
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more
| Publishes | Daily | Episodes | 309 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Music | |||

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Lecrae for a conversation about faith, hip-hop, independence, and what it really means to build when the industry doesn’t know where to put you.
Lecrae breaks down how he naviga... more
In this clip from The Manager’s Playbook, Mauricio Ruiz talks with Peso Pluma’s Tour Director, Veikko Fuhrmann, about the business behind Latin touring across the U.S., Canada, and Latin America.
Veikko breaks down how touring deals differ by market... more
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour.
Veikko explains why the job is so much more than logistics. It’s cash... more
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist is making money.
Veikko breaks down how tour off... more
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In an industry that changes drastically as each day passes, this podcast is giving hyper-current information as to where the music business is and where it’s going. Keep up the great work
This guy knows what he’s talking about and so do his guests.
Excellent conversations, much appreciated
There isn’t anything out there that covers this topic quite like this podcast
Love it! Lots of great conversations lead by thoughtful questions.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #208 | |
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Apple Podcasts | #12 | |
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Apple Podcasts | #242 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A deep dive into the music business that centers on artist development, hit-making, and the evolving economics of publishing and rights. Listeners hear practical frameworks for evaluating songs, managing artist-manager dynamics, and building momentum through hands-on, offline community engagement as well as strategic, data-informed decisions. Guests include top music executives, managers, and producers who share concrete playbooks for long-term career building, ownership, and sustainable success in a fast-changing industry. Noteworthy is how branding, royalties administration, and cross-market experience (e.g., K-pop, Netflix show dynamics) are woven into actionable strategies for managers and artists alike. This show likely appeals to aspi... more
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The Manager's Playbook launched 2 years ago and published 309 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Manager's Playbook include:
1. Veikko Fuhrmann
2. Muyiwa Awoniyi
3. Matt Hansen
4. Bryan Johnson
5. Chris Anokute
6. Khris Riddick-Tynes
7. Hitmaka (Christian Ward)
8. Mike Caron
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