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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Tiktok
Spotify
Artist Management
Artist Development
Mental Health
Kosign
Content Creation
Touring
Social Media
Record Labels
Distrokid
Public Relations
A&R
Music Publishing
Independent Artists
Jessie Reyez
Publishing Royalties
Drake
Soca Music

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes324Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, and what it takes to build artists people actually b... more

Great music still wins.

In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.

They get into artist development, independent artists, major label par... more

What does it really take to last in the music business?

In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career in music.

Nael shares lessons from his father’s... more

What separates great artist managers from everyone else?

In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, and real business execution.

Nael shares lesson... more

Key Facts

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Recent Guests

Alyce Hayek
Co-founder, Grass Fed Music
Grass Fed Music
Episode: The Manager’s Playbook 073: Nael Atweh & Alyce Hayek - Grass Fed Music, Artist Management, Artist Development, Independent Artists & Music Business
Nael Atweh
Co-founder, Grass Fed Music
Grass Fed Music
Episode: The Manager’s Playbook 073: Nael Atweh & Alyce Hayek - Grass Fed Music, Artist Management, Artist Development, Independent Artists & Music Business
Omar Grant
Rihanna's A&R, former Roc Nation co-president, founder of Chapter Music Publishing
Chapter Music Publishing; Roc Nation
Episode: The Manager’s Playbook 072: Omar Grant - Rihanna, A&R, Roc Nation, Artist Development, Songwriting, Music Publishing & AI
Veikko Fuhrmann
Manager with extensive experience in Latin artists and touring
Episode: Inside the Playbook: Veikko Fuhrmann on The Touring Business Behind Latin Music’s Global Rise
Muyiwa Awoniyi
Manager of Tems; co-manager of Tems' team; Nigerian descent
Leading Vibe / Four Broken Heirs
Episode: The Manager’s Playbook 069: Muyiwa Awoniyi - Tems, Afrobeats, Artist Management, Music Ownership, Global Strategy & Partnerships
Matt Hansen
Independent artist who gained rapid fame through TikTok, later forming a self-managed team
Independent/Music Artist
Episode: Inside the Playbook: Matt Hansen on What Happens After Going Viral
Bryan Johnson
Head of Artists and Industry Partnerships International at Spotify
Spotify
Episode: The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming
Chris Anokute
Artist manager and label founder; discussed career and investing in artists
Electric Fuel Records
Episode: The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business
Khris Riddick-Tynes
Producer and executive with deep experience in music publishing and deal structures
Episode: Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business

Host

Mauricio Ruiz
Host of The Manager's Playbook

Reviews

4.9 out of 5 stars from 111 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States5 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United Statesa year ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canadaa year ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africaa year ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the depth and mentorship-style guidance from guest experts.
Shows current, practical insights that translate to real-world results.
The host asks tough questions and features no-nonsense industry perspectives.
Guests have deep, real-world experience in hit-making and artist development.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#178
United Kingdom/Music
Apple Podcasts
#203
France/Music
Apple Podcasts
#190
New Zealand/Music
Apple Podcasts
#230
Philippines/Music

Talking Points

Recent interactions between the hosts and their guests.

The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming
Q: What should artists focus on to leverage platforms like Spotify for real growth?
Artists should build solid foundations, use dashboards and data, maintain professional release cadences, optimize their artist pages with visuals and strategy, pitch effectively through editorial tools, and consider diverse revenue streams beyond streaming like tickets and merch.
The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming
Q: How does Spotify handle payments to rights holders and the distribution of that money to artists?
Spotify pays the rights holders (labels, distributors, publishers, collecting societies), who then account to the artists under their contracts; the company emphasizes a 70/30 split with rights holders and that the system is based on share of streams, not a fixed per‑stream rate.
The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming
Q: What does the role at Spotify entail and how does it intersect with artists and policy?
The role sits at the intersection of artists, industry, and policy to understand challenges facing artists and to turn those insights into tools, education, and policies that help artists on the platform, including remuneration, artificial streaming, and AI governance.
Inside the Playbook: Lecrae on Why He Stayed an Independent Artist
Q: How did Lecrae know to stay independent and build his own label structure?
He explains that early in his career, after encountering resistance from major labels who didn't know where to place his Christian hip hop, the team embraced independence, learned distribution through smaller distributors, and gradually built a scalable infrastructure that allowed for creative control and sustainable growth.
Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand
Q: Why do expenses become the artist's responsibility once overages begin?
Because once the revenue surpasses the guaranteed amount, the remaining costs from the show—like crew, catering, and other logistics—eat into or exceed the base revenue, so margins depend on controlling those variable costs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

A deep dive into the music business that centers on artist development, hit-making, and the evolving economics of publishing and rights. Listeners hear practical frameworks for evaluating songs, managing artist-manager dynamics, and building momentum through hands-on, offline community engagement as well as strategic, data-informed decisions. Guests include top music executives, managers, and producers who share concrete playbooks for long-term career building, ownership, and sustainable success in a fast-changing industry. Noteworthy is how branding, royalties administration, and cross-market experience (e.g., K-pop, Netflix show dynamics) are woven into actionable strategies for managers and artists alike. This show likely appeals to aspi... more

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. The Brilliant Idiots
3. New Rory & MAL
4. R&B Money
5. Drink Champs

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 324 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Alyce Hayek
2. Nael Atweh
3. Omar Grant
4. Veikko Fuhrmann
5. Muyiwa Awoniyi
6. Matt Hansen
7. Bryan Johnson
8. Chris Anokute

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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