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Artwork for Professional Speaking: Known. Booked. Paid.
Public Speaking
Storytelling
Communication Skills
Marketing
Professional Speaking
Influence
Coaching
Comedy
Personal Development
Audience Engagement
Podcasting
Presentation Skills
Keynote Speaking
Content Creation
Networking
Leadership
Artificial Intelligence
Communication
Authenticity
Trust

Professional Speaking: Known, Booked & Paid is the definitive business podcast for keynote speakers, subject matter experts, and corporate consultants who are serious about building a commercially viable business, not just getting better at public speaking. Each week, host and speaker coach John A Ball cuts through the noise on what actually drives client bookings, inbound referrals, and premium f... more

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Artwork for Professional Speaking: Known. Booked. Paid.

Latest Episodes

A speaker can deliver a good talk and still leave the client unwilling to book them again.

Claire Young knows how that happens. The former UK Apprentice runner-up founded School Speakers and now works with both the people buying talks and the speake... more

YouTube

You’ve prepared a talk and told people you’re available. Why is the diary still quiet?

In this solo episode of Professional Speaking: Known. Booked. Paid., John Ball walks through the questions that help you identify where your speaking business nee... more

Do speakers need a book to get booked? No. Can a relevant book be a powerful authority asset, often called your best business card and a useful tool when negotiating speaking engagements? Hell yes.

In this bonus episode from the archives, John Ball ... more

YouTube

Lorne Kelton asked AI to find research supporting an argument. It returned what seemed like a cited study. When he checked it, the study and researcher didn’t exist.

That experience opens a conversation about the responsibility speakers carry when t... more

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Recent Guests

Ginny Carter
Ghost writer and book coach, author of Your Business, Your Book
Ginny Carter
Episode: How to Write a Business Book That Builds Authority | Ginny Carter
Lorne Kelton
Critical thinking specialist and speaker
Episode: Confidence Isn’t Competence: Lorne Kelton on AI, Evidence and Speaking
Susanna Reay
Framework thinking expert; author of Framework Thinking and proponent of the SPARK process
Framework Thinking / SPARK Process
Episode: Memorable Expertise Through Visual Frameworks | Susanna Reay
Mike Verret
Former Hasbro Toys communications director turned pitch coach
Pitch Coaching / The Pitch Lab
Episode: How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Owen Fitzpatrick
Psychologist, NLP trainer, author of Inner Propaganda
Self-employed author/speaker
Episode: Charisma Isn't Innate, It's Built: Owen Fitzpatrick on the Psychology of Influence
Dominic Eldred-Earl
Speaker at London Speaker Bureau; has experience both as a client and a bureau-industry insider
London Speaker Bureau
Episode: How Speaker Bureaus Work: Insights from Dominic Eldred-Earl of London Speaker Bureau
David Newman
Guest on the show recently
Episode: Is Keynote Speaking Dying? Why a Human Voice Still Matters
Ryan Bottner
Motivational speaker and coach who rebuilt his speaking business after addiction
Episode: Building a $360K Speaking Business: From Overdose to Success with Ryan Botner
Brian Miller
Author and professional speaker; former magician
Speaker, Consultant, Magician
Episode: What Makes a Keynote Work: The Buzz Is the Business With Brian Miller

Host

John Ball
Host and professional speaking coach; keynote speaker, stand-up comedian

Reviews

4.9 out of 5 stars from 33 ratings
  • Spot on Advice that’s relevant

    John shares clear steps to become a professional speaker plus has interesting guests who share their lived experience as paid speakers. Refreshingly frank.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom6 months ago
  • Excellent Strategies

    John is a marvelous host, and I love this podcast because he and his guests always provide actionable strategies for me to use as a speaker.

    Apple Podcasts
    5
    Speaking247
    United States2 years ago
  • Helpful insights

    As someone who is looking to share my expertise and knowledge in my field of Early Years education. I have recently started listening to this podcast to gain insights and advice for becoming a speaker in my niche. Words are powerful and I’m finding this podcast to be very useful for practical tips but also very inspiring and motivating. Thank you!

    Apple Podcasts
    5
    Nurturing Wild
    United Kingdom2 years ago
  • High-quality, practical content

    Working with John on the 'Present Influence' podcast was a fantastic experience. He conducted a thorough pre-interview to ensure the content was valuable for his audience and that I was a good fit for the show. We recorded two back-to-back episodes, and the collaboration was seamless, with a great vibe throughout. John is a true professional who genuinely cares about delivering high-quality, practical content. I highly recommend working with John if you want your ideas shared with care and profe... more

    Apple Podcasts
    5
    The Authoritative Coach
    United Kingdom2 years ago
  • Full of Wonderful Conversations!

    Podfluence is an amazing podcast! Each episode is chock full of incredible conversation, poignant discussions and fantastic insights. John is a great interviewer who does his homework and obviously loves what he’s doing! I highly recommend…

    Apple Podcasts
    5
    Yoddsy
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guest mix with diverse perspectives on the speaking business.
Hosts and guests are deeply knowledgeable and practical.
Consistently useful for building a speaking pipeline and premium pricing.
Actionable strategies listeners can apply immediately.
High production quality and thoughtful questioning.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Memorable Expertise Through Visual Frameworks | Susanna Reay
Q: How should someone start designing their own framework?
Start from patterns you already do, map them into a simple shape (preferably 3-5 components), choose a short, memorable name or mnemonic, and ensure it aligns with your branding and audience understanding.
Memorable Expertise Through Visual Frameworks | Susanna Reay
Q: Why are visuals so important in a framework?
Visuals anchor ideas, increase memorability, and allow audiences to capture a lasting impression; people can take a photo of the visual and carry the core concepts with them as a lifelong business card, which is more powerful than words alone.
Memorable Expertise Through Visual Frameworks | Susanna Reay
Q: What is a framework, and how does it help speakers be more memorable?
A framework is a structure that brings ideas together in a simple way for others to understand; it stabilizes what you're doing, provides a clear journey, and makes your content memorable beyond just your personality.
How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Q: What practices can a listener adopt to ensure their pitch sounds authentic and effective when talking to bookers?
Run the draft by three people who know you well to confirm it sounds like you. Avoid overreliance on AI for the voice; instead, use AI as a tool to organize thoughts and then write in your own authentic voice, ensuring the final pitch reflects how you actually speak.
How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Q: Where do we stand with elevator pitches these days and why are they important?
Elevator pitches should be conversations, not monologues. They need to prompt questions like 'Tell me more' and be structured in a way that guides the listener through who you help, what they experience, and why it matters, using a three-to-four-step framework that moves from the problem to the solution and proof.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets professionals who want to turn speaking into a scalable, commercially viable business. Across episodes, the focus is on practical, high-impact strategies for booking more gigs, commanding premium fees, and building a repeatable pipeline through positioning, outreach, and relationship management. Guests range from bureau insiders and veteran speakers to coaches and industry commentators, offering actionable frameworks on topics like positioning over topics, transformation-led talks, and the true business mechanics behind bookings. A standout thread is balancing ethics and authenticity with impact, plus practical tools for demos, outreach, and measuring ROI to land higher-value engagements.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Mel Robbins Podcast
2. Self Obsessed
3. The Speaker Lab Podcast
4. Speakernomics

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ginny Carter
2. Lorne Kelton
3. Susanna Reay
4. Mike Verret
5. Owen Fitzpatrick
6. Dominic Eldred-Earl
7. David Newman
8. Ryan Bottner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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