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Artwork for The LiftKit Marketing Podcast

The LiftKit Marketing Podcast

John Hoeft
Artificial Intelligence
Marketing
Marketing Technology
General Mills
Brooke Weller
E-Commerce
B2B Marketing
Attribution
AI In Marketing
Atelier Commerce
The Uncommon Business
Australia
The Marketing Growth Formula
Go-To-Market
Adhound Media
Hubspot
Digits
Retail Media
Youtube
Learning and Development

The LiftKit Marketing Podcast: Celebrating People and Great Work That Goes Unnoticed In every corner of the marketing world, someone is doing great work that no one sees, and we’re here to change that. Hosted by John Hoeft and Danielle Schermerhorn, the LiftKit Marketing Podcast spotlights marketers at all levels who are driving real results behind the scenes. We talk with agency owners, CMOs, fre... more

PublishesMonthlyEpisodes18Founded8 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The LiftKit Marketing Podcast

Latest Episodes

Morten Revsbech started his career guarding the Queen of Denmark. Now he helps sales teams and business owners stop chasing the wrong leads and start closing more of the right ones. In this episode of the LiftKit Marketing Podcast, Morten joins John ... more

YouTube

Episode 16: What insights can AI provide about your brand when no one is watching? David Kirkdorffer, a leader in B2B growth marketing and a strategic advisor, joins John and Danielle to discuss why brand visibility in the AI era hinges less on techn... more

YouTube

In this episode, Serena Christianson tackles a question more marketers are asking than will admit: what do you do when marketing stops being the right fit? Serena shares why walking away from a career you invested in is not failure, how the sunk cost... more

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a w... more

YouTube

Episode 13: In this episode, Mordy Oberstein, Head of Brand at SE Ranking, tackles the questions every marketer is asking right now: Does your website even matter, and is SEO dead? Mordy shares why brand identity is the step most companies skip, why ... more

YouTube

On this episode of the LiftKit Marketing Podcast, we sit down with Levi Worts, Senior AI Marketing Strategist at SUSE, to unpack what happens when AI moves from a productivity tool to a leadership challenge. Levi shares why the push for “10x output” ... more

The LiftKit Marketing Podcast introduces the hosts and guests, discusses the impact of Dry January on alcohol consumption trends, explores the influence of these trends on marketing, and delves into the role, strengths, and strategies of Digits in re... more

In this episode, we sit down with Jessica Graeser, VP of Marketing at NinjaCat, to explore the intersection of data, AI, creativity, and what it takes to build and scale a high-performance B2B marketing engine. Jessica shares her unconventional journ... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Morten Revsbech
Sandler Certified Sales Trainer and Coach
Sandler
Episode: Morten Revsbech: What Marketers Need to Know About Sales
David Kirkdorffer
B2B growth marketing leader and strategic advisor
Unspecified (Technology/B2B)
Episode: David Kirkdorffer, How LLMs Evaluate Your Brand
Serena Christiansen
Learning and development leader and strategist
ICW Group
Episode: Serena Christiansen, Learning and Development Strategist at ICW Group: Exiting out of Marketing
AJ Kumar
Founder and CEO of Limitless Company; author of Guru Inc
Limitless Company
Episode: AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?
Mordy Oberstein
Brand strategist and marketing leader focused on authority and growth
SE Ranking
Episode: Mordy Orberstein, Head of Brand at SE Ranking - Does Your Website Even Matter Anymore?
Levi Worts
Senior AI Marketing Strategist at SUSE
SUSE
Episode: Levi Worts: Output vs. Outcomes - AI Traps to Avoid
Dave Glaza
Founder and CEO of Digits, a Minneapolis-based retail media consultancy
Digits
Episode: Dave Glaza, Retail Media and Agency Growth with Focus
Jessica Graeser
VP of Marketing at NinjaCat
NinjaCat
Episode: Jessica Graeser, VP of Marketing at NinjaCat - How Top Marketers use AI
Stephen Pruitt
Principal, Mountain View Group; storyteller and strategist
Mountain View Group
Episode: Stephen Pruitt: Will AI Kill Creative Agencies?

Hosts

John Hoeft
Host of The LiftKit Marketing Podcast
Danielle Schermerhorn
Co-host of The LiftKit Marketing Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#46
Brazil/Business/Marketing

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Brooke Weller: Barista to CMO - Build Your Marketing Career
Q: What do you define as the most successful marketing part of your career so far?
Brooke discusses reaching SVP of media and analytics as a culmination of her ability to work across content, SEO, analytics, programmatic, and paid media, driven by a mindset of filling gaps and leading with solutions.
Brooke Weller: Barista to CMO - Build Your Marketing Career
Q: So why don't you just start and tell us how did you get into marketing?
Brooke shares a long, winding path starting with an unconventional move to San Diego, running a coffee stand, discovering that marketing skills were the missing piece, returning to school for a marketing degree, and gradually moving into agency and leadership roles that built a broad, cross-functional skill set.
AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?
Q: Where should someone five years into their career start if they want to build a personal media brand?
Start with a clear content strategy that breaks down your expertise into pillars, produce content across writing, video, and podcast formats, and post consistently while refining based on feedback and performance data.
Morten Revsbech: What Marketers Need to Know About Sales
Q: What should marketers know about sales and the concept of SMarketing?
Marketing and sales should speak the same language and share goals, starting with a clear ICP and an SLA. Both teams must agree on how leads are generated, when they are pursued, and how data is shared, so the handoffs are seamless and performance is measurable.
Mordy Orberstein, Head of Brand at SE Ranking - Does Your Website Even Matter Anymore?
Q: How did Mordy get into branding and marketing, and how did that lead to his current role?
Mordy describes starting in writing and SEO, moving through data-driven marketing roles, and taking responsibility for building brands when resources were limited. He emphasizes leveraging data and forming cross-functional initiatives to grow brand visibility, eventually bringing brand focus into strategic leadership at SE Ranking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The LiftKit Marketing Podcast

What is The LiftKit Marketing Podcast about and what kind of topics does it cover?

The show spotlights marketers who quietly drive real results in the industry, often featuring agency leaders, CMOs, founders, and in-house marketing pros who share practical, real-world tactics over headlines. Episodes frequently center on how marketing teams align with sales, leverage AI and data, build scalable marketing engines, and run lean, outcome-focused campaigns. A standout pattern is the emphasis on actionable frameworks, such as revenue-aligned marketing, brand visibility in AI-driven ecosystems, and practical go-to-market playbooks, with guests ranging from AI-focused founders to senior marketers shaping growth in B2B and tech spaces. Listeners can expect candid discussions about process, measurement, and people—along with timel... more

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How many episodes of The LiftKit Marketing Podcast are there?

The LiftKit Marketing Podcast launched 8 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The LiftKit Marketing Podcast?

Recent guests on The LiftKit Marketing Podcast include:

1. Morten Revsbech
2. David Kirkdorffer
3. Serena Christiansen
4. AJ Kumar
5. Mordy Oberstein
6. Levi Worts
7. Dave Glaza
8. Jessica Graeser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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