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The IAB UK Podcast

IAB UK
Digital Advertising
Media Placement
Behavioral Insights
Advertising Metrics
Sustainability In Advertising
Consumer Engagement
Attention Measurement
Retail Media
Brand Safety
Tesco
SNAP
Minority Publishers
Social Media
Advertising
Augmented Reality
Artificial Intelligence
GARM
Luxury Brands
Travel Industry
Keyword Blocking

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, T... more

PublishesWeeklyEpisodes264Founded8 years ago
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BusinessMarketingTechnology

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Artwork for The IAB UK Podcast

Latest Episodes

Season 18 of The IAB UK Podcast kicks off with the latest Digital Adspend results. Host James Chandler is joined by Elizabeth Lane, IAB UK’s Head of Insight, and Jeff Youssef, Partner at Oliver Wyman, to unpack the findings from the first half of 202... more

In the fifth and final episode of ‘Futurescape: 2030 & beyond’, we look at how AI and wearable tech are reshaping everything from brand discovery to the way people experience the world around them. By 2030, AI will be embedded in search, shopping and... more

YouTube

In the fourth episode of ‘Futurescape: 2030 & beyond’, we tackle retail media – the fastest-growing area of digital advertising – and explore why the traditional marketing funnel could be obsolete by 2030. As platforms, publishers and broadcasters ev... more

YouTube

In the third episode of ‘Futurescape: 2030 & beyond’, we explore how stereotypes about age are breaking down – and what that means for advertisers by 2030. From festival-loving 40-somethings to Gen Z living at home but splurging on designer handbags,... more

YouTube

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Recent Guests

Phil Rowley
Head of Futures at Omnicon Media Group UK
Omnicon Media Group UK
Episode: Futurescape: 2030 & beyond: AI & wearables revolutionise discovery
Shruti Dube
UK Country Director at Meta
Meta
Episode: Futurescape: 2030 & beyond: AI & wearables revolutionise discovery
Claire Trbovic
Group Business Director at SMG
SMG
Episode: Futurescape: 2030 & beyond: Retail media redefines the funnel
Simon Andrews
Founder and Publisher of FIX, a newsletter on commerce and AI TV
FIX
Episode: Futurescape: 2030 & beyond: Retail media redefines the funnel
Lisa Boyles
Head of Go To Market and Media at GiffGaff
GiffGaff
Episode: Futurescape: 2030 & beyond: Ageing redefined & the rise of responsibility
Kristie Naha-Biswas
Global Head of Media and Digital Marketing at Karo Healthcare
Karo Healthcare
Episode: Futurescape: 2030 & beyond: Ageing redefined & the rise of responsibility
Sabrina Francis
Strategy partner at The Seven Stars
The Seven Stars
Episode: Futurescape: 2030 & beyond: The power of communities
Chris Bailes
EMEA senior sales director at Activision Blizzard Media
Activision Blizzard Media
Episode: Futurescape: 2030 & beyond: The power of communities
Lucy Powell MP
Leader of the House of Commons, MP for Manchester Central
UK Parliament
Episode: A policy special with Lucy Powell MP & Sarah Lester

Host

James Chandler
Chief Strategy Officer at IAB UK, Host of the IAB UK Podcast.

Reviews

5.0 out of 5 stars from 61 ratings
  • Digital Biz Dev

    Nice and easy listen - very good!

    Apple Podcasts
    5
    Cable007SCP
    United Kingdom8 years ago
  • Great balance

    Nice one IAB UK - perfect balance:

    informative and entertaining.

    Apple Podcasts
    4
    Pumpkins head
    United Kingdom8 years ago
  • Great listen

    Love this round up of the industry news!

    Apple Podcasts
    5
    Yoda55G
    United Kingdom8 years ago
  • Great podcast!

    Really enjoyed the first 2 episodes and looking forward to the rest of the series!

    Apple Podcasts
    5
    Andrea.M.81
    United Kingdom8 years ago
  • IaBrilliant

    Cracking start to the series. Can’t wait to hear more.

    Apple Podcasts
    5
    Steve InSkin
    United Kingdom8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Several reviewers highlight the podcast's success in making complex industry topics accessible and enjoyable.
Listeners appreciate the informative and engaging discussions that balance entertainment and learning, making it a valuable resource for industry insights.
The podcast is commonly seen as a great source for staying updated on trends relevant to digital advertising and marketing practices.
Listeners are looking forward to future episodes, indicating a strong anticipation for continued quality content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Futurescape: 2030 & beyond: Ageing redefined & the rise of responsibility
Q: At what point did we get really, really obsessed as advertisers and industry by things like age?
It's easier to define target audiences by age due to historical media contexts.
Futurescape: 2030 & beyond: The power of communities
Q: What are the implications of AI influencers in advertisement?
AI influencers offer brands the chance for safe and customizable partnerships, while still needing to maintain human connection and authenticity.
Futurescape: 2030 & beyond: The power of communities
Q: How can brands authentically engage with micro communities?
Brands need to understand and connect with community nuances rather than simply broadcasting to audiences.
Futurescape: 2030 & beyond: The power of communities
Q: What is exciting about the rise of community engagement in advertising?
Gaming communities are on the rise, offering unique opportunities to connect with audiences during their most attentive times.
A policy special with Lucy Powell MP & Sarah Lester
Q: From your perspective, what's working well and what needs to change to ensure that local media can not only survive but thrive in this age?
Sarah Lester points out that while audience engagement is high, the economic model is challenging, particularly due to big tech's influence on content visibility and advertising revenue.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The IAB UK Podcast

What is The IAB UK Podcast about and what kind of topics does it cover?

The content focuses on the evolving landscape of digital advertising, discussing innovative strategies that brands can employ to better connect with audiences. It covers a wide array of topics, including the significance of high-quality content, the intersection of digital advertising and local journalism, and exploring the impact of artificial intelligence on media and advertising effectiveness. Episodes highlight expert insights, the importance of inclusivity, and the ongoing challenges in the industry, such as the transition away from cookies and adapting to new regulations. The show is characterized by its engaging conversations with industry leaders, providing valuable knowledge applicable to both marketers and advertisers.

Where can I find podcast stats for The IAB UK Podcast?

Rephonic provides a wide range of podcast stats for The IAB UK Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The IAB UK Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The IAB UK Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The IAB UK Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The IAB UK Podcast?

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How many subscribers and views does The IAB UK Podcast have?

To see how many followers or subscribers The IAB UK Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The IAB UK Podcast?

These podcasts share a similar audience with The IAB UK Podcast:

1. The Rest Is Entertainment
2. Happy Place
3. The Diary Of A CEO with Steven Bartlett

How many episodes of The IAB UK Podcast are there?

The IAB UK Podcast launched 8 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The IAB UK Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The IAB UK Podcast?

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How do I access podcast episode transcripts for The IAB UK Podcast?

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What guests have appeared on The IAB UK Podcast?

Recent guests on The IAB UK Podcast include:

1. Phil Rowley
2. Shruti Dube
3. Claire Trbovic
4. Simon Andrews
5. Lisa Boyles
6. Kristie Naha-Biswas
7. Sabrina Francis
8. Chris Bailes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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