
Welcome to How to Build a Growth System, the podcast that rethinks the way businesses approach B2B growth. Each month, we dive into common organizational challenges or patterns that are stalling growth in many companies. But here’s the twist—we re-examine these issues through the powerful lens of systems thinking. By connecting the dots between different parts of your business, we uncover deeper i... more
| Publishes | Twice monthly | Episodes | 32 | Founded | 2 years ago |
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| Categories | MarketingManagementBusiness | ||||

Episode title options
Primary recommendation (sharp + timely):
“Don’t Automate Chaos: Why Most AI Transformations Fail”
Alternatives (more/less provocative):
• “Rocket Boosters on Paper Planes: The AI Implementation Trap”
• “AI Isn’t the Problem... more
Dashboards get all the attention — but they don’t actually move the business. They just report the news.
In this episode of How to Build a Growth System, Colin and Chris go one level deeper, exploring the signals underneath the dashboard and how to ... more
Summary
In this conversation, Colin and Chris explore the dysfunctions caused by poorly designed dashboards in organizations. They discuss how metrics can mislead teams into believing they are successful while the reality is quite different. Through... more
Fast growth is supposed to feel like momentum. But for many companies, it quietly turns into friction.
In this episode of How to Build a Growth System, Colin and Chris unpack the concept of growth debt — the organisational equivalent of technical de... more
Most leaders treat silos as a collaboration problem.
In this episode, Chris and Colin argue they’re something else entirely.
Silos aren’t caused by people failing to work together — they’re the natural output of the systems those people are working... more
Summary
In this episode, Colin and Chris explore the concept of self-organization as a superpower for B2B growth. They discuss the paradox of agility versus control, the impact of bureaucracy on innovation, and the cultural biases that lead to over-... more
In this episode of The Growth System, Colin and Chris explore the concept of mastery within B2B growth systems, emphasising the importance of personal and professional development. They discuss the role of psychological safety in fostering an environ... more
This conversation delves into the complexities of incentives within B2B growth, emphasising the importance of understanding how compensation structures influence organisational behaviour. The discussion highlights the balance between short-term and l... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #2 | |
Apple Podcasts | #79 |









Listeners, social reach, demographics and more for this podcast.
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How to Build a Growth System launched 2 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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