The Hartwell Studio Works Sports Branding Podcast
John HartwellSports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.
| Publishes | Infrequently | Episodes | 30 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | SportsArtsDesign | ||||
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An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo... more
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Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic... more
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Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to dev... more
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It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins th... more
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D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillip... more
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Meighan Julbert, the Assistant Athletic Director for Student Athlete Success and SWA at Bethany College in Bethany, WV joins the podcast to talk about the ramifications of the Name, Image, and Likeness era ... more
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Dan Tudor, President of Tudor Collegiate Strategies, returns to the podcast to talk about the role of storytelling in your branding efforts and how it plays a critical role in separating your brand from you... more
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Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program.
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Reviews
- Awesome first episode
Appreciate your sharing a lot
Thank you
Apple Podcasts5random internet fellow
Canada5 years ago - Informative conversations about branding
This is a great show featuring interviews with sports marketing professionals about the industry in which they work. The host, John Hartwell, has a smooth voice and is very knowledgeable himself, but he lets his guests really shine as they converse with him about their experiences and thoughts about industry trends. This is a must-listen for any sports marketer.
Apple Podcasts5Sleonard27
United States8 years ago
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this podcast launched 8 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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