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The Intangible Brand

TOKY & Cline
Employee Experience
Client Experience
AEC Industry
Public Relations
Client Feedback
Architecture
Organizational Culture
Professional Services
Marketing
Recruitment Strategies
Culture Building
Storytelling
Leadership
Brand Experience
Branding
Brand Alignment
Internal Communications
Team Morale
Talent Retention
Customer Experience

Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.

The Intangible Brand is brought to you by Cline and TOKY.

Say hello@theintangiblebrand.com

PublishesTwice monthlyEpisodes19Founded7 months ago
Number of ListenersCategories
MarketingManagementBusiness

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Latest Episodes

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In this episode of The Intangible Brand, Jerry and Carl sit down with Jennifer Sebranek of GBBN to explore what real differentiation looks like in architecture and professional services and why brand extends far beyond ... more

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In this episode of The Intangible Brand, Jerry and Carl sit down with Pamela Slim to explore what it really takes to scale an expert-led firm without diluting the client experience that made it successful in the first place.

Pamela... more

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In this episode of The Intangible Brand, Jerry and Carl sit down with George Ghneim, a veterinarian, restaurateur, and distiller, to explore what brand and experience look like in businesses where emotions run high and ... more

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In this episode of The Intangible Brand, Jerry and Carl sit down with Benjamin Sachwald, Senior Vice President of Acoustics, Noise, and Vibration at AKRF, to explore a dimension of employee experience that is often overlooked but de... more

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In this episode of The Intangible Brand, Jerry and Carl talk with Dr. Will Percy, Executive Vice President at TeamOptix and author of Slaying Zombies: Reimagining Workplace Engagement, about why so many engagement effor... more

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In this episode of The Intangible Brand, Jerry and Carl sit down with Susan Baier, founder of Audience Audit, to explore how professional service firms can build stronger brands by understanding what their audiences act... more

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In this episode, we talk with Tate Fisher about what it really takes to design service experiences that serve customers, support employees, and work for the business. Tate draws on years of work with multi location and ... more

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In this episode of The Intangible Brand, Jerry and Carl talk with Brandon Coleman Jr., a brand strategist, speaker, and author who has spent five decades helping organizations understand what brand really is and how cul... more

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Brandon Coleman Jr.
Brand strategist, author, speaker, who's helped fuel success across many different industries.
Brand On
Episode: Ep 12 - Becoming “Brand On” | Brandon Coleman Jr
Shayne De La Force
Co-founder of the CMO Syndicate, author, and expert in marketing within deep tech and advanced manufacturing
CMO Syndicate
Episode: Ep 11 - Making Brand and Growth Inseparable | Shayne De La Force
Eddie Staley
Chief Experience and Innovation Officer at WithersRavenel
WithersRavenel
Episode: Ep 10 - Turning Feedback into Loyalty | Eddie Staley & Kristen Herndon
Kristen Herndon
Client Experience Manager at WithersRavenel
WithersRavenel
Episode: Ep 10 - Turning Feedback into Loyalty | Eddie Staley & Kristen Herndon
Darrell Grant
Director of Client Experience at Hightower Wealth Advisors
Hightower Wealth Advisors
Episode: Ep 9 - Building Trust Through Intentional Service | Darrell Grant
Steven Gallo
Vice President of Client Services at Reputation Ink, a PR and content agency specializing in professional services firms
Reputation Ink
Episode: Ep 8 - PR That Builds Culture | Steven Gallo
Dave Minifie
Former Marine Corps officer, brand leader at Procter & Gamble, and former CMO and EVP of Strategy at Centene Corporation.
Centene Corporation
Episode: Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Carl Winstead
Chief Experience Officer at Cline, partner, and seasoned architect.
Cline
Episode: Ep 1 – Meet the Architect of Experience | Carl Winstead
Tim Asimos
Head of Growth at Client Savvy, with over two decades of experience in AEC marketing.
Client Savvy
Episode: Ep 4 – The Truth About CX in Professional Services | Tim Asimos

Hosts

Jerry Gennaria
Co-host of the show and president of TOKY, with a focus on brand strategy and employee engagement.
Carl Winstead
Co-host of the show and Chief Experience Officer at Cline, specializing in creating meaningful experiences through architecture and design.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 12 - Becoming “Brand On” | Brandon Coleman Jr
Q: Was there like a specific moment when you knew that the book needed to be written, or has this been something that's just been building up?
Brandon mentioned that it was a combination of both; many stories built up over time, pushing him to finally write the book when circumstances allowed.
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Q: What advice would you give to leaders in other industries that are trying to align their brands around real human needs?
He advises leaders to deeply understand their consumers' needs and to create brand experiences that empower rather than overwhelm them.
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Q: Can you talk a little bit about that approach to leadership, and what shaped it, and how you think about it?
Minifie reflects on the significance of clear communication and the Marine Corps principles that shape his leadership style, emphasizing over-communication and clarity.
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Q: Can you walk me through your career path a little bit?
Dave Minifie discusses his journey from studying at the Naval Academy and serving in the Marine Corps to working in brand management at Procter & Gamble and progressing to leadership roles at Centene Corporation.
Ep 7 - Unifying Brand and Culture in Times of Growth | Eric Anest
Q: What are some specific things or rituals that you have found really effective in helping to get buy-in across your teams as you bring people in?
We ensure that new team members get invited very early to all company meetings and share a significant amount of information about the company performance to help them feel included.

Audience Metrics

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Listeners per Episode
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Professions
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Frequently Asked Questions About The Intangible Brand

What is The Intangible Brand about and what kind of topics does it cover?

Focusing on the intricate relationship between employee experience and client engagement, listeners are presented with insights that bridge the gap between internal culture and external perception. Common themes include discussions on brand strategy, the importance of aligning a company's values with client expectations, and the use of storytelling in building relationships. Each episode typically features industry experts sharing their experiences, strategies, and lessons learned, providing actionable advice for organizations aiming to enhance their brand identity and foster loyalty among both employees and clients. The podcast distinguishes itself by emphasizing how a strong internal brand can lead to superior customer experiences and, ul... more

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How many episodes of The Intangible Brand are there?

The Intangible Brand launched 7 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Intangible Brand?

Recent guests on The Intangible Brand include:

1. Brandon Coleman Jr.
2. Shayne De La Force
3. Eddie Staley
4. Kristen Herndon
5. Darrell Grant
6. Steven Gallo
7. Dave Minifie
8. Carl Winstead

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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