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Artwork for The Future of What

The Future of What

Music Business Association
Music Industry
Sync Licensing
Merch Cat
Merchandise Strategy
Trevanna Tracks
Fan Engagement
Revenue Generation
Music Business Association
Independent Music
Media Companies
Film Production
Analytics
Inventory Management
Copyright
Redeye Distribution
Acceleration Music Group
Creative Industries
Data Management
Disability Inclusion
Cosynd

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

PublishesWeeklyEpisodes310Founded11 years ago
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Music

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Artwork for The Future of What

Latest Episodes

While traditional label models still dominated in 2014 when David Dann founded Mind of a Genius Records, the pendulum has swung in favor of artists and distribution deals in the digital era, setting the stage for the creation of Green Tea Distro. GTD... more

After analyzing nearly 7 trillion streams and 70 trillion data points in the past 18 months, Beatdapp continues to advance the industry’s fraud protection efforts with their new Trust & Safety Operating System. Marking a milestone for Beatdapp, this ... more

Two years after the formation of the Music Fights Fraud Alliance (MFFA) and almost one year into Michael Lewan’s appointment as Executive Director, the organization has reached many milestones – including helping put together this year’s iteration of... more

What began in 2007 as a hi-res music download store has grown into a vital platform for global music fans eager for a human-curated, high-quality listening experience. Qobuz has had a massive 2025, which saw them peak at #4 on the iOS App Store thank... more

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Recent Guests

David Dann
Co-founder of Green Tea Distro
Green Tea Distro
Episode: Episode #278 — From Label Power to Artist Power: How Green Tea Distro Supports Modern Musicians
Morgan Hayduk
Co-founder of Beatdapp, focusing on fraud detection and prevention.
Beatdapp
Episode: Episode #277 — The Future of Fraud Protection: Beatdapp’s Trust & Safety OS Explained
Andrew Batey
Co-founder of Beatdapp, discussing advancements in trust and safety technologies.
Beatdapp
Episode: Episode #277 — The Future of Fraud Protection: Beatdapp’s Trust & Safety OS Explained
Michael Lewan
Executive Director of the Music Fights Fraud Alliance
Music Fights Fraud Alliance
Episode: Episode #276 — How the MFFA Is Taking Ownership of the Music Industry’s Fraud Issue
Dan Mackta
Managing Director at Qobuz
Qobuz
Episode: Episode #275 — Standing Out in the Crowded DSP Space: A Conversation with Qobuz’s Dan Mackta
Louis Posen
Founder and CEO of Hopeless Records and Sub City
Hopeless Records
Episode: Episode #274 — Louis Posen Reflects on 30+ Years of Hopeless Records: Indie Success, Charity and the Future
Matt Urmy
Co-founder and CEO of Artist Growth
Artist Growth
Episode: Episode #273 — Unifying the Music Industry’s Data: A Conversation with Artist Growth’s Matt Urmy
David Wolfe
Owner of The Vinyl Groove in Cleveland, Ohio
The Vinyl Groove
Episode: Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!
Brian Burkert
Owner of The Sound Garden in Baltimore and Syracuse
The Sound Garden
Episode: Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!

Host

Portia Sabin
President of the Music Business Association, hosting discussions with key industry figures about the music business and its future.

Reviews

4.7 out of 5 stars from 105 ratings
  • YouTube Companion Videos??

    Can we get this podcast on YouTube, even if it’s just audio

    Apple Podcasts
    5
    Jae606B
    United States3 years ago
  • I'm Newly Hooked On This Great Podcast!

    I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more

    Apple Podcasts
    5
    Capt. K
    United States6 years ago
  • An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??

    Podchaser
    5
    Shaun Fanthome
    6 years ago
  • Essential/ informative

    Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.

    Apple Podcasts
    5
    OnTelephone
    United States6 years ago
  • New Tools For Developing Artist Episode

    Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

    Apple Podcasts
    5
    Max L. Storm
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative and engaging nature of the discussions, highlighting the podcast's role in navigating the complexities of the music industry.
The host is praised for her ability to foster insightful conversations with industry experts, making the content accessible and relevant.
Audience members express a desire for more diverse topics, indicating satisfaction with the current discussions but a wish for broader coverage.

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Talking Points

Recent interactions between the hosts and their guests.

Episode #278 — From Label Power to Artist Power: How Green Tea Distro Supports Modern Musicians
Q: How do you guys handle that at your company?
It depends on where the artist is at, focusing first on developing their sound and then marketing.
Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud
Q: What are the victories and the positive things you can point to at this point?
Mills highlights the growing number of distributors recognizing their responsibility to prevent fraud at the point of upload, and the technological advancements being made to identify manipulated audio.
Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results
Q: So what makes this different?
Our prompt search allows users to describe what they're looking for in natural language, and we match it directly to the audio.
Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results
Q: What did you guys do at Aims Api to make this search function easier?
We built an AI-based technology that allows for more accurate music searching by analyzing audio rather than relying solely on metadata.
Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman
Q: What kind of trends are you seeing in music marketing these days?
There is a lot of cause-based work and creativity addressing technological changes, showing efforts to humanize technology and tell great stories.

Audience Metrics

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Frequently Asked Questions About The Future of What

What is The Future of What about and what kind of topics does it cover?

This podcast serves as an educational platform for musicians and industry professionals, exploring significant topics surrounding the music business. Listeners are exposed to discussions that cover a wide array of subjects, including the intricacies of music streaming services, the challenges faced by independent record labels, and the evolving landscape of music rights and technology. Notably, the content emphasizes the relevance of high-resolution audio, charitable initiatives within the industry, and the growing significance of data analytics in artist management. With a focus on industry innovation, this program aims to empower musicians while enlightening them about the complexities and realities of their craft in today's marketplace.

Where can I find podcast stats for The Future of What?

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How many listeners does The Future of What get?

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What are the audience demographics for The Future of What?

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How many subscribers and views does The Future of What have?

To see how many followers or subscribers The Future of What has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Future of What?

These podcasts share a similar audience with The Future of What:

1. Your Morning Coffee Podcast
2. The Price of Music
3. The Bob Lefsetz Podcast
4. Rolling Stone All Access
5. The Daily

How many episodes of The Future of What are there?

The Future of What launched 11 years ago and published 310 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Future of What?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Future of What?

Rephonic pulls ratings and reviews for The Future of What from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Future of What?

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What guests have appeared on The Future of What?

Recent guests on The Future of What include:

1. David Dann
2. Morgan Hayduk
3. Andrew Batey
4. Michael Lewan
5. Dan Mackta
6. Louis Posen
7. Matt Urmy
8. David Wolfe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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