihanna
Canadian Music Industry
Music Technology
Film Industry
Artificial Intelligence

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes210Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

Steve Rifkind helped build the modern music business playbook, and he’s one of the people who created and popularized “street teams” before anyone had a marketing department to hand it to.

In this episode of The Manager’s Playbook, Steve Rifkind (fo... more

The music didn’t get worse. The way it travels changed.

In this clip from The Manager’s Playbook, Mike Biggane and I unpack why hits feel smaller in the streaming era; not because of talent, but because algorithms now control scale. Platforms reward... more

Most conversations about streaming focus on artists or platforms.

This one starts where the pressure shows up first: songwriters, publishers, and the economics underneath the music.

In this clip from The Manager’s Playbook, Mike Biggane and I unpack... more

The music industry didn’t pivot because of trends. It pivoted because the returns disappeared.

In this clip from The Manager’s Playbook, Mike Biggane unpacks why major record labels quietly changed their entire approach once it became clear that new... more

Key Facts

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Recent Guests

Mike Biggane
Former Spotify Executive and Co-Creator of New Music Friday
Spotify
Episode: Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore
Azad Naficy
Music industry executive and artist with extensive experience in artist development and management.
Episode: The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers
Snow Tha Product
Independent artist known for her bilingual rap and strong connection with fans.
Episode: The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career
Nic D
Independent musician and content producer
Episode: Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label
Isabel Quinteros
Former Global Music Partnerships at TikTok and SVP Industry Relations and Marketing at Jen Music AI.
Jen Music AI
Episode: The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry
Milana Lewis
CEO and Co-Founder of Stem, a distribution and services company for independent artists.
Stem
Episode: The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Rich Castillo
A&R expert and music industry executive
Lion Bear
Episode: The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers
Jared Cotter
Music manager and songwriter
Episode: Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has
Dan Gonzalez
Business manager in the music industry
Episode: The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

Host

Mauricio Ruiz
Host of The Manager's Playbook, with over 15 years of experience in the music industry, bringing insights into artist management, music business strategies, and personal anecdotes from various industry dynamics.

Reviews

4.9 out of 5 stars from 79 ratings
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States5 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canada6 months ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africa6 months ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canada7 months ago
  • Insightful podcast & in depth info

    Great perspectives and stories, extremely valuable real info from real people…real managers/executives that have consistently been killing it in the biz. This pod gives a true no holds barred take on the modern music industry. Unafraid to ask tough questions and challenge “convention wisdom”,

    started w 2-3 most recent episodes now binging the whole series. 10/10

    Apple Podcasts
    5
    2mattyb
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the authenticity and depth of the conversations, often highlighting the personal stories shared by guests.
Many praise the actionable insights given, finding great value in the expert advice provided during episodes.
The emphasis on mental health and artist advocacy resonates well with audience members, reflecting a contemporary concern within the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
United States/Music
Apple Podcasts
#120
Canada/Music
Apple Podcasts
#250
United Kingdom/Music
Apple Podcasts
#25
Denmark/Music
Apple Podcasts
#33
Finland/Music
Apple Podcasts
#41
Brazil/Music

Talking Points

Recent interactions between the hosts and their guests.

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business
Q: How does personalization impact the music industry moving forward?
Personalization has drastically changed how music is distributed, moving from a one-to-many model to one-to-one, which complicates marketing strategies for new releases.
Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success
Q: Do you think vision can be taught, or is that innate in somebody?
It can be taught through observation of others, fostering the potential in everyone.
The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry
Q: So how does this get figured out ethically?
You bridge the gap between technology and artist welfare by advocating for artists' rights and educating them about the implications of using AI tools.
The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Q: What companies should people be thinking about in the distribution world?
Milana explains the difference between delivery services that merely distribute music and distributors that offer more holistic services, mentioning various companies in the market.
The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Q: From your perspective, what is your definition of an independent artist?
Milana addresses that independence doesn't mean doing everything alone but rather having the autonomy to make artistic choices while leveraging partnerships and networks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

Focusing on the intricacies of the music industry, this podcast offers invaluable insights and advice for aspiring managers, artists, and industry professionals. A notable feature of the show is its emphasis on the real-world experiences of guests, including established artist managers, entertainment lawyers, and other seasoned executives. By sharing compelling stories and practical guidance, the conversations consistently expose listeners to the complexities and challenges of music management, including mental health awareness, artist advocacy, and the evolving landscape of music monetization. The unique blend of personal anecdotes and professional know-how distinguishes this podcast as a go-to resource for anyone navigating the fast-paced... more

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. The GaryVee Audio Experience
3. The Game with Alex Hormozi
4. OMT Podcast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Mike Biggane
2. Azad Naficy
3. Snow Tha Product
4. Nic D
5. Isabel Quinteros
6. Milana Lewis
7. Rich Castillo
8. Jared Cotter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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