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The Intangible Brand

TOKY & Cline
Employee Experience
Client Experience
AEC Industry
Public Relations
Architecture
Client Feedback
Organizational Culture
Marketing
Professional Services
Recruitment Strategies
Storytelling
Culture Building
Leadership
Brand Experience
Branding
Talent Retention
Internal Communications
Team Morale
Media Exposure
AKRF

Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.

The Intangible Brand is brought to you by Cline and TOKY.

Say hello@theintangiblebrand.com

PublishesWeeklyEpisodes11Founded4 months ago
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MarketingManagementBusiness

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Latest Episodes

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In this episode of The Intangible Brand, Jerry and guest host Alec Gleason talk with Shayne De La Force, a marketing strategist and author of Strategic Entanglement, a book that borrows principles from quantum physics t... more

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In this episode of The Intangible Brand, Jerry and guest host Jill Davis sit down with Eddie Staley, Chief Innovation Officer, and Kristen Herndon, Director of Client Experience at WithersRavenel, an employee-owned engi... more

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In this episode of The Intangible Brand, Jerry and Carl sit down with Darrell Grant, Chief Experience Officer at Hightower Wealth Advisors, a firm redefining what client experience looks like in the wealth management sp... more

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In this episode of The Intangible Brand, Jerry and Carl sit down with Steven Gallo, Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency for professional services firms.

Steve shares how PR ... more

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Recent Guests

Shayne De La Force
Co-founder of the CMO Syndicate, author, and expert in marketing within deep tech and advanced manufacturing
CMO Syndicate
Episode: Ep 11 - Making Brand and Growth Inseparable | Shayne De La Force
Eddie Staley
Chief Experience and Innovation Officer at WithersRavenel
WithersRavenel
Episode: Ep 10 - Turning Feedback into Loyalty | Eddie Staley & Kristen Herndon
Kristen Herndon
Client Experience Manager at WithersRavenel
WithersRavenel
Episode: Ep 10 - Turning Feedback into Loyalty | Eddie Staley & Kristen Herndon
Darrell Grant
Director of Client Experience at Hightower Wealth Advisors
Hightower Wealth Advisors
Episode: Ep 9 - Building Trust Through Intentional Service | Darrell Grant
Steven Gallo
Vice President of Client Services at Reputation Ink, a PR and content agency specializing in professional services firms
Reputation Ink
Episode: Ep 8 - PR That Builds Culture | Steven Gallo
Dave Minifie
Former Marine Corps officer, brand leader at Procter & Gamble, and former CMO and EVP of Strategy at Centene Corporation.
Centene Corporation
Episode: Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Tim Asimos
Head of Growth at Client Savvy, with over two decades of experience in AEC marketing.
Client Savvy
Episode: Ep 4 – The Truth About CX in Professional Services | Tim Asimos
Carl Winstead
Chief Experience Officer at Cline, partner, and seasoned architect.
Cline
Episode: Ep 1 – Meet the Architect of Experience | Carl Winstead

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Q: What advice would you give to leaders in other industries that are trying to align their brands around real human needs?
He advises leaders to deeply understand their consumers' needs and to create brand experiences that empower rather than overwhelm them.
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Q: Can you talk a little bit about that approach to leadership, and what shaped it, and how you think about it?
Minifie reflects on the significance of clear communication and the Marine Corps principles that shape his leadership style, emphasizing over-communication and clarity.
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Q: Can you walk me through your career path a little bit?
Dave Minifie discusses his journey from studying at the Naval Academy and serving in the Marine Corps to working in brand management at Procter & Gamble and progressing to leadership roles at Centene Corporation.
Ep 7 - Unifying Brand and Culture in Times of Growth | Eric Anest
Q: What are some specific things or rituals that you have found really effective in helping to get buy-in across your teams as you bring people in?
We ensure that new team members get invited very early to all company meetings and share a significant amount of information about the company performance to help them feel included.
Ep 5 – Why Employer Brand Is Your Untapped Advantage | Lindsay Wilson & Elizabeth Pierce
Q: What sparked the need to evolve your brand?
The realization that with rapid growth, we needed to create a consistent message for both clients and employees, ensuring that our external and internal communications aligned.

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1. The Preventionist

How many episodes of The Intangible Brand are there?

The Intangible Brand launched 4 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Intangible Brand?

Recent guests on The Intangible Brand include:

1. Shayne De La Force
2. Eddie Staley
3. Kristen Herndon
4. Darrell Grant
5. Steven Gallo
6. Dave Minifie
7. Tim Asimos
8. Carl Winstead

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