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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Tiktok
Artist Management
Artist Development
Mental Health
Content Creation
Social Media
Kosign
Record Labels
Independent Artists
Spotify
Youtube
Public Relations
Music Publishing
Music Management
The Beaches
CRM
Marketing
Women In Music
Drake

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes279Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

In the part II of this Manager’s Playbook convo, Mauricio Ruiz sits back down with former EPIC Records executive Chris Anokute to talk about what AI means for artists, how Suno is already being used in music, and why the future of the music business ... more

What does every producer need to know about the music business beyond making great records?

In this clip, Khris Riddick-Tynes gets into the side of the game a lot of creatives learn too late, publishing structures, deal terms, mentorship, disciplin... more

Why did Kehlani’s “Folded” work the way it did? I

n this clip, Khris Riddick-Tynes breaks down how the record came together, why it needed more emotional nuance than a standard breakup song, and how trusting the feeling of a record can lead to somet... more

Why do some artists last while others fade after one breakout moment?

In this clip, Khris Riddick-Tynes breaks down the mindset behind real music career longevity, from resilience and studying your wins to avoiding short-term money traps and buildi... more

Key Facts

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Recent Guests

Chris Anokute
Artist manager and label founder; discussed career and investing in artists
Electric Fuel Records
Episode: The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business
Khris Riddick-Tynes
Producer and executive with deep experience in music publishing and deal structures
Episode: Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business
Hitmaka (Christian Ward)
Guest explaining his career across writing, producing, and executive roles in the music industry
Independent producer and executive (Epic, Atlantic, Empire, etc.)
Episode: The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business
Mike Caron
Artist Manager and industry professional
Episode: Inside the Playbook: Mike Caren on The Reason Artist-Manager Relationships Fall Apart
Jacob from Kosign
Represents Kosign, discussed publishing royalties and songwriter revenue
Kosign
Episode: Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great
Mike Caren
CEO of APG (Artist Partner Group); music industry executive with decades of A&R leadership
APG (Artist Partner Group)
Episode: The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business
Charlie Rocket
Entrepreneur and former music manager turned advisor/author
Episode: The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset
Tommy Brown
Music producer and content creator
Episode: Inside the Playbook: Tommy Brown on Why Music Producers Need Content
Marsha Lynch
Collaborator discussed in the ad/marketing context
Episode: Inside the Playbook: LaRussell & Tietta Mitchell on The Music Marketing Funnel That Actually Pays

Host

Mauricio Ruiz
Host of The Manager's Playbook

Reviews

4.9 out of 5 stars from 98 ratings
  • Don’t sleep on this podcast

    In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work

    Apple Podcasts
    5
    KeyboardistSB
    United States3 months ago
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States9 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canada9 months ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africa10 months ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canada10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the depth and mentorship-style guidance from guest experts.
Shows current, practical insights that translate to real-world results.
The host asks tough questions and features no-nonsense industry perspectives.
Guests have deep, real-world experience in hit-making and artist development.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
United States/Music
Apple Podcasts
#66
Poland/Music
Apple Podcasts
#100
United Arab Emirates/Music
Apple Podcasts
#109
Philippines/Music
Apple Podcasts
#144
India/Music
Apple Podcasts
#211
Sweden/Music

Talking Points

Recent interactions between the hosts and their guests.

Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked
Q: Why are you asking this question?
Because I want to feel something.
Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers
Q: How did you pivot from writer to producer and executive and what drove that shift?
He describes recognizing the limits of traditional writer pay, expanding into producing, demo work, and leveraging relationships to own credits and revenue; the shift involved storytelling in the studio, rethinking credits, and building a business around both creative output and deal-making.
Inside the Playbook: Hitmaka on How Producers Really Get Paid
Q: I don't know. So in terms of like, yeah, who are those new rappers? So what are you getting at?
The guest explains that the game is in a refresh and emphasizes building and investing in new talent, creating a pipeline of artists who can succeed across different contexts, including collaborations and cross-label opportunities.
Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development
Q: So if you were to get back into the business, how does Charlie Rocket do it?
He describes a practical, collaborative plan: assemble producers who share the journey, release a heavy slate of music with a tight schedule, cultivate a big fan base first, and then monetize through labels and opportunities once demand grows. He emphasizes speed, real-life engagement, and creating a community around the music.
Inside the Playbook: Tommy Brown on Why Music Producers Need Content
Q: What concrete steps do you take to ensure you stay visible and keep your catalog top of mind?
We post five times a day across platforms, build a system, and double down on formats that resonate with audiences, especially video content like behind-the-scenes or performance clips, which drive reach and monetization opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

A deep dive into the music business that centers on artist development, hit-making, and the evolving economics of publishing and rights. Listeners hear practical frameworks for evaluating songs, managing artist-manager dynamics, and building momentum through hands-on, offline community engagement as well as strategic, data-informed decisions. Guests include top music executives, managers, and producers who share concrete playbooks for long-term career building, ownership, and sustainable success in a fast-changing industry. Noteworthy is how branding, royalties administration, and cross-market experience (e.g., K-pop, Netflix show dynamics) are woven into actionable strategies for managers and artists alike. This show likely appeals to aspi... more

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Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. Billboard On The Record
3. One More Time Podcast
4. The Joe Budden Podcast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Chris Anokute
2. Khris Riddick-Tynes
3. Hitmaka (Christian Ward)
4. Mike Caron
5. Jacob from Kosign
6. Mike Caren
7. Charlie Rocket
8. Tommy Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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