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Artwork for Professional Speaking: Known. Booked. Paid.
Public Speaking
Communication Skills
Storytelling
Marketing
Influence
Comedy
Personal Development
Audience Engagement
Coaching
Professional Speaking
Podcasting
Presentation Skills
Content Creation
Networking
Leadership
Communication
Authenticity
Keynote Speaking
Trust
Humor

Most speakers aren't struggling with speaking. They're struggling with being seen, chosen, and paid what they're worth. Professional Speaking: Known, Booked & Paid is the podcast for speakers who are serious about building a commercially viable speaking business — not just getting better at speaking. Each week, host and speaker coach John Ball cuts through the noise on what actually drives booking... more

PublishesTwice weeklyEpisodes200Founded7 years ago
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Artwork for Professional Speaking: Known. Booked. Paid.

Latest Episodes

There comes a point for almost every speaker and coach where the doubt becomes hard to ignore. You are doing the work, following good advice, showing up consistently — and nothing seems to be moving. The bookings are not coming. The calendar is open.... more

YouTube

David Newman is a speaker, consultant, and author of four books, including Do It Speaking and Market Eminence. He's spent decades helping experts, consultants, and professional speakers build what he calls market eminence -- the combination of visibi... more

YouTube

If you're a good speaker who isn't getting booked at the rate or fee you think you deserve, this episode is going to be uncomfortable in the right way.

The problem, in most cases, isn't your speaking. It's your positioning. And more specifically, it... more

YouTube

Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a keynote speaker and executive presentation coach, ... more

YouTube

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Recent Guests

David Newman
Speaker and author focusing on market eminence and speaking strategy
Episode: Why 'How-To' Content Will Kill Your Speaking Career (with David Newman)
Beth Sherman
Award-winning comedy writer and executive presentation coach
Independent consultant / Beth Sherman
Episode: Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen
Elliot Kay
Founder of the Speaker Awards; author and speaker about positioning and ROI in the speaking industry
Speaker Awards
Episode: What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder
Clinton Young
Keynote speaker, coach
Episode: The Referral Script That Landed a £10k Speaking Gig: Clinton Young on What Actually Gets Speakers Booked
Sapna Pieroux
Personal and business brand consultant, author and speaker
Self-employed/Brand consulting
Episode: From Invisible to Influential: Brand Clarity for Speakers with Sapna Pieroux
Rob Noel
Speechwriter with credentials for Marco Rubio, Tom Donahue, Mike Pompeo
Washington Writers, former political speechwriter
Episode: Speechwriting Secrets from the Political World with Rob Noel
Jackson Ogunyemi
Motivational speaker with 25 years of experience, increasingly focusing on corporate audiences
Self-employed speaker
Episode: How to Get Corporate Speaking Gigs: A Live Coaching Session with Jackson Ogunyemi
Michael Delisser
Coach and author focusing on self-awareness, executive communication, and leadership influence
Episode: Self-Awareness and Mindset for Speakers: Fix the Internal Problems First with Michael Delisser
Simon Lancaster
Political speechwriter and author of 'Winning Minds'
Episode: How Great Speakers Use Rhetoric, Metaphor and Emotional Language with Simon Lancaster

Host

John Ball
Host of the show, professional speaking coach, keynote speaker, and stand-up comedian; focuses on turning speaking into a commercial, differentiated business.

Reviews

4.9 out of 5 stars from 33 ratings
  • Spot on Advice that’s relevant

    John shares clear steps to become a professional speaker plus has interesting guests who share their lived experience as paid speakers. Refreshingly frank.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom23 days ago
  • Excellent Strategies

    John is a marvelous host, and I love this podcast because he and his guests always provide actionable strategies for me to use as a speaker.

    Apple Podcasts
    5
    Speaking247
    United Statesa year ago
  • Helpful insights

    As someone who is looking to share my expertise and knowledge in my field of Early Years education. I have recently started listening to this podcast to gain insights and advice for becoming a speaker in my niche. Words are powerful and I’m finding this podcast to be very useful for practical tips but also very inspiring and motivating. Thank you!

    Apple Podcasts
    5
    Nurturing Wild
    United Kingdoma year ago
  • High-quality, practical content

    Working with John on the 'Present Influence' podcast was a fantastic experience. He conducted a thorough pre-interview to ensure the content was valuable for his audience and that I was a good fit for the show. We recorded two back-to-back episodes, and the collaboration was seamless, with a great vibe throughout. John is a true professional who genuinely cares about delivering high-quality, practical content. I highly recommend working with John if you want your ideas shared with care and profe... more

    Apple Podcasts
    5
    The Authoritative Coach
    United Kingdoma year ago
  • Full of Wonderful Conversations!

    Podfluence is an amazing podcast! Each episode is chock full of incredible conversation, poignant discussions and fantastic insights. John is a great interviewer who does his homework and obviously loves what he’s doing! I highly recommend…

    Apple Podcasts
    5
    Yoddsy
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Polished host with actionable takeaways for speakers.
Listeners praise clear frameworks and real-world applications for growth.
Guests consistently provide practical, repeatable strategies for bookings and fees.
High-quality, ethics-driven insights into persuasive speaking and branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why 'How-To' Content Will Kill Your Speaking Career (with David Newman)
Q: What marketing or positioning changes should a speaker make to be seen as the obvious choice?
Demonstrate clarity in target audience, communicate a unique philosophy or approach, and ensure all messaging consistently reflects the same value proposition across platforms, making the speaker easily discoverable and distinctly different from competitors.
Why 'How-To' Content Will Kill Your Speaking Career (with David Newman)
Q: How should a speaker structure a keynote to maximize impact and ROI for the client?
Limit the core content to three deeply developed concepts or transformations, while leaving the rest as optional or teaser material to avoid overwhelming the audience and to speed up the path to outcomes.
Why 'How-To' Content Will Kill Your Speaking Career (with David Newman)
Q: What do you see as the dominant shift in content for speakers in the AI era?
Move away from how-to content and toward how-to-think, belief-shifting content, and future-oriented insights that showcase personal experience and unique perspectives that AI can't replicate.
Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen
Q: Do you think being funny is essential for a professional speaker?
Not necessarily; truth and humanity matter more than jokes. The aim is to create emotional connection and trust, which can be achieved through honesty, self-awareness, and relatable details, not just punchlines.
Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen
Q: What quick tip can you share to win the audience over when you take the stage?
Smile and project a genuine sense of being glad to be there; it lowers guards and creates immediate openness, then balance tension with relief so the audience can settle into your message.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets professionals who want to turn speaking into a scalable, paid business rather than just improve their delivery. Episodes frequently center on positioning, securing higher-fee gigs, and building a repeatable pipeline for bookings, with practical frameworks, real-world scripts, and ROI-focused insights. Listeners can expect candid conversations with seasoned speakers, coaches, and industry insiders who share actionable tactics for differentiating, marketing, and monetizing expertise. A standout: the host emphasizes ethical influence, transformation-led talks, and category-of-one positioning to help speakers stand out in competitive markets.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Speaking Business podcast
2. The Speaker Lab Podcast
3. The Wealthy Speaker Podcast – Jane Atkinson
4. Speakernomics

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. David Newman
2. Beth Sherman
3. Elliot Kay
4. Clinton Young
5. Sapna Pieroux
6. Rob Noel
7. Jackson Ogunyemi
8. Michael Delisser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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