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Artwork for The Future of What

The Future of What

Music Business Association
Music Industry
Sync Licensing
Merch Cat
Merchandise Strategy
Trevanna Tracks
Fan Engagement
Revenue Generation
Music Business Association
Independent Music
Media Companies
Film Production
Inventory Management
Analytics
Copyright
Acceleration Music Group
Redeye Distribution
Creative Industries
Data Management
Disability Inclusion
Cosynd

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

PublishesWeeklyEpisodes301Founded11 years ago
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Music

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Artwork for The Future of What

Latest Episodes

Searching large catalogs via tags can be time-consuming, reinforce biases toward what we already know to save time, and leave a large portion of artist works unexplored. AIMS API looks to utilize AI as an assistive tool for objective and accurate ful... more

Superfans have been discussed as a promising new revenue stream for artists, and Bootleg is leaning into this concept with an app designed to allow fans to purchase limited release, high-quality audio merch captured from live shows. This platform not... more

Killphonic Rights is a creator-founded, full-service music company, with Michelle Fantus serving as Head of A&R. Michelle has witnessed the evolution of artists and repertoire over her tenure in the industry, seeing music consumption go from iTunes d... more

As a distributor, publishing company, creator of DIY platform OFFstep and one of the world's largest music MCNs on YouTube, ONErpm is considered a full-service, modern record label. The company puts artists at the forefront by emphasizing transparenc... more

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Recent Guests

Rod Yancy
Founder and CEO of Bootleg
Bootleg
Episode: Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch
Michelle Fantus
Head of A&R at Killphonic Rights
Killphonic Rights
Episode: Episode #267 — Gut Instincts and Data: The Constants of A&R’s Evolution
Jenna LoMonaco
Head of US Marketing at ONErpm
ONErpm
Episode: Episode #266 — ONErpm’s Artist-First Approach to Business
Alex Heiche
Founder and CEO of Sound Royalties
Sound Royalties
Episode: Episode #264 — How Has Music Evolved Into Such a Viable Asset Class?
Carrie Colliton
Director of Marketing for the Department of Record Stores and co-founder of Record Store Day
Department of Record Stores
Episode: Episode #260 — Dissecting the State of Physical Music: A Conversation with Carrie Colliton @ Music Biz 2025!
Chuka Chase
Co-founder and Chief Business Officer at SymphonyOS
SymphonyOS
Episode: Episode #259 — Democratizing Artist Marketing: A Conversation with Chuka Chase of SymphonyOS @ Music Biz 2025!
Tobi Parks
Co-founder of DTour, business and legal affairs lawyer, and owner of a venue
National Independent Venue Foundation
Episode: Episode #258 — The Impacts Of The Current PRO System On Small Venues
Virginie Berger
Chief Business Development and Rights Officer at MatchTune
MatchTune
Episode: Episode #257 — A Conversation With Virginie Berger @ Music Biz 2025
Jonathan Azu
Founder and CEO of Culture Collective
Culture Collective
Episode: Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More!

Host

Portia Sabin
President of the Music Business Association, known for advocating for independent artists and music industry professionals, Portia facilitates insightful discussions on music business practices.

Reviews

4.7 out of 5 stars from 105 ratings
  • YouTube Companion Videos??

    Can we get this podcast on YouTube, even if it’s just audio

    Apple Podcasts
    5
    Jae606B
    United States3 years ago
  • I'm Newly Hooked On This Great Podcast!

    I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more

    Apple Podcasts
    5
    Capt. K
    United States5 years ago
  • An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??

    Podchaser
    5
    Shaun Fanthome
    6 years ago
  • Essential/ informative

    Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.

    Apple Podcasts
    5
    OnTelephone
    United States6 years ago
  • New Tools For Developing Artist Episode

    Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

    Apple Podcasts
    5
    Max L. Storm
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights that the show is indispensable for musicians and industry professionals looking to navigate their careers effectively.
Listeners find the content essential and enlightening for understanding the dynamics of the music business.
Many appreciate the podcast for addressing relevant and pressing issues in the current music landscape.
The host is praised for engaging conversations with knowledgeable guests that provide practical insights.

Top Music Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman
Q: What kind of trends are you seeing in music marketing these days?
There is a lot of cause-based work and creativity addressing technological changes, showing efforts to humanize technology and tell great stories.
Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman
Q: Can anybody enter their work?
Yes, the awards are open for entries from anyone involved in the work, with various entry fee levels.
Episode #259 — Democratizing Artist Marketing: A Conversation with Chuka Chase of SymphonyOS @ Music Biz 2025!
Q: What brought you to this point where you got involved and wanted to create this product?
Chuka shared his background in technology and how he transitioned into music after collaborating with Donald Glover, leading to his involvement in marketing at a pivotal moment in the industry's digital transformation.
Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More!
Q: What is exciting you about where we are right now in the industry?
The explosive growth of Leon Thomas and various projects, including a club build-out and a concert series with Ford.
Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More!
Q: Have you noticed any repercussions from the recent anti-DEI movement in the music industry?
Yes, there's a pendulum swing regarding the commitments made by the music industry, especially during the busy season and due to external pressures.

Audience Metrics

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Frequently Asked Questions About The Future of What

What is The Future of What about and what kind of topics does it cover?

Addressing the core realities of the music business, discussions typically center around evolving industry practices and insights from notable industry leaders. A diverse range of topics are explored, including artist marketing strategies, financial dynamics in music, the resurgence of physical formats like vinyl, and the ongoing adaptations due to technological advancements. Unique to this show is its commitment to not only inform but empower artists and industry professionals through candid conversations and expert advice. It features insights into the complexities of marketing, the role of technology, and the necessity for sustainable practices in today's music landscape. Listeners can expect a deep dive into how artists and stakeholders... more

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How many listeners does The Future of What get?

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To see how many followers or subscribers The Future of What has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Future of What?

These podcasts share a similar audience with The Future of What:

1. The Daily
2. The Weekly Show with Jon Stewart
3. Up First from NPR
4. Pod Save America
5. Today, Explained

How many episodes of The Future of What are there?

The Future of What launched 11 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Future of What?

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What guests have appeared on The Future of What?

Recent guests on The Future of What include:

1. Rod Yancy
2. Michelle Fantus
3. Jenna LoMonaco
4. Alex Heiche
5. Carrie Colliton
6. Chuka Chase
7. Tobi Parks
8. Virginie Berger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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