Rephonic
Artwork for The IAB UK Podcast

The IAB UK Podcast

IAB UK
Digital Advertising
Retail Media
Artificial Intelligence
Advertising
Consumer Behavior
Programmatic Advertising
Youtube
Connected TV
Sustainability
Mobile Advertising
Brand Safety
Attention Measurement
Consumer Engagement
Sustainability In Advertising
Advertising Metrics
Behavioral Insights
Media Placement
Digital Adspend
Social Media
Measurement

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, T... more

PublishesWeeklyEpisodes294Founded8 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

Listen to this Podcast

Artwork for The IAB UK Podcast

Latest Episodes

In this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of innovation in digital advertising.

What began as sponsored product listings and shopper marketing has quickly ev... more

Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly... more

In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era, and what it reveals about how people are engaging with audio today.

Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the ro... more

In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.

As trust becomes an increasingly impo... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jenny Haggard
Global lead for thought leadership at Spotify
Spotify
Episode: The Sound-On Era: how audio is winning attention
Matt Bourn
Director of Communications at the Advertising Association
Advertising Association
Episode: Earning Trust in a Sceptical Age: Trusted Advertising
Sarah Gale
Director of Insight Data and Outcomes at Global
Global
Episode: How can we get better at measuring outcomes for audio?
Dan Innes-Taylor
Senior Insight and Outcomes Manager at Global
Global
Episode: How can we get better at measuring outcomes for audio?
Tony McAllister
Commercial Director for Social Video at Global
Global
Episode: Audio Meets Video: introducing Global Studios
Farhann Cachra
Global's Commercial Strategy Director
Global
Episode: Audio Meets Video: introducing Global Studios
Ailsa McKenzie
Global; involved in Belonging in Britain research
Global
Episode: How to tap into the unique power of communities
Samantha Redmond
MG OMD; lead on MGMD partnership with MG OMD
MG OMD
Episode: How to tap into the unique power of communities
Liz Jones
Founder at Conker, talent business
Conker
Episode: Live from Leadership Summit 2026: Part 2

Host

James Chandler
Chief Strategy Officer and host, known for engaging discussions on digital advertising trends and strategies with industry leaders.

Reviews

5.0 out of 5 stars from 61 ratings
  • Digital Biz Dev

    Nice and easy listen - very good!

    Apple Podcasts
    5
    Cable007SCP
    United Kingdom8 years ago
  • Great balance

    Nice one IAB UK - perfect balance:

    informative and entertaining.

    Apple Podcasts
    4
    Pumpkins head
    United Kingdom8 years ago
  • Great listen

    Love this round up of the industry news!

    Apple Podcasts
    5
    Yoda55G
    United Kingdom8 years ago
  • Great podcast!

    Really enjoyed the first 2 episodes and looking forward to the rest of the series!

    Apple Podcasts
    5
    Andrea.M.81
    United Kingdom8 years ago
  • IaBrilliant

    Cracking start to the series. Can’t wait to hear more.

    Apple Podcasts
    5
    Steve InSkin
    United Kingdom8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's engaging format and expert insights, often noting the value of the information shared.
The discussions are deemed informative yet entertaining, striking a good balance that appeals to industry professionals.
Many find the mix of thought leadership and practical advice particularly beneficial for their work in digital advertising.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Earning Trust in a Sceptical Age: Trusted Advertising
Q: How have industry data like Edelman and IPA influenced the view on trust in advertising and its measurement?
Edelman's long-term trends highlight whether trust in leaders and institutions shifts; IPA data show campaigns that build trust outperform others in key business effects, underscoring the need to measure trust with specific, aligned metrics.
Earning Trust in a Sceptical Age: Trusted Advertising
Q: What is the book essentially about and why should trust be central to advertising now?
It argues trust has been disrupted but is resurging; trust should be at the heart of planning because it correlates with stronger performance metrics across market share, profit, and resilience, especially in a complex media landscape.
Inside Reddit: a conversation with Jen Wong
Q: Should LLMs pay publishers for content, and how does Reddit position itself in relation to publishing and AI?
Reddit is a repository of user-generated content; it isn't a publisher, but it provides a trove of human perspective that can augment AI. Reddit supports research and maintains guardrails around user privacy and economics for data usage. The balance is about enabling AI innovation while protecting creators' rights and user privacy.
Inside Reddit: a conversation with Jen Wong
Q: How do brands and advertisers show up on Reddit?
Brands should start by listening—use insights to understand where potential and current customers are, what they think, and what communities they join. Then leverage the Reddit marketing platform to craft resonant, contextually appropriate campaigns that focus on useful, human-centric conversations rather than generic ads.
Inside Reddit: a conversation with Jen Wong
Q: Tell us about For the Uninitiated, maybe. Tell us about, what is it about Reddit that's different, that's quintessentially not social media?
Reddit was founded 20 years ago around communities with open, anonymous participation. It's built by individual users who create and moderate their own spaces, which makes it fundamentally different from traditional social networks that center on named, follower-based accounts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The IAB UK Podcast

What is The IAB UK Podcast about and what kind of topics does it cover?

Focusing on the current trends and future directions in digital advertising, this podcast engages industry experts to discuss relevant topics such as programmatic advertising, streaming innovations, and the dynamics of consumer behavior. Conversations often feature insights on the role of emerging technologies like AI and data analytics, emphasizing the necessity for industry adaptation in a rapidly evolving landscape. Unique to this podcast is its commitment to creating a dialogue among various stakeholders, including media owners, agencies, and brands, fostering a collaborative approach to addressing challenges in the advertising industry.

Where can I find podcast stats for The IAB UK Podcast?

Rephonic provides a wide range of podcast stats for The IAB UK Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The IAB UK Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The IAB UK Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The IAB UK Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The IAB UK Podcast?

Rephonic provides comprehensive predictive audience data for The IAB UK Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The IAB UK Podcast have?

To see how many followers or subscribers The IAB UK Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The IAB UK Podcast?

These podcasts share a similar audience with The IAB UK Podcast:

1. The WARC Podcast
2. The Digiday Podcast
3. On Strategy Showcase
4. The News Agents
5. The Rest Is Entertainment

How many episodes of The IAB UK Podcast are there?

The IAB UK Podcast launched 8 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The IAB UK Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The IAB UK Podcast?

Rephonic pulls ratings and reviews for The IAB UK Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The IAB UK Podcast?

Rephonic provides full transcripts for episodes of The IAB UK Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The IAB UK Podcast?

Recent guests on The IAB UK Podcast include:

1. Jenny Haggard
2. Matt Bourn
3. Sarah Gale
4. Dan Innes-Taylor
5. Tony McAllister
6. Farhann Cachra
7. Ailsa McKenzie
8. Samantha Redmond

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days