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Artwork for The Future of What

The Future of What

Music Business Association
Music Industry
Sync Licensing
Merch Cat
Merchandise Strategy
Trevanna Tracks
Revenue Generation
Fan Engagement
Music Business Association
Independent Music
Media Companies
Film Production
Analytics
Inventory Management
Copyright
Redeye Distribution
Acceleration Music Group
Data Management
Creative Industries
Disability Inclusion
Cosynd

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

PublishesWeeklyEpisodes305Founded11 years ago
Number of ListenersCategory
Music

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Artwork for The Future of What

Latest Episodes

The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business ... more

In this episode, we caught up with David Wolfe of The Vinyl Groove Records, Brian Burkert of The Sound Garden, and Mike Durham & Christina Wilson of Zia Records, who highlight the everlasting importance of physical music by diving into exciting happe... more

The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of S... more

Consideration of those in a caregiving role is often an afterthought in many industries, but creative industries add an extra layer of challenge due to inconsistent income and schedules. While looking for support in her journey of motherhood while ma... more

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Recent Guests

Matt Urmy
Co-founder and CEO of Artist Growth
Artist Growth
Episode: Episode #273 — Unifying the Music Industry’s Data: A Conversation with Artist Growth’s Matt Urmy
David Wolfe
Owner of The Vinyl Groove in Cleveland, Ohio
The Vinyl Groove
Episode: Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!
Brian Burkert
Owner of The Sound Garden in Baltimore and Syracuse
The Sound Garden
Episode: Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!
Mike Durham
Owner of Zia Records
Zia Records
Episode: Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!
Christina Wilson
Owner of Zia Records
Zia Records
Episode: Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!
Larry Mills
SVP of Sales at Vobile
Vobile
Episode: Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud
Tiff Randol
Co-founder of Mamas In Music
Mamas In Music
Episode: Episode #270 — How Mamas In Music is Caring for Caregivers in Our Industry
Einar Helde
Co-founder of Aims Api
Aims Api
Episode: Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results
Rod Yancy
Founder and CEO of Bootleg
Bootleg
Episode: Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch

Host

Portia Sabin
President of the Music Business Association, known for advocating for independent artists and music industry professionals, Portia facilitates insightful discussions on music business practices.

Reviews

4.7 out of 5 stars from 105 ratings
  • YouTube Companion Videos??

    Can we get this podcast on YouTube, even if it’s just audio

    Apple Podcasts
    5
    Jae606B
    United States3 years ago
  • I'm Newly Hooked On This Great Podcast!

    I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more

    Apple Podcasts
    5
    Capt. K
    United States6 years ago
  • An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??

    Podchaser
    5
    Shaun Fanthome
    6 years ago
  • Essential/ informative

    Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.

    Apple Podcasts
    5
    OnTelephone
    United States6 years ago
  • New Tools For Developing Artist Episode

    Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights

    Apple Podcasts
    5
    Max L. Storm
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights that the show is indispensable for musicians and industry professionals looking to navigate their careers effectively.
Listeners find the content essential and enlightening for understanding the dynamics of the music business.
Many appreciate the podcast for addressing relevant and pressing issues in the current music landscape.
The host is praised for engaging conversations with knowledgeable guests that provide practical insights.

Talking Points

Recent interactions between the hosts and their guests.

Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud
Q: What are the victories and the positive things you can point to at this point?
Mills highlights the growing number of distributors recognizing their responsibility to prevent fraud at the point of upload, and the technological advancements being made to identify manipulated audio.
Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results
Q: So what makes this different?
Our prompt search allows users to describe what they're looking for in natural language, and we match it directly to the audio.
Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results
Q: What did you guys do at Aims Api to make this search function easier?
We built an AI-based technology that allows for more accurate music searching by analyzing audio rather than relying solely on metadata.
Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman
Q: What kind of trends are you seeing in music marketing these days?
There is a lot of cause-based work and creativity addressing technological changes, showing efforts to humanize technology and tell great stories.
Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman
Q: Can anybody enter their work?
Yes, the awards are open for entries from anyone involved in the work, with various entry fee levels.

Audience Metrics

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Frequently Asked Questions About The Future of What

What is The Future of What about and what kind of topics does it cover?

Addressing the core realities of the music business, discussions typically center around evolving industry practices and insights from notable industry leaders. A diverse range of topics are explored, including artist marketing strategies, financial dynamics in music, the resurgence of physical formats like vinyl, and the ongoing adaptations due to technological advancements. Unique to this show is its commitment to not only inform but empower artists and industry professionals through candid conversations and expert advice. It features insights into the complexities of marketing, the role of technology, and the necessity for sustainable practices in today's music landscape. Listeners can expect a deep dive into how artists and stakeholders... more

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How many listeners does The Future of What get?

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Which podcasts are similar to The Future of What?

These podcasts share a similar audience with The Future of What:

1. The Ezra Klein Show
2. Consider This from NPR
3. Up First from NPR
4. Rolling Stone All Access
5. Sound Opinions

How many episodes of The Future of What are there?

The Future of What launched 11 years ago and published 305 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Future of What?

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What guests have appeared on The Future of What?

Recent guests on The Future of What include:

1. Matt Urmy
2. David Wolfe
3. Brian Burkert
4. Mike Durham
5. Christina Wilson
6. Larry Mills
7. Tiff Randol
8. Einar Helde

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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