
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
| Publishes | Weekly | Episodes | 319 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Music | |||

In an age where listeners can access any track at their fingertips, finding ways for artists to connect with superfans requires a creative approach – and Musicow has delivered exactly that. Originating in Korea, with the K-pop market already known fo... more
Having noticed how difficult it was to obtain catalog info during his time at Hipgnosis Songs, Björn Lindvall set out to create a solution with MusicInfra, providing a scaled infrastructure that ensures works are accurately matched to recordings. Now... more
Music rights company Chordal has achieved a major licensing milestone, clearing 51,000 songs in the first six months of their InstantClear technology being live. In their TikTok’s commercial library integration alone, over 15% of those tracks already... more
Global artists and genres are no longer region-locked, having seen astronomical growth in recent years thanks to the age of digital connectivity. Recently, Bad Bunny’s Super Bowl appearance – combined with the rise of other Latin artists from all dif... more
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Can we get this podcast on YouTube, even if it’s just audio
I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more
An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??
Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.
Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #58 | |
Apple Podcasts | #84 |
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A show that centers on the realities, trends, and opportunities shaping the music business landscape, with a strong emphasis on independent artists, labels, technology, education, and licensing. Episodes frequently explore global market expansion (notably Latin music), artist development, contract tech, and how education and policy intersect with industry innovation. Guests range from publishing executives and distributors to educators, lawyers, tech founders, and indie label leaders, yielding practical guidance for rising professionals and decision-makers alike. The format often threads market dynamics with hands-on strategies for monetization, rights management, and safeguarding the ecosystem against fraud and AI-driven disruption, making... more
Rephonic provides a wide range of podcast stats for The Future of What. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Future of What and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for The Future of What, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with The Future of What:
1. Your Morning Coffee Podcast
2. The Music Biz Weekly
3. Trapital
4. Music Ally Focus
5. The Price of Music
The Future of What launched 11 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Future of What include:
1. Marcus Sanchez
2. Björn Lindvall
3. Grayson Sanders
4. Emilio Morales
5. Christopher Hernandez
6. Joaquín Fernández Esquivel
7. Jorge Brea
8. Janette Berrios
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