
Founded by Music Biz President Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
| Publishes | Weekly | Episodes | 333 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Music | |||

The jukebox has existed as a catalyst for communal music discovery for nearly a century, with the anniversary of AMI Entertainment's production of the first coin-operated jukebox coming up in 2027. To celebrate, we spoke with AMI CEO Tommy Moreno abo... more
To be a successful artist management team means to be willing to think outside the box, which is just what mtheory CEO Cameo Carlson and team have done with artist Mickey Guyton, a Country singer who did not have traditional revenue lines in place li... more
PLUS1 has raised just about $40 million for over 1,200 nonprofits, with their keystone project being a small add-on of $1 per concert ticket to be donated to a charitable organization of an artist's choice. The idea grew out of founder Marika Anthony... more
The artist-fan relationship is arguably one of the most important in our industry, yet it is often undermined – management of each different aspect is often spread across platforms, and artist websites & channels are usually underutilized as connecti... more
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Can we get this podcast on YouTube, even if it’s just audio
I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more
An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??
Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.
Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #188 |
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This show centers on the evolving music business, exploring topics from rights, licensing, and distribution to AI's impact, fraud prevention, and education for artists and industry professionals. Episodes typically feature industry leaders, founders, and legal experts who unpack practical strategies for navigating a fast-changing landscape, often tying global trends to local ecosystems. Unique qualities include a strong emphasis on educator-style interviews, practical insights for independent artists and labels, and a culture of candid conversations at major industry events. Potential listeners can expect actionable guidance on monetization, rights management, and strategic leadership in music.
Rephonic provides a wide range of podcast stats for The Future of What. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Future of What and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for The Future of What, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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The Future of What launched 11 years ago and published 333 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Future of What include:
1. Rob Sealy
2. Naledi Nyahuma Seck
3. Shelly Worcel
4. Dmitri Vietze
5. Cynthia Katz
6. Heidy Vaquerano
7. Allison Moore
8. Ahuvah Berger-Burcat
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