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The IAB UK Podcast

IAB UK
Digital Advertising
Retail Media
Artificial Intelligence
Programmatic Advertising
Advertising
Consumer Behavior
Youtube
Measurement
Connected TV
Sustainability
Advertising Effectiveness
Mobile Advertising
Brand Safety
Attention Measurement
Consumer Engagement
Sustainability In Advertising
Advertising Metrics
Behavioral Insights
Media Placement
Digital Adspend

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, T... more

PublishesWeeklyEpisodes311Founded9 years ago
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MarketingBusinessTechnology

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Artwork for The IAB UK Podcast

Latest Episodes

The UK digital advertising market reached £21.2 billion in the first half of the year, but the biggest story isn't just how much was spent, it's where that investment is going and what it says about the future of advertising.

In this episode of the ... more

YouTube

AI isn't just making advertising smarter—it's making it simpler.

In this episode of the IAB UK Ad Tech Podcast, Alex is joined by Tom Laband, CEO & Co-founder of Adsquare, and Luc Benyon, Head of Marketing, to explore how AI is transforming audience... more

After a decade of ranking the world’s Best Cities, Time Out welcomed Intrepid Travel as the franchise’s first commercial partner. What made it the right match, and what can other brands learn from their approach?

James Chandler is joined by Hazel Mc... more

YouTube

What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headlines?

James Chandler is joined by Sinead Coogan Jobes, Head of Policy & Public Affairs at IAB UK, and Neil Ross, Partner and Head of Practice for T... more

YouTube

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Recent Guests

Gareth Thomas
Director of Strategic Partnerships at Time Out
Time Out
Episode: Best Cities, Lasting Connections: building partnerships that last
Hazel McGuire
CMO at Intrepid Travel
Intrepid Travel
Episode: Best Cities, Lasting Connections: building partnerships that last
Sinead Coogan Jobes
Head of Policy & Public Affairs, IAB UK
IAB UK
Episode: Powering Growth: how digital advertising fuels the UK economy
Neil Ross
Partner at Public First
Public First
Episode: Powering Growth: how digital advertising fuels the UK economy
Alexandra Bellisario
Head of OneTag product organization
OneTag
Episode: Threads of Context: how AI is rewriting targeting
Joe Mountford
From Crimtan, expert in personas and AI-enhanced targeting
Crimtan
Episode: Meet Your Customer: Personas & AI
Cadi Jones
SCP for EMEA at Index Exchange
Index Exchange
Episode: Inside the Container: the future of OpenRTB
Andy Baker
Head of Strategy at Footballco
Footballco
Episode: Moments That Matter: winning the biggest sporting events of the year
JT Tesfamariam
Content Sales Lead at YouTube
YouTube
Episode: Moments That Matter: winning the biggest sporting events of the year

Host

James Chandler
Host, industry strategist, with a focus on digital advertising and media strategy.

Reviews

4.9 out of 5 stars from 62 ratings
  • Digital Biz Dev

    Nice and easy listen - very good!

    Apple Podcasts
    5
    Cable007SCP
    United Kingdom9 years ago
  • Great balance

    Nice one IAB UK - perfect balance:

    informative and entertaining.

    Apple Podcasts
    4
    Pumpkins head
    United Kingdom9 years ago
  • Great listen

    Love this round up of the industry news!

    Apple Podcasts
    5
    Yoda55G
    United Kingdom9 years ago
  • Great podcast!

    Really enjoyed the first 2 episodes and looking forward to the rest of the series!

    Apple Podcasts
    5
    Andrea.M.81
    United Kingdom9 years ago
  • IaBrilliant

    Cracking start to the series. Can’t wait to hear more.

    Apple Podcasts
    5
    Steve InSkin
    United Kingdom9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Pacing keeps industry updates balanced with deep-dive insights.
Learners will appreciate the multi-platform perspective and real-world examples.
An informative mix of industry news and practical tips for brand storytelling.
Guests bring diverse viewpoints from platforms, agencies and publishers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside the Container: the future of OpenRTB
Q: Would you like to introduce yourself?
Cadi Jones describes her background, her role at Index Exchange, and emphasizes Index Exchange as a leading independent SSP with a focus on empowering publishers and enabling efficient programmatic trading.
Beyond the Funnel: how Snapchat is evolving for brands and audiences
Q: What are the biggest misconceptions about Snap's audience and scale?
Snap reaches a broad mix beyond teens, with around 45% of users over 24 and strong penetration among Gen Z and Gen Alpha, plus significant parent usage, which expands the advertiser's potential audience and use cases.
The Rise of Retail Media: what comes next?
Q: What changes have you seen in the last year in terms of structure and entrants in the market?
There are many new entrants offering unique capabilities, leading to a more diverse ecosystem where shopper teams, brand teams, and insights teams collaborate more tightly to brief retailers and align on equity-building campaigns.
The Rise of Retail Media: what comes next?
Q: How is retail media evolving beyond on-site and bottom-funnel activities?
Brands are increasingly using omni-channel strategies that combine in-store, on-site, and off-site touchpoints, leveraging first-party data to target audiences and build brand equity, while ad tech platforms help plan, buy, and measure across channels.
The Rise of Retail Media: what comes next?
Q: What's on the to-do list of the Retail Media community?
Measurement remains a top priority, with emphasis on improving standards, proving incrementality, and integrating retail networks more fully into the broader media ecosystem to demonstrate how this channel drives real-world outcomes.

Audience Metrics

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Frequently Asked Questions About The IAB UK Podcast

What is The IAB UK Podcast about and what kind of topics does it cover?

The show consistently centers on the intersection of advertising, technology, and media strategy, with a strong emphasis on real-time activation, creator ecosystems, and multi-platform measurement. Across recent episodes, topics include how brands win moments during global events like the World Cup, the rise of retail media, trust and premium environments, the evolving role of audio and AR/AI in advertising, and editorially led, commercially funded video content. A notable strength is bringing together practitioners from platforms, agencies, and publishers to dissect practical tactics, data-driven approaches, and brand storytelling in a fast-moving, multi-channel landscape.

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How many listeners does The IAB UK Podcast get?

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What are the audience demographics for The IAB UK Podcast?

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How many subscribers and views does The IAB UK Podcast have?

To see how many followers or subscribers The IAB UK Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The IAB UK Podcast?

These podcasts share a similar audience with The IAB UK Podcast:

1. AI Haven't A Clue
2. The News Agents
3. The Media Show
4. The Rest Is Entertainment
5. The Rest Is Money

How many episodes of The IAB UK Podcast are there?

The IAB UK Podcast launched 9 years ago and published 311 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The IAB UK Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The IAB UK Podcast?

Rephonic pulls ratings and reviews for The IAB UK Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The IAB UK Podcast?

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What guests have appeared on The IAB UK Podcast?

Recent guests on The IAB UK Podcast include:

1. Gareth Thomas
2. Hazel McGuire
3. Sinead Coogan Jobes
4. Neil Ross
5. Alexandra Bellisario
6. Joe Mountford
7. Cadi Jones
8. Andy Baker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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