The Intentional Branding Podcast

A lot of businesses say they care about customer service… right up until it becomes inconvenient.

I ran into a simple example while trying to buy tickets for RockyNats. Nothing major, just a clunky PDF. But it highlights a bigger issue most business... more

Some products and services can be hard to differentiate. Ever feel like everyone in your industry is doing much the same thing, and there’s not much you can do about it?

You often hear bricks and mortar business owners complain about the internet killing their business. That might be true in some cases - but there other factors. Is it really the internet, or might it be one of these reasons?

Being safe makes it difficult to really differentiate yourself from your competitors. You might have to do something a little scary to position your business in a meaningful and memorable way. Nervous? Good! You should be...

Have you ever been out with a group of people, and someone in the group tells a joke that they think is hilarious, but no one else gets it?

Why does that happen?

How does this apply to your business?

There's a tool we can use to help overcome ... more

We watched all the Planet of the Apes movies recently, but in "timeline" order. So that meant watching the 3 most recently made moves first, which were set before the original Charlton Heston movie.

After switching back to watch the originals made... more

What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business?

Well, I'm glad you asked - because that's the topic of this episode of Intentional Branding!

I've got 4 points and a bit of homewor... more

All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – it’s been done – but it’s another obstacle that, as someone starting a small business, you probably don’t want to have to deal wit... more