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The Instructor

Terry Cook
Driving Instructors
Road Safety
DVSA
Coaching
Social Media
Road Safety Strategy
Bright Coaching
Graduated Driving Licensing
The Instructor Podcast
Driver Training Industry
Protect Young Drivers
Driving Test
Copywriting
Search Engine Optimization
Driving Mobility
Disability Driving Instruction
IPP Summit
Support Driving School
My Learner Driver
Safe System

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, ... more

PublishesTwice monthlyEpisodes270Founded5 years ago
Number of ListenersCategories
EducationSelf-ImprovementBusinessEntrepreneurship

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Latest Episodes

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This episode is exactly what it says on the tin — a shameless plug.

Terry explains why he’s launching the first-ever IPP Summit on Sunday, 2nd August, what makes it more than “just another webinar”, and why driving instructors should c... more

Terry is joined by Peter Harvey, vice chair of the Motor Schools Association GB, to discuss the current state of the driving instructor industry.

They unpack a massive list of challenges facing approved driving instructors, including skyrocketing te... more

Donate to Brake

In this special "From the Vault" episode, originally recorded in 2024 and newly remastered for 2026, Terry Cook sits down with Stewart Lochrie of Bright Coaching to look at road safety and instructor responsibility.

Terry and Stewar... more

Six top trainers. Six questions. Sixty seconds each. This Six 4 Sixty brings together a powerful panel to tackle some of the biggest challenges facing driving instructors right now, from test booking chaos and managing “I don’t know,” to CPD that act... more

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Recent Guests

Adil Amarsi
Marketing/communication expert with copywriting success
Episode: The Shameless Plug: Why You Should Be at the IPP Summit
Dr. Liz Box
Researcher in road safety
Episode: The Shameless Plug: Why You Should Be at the IPP Summit
Dr. Lisa Dorn
Road safety expert
Episode: The Shameless Plug: Why You Should Be at the IPP Summit
Professor David Crundall
Road safety researcher
Episode: The Shameless Plug: Why You Should Be at the IPP Summit
Professor Gemma Briggs
Road safety/behavioral scientist
Episode: The Shameless Plug: Why You Should Be at the IPP Summit
Peter Harvey
Current vice chair of the MSA, Motor Schools Association GB
MSA GB
Episode: The State of the Industry: Bots, Regulations, and DVSA
Stewart Lochrie
Bright Coaching facilitator/coach
Bright Coaching
Episode: From the Vault: How Driving Instructors Impact Road Safety
Zoe Hawkins
Co-founder of The Coaching Crowd
The Coaching Crowd
Episode: From the Vault: Mastering the GROW Model with The Coaching Crowd
Joe Wheatley
Co-founder of The Coaching Crowd
The Coaching Crowd
Episode: From the Vault: Mastering the GROW Model with The Coaching Crowd

Host

Terry Cook
Host of The Instructor podcast. Focuses on CPD, coaching, and industry improvement for driving instructors.

Reviews

4.8 out of 5 stars from 63 ratings
  • Awesome !!

    Been listening to Terry and his guest for over 2 years now , whilst I was a PDI and still now a year after I qualified and his content is soooo valuable!! I’ve learnt so much about training the industry & so much more.

    Any one wanting to expand their knowledge within the industry and learn from some of the best known names then look no further, his content is so engaging and interesting for someone entering into the driving instructor industry

    Gutted to hear your thinking of stopping these at ... more

    Apple Podcasts
    5
    Nikkinu84.
    United Kingdom5 months ago
  • What do you want? Jam on it?

    This is a fantastic resource for anyone who is an ADI or PDI or anyone who is thinking about starting the Journey. Start with the free episodes then get more with the membership you won’t regret it

    Apple Podcasts
    5
    Shh it’s Daniel
    United Kingdoma year ago
  • Just listen

    Terry has really created an enjoyable thought provoking podcast that not only challenges norms but really gets your thoughts flowing on a variety of topics. Standards check, mindfulness, business, dvsa, health, mental health, social media, coaching, instruction, top tips. You name he has it and I often find myself smiling whilst I listen. I am NOT a podcast learner but I certainly listen to this and pay for the premium. You won’t regret it!

    Apple Podcasts
    5
    Di1102
    United Kingdom2 years ago
  • Every driving instructor should listen to this podcast!

    If you are a driving instructor then you simply must listen to this. Up to date industry news, high quality expert guests, fantastic variety of subjects. I know count Terrys podcast as the single biggest positive influence on my professional development. Outstanding.

    Apple Podcasts
    5
    Iwanscarlets
    United Kingdom2 years ago
  • A ‘must’ listen

    Bless you Terry, you probably don’t know how brilliant you are at bringing together some of the best Cpd content I’ve ever heard from the best trainers in the industry.

    Every podcast is interesting and enlightening.

    Even though you always play down your own skills as a trainer, you are a genius at picking the best trainer and topic.

    The instructor podcast is a must listen for anyone in the industry.

    Keep up the great work Terry

    Apple Podcasts
    5
    Ady9507
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates long-form, candid conversations and diverse perspectives from experts and practitioners.
Many note the approachable host style and real-world tips you can apply immediately to lessons.
Listeners praise the practical CPD value and high-quality guests that push industry standards.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Ultimate Standards Check Podcast
Q: What should a instructor focus on during preparation for a Standards Check?
Prepare by building a flexible, learner-centered plan that integrates goals, risk management, and core DVSA competencies across upcoming lessons, rather than trying to rehearse a single 'Part 3' lesson.
The Ultimate Standards Check Podcast
Q: Can you explain what the Standards Check is and how it differs from the old PSTs?
The Standards Check is quality control for DVSA, focusing on basics delivered with an educational structure, risk management, and learning. It's less about a scripted, test-day performance and more about what you do to teach safely and effectively in real lessons.
250: Instructors Have More Influence Than They Think
Q: Can you explain what My Learner Driver actually does for parents and learners?
It's an online course with short modules designed to improve how parents model safe driving and how learners practice with structured, hazard-focused content; videos and written material support private practice and help align everyone's expectations.
Influencing Learners for Life, Not Just Test Day
Q: So where would you suggest someone start there with embracing coaching for the first time?
Begin with self-awareness, find a knowledgeable mentor, and enter with an empty mind, ready to learn and make mistakes.
Redefining Specialist Driving Instruction: What Comes Next?
Q: What are the core barriers to entry identified in the report?
The barriers include high training costs, difficult navigation of pathways, a lack of clear language and terminology, patchy service distribution, and unclear legal guidance, all contributing to limited access for learners with disabilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Instructor

What is The Instructor about and what kind of topics does it cover?

A pragmatic, CPD-focused show that brings in industry leaders, coaches, and road-safety experts to help driving instructors run better, more profitable businesses and improve learner outcomes. Episodes routinely explore coaching approaches, CPD uptake, policy and industry dynamics, and practical strategies for training, pricing, and communications. Notable strengths include its multi-guest panels, real-world tips, and a strong emphasis on collaboration between instructors, safety advocates, and regulators. The format often blends coaching concepts with business advice, making it especially useful for PDIs, ADIs, and instructor-trainers seeking tangible improvements rather than theory alone.

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How many listeners does The Instructor get?

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How many subscribers and views does The Instructor have?

To see how many followers or subscribers The Instructor has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Instructor?

These podcasts share a similar audience with The Instructor:

1. Dipod - The Driving Instructors Podcast
2. One Minute Driving Instructor Tips
3. DRIVE Live
4. The Martin Lewis Podcast
5. The Rest Is Football

How many episodes of The Instructor are there?

The Instructor launched 5 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Instructor?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Instructor from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Instructor?

Recent guests on The Instructor include:

1. Adil Amarsi
2. Dr. Liz Box
3. Dr. Lisa Dorn
4. Professor David Crundall
5. Professor Gemma Briggs
6. Peter Harvey
7. Stewart Lochrie
8. Zoe Hawkins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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