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Artwork for The Future of What

The Future of What

Portia Sabin
Music Industry
AI In Music
Music Publishing
Artificial Intelligence
Streaming Services
Music Licensing
Independent Music
Sync Licensing
AI Technology
Data Management
Merch Cat
Copyright Law
Music Ethics
Music Leaders Network
Tiktok
Atlanta
Music Business Association
Revenue Generation
Merchandise Strategy
Music Rights

Founded by Music Biz President Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

PublishesWeeklyEpisodes336Founded11 years ago
Number of ListenersCategory
Music

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Artwork for The Future of What

Latest Episodes

Only half of the states in the U.S have a codified right of publicity, creating a conundrum that not only raises concern for impersonation in the era of AI, but also complicates what action can be taken when content mimicking one's likeness crosses s... more

Setlist submission is not often top of mind for artists and DJs when they perform. Whether it's due to a lack of awareness or not having the time or resources during busy performance cycles, failing to report setlists leaves valuable live royalties o... more

The music industry is constantly evolving and integrating new technologies, bringing with them both opportunities and challenges. But when it comes to metadata management, DDEX has seen our industry greatly improve since its inception in 2006. In thi... more

The jukebox has existed as a catalyst for communal music discovery for nearly a century, with the anniversary of AMI Entertainment's production of the first coin-operated jukebox coming up in 2027. To celebrate, we spoke with AMI CEO Tommy Moreno abo... more

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Recent Guests

Mark Isherwood
DDEX Secretariat
DDEX Secretariat
Episode: Ep. #302 — Celebrating DDEX's 20th Anniversary with Secretariat Mark Isherwood!
Tommy Moreno
CEO of AMI
AMI Entertainment
Episode: Ep. #301 — 100 Years of the Jukebox & What Comes Next: A Chat with AMI Entertainment's Tommy Moreno
Cameo Carlson
President at M Theory; artist management expert
M Theory
Episode: Ep. #300 — mtheory's Cameo Carlson on the Chinese Reality Show That Launched Mickey Guyton Overseas
Marika Anthony-Shaw
Founder and CEO of Plus1
Plus1
Episode: Ep. #299 — The Small Ticket Add-On Making a Huge Difference: A Chat with PLUS1's Marika Anthony-Shaw
Rob Sealy
Co-founder of Openstage
Openstage
Episode: Episode #298 — Connecting The Industry's Most Important Assets: How Openstage Nurtures the Artist-Fan Relationship
Naledi Nyahuma Seck
VP of Diversity, Equity and Inclusion at The Orchard
The Orchard
Episode: Episode #297 — It Takes a Village: A Conversation on DEI with The Orchard's Naledi Nyahuma Seck
Shelly Worcel
Director of Global Account Physical Strategy at Secretly Distribution
Secretly Distribution
Episode: Episode #296 — How Secretly Found Success by Sticking to Their Indie Roots: An Interview with Shelly Worcel!
Dmitri Vietze
Founder of Rock Paper Scissors, PR entrepreneur in music tech and entertainment
Rock Paper Scissors
Episode: Episode #295 — Rock Paper Scissors, Inc's Dmitri Vietze on Music Marketing, Tech, and Times of Change
Cynthia Katz
Partner at Fox Rothschild LLP with a focus on entertainment law
Fox Rothschild LLP
Episode: Episode #294 — The Past, Present & Future of Music Legislation: Hear from Fox Rothschild LLP's Cynthia Katz & Heidy Vaquerano!

Host

Portia Sabin
Host of The Future of What

Reviews

4.7 out of 5 stars from 106 ratings
  • YouTube Companion Videos??

    Can we get this podcast on YouTube, even if it’s just audio

    Apple Podcasts
    5
    Jae606B
    United States4 years ago
  • I'm Newly Hooked On This Great Podcast!

    I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more

    Apple Podcasts
    5
    Capt. K
    United States6 years ago
  • An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??

    Podchaser
    5
    Shaun Fanthome
    7 years ago
  • Essential/ informative

    Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.

    Apple Podcasts
    5
    OnTelephone
    United States7 years ago
  • New Tools For Developing Artist Episode

    Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

    Apple Podcasts
    5
    Max L. Storm
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are diverse in expertise, from legal to tech to distribution, offering broad industry view.
Listeners praise actionable insights and engaging conversations that stay away from mere soundbites.
The host brings insider perspective with practical takeaways for real-world music business situations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#163
Finland/Music

Talking Points

Recent interactions between the hosts and their guests.

Ep. #302 — Celebrating DDEX's 20th Anniversary with Secretariat Mark Isherwood!
Q: What does the upcoming Music Tech 2020 Summit in Toronto aim to achieve beyond celebration?
The summit will look back at progress while openly addressing future challenges, including identification of new data needs, fraud prevention, exchange mechanisms, and how standards must adapt in the next five years.
Ep. #302 — Celebrating DDEX's 20th Anniversary with Secretariat Mark Isherwood!
Q: How would you characterize the industry's progress after twenty years with DDEX?
The industry is immeasurably better today than two decades ago, with more unified data practices and a growing willingness to discuss and solve AI and data-creation challenges, even as legal and commercial positions remain in flux.
Ep. #301 — 100 Years of the Jukebox & What Comes Next: A Chat with AMI Entertainment's Tommy Moreno
Q: What's coming up for AMI that you're excited about?
Continuing to develop the app, gamify user engagement, introduce Entertainment features like Trivia and Music Bingo, and expand the platform to attract more venues and artists.
Ep. #301 — 100 Years of the Jukebox & What Comes Next: A Chat with AMI Entertainment's Tommy Moreno
Q: do jukeboxes still exist? Are they around?
Yes, they exist in digital form as an app-driven platform; patrons in bars or venues can select from a large, licensed catalog and share music with the room.
Ep. #299 — The Small Ticket Add-On Making a Huge Difference: A Chat with PLUS1's Marika Anthony-Shaw
Q: That is awesome. So when you first have an artist come to you and say, I'm interested, or a management team, what do you guys do? Do you sit down with the artist and find out what they're interested in supporting?
We begin with a flagship program rooted in a charity ticket add-on, ensuring compliance and effectiveness, then tailor the approach to what the artist wants to support and where they're traveling, with teams to handle outreach and vetting.

Audience Metrics

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Frequently Asked Questions About The Future of What

What is The Future of What about and what kind of topics does it cover?

The program features candid conversations with leaders, founders, and executives shaping the music business, covering topics from fan relationship platforms, distribution shifts, and rights management to DEI and legal considerations. Episodes frequently explore technology-driven changes in discovery, licensing, and monetization, with a strong emphasis on indie and creator-led ecosystems, practical strategies for artists and labels, and the evolving roles of platforms, fintech, and AI in the industry. Noteworthy is the host's ability to blend insider know-how with tangible case studies and real-world business implications, making it a practical listen for professionals seeking actionable insights and broader industry context.

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How many listeners does The Future of What get?

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What are the audience demographics for The Future of What?

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How many subscribers and views does The Future of What have?

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Which podcasts are similar to The Future of What?

These podcasts share a similar audience with The Future of What:

1. Your Morning Coffee Podcast
2. Other Record Labels
3. Trapital
4. Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
5. Sound Opinions

How many episodes of The Future of What are there?

The Future of What launched 11 years ago and published 336 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Future of What?

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What guests have appeared on The Future of What?

Recent guests on The Future of What include:

1. Mark Isherwood
2. Tommy Moreno
3. Cameo Carlson
4. Marika Anthony-Shaw
5. Rob Sealy
6. Naledi Nyahuma Seck
7. Shelly Worcel
8. Dmitri Vietze

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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