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The Leading in a Crisis Podcast

Tom Mueller
Crisis Management
Crisis Communication
Crisis Communications
Artificial Intelligence
Emergency Management
Lahaina Wildfires
Social Media
Public Relations
NASA
Public Information Officer
Mental Health
PTSD
Risk Communication
Crisis Exercises
Ariana Grande Concert Bombing
Stakeholder Engagement
High-Profile Personalities
Corporate Governance
Social Media Influencers
Emergency Response

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com. Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived th... more

PublishesWeeklyEpisodes89Founded3 years ago
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Artwork for The Leading in a Crisis Podcast

Latest Episodes

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When tens of thousands of people have to leave home over a chemical incident, the hardest part isn’t just operations, it’s keeping the public confidently informed while the story explodes across the news. We pick up our conversation... more

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When a chemical incident triggers the evacuation of tens of thousands of residents, communications stops being a “nice to have” and becomes operational. We’re back with Greg Barta, Public Information Officer for the Orange County Fi... more

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Imagine being PIO for an incident that includes the evacuation of 50,000 local residents and and a real threat of major explosion or chemical release that could cause massive damage to homes and businesses. That' black swan scenario... more

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Most companies don’t fail a crisis because they lack smart people. They fail because the “plan” is a dusty document, the spokesperson is untested, and the first real coordination happens at 11:30 on a Sunday night. We sit down with ... more

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Recent Guests

Victor Tran
Private citizen who created a crisis resource website during the Orange County incident
Private citizen / creator of ggspill.com
Episode: EP83 Volunteer Turns Chaos Into Clarity With A Community Crisis Website
Alex Datig
Journalist who covered the Orange County chemical incident on the ground
Independent journalist
Episode: EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA
Craig Covey
Division Chief of the Orange County Fire Authority and incident commander
Orange County Fire Authority
Episode: EP81 Hot take: Orange County chemical incident - crisis communications review
Dr. Regina Chinsio Kwong
Orange County Health Officer
Orange County Health Care Agency
Episode: EP81 Hot take: Orange County chemical incident - crisis communications review
Jeff Zudock
Expert on managing global supply chain issues with a long career at ExxonMobil and BP
ExxonMobil (former), BP (former)
Episode: Supply chain disruption: leadership insights from XOM alum Jeff Zudock
Natalie Gibson
Founder and CEO of Song PR
Song PR
Episode: EP79 The Great Kitkat Heist - using memes in a crisis, with Natalee Gibson
James Hartsfield
Former Director of Communications at NASA's Johnson Space Center
NASA Johnson Space Center
Episode: EP78 Crisis Comms at NASA, part 4: Crisis Exercises, the media landscape and deepfakes
Lee Caraher
President of DoubleForte PR, a national PR firm
DoubleForte PR
Episode: EP74 Managing social media in a crisis and building a capable team, with Lee Caraher
Michael Rousseau
President and CEO of Air Canada
Air Canada
Episode: EP73 Hot take on Air Canada plane crash communications, with Lee Caraher

Hosts

Tom Mueller
Host of the show and crisis trainer/coach; affiliated with WPNT Communications and Tom Mueller Communications LLC.
Marc Mullen
Co-host and crisis communications expert; strategy and messaging specialist; co-host of the show.

Reviews

4.9 out of 5 stars from 11 ratings
  • Great insights from people who’ve been there

    Love the conversations you have! It’s fascinating to hear the perspectives of the different people involved in crises and how they dealt with some of the common issues we all face in adverse events. Great stuff!

    Apple Podcasts
    5
    bsalvin
    United States3 years ago
  • Deep experienced shared

    Tom and Marc are consummate professionals and bring a lot of experience to crisis response. They have a reservoir of hard lessons learned and deep practical knowledge to share. This is a podcast for anybody who faces the challenging prospect of being involved in emergency response for their company. What you can learn here may make a huge difference to how you prepare and perform.

    Apple Podcasts
    5
    najxc
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host duo brings extensive real-world experience and practical lessons for emergency readiness.
Listeners praise the practical, battle-tested insights from crisis leaders.
Guests' depth and actionable frameworks make this a valuable resource for teams preparing for adverse events.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
Austria/Business/Management
Apple Podcasts
#222
Ukraine/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA
Q: Did the press conferences achieve their goal of informing the public without causing panic?
Overall they were perceived as well-managed and credible, though the sheer number of speakers and political optics in later briefings raised concerns about efficiency and focus.
EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA
Q: How did company engagement affect the public perception of the response?
Company engagement was delayed, leading to perceptions of liability and insufficient coordination with officials, which may have undermined overall trust in the crisis response.
EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA
Q: What were the main gaps in the response from your perspective as a journalist on the ground?
Gaps included homeless outreach during evacuation, shelter capacity limits, and a lack of timely, detailed technical information such as exact tank temperatures and the specifics of air monitoring parameters.
EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA
Q: What went well in the public communications during the incident?
The public communications effectively kept people out of danger and created an impression of control and safety, with officials emphasizing staying out of evacuation zones and actively describing ongoing efforts to mitigate risk.
EP 60 The Hidden Patterns Behind Effective Crisis Communications with Jeff Hahn
Q: Where does the CEO fit into crisis communication, and when is the CEO most effective?
The CEO should not always lead the initial response; the timing and context matter, with senior communicators or subject matter experts often taking the lead, while the CEO may participate later to demonstrate commitment and resource allocation.

Audience Metrics

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Frequently Asked Questions About The Leading in a Crisis Podcast

What is The Leading in a Crisis Podcast about and what kind of topics does it cover?

A practical, practitioner-focused series featuring experienced crisis leaders, PR and communications pros, and executives who have navigated high-stakes incidents. Episodes center on leadership during disruptions, crisis communications strategy, and lessons learned from real events across industries such as energy, space, aviation, and public safety. The show emphasizes disciplined planning, transparent communication, stakeholder management, and rapid decision-making, often through case studies, frameworks, and interview-style deep dives. A notable strength is the combination of frontline field experience with coaching and training perspectives, making it valuable for in-house teams, agency professionals, and executives aiming to improve cr... more

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1. The Daily
2. Today, Explained
3. Cybersecurity Today

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The Leading in a Crisis Podcast launched 3 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Leading in a Crisis Podcast?

Recent guests on The Leading in a Crisis Podcast include:

1. Victor Tran
2. Alex Datig
3. Craig Covey
4. Dr. Regina Chinsio Kwong
5. Jeff Zudock
6. Natalie Gibson
7. James Hartsfield
8. Lee Caraher

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