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The IAB UK Podcast

IAB UK
Digital Advertising
Retail Media
Artificial Intelligence
Advertising
Consumer Behavior
Programmatic Advertising
Youtube
Measurement
Connected TV
Sustainability
Mobile Advertising
Brand Safety
Attention Measurement
Consumer Engagement
Sustainability In Advertising
Advertising Metrics
Behavioral Insights
Media Placement
Digital Adspend
Social Media

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, T... more

PublishesWeeklyEpisodes297Founded8 years ago
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BusinessTechnologyMarketing

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Artwork for The IAB UK Podcast

Latest Episodes

Trust has become one of the advertising industry’s biggest talking points, but what does it actually mean in practice for brands, publishers and audiences?

In this episode of the IAB UK Podcast, Alex Kozloff sits down with Imogen Fox from The Guardi... more

In this episode of The IAB UK Podcast, James is joined by Cecilia Morelli, Director of Marketing at SXSW London, to explore how one of the world’s most influential festivals is making the leap from Austin to Europe.

From the challenges of launching ... more

Recorded live at the IAB’s Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the industry to explore the evolving role of the open web.

Hosted by IAB’s Pat Hann, the discussion features Joel Live... more

In this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of innovation in digital advertising.

What began as sponsored product listings and shopper marketing has quickly ev... more

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Recent Guests

Cecilia Morelli
CMO at South by London
SXSW London
Episode: SXSW London: AI, creativity & the power of convergence
Liv McCullagh
IAB's Retail Media Lead
IAB UK
Episode: The Rise of Retail Media: what comes next?
Andy Harmer
Managing Director of the Cruise Lines International Association
Cruise Lines International Association
Episode: The New Wave of Cruise: from perception to performance
Robertina Tompa
Head of Cruise at Mail Metro Media
Mail Metro Media
Episode: The New Wave of Cruise: from perception to performance
Matt Bourn
Director of Communications at the Advertising Association
Advertising Association
Episode: Earning Trust in a Sceptical Age: Trusted Advertising
Sarah Gale
Director of Insight Data and Outcomes at Global
Global
Episode: How can we get better at measuring outcomes for audio?
Dan Innes-Taylor
Senior Insight and Outcomes Manager at Global
Global
Episode: How can we get better at measuring outcomes for audio?
Tony McAllister
Commercial Director for Social Video at Global
Global
Episode: Audio Meets Video: introducing Global Studios
Farhann Cachra
Global's Commercial Strategy Director
Global
Episode: Audio Meets Video: introducing Global Studios

Host

James Chandler
Host of The IAB UK Podcast; leads strategy and discussion on industry trends.

Reviews

4.9 out of 5 stars from 62 ratings
  • Digital Biz Dev

    Nice and easy listen - very good!

    Apple Podcasts
    5
    Cable007SCP
    United Kingdom8 years ago
  • Great balance

    Nice one IAB UK - perfect balance:

    informative and entertaining.

    Apple Podcasts
    4
    Pumpkins head
    United Kingdom8 years ago
  • Great listen

    Love this round up of the industry news!

    Apple Podcasts
    5
    Yoda55G
    United Kingdom8 years ago
  • Great podcast!

    Really enjoyed the first 2 episodes and looking forward to the rest of the series!

    Apple Podcasts
    5
    Andrea.M.81
    United Kingdom8 years ago
  • IaBrilliant

    Cracking start to the series. Can’t wait to hear more.

    Apple Podcasts
    5
    Steve InSkin
    United Kingdom8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows strong relevance for marketing and ad tech professionals seeking current trends.
Audience enjoys a balanced mix of industry news and practical takeaways.
Listeners appreciate data-driven insights and guest expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Rise of Retail Media: what comes next?
Q: What changes have you seen in the last year in terms of structure and entrants in the market?
There are many new entrants offering unique capabilities, leading to a more diverse ecosystem where shopper teams, brand teams, and insights teams collaborate more tightly to brief retailers and align on equity-building campaigns.
The Rise of Retail Media: what comes next?
Q: How is retail media evolving beyond on-site and bottom-funnel activities?
Brands are increasingly using omni-channel strategies that combine in-store, on-site, and off-site touchpoints, leveraging first-party data to target audiences and build brand equity, while ad tech platforms help plan, buy, and measure across channels.
The Rise of Retail Media: what comes next?
Q: What's on the to-do list of the Retail Media community?
Measurement remains a top priority, with emphasis on improving standards, proving incrementality, and integrating retail networks more fully into the broader media ecosystem to demonstrate how this channel drives real-world outcomes.
Earning Trust in a Sceptical Age: Trusted Advertising
Q: How have industry data like Edelman and IPA influenced the view on trust in advertising and its measurement?
Edelman's long-term trends highlight whether trust in leaders and institutions shifts; IPA data show campaigns that build trust outperform others in key business effects, underscoring the need to measure trust with specific, aligned metrics.
Earning Trust in a Sceptical Age: Trusted Advertising
Q: What is the book essentially about and why should trust be central to advertising now?
It argues trust has been disrupted but is resurging; trust should be at the heart of planning because it correlates with stronger performance metrics across market share, profit, and resilience, especially in a complex media landscape.

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Frequently Asked Questions About The IAB UK Podcast

What is The IAB UK Podcast about and what kind of topics does it cover?

The show centers on digital advertising, media strategy, and industry transformation, with a strong emphasis on retail media, measurement, and the evolving role of AI in marketing. Across recent episodes, hosts and guests explore topics like first‑party data, programmatic advertising, editorially driven branded content, and the growing importance of communities and authentic storytelling for brands. Notable throughlines include practical approaches to outcomes measurement, the convergence of audio, video, and social, and leadership perspectives shaping the future of media and advertising ecosystems. The format often combines data-driven insights with real-world case studies from global brands, networks, and technology platforms, making it a... more

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Which podcasts are similar to The IAB UK Podcast?

These podcasts share a similar audience with The IAB UK Podcast:

1. The Media Leader Podcast
2. The Campaign Podcast
3. AI Haven't A Clue
4. The News Agents
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How many episodes of The IAB UK Podcast are there?

The IAB UK Podcast launched 8 years ago and published 297 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The IAB UK Podcast?

Recent guests on The IAB UK Podcast include:

1. Cecilia Morelli
2. Liv McCullagh
3. Andy Harmer
4. Robertina Tompa
5. Matt Bourn
6. Sarah Gale
7. Dan Innes-Taylor
8. Tony McAllister

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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