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Artwork for The Future of the Firm

The Future of the Firm

Source
Artificial Intelligence
Pwc
Thought Leadership
IBM
Professional Services
Tax Services
De-Globalisation
Audit
Client Perceptions Programme
Value In Consulting
Unity Advisory
Generative AI
Agentic AI
Technology
Consulting
Adaptability
Demographic Change
Market Sizing
Industry Convergence
Decarbonisation

Conversations with experts that explore the big trends shaping the professional services industry.

PublishesTwice monthlyEpisodes100Founded7 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Future of the Firm

Latest Episodes

In this episode of the Future of the Firm podcast, Rob Fisher, Global Head of Advisory for KPMG International, joins Emma Carroll, Head of Client Voice at Source, to explore how adaptability is setting the best firms and clients apart from their comp... more

In this episode of the Future of the Firm podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the impact of AI on professional services thought leadership.

In this episode, we... more

In this episode of the Future of the Firm podcast, Bhaskar Ghosh, former Chief Strategy and Innovation Officer at Accenture, joins Emma Carroll, Head of Client Voice at Source, to explore how AI is already transforming the consulting industry and the... more

In this episode of the Future of the Firm podcast, Francine Bennett, Board Member at the Ada Lovelace Institute and at The British Library, joins Emma Carroll, Head of Client Voice at Source, to explore the rapid evolution of AI and its practical imp... more

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Recent Guests

Rob Fisher
Global Head of Advisory for KPMG International
KPMG International
Episode: How is adaptability setting the best firms and clients apart from their competitors?
Elizabeth Bolshaw
EY's global content strategist
EY
Episode: The impact of AI on firms' thought leadership
Bhaskar Ghosh
Former Chief Strategy and Innovation Officer at Accenture; author and independent director at HDFC Life
Accenture (former); HDFC Life (independent director)
Episode: How is AI transforming consulting and what's next for firms?
Francine Bennett
Board member at the Ada Lovelace Institute and the British Library
Ada Lovelace Institute; British Library
Episode: Trends in how clients are using AI – agentic and more…
Paul Clark
Head of the Microsoft Alliance for EY Globally
EY
Episode: Reinventing technology alliances in professional services firms
Andy Baldwin
Global Managing Partner and Senior Vice President for Offerings and Growth at IBM
IBM Consulting
Episode: Transforming asset-based consulting as a route to growth
Geert van den Goor
CEO of Valcon
Valcon
Episode: The new competitive advantage of regional firms
Fiona Czerniowska
CEO at Source
Source
Episode: The new competitive advantage of regional firms
Jo Rhoden
Executive Director at Tapestry Networks, author of future of audit blogs
Tapestry Networks
Episode: Rethinking Audit: a creative journey

Host

Emma Carroll
Host of The Future of the Firm

Reviews

4.6 out of 5 stars from 24 ratings
  • Excellent podcast, but…

    Stunning content if you are into consulting. Really well done! Great research also.

    Just one opportunity for improvement: the quality of the sound. Help!

    Apple Podcasts
    5
    INostix
    Belgium4 years ago
  • Theorists talking

    Just been listening to the show on the purpose of having a purpose as a firm: one Source Global staff member interviewing two others: pretty flat.

    Out of curiosity, I checked their website. Who would have thought? They call themselves “a team of brilliant people”.

    Apple Podcasts
    2
    Fritzpepper
    Germany5 years ago
  • Great insight into consulting markets worldwide

    Love the insight you can get here into what is really happening in the consulting market. Highly recommend.

    Apple Podcasts
    5
    Robdonn1712
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great insight into consulting markets worldwide, Love the insight you can get here into what is really happening in the consulting market. Highly recommend.
Excellent podcast, but... Stunning content if you are into consulting. Really well done! Great research also. Just one opportunity for improvement: the quality of the sound. Help!
Theorists talking, Just been listening to the show on the purpose of having a purpose as a firm: one Source Global staff member interviewing two others: pretty flat. Out of curiosity, I checked their website. Who would have thought? They call themselves “a team of brilliant people”

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The impact of AI on firms' thought leadership
Q: What should smaller firms do to avoid being overwhelmed by AI-driven content?
Focus on niche, deep expertise, build a reputation in a specific area, and use AI to be fast and agile rather than chasing breadth; quality and credibility remain the distinguishing factors.
The impact of AI on firms' thought leadership
Q: Is AI actually raising the standard of thought leadership in firms?
AI has raised the floor of quality but not the ceiling; the best pieces still require exceptional insight and execution, with ongoing efforts to use AI to push outputs beyond the minimum viable product.
The impact of AI on firms' thought leadership
Q: What does democratization of information mean for thought leadership production now?
AI lowers barriers to entry, enabling rapid production and the use of synthetic data and advanced visuals; this increases content volume and necessitates differentiating output through credibility and collaboration.
Trends in how clients are using AI – agentic and more…
Q: What is one major aspect of AI that concerns you for future business adoption?
Hallucination or overconfident claims in AI outputs, and the need for critical scrutiny and human verification to prevent misleading conclusions.
Trends in how clients are using AI – agentic and more…
Q: What should leaders seek in consultancy around AI?
Focus on how AI links to strategy and creates competitive advantage, not just operational efficiencies; absorptive capacity and finding new value levers are key.

Audience Metrics

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Frequently Asked Questions About The Future of the Firm

What is The Future of the Firm about and what kind of topics does it cover?

This show concentrates on trends shaping professional services, with frequent deep dives into value delivery, client needs, thought leadership, and the role of AI in consulting. Episodes often feature senior practitioners and partners from leading firms discussing transformation, pricing models, regional strategies, and how technology reshapes advisory delivery. A notable throughline is bridging research, client insights, and practical execution — from asset-based platforms and AI-enabled delivery to branding, market trends, and cross-firm alliances. The format tends to blend strategic framing with concrete examples and actionable guidance for firms aiming to differentiate and grow. A strength is the consistently data-informed perspective f... more

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Which podcasts are similar to The Future of the Firm?

These podcasts share a similar audience with The Future of the Firm:

1. The Knowledge Project
2. ReThinking
3. Inside the Strategy Room
4. Dwarkesh Podcast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The Future of the Firm are there?

The Future of the Firm launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future of the Firm?

Recent guests on The Future of the Firm include:

1. Rob Fisher
2. Elizabeth Bolshaw
3. Bhaskar Ghosh
4. Francine Bennett
5. Paul Clark
6. Andy Baldwin
7. Geert van den Goor
8. Fiona Czerniowska

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