
Founded by Music Biz President Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
| Publishes | Weekly | Episodes | 336 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Music | |||

Only half of the states in the U.S have a codified right of publicity, creating a conundrum that not only raises concern for impersonation in the era of AI, but also complicates what action can be taken when content mimicking one's likeness crosses s... more
Setlist submission is not often top of mind for artists and DJs when they perform. Whether it's due to a lack of awareness or not having the time or resources during busy performance cycles, failing to report setlists leaves valuable live royalties o... more
The music industry is constantly evolving and integrating new technologies, bringing with them both opportunities and challenges. But when it comes to metadata management, DDEX has seen our industry greatly improve since its inception in 2006. In thi... more
The jukebox has existed as a catalyst for communal music discovery for nearly a century, with the anniversary of AMI Entertainment's production of the first coin-operated jukebox coming up in 2027. To celebrate, we spoke with AMI CEO Tommy Moreno abo... more
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Can we get this podcast on YouTube, even if it’s just audio
I am a music biz professional for many a year and listen to music biz podcasts frequently. I recently discovered The Future of What podcast and have become a big fan. The music biusiness evolves so quickly, despite most thinking music is simply music. This informative podcast keeps music biz performers, songwriters, and behind the scenes support staff informed with what is going on. Being enlightened means less hard lessons learned the painful head butting way. Keep up the great work Portia Sabi... more
An unbelievably informative and a great music discovery podcast. If you have not heard it what are you waiting for??
Essential listening for independent musicians, labels, and other industry folks. Great info on the current workings of the music industry.
Thanks for producing such a fantastic episodes that addresses the realities of the business and not focused on “sound bites”. Cameo and Chelsea were great guests that have the necessary experience and knowledge of the modern music business to provide meaningful insights
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #163 |
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The program features candid conversations with leaders, founders, and executives shaping the music business, covering topics from fan relationship platforms, distribution shifts, and rights management to DEI and legal considerations. Episodes frequently explore technology-driven changes in discovery, licensing, and monetization, with a strong emphasis on indie and creator-led ecosystems, practical strategies for artists and labels, and the evolving roles of platforms, fintech, and AI in the industry. Noteworthy is the host's ability to blend insider know-how with tangible case studies and real-world business implications, making it a practical listen for professionals seeking actionable insights and broader industry context.
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These podcasts share a similar audience with The Future of What:
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5. Sound Opinions
The Future of What launched 11 years ago and published 336 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Future of What include:
1. Mark Isherwood
2. Tommy Moreno
3. Cameo Carlson
4. Marika Anthony-Shaw
5. Rob Sealy
6. Naledi Nyahuma Seck
7. Shelly Worcel
8. Dmitri Vietze
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