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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Latin Music
Storytelling
Tainy
Tiktok
Christian Music
Colombia
Neon16
Drake
Troy Carter
Grammy Awards
Resilience
Crossover Music Group
Artist Management
UMG
Rihanna
Canadian Music Industry
Music Technology
Film Industry
Artificial Intelligence

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes176Foundeda year ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

Most artists are chasing the algorithm.

Austin Dunn built systems that outsmart it.

In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, and founder of @rnbmusic, one of the most influ... more

What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?

In this clip, Nic D breaks down how he turned content into a career. No label. No team. No shortcuts. Just strategy, discipline, and ... more

What if walking away from touring wasn’t a step back, but the smartest move an artist could make?

In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on family, balance, and ownership. Despite the poten... more

What does financial independence really look like for an artist with no label, no manager, and no team?

In this clip, Nic D breaks down the real numbers behind being an independent artist, from how much he spends on production to how he tracks every... more

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Recent Guests

Isabel Quinteros
Former Global Music Partnerships at TikTok and SVP Industry Relations and Marketing at Jen Music AI.
Jen Music AI
Episode: The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry
Milana Lewis
CEO and Co-Founder of Stem, a distribution and services company for independent artists.
Stem
Episode: The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Rich Castillo
A&R expert and music industry executive
Lion Bear
Episode: The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers
Jared Cotter
Music manager and songwriter
Episode: Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has
Dan Gonzalez
Business manager in the music industry
Episode: The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy
Chris Taylor
Music industry executive and founder of Last Gang Records
Last Gang Records
Episode: Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career
Lola Plaku
Artist manager and consultant, known for her work with various high-profile artists.
Episode: The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music
Kardinal Offishall
Canadian rapper, music executive, and philanthropist
Def Jam
Episode: Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R
Dame Ritter
A manager and partner in an independent record label
Episode: Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025

Host

Mauricio Ruiz
Host of The Manager's Playbook, with over 15 years of experience in the music industry, bringing insights into artist management, music business strategies, and personal anecdotes from various industry dynamics.

Reviews

5.0 out of 5 stars from 70 ratings
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States3 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canada4 months ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africa4 months ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canada5 months ago
  • Insightful podcast & in depth info

    Great perspectives and stories, extremely valuable real info from real people…real managers/executives that have consistently been killing it in the biz. This pod gives a true no holds barred take on the modern music industry. Unafraid to ask tough questions and challenge “convention wisdom”,

    started w 2-3 most recent episodes now binging the whole series. 10/10

    Apple Podcasts
    5
    2mattyb
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the authenticity and depth of the conversations, often highlighting the personal stories shared by guests.
Many praise the actionable insights given, finding great value in the expert advice provided during episodes.
The emphasis on mental health and artist advocacy resonates well with audience members, reflecting a contemporary concern within the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#170
Canada/Music
Apple Podcasts
#155
Philippines/Music

Talking Points

Recent interactions between the hosts and their guests.

The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry
Q: So how does this get figured out ethically?
You bridge the gap between technology and artist welfare by advocating for artists' rights and educating them about the implications of using AI tools.
The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Q: What companies should people be thinking about in the distribution world?
Milana explains the difference between delivery services that merely distribute music and distributors that offer more holistic services, mentioning various companies in the market.
The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Q: From your perspective, what is your definition of an independent artist?
Milana addresses that independence doesn't mean doing everything alone but rather having the autonomy to make artistic choices while leveraging partnerships and networks.
The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers
Q: What is your advice to artists regarding communication?
Communicate how you feel; it's crucial for understanding and decision-making.
The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers
Q: What is the main role of an A&R in 2025?
To identify talent and convince the rest of the label to care about that talent's potential and success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

Focusing on the intricacies of the music industry, this podcast offers invaluable insights and advice for aspiring managers, artists, and industry professionals. A notable feature of the show is its emphasis on the real-world experiences of guests, including established artist managers, entertainment lawyers, and other seasoned executives. By sharing compelling stories and practical guidance, the conversations consistently expose listeners to the complexities and challenges of music management, including mental health awareness, artist advocacy, and the evolving landscape of music monetization. The unique blend of personal anecdotes and professional know-how distinguishes this podcast as a go-to resource for anyone navigating the fast-paced... more

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. Earn Your Leisure
3. Money And Wealth With John Hope Bryant
4. New Rory & MAL
5. The GaryVee Audio Experience

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched a year ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Isabel Quinteros
2. Milana Lewis
3. Rich Castillo
4. Jared Cotter
5. Dan Gonzalez
6. Chris Taylor
7. Lola Plaku
8. Kardinal Offishall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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