The Lean Marketing Podcast
Paul BresendenWelcome to the Lean Marketing Podcast, powered by 454 Creative, where walk you through our Lean Marketing Framework™ used to help businesses streamline their marketing for maximum impact. Perfect for entrepreneurs, marketing managers, and business leaders, each episode dives into practical insights, success stories, and actionable tactics to help you cut the clutter and drive real growth. Get read... more
| Publishes | Monthly | Episodes | 11 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEntrepreneurship | ||||
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Latest Episodes
How does your marketing team actually work? In this month’s Lean Marketing Podcast, Brand Strategy Lead Zach Espinola sits down with CEO Paul Bresenden to explore how systems and processes shape your team’s ability to execute, learn, and grow faster.... more
Is your email marketing strategy really working? In this episode of the Lean Marketing Forum Podcast, we dive into Email Health & Strategy—covering everything from deliverability to engagement. Email isn’t just another marketing tactic; it’s a critic... more
September is the perfect time to rethink your annual plan. With three quarters of data behind you, it’s time to ask the tough questions: Are your goals still realistic? Has your positioning shifted? Are your tactics sustainable? In this episode of th... more
In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wa... more
In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on pap... more
In this episode of Lean Marketing, Paul Bresenden walks through a real-world teardown of a Google Ads account, highlighting the common pitfalls that drain your ad budget—and how to fix them. From auditing conversion goals to keyword match types and a... more
In this episode of the Lean Marketing Podcast, Paul Bresenden breaks down how to map the customer journey in a way that drives measurable growth—not just more “leads.” From redefining what a lead actually is to aligning marketing and sales efforts ac... more
In this episode of the Lean Marketing Podcast, we continue our Brand Focus series with an in-depth exploration of SEO. We break down the essentials of search engine optimization, from understanding how Google indexes the web to the impact of personal... more
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