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Artwork for The Future of What

The Future of What

Music Business Association
Music Industry
Sync Licensing
Merch Cat
Merchandise Strategy
Trevanna Tracks
Fan Engagement
Revenue Generation
Music Business Association
Independent Music
Film Production
Media Companies
Analytics
Inventory Management
Copyright
Redeye Distribution
Acceleration Music Group
Creative Industries
Data Management
Disability Inclusion
Cosynd

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

PublishesWeeklyEpisodes319Founded11 years ago
Number of ListenersCategory
Music

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Artwork for The Future of What

Latest Episodes

In an age where listeners can access any track at their fingertips, finding ways for artists to connect with superfans requires a creative approach – and Musicow has delivered exactly that. Originating in Korea, with the K-pop market already known fo... more

Having noticed how difficult it was to obtain catalog info during his time at Hipgnosis Songs, Björn Lindvall set out to create a solution with MusicInfra, providing a scaled infrastructure that ensures works are accurately matched to recordings. Now... more

Music rights company Chordal has achieved a major licensing milestone, clearing 51,000 songs in the first six months of their InstantClear technology being live. In their TikTok’s commercial library integration alone, over 15% of those tracks already... more

Global artists and genres are no longer region-locked, having seen astronomical growth in recent years thanks to the age of digital connectivity. Recently, Bad Bunny’s Super Bowl appearance – combined with the rise of other Latin artists from all dif... more

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Recent Guests

Marcus Sanchez
CEO of Musicow IP
Musicow IP
Episode: Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow’s Marcus Sanchez
Björn Lindvall
CEO of MusicInfra
MusicInfra
Episode: Episode #286 — Building a Backbone for Effective Rights Management: MusicInfra on Scalable Infrastructure
Grayson Sanders
CEO of Chordal
Chordal
Episode: Episode #285 — Reimagining Rights Management: How Chordal is Breaking Barriers
Emilio Morales
Managing Director, Rimas Publishing
Rimas Publishing
Episode: Episode #284 — Latin’s Global Growth: A Look Behind the Scenes with Rimas Publishing & Chinelo Creative
Christopher Hernandez
Marketing Manager, Rimas Publishing
Rimas Publishing
Episode: Episode #284 — Latin’s Global Growth: A Look Behind the Scenes with Rimas Publishing & Chinelo Creative
Joaquín Fernández Esquivel
CEO, Chinelo Creative
Chinelo Creative
Episode: Episode #284 — Latin’s Global Growth: A Look Behind the Scenes with Rimas Publishing & Chinelo Creative
Jorge Brea
CEO of Symphonic Distribution
Symphonic Distribution
Episode: Episode #283 — Married Life in the Music Business: Interview w/ Symphonic’s Jorge Brea and Janette Berrios + Kill Rock Stars' Slim Moon!
Janette Berrios
VP Corporate Marketing at Symphonic Distribution
Symphonic Distribution
Episode: Episode #283 — Married Life in the Music Business: Interview w/ Symphonic’s Jorge Brea and Janette Berrios + Kill Rock Stars' Slim Moon!
Paul Langworthy
Chief Revenue Officer at Songtradr, formerly CEO of 7digital.
Songtradr
Episode: Episode #282 — Navigating a Fragmented Industry: Songtradr’s Paul Langworthy on Music Rights & Licensing

Host

Portia Sabin
President of the Music Business Association and host of multiple industry-focused discussions.

Reviews

4.7 out of 5 stars from 105 ratings
  • YouTube Companion Videos??

    Can we get this podcast on YouTube, even if it’s just audio

    Apple Podcasts
    5
    Jae606B
    United States3 years ago
  • I'm Newly Hooked On This Great Podcast!

    I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more

    Apple Podcasts
    5
    Capt. K
    United States6 years ago
  • An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??

    Podchaser
    5
    Shaun Fanthome
    6 years ago
  • Essential/ informative

    Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.

    Apple Podcasts
    5
    OnTelephone
    United States6 years ago
  • New Tools For Developing Artist Episode

    Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

    Apple Podcasts
    5
    Max L. Storm
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is consistently practical and actionable for artists and teams.
Production quality and interview flow are praised, though some episodes could balance guest depth with broader topics.
Guests are diverse across roles, giving a holistic view of the industry.
The host brings insider-level insights with accessibility for new entrants.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#58
South Korea/Music
Apple Podcasts
#84
Russia/Music

Talking Points

Recent interactions between the hosts and their guests.

Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow’s Marcus Sanchez
Q: Do you foresee AI playing a role in Musicow's future offerings?
AI will be integrated in ways that enhance artistic collaboration and fan engagement, but the core model emphasizes tangible ownership of real master revenue streams rather than speculative AI-generated assets; human artists remain central to the platform.
Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow’s Marcus Sanchez
Q: What are the regulatory steps involved in launching a project like this?
The process involves obtaining SEC approval for the issuance, setting an issuance date, and structuring contracts with artists that specify the percentage of the master being fractionalized, ensuring a regulated environment for fan investors.
Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow’s Marcus Sanchez
Q: What's unique about Musicow compared to other fan-investment platforms?
Unlike catalog-based or crowdfunding models, Musicow places a valuation on new records and fractionalizes revenue from those new releases, tying investor returns directly to ongoing streams of royalties rather than just upfront investments.
Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow’s Marcus Sanchez
Q: So how does the revenue share model work for fans and artists?
Fans buy shares that correspond to a percentage of future royalty revenue; artists benefit from deeper fan engagement and potentially broader funding for projects, while a third party oversees compliance and valuation to ensure transparent, regulated distribution of royalties.
Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow’s Marcus Sanchez
Q: So let's get started by having you explain what Musicow is.
Musicow is a platform that fractionalizes and securitizes portions of an artist's master royalties, allowing fans to buy into the revenue stream of new music and later sell or hold those shares as the music earns royalties, with regulatory oversight guiding the process.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Future of What

What is The Future of What about and what kind of topics does it cover?

A show that centers on the realities, trends, and opportunities shaping the music business landscape, with a strong emphasis on independent artists, labels, technology, education, and licensing. Episodes frequently explore global market expansion (notably Latin music), artist development, contract tech, and how education and policy intersect with industry innovation. Guests range from publishing executives and distributors to educators, lawyers, tech founders, and indie label leaders, yielding practical guidance for rising professionals and decision-makers alike. The format often threads market dynamics with hands-on strategies for monetization, rights management, and safeguarding the ecosystem against fraud and AI-driven disruption, making... more

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Which podcasts are similar to The Future of What?

These podcasts share a similar audience with The Future of What:

1. Your Morning Coffee Podcast
2. The Music Biz Weekly
3. Trapital
4. Music Ally Focus
5. The Price of Music

How many episodes of The Future of What are there?

The Future of What launched 11 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future of What?

Recent guests on The Future of What include:

1. Marcus Sanchez
2. Björn Lindvall
3. Grayson Sanders
4. Emilio Morales
5. Christopher Hernandez
6. Joaquín Fernández Esquivel
7. Jorge Brea
8. Janette Berrios

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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