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Artwork for Professional Speaking: Known. Booked. Paid.
Public Speaking
Communication Skills
Storytelling
Marketing
Professional Speaking
Influence
Coaching
Comedy
Personal Development
Audience Engagement
Podcasting
Presentation Skills
Keynote Speaking
Content Creation
Networking
Leadership
Communication
Authenticity
Trust
Artificial Intelligence

Professional Speaking: Known, Booked & Paid is the definitive business podcast for keynote speakers, subject matter experts, and corporate consultants who are serious about building a commercially viable business, not just getting better at public speaking. Each week, host and speaker coach John A Ball cuts through the noise on what actually drives client bookings, inbound referrals, and premium f... more

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Artwork for Professional Speaking: Known. Booked. Paid.

Latest Episodes

Lorne Kelton asked AI to find research supporting an argument. It returned what seemed like a cited study. When he checked it, the study and researcher didn’t exist.

That experience opens a conversation about the responsibility speakers carry when t... more

A man paid $6,000 to a speaker agency that promised him multiple $10,000 bookings. Six months later, he had nothing but excuses. John, your host, has been in the coaching industry for years and has either seen or personally walked into most of what h... more

This isn't a normal episode. It's an announcement about where The Professional Speaking Show goes from here.

John explains the decision behind moving the podcast from weekly to fortnightly, why the numbers that once looked promising dropped off a cl... more

Most speakers are told to be visible: post more, show up more, build a personal brand. Susanna Reay thinks that's backwards. In this episode, framework thinking expert and author Susanna Reay makes the case for framework first, visibility second: the... more

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Recent Guests

Mike Verret
Former Hasbro Toys communications director turned pitch coach
Pitch Coaching / The Pitch Lab
Episode: How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Owen Fitzpatrick
Psychologist, NLP trainer, author of Inner Propaganda
Self-employed author/speaker
Episode: Charisma Isn't Innate, It's Built: Owen Fitzpatrick on the Psychology of Influence
Dominic Eldred-Earl
Speaker at London Speaker Bureau; has experience both as a client and a bureau-industry insider
London Speaker Bureau
Episode: How Speaker Bureaus Work: Insights from Dominic Eldred-Earl of London Speaker Bureau
Ryan Bottner
Motivational speaker and coach who rebuilt his speaking business after addiction
Episode: Building a $360K Speaking Business: From Overdose to Success with Ryan Botner
Brian Miller
Author and professional speaker; former magician
Speaker, Consultant, Magician
Episode: What Makes a Keynote Work: The Buzz Is the Business With Brian Miller
Bernadette Marciniak
Video producer who works with speakers and event organizers; has experience on both sides of the booking conversation
Solhaus Media / speaker-focused video production
Episode: Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)
David Newman
Speaker and author focusing on market eminence and speaking strategy
Episode: Maximize Your Speaking Career: Avoid the 'How-To' Trap with David Newman
Beth Sherman
Award-winning comedy writer and executive presentation coach
Independent consultant / Beth Sherman
Episode: Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen
Elliot Kay
Founder of the Speaker Awards; author and speaker about positioning and ROI in the speaking industry
Speaker Awards
Episode: Unlocking Speaker Success in 2026: Insights from Elliot Kay, The Speaker Awards Founder

Host

John Ball
Host and professional speaking coach; keynote speaker, stand-up comedian

Reviews

4.9 out of 5 stars from 33 ratings
  • Spot on Advice that’s relevant

    John shares clear steps to become a professional speaker plus has interesting guests who share their lived experience as paid speakers. Refreshingly frank.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom5 months ago
  • Excellent Strategies

    John is a marvelous host, and I love this podcast because he and his guests always provide actionable strategies for me to use as a speaker.

    Apple Podcasts
    5
    Speaking247
    United Statesa year ago
  • Helpful insights

    As someone who is looking to share my expertise and knowledge in my field of Early Years education. I have recently started listening to this podcast to gain insights and advice for becoming a speaker in my niche. Words are powerful and I’m finding this podcast to be very useful for practical tips but also very inspiring and motivating. Thank you!

    Apple Podcasts
    5
    Nurturing Wild
    United Kingdoma year ago
  • High-quality, practical content

    Working with John on the 'Present Influence' podcast was a fantastic experience. He conducted a thorough pre-interview to ensure the content was valuable for his audience and that I was a good fit for the show. We recorded two back-to-back episodes, and the collaboration was seamless, with a great vibe throughout. John is a true professional who genuinely cares about delivering high-quality, practical content. I highly recommend working with John if you want your ideas shared with care and profe... more

    Apple Podcasts
    5
    The Authoritative Coach
    United Kingdom2 years ago
  • Full of Wonderful Conversations!

    Podfluence is an amazing podcast! Each episode is chock full of incredible conversation, poignant discussions and fantastic insights. John is a great interviewer who does his homework and obviously loves what he’s doing! I highly recommend…

    Apple Podcasts
    5
    Yoddsy
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guest mix with diverse perspectives on the speaking business.
Hosts and guests are deeply knowledgeable and practical.
Consistently useful for building a speaking pipeline and premium pricing.
Actionable strategies listeners can apply immediately.
High production quality and thoughtful questioning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Q: What practices can a listener adopt to ensure their pitch sounds authentic and effective when talking to bookers?
Run the draft by three people who know you well to confirm it sounds like you. Avoid overreliance on AI for the voice; instead, use AI as a tool to organize thoughts and then write in your own authentic voice, ensuring the final pitch reflects how you actually speak.
How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Q: Where do we stand with elevator pitches these days and why are they important?
Elevator pitches should be conversations, not monologues. They need to prompt questions like 'Tell me more' and be structured in a way that guides the listener through who you help, what they experience, and why it matters, using a three-to-four-step framework that moves from the problem to the solution and proof.
How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
Q: Based on some of the things you're saying, what would be some of the things you would encourage a speaker to focus on to be able to pitch themselves well for picking up business?
I would start with a clear point of difference and frame your value proposition around why your speaking will deliver measurable value for the client, not just your credentials. Then lead with outcomes, compare yourself to the common approach, and explain how you specifically stand out in a way that makes the listener want to know more.
Charisma Isn't Innate, It's Built: Owen Fitzpatrick on the Psychology of Influence
Q: Where does persuasion end and propaganda begin, and how can speakers avoid becoming propagandists with better stories?
Persuasion is ethically about aligning what the audience wants with what the speaker wants, without deception; propaganda involves state media, indoctrination, and truth engineering to control beliefs. Speakers should focus on ethical persuasion, transparency, and inviting critique while avoiding deception.
Charisma Isn't Innate, It's Built: Owen Fitzpatrick on the Psychology of Influence
Q: Here's an uncomfortable question. If you're smart, does that make you harder to fool or easier?
Intelligent people are not protected from believing false things; they tend to build strong arguments and may persuade themselves of views that align with their desires, making critical investigation and consideration of opposing viewpoints essential.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets professionals who want to turn speaking into a scalable, commercially viable business. Across episodes, the focus is on practical, high-impact strategies for booking more gigs, commanding premium fees, and building a repeatable pipeline through positioning, outreach, and relationship management. Guests range from bureau insiders and veteran speakers to coaches and industry commentators, offering actionable frameworks on topics like positioning over topics, transformation-led talks, and the true business mechanics behind bookings. A standout thread is balancing ethics and authenticity with impact, plus practical tools for demos, outreach, and measuring ROI to land higher-value engagements.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Wealthy Speaker Podcast – Jane Atkinson
2. The Speaker Lab Podcast
3. Speakernomics
4. SmartLess

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mike Verret
2. Owen Fitzpatrick
3. Dominic Eldred-Earl
4. Ryan Bottner
5. Brian Miller
6. Bernadette Marciniak
7. David Newman
8. Beth Sherman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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