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Artwork for The Future of the Firm

The Future of the Firm

Source
Artificial Intelligence
Pwc
IBM
De-Globalisation
Client Perceptions Programme
Value In Consulting
Unity Advisory
Tax Services
Professional Services
Audit
Technology
Demographic Change
Decarbonisation
Digitisation
Value In Professional Services
Subject Matter Expertise
Value Gap
Thought Leadership
Technology In Services
Market Sizing

Conversations with experts that explore the big trends shaping the professional services industry.

PublishesTwice monthlyEpisodes100Founded7 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Future of the Firm

Latest Episodes

In this episode of the Future of the Firm podcast, Francine Bennett, Board Member at the Ada Lovelace Institute and at The British Library, joins Emma Carroll, Head of Client Voice at Source, to explore the rapid evolution of AI and its practical imp... more

In this episode of the Future of the Firm podcast, Paul Clark, Partner & Global Alliance Leader - EY Microsoft at EY, joins Fiona Czerniawska, CEO at Source, to discuss reinventing technology alliances.

We address following questions and more:

... more

In this episode of the Future of the Firm podcast, Natasha Cambell, Principal Consultant at Source, and Nicola Kostrzewska, Senior Consultant at Source, join Emma Carroll, Head of Client Voice, to explore the themes and findings of the latest Quality... more

In this episode of the Future of the Firm podcast, Andy Baldwin, Global Managing Partner & SVP Offerings & Growth at IBM Consulting, joins Fiona Czerniawska, CEO at Source, to explore the rapidly evolving landscape of asset-based consulting.

Andy ... more

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Recent Guests

Andy Baldwin
Global Managing Partner and Senior Vice President for Offerings and Growth at IBM
IBM Consulting
Episode: Transforming asset-based consulting as a route to growth
Geert van den Goor
CEO of Valcon
Valcon
Episode: The new competitive advantage of regional firms
Fiona Czerniowska
CEO at Source
Source
Episode: The new competitive advantage of regional firms
Jo Rhoden
Executive Director at Tapestry Networks, author of future of audit blogs
Tapestry Networks
Episode: Rethinking Audit: a creative journey
Nicki Wakefield
Global Clients and Industries Leader at PwC
PwC
Episode: How client needs are changing and what opportunities this creates for firms
Allison Huntington
Global Commercial Strategy and Insights Leader at Russell Reynolds
Russell Reynolds Associates
Episode: The commercial value of research for professional services firms
Nick Jotischky
Head of Market Trends
Source
Episode: The Future of Consulting: 2026
Dan Diasio
Global Consulting AI Leader at EY
EY
Episode: Re-imagining consulting through the prism of AI
Colm Sparks-Austin
America's Technology Consulting Leader at EY
EY
Episode: Re-imagining consulting through the prism of AI

Host

Emma Carroll
Host of The Future of the Firm

Reviews

4.7 out of 5 stars from 23 ratings
  • Excellent podcast, but…

    Stunning content if you are into consulting. Really well done! Great research also.

    Just one opportunity for improvement: the quality of the sound. Help!

    Apple Podcasts
    5
    INostix
    Belgium4 years ago
  • Theorists talking

    Just been listening to the show on the purpose of having a purpose as a firm: one Source Global staff member interviewing two others: pretty flat.

    Out of curiosity, I checked their website. Who would have thought? They call themselves “a team of brilliant people”.

    Apple Podcasts
    2
    Fritzpepper
    Germany5 years ago
  • Great insight into consulting markets worldwide

    Love the insight you can get here into what is really happening in the consulting market. Highly recommend.

    Apple Podcasts
    5
    Robdonn1712
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great insight into consulting markets worldwide, Love the insight you can get here into what is really happening in the consulting market. Highly recommend.
Excellent podcast, but... Stunning content if you are into consulting. Really well done! Great research also. Just one opportunity for improvement: the quality of the sound. Help!
Theorists talking, Just been listening to the show on the purpose of having a purpose as a firm: one Source Global staff member interviewing two others: pretty flat. Out of curiosity, I checked their website. Who would have thought? They call themselves “a team of brilliant people”

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building Unity Advisory, a disruptive, AI-enabled consulting firm
Q: What are the three hallmarks that differentiate Unity Advisory from traditional firms?
The three pillars are an AI-born mindset integrated into delivery, a client-centric service model with expert-led, lean delivery, and continual investment to improve, supported by our PE backers to fund ongoing innovation.
Building Unity Advisory, a disruptive, AI-enabled consulting firm
Q: Could you introduce yourself and share a bit about Unity Advisory's formation?
I'm Marissa Thomas, CEO and one of the founders. Unity Advisory was born in 2025 as a disruption-led venture leveraging AI and a client-centric model, with backing from private equity to accelerate investment in IP and delivery capabilities.
How volatility is shaping client futures, and what that means for firms
Q: How should firms act on these insights to support clients and their own operations?
Firms should tailor their outreach and services to each client type (undecided, frightened, determined), accelerate decision-making where needed, and price based on value created rather than inputs, using scenarios to guide clear, actionable steps.
How volatility is shaping client futures, and what that means for firms
Q: Can you put some meat on the bones of what scenario planning means for firms today?
Scenario planning is a structured method to map out how different dimensions of change could unfold and to understand the implications for client demand and firm strategy, emphasizing concrete actions and differentiated engagement with different client types.
Re-imagining consulting through the prism of AI
Q: Can you share a concrete example of AI reengineering a core process?
Yes. By deconstructing a 76-step risk-management workflow and replacing it with AI-driven steps plus human oversight, the team reduced processing time from 45 hours to about 16 minutes, illustrating the potential for dramatic productivity gains when processes are redesigned for AI.

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Frequently Asked Questions About The Future of the Firm

What is The Future of the Firm about and what kind of topics does it cover?

This show concentrates on trends shaping professional services, with frequent deep dives into value delivery, client needs, thought leadership, and the role of AI in consulting. Episodes often feature senior practitioners and partners from leading firms discussing transformation, pricing models, regional strategies, and how technology reshapes advisory delivery. A notable throughline is bridging research, client insights, and practical execution — from asset-based platforms and AI-enabled delivery to branding, market trends, and cross-firm alliances. The format tends to blend strategic framing with concrete examples and actionable guidance for firms aiming to differentiate and grow. A strength is the consistently data-informed perspective f... more

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How many episodes of The Future of the Firm are there?

The Future of the Firm launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future of the Firm?

Recent guests on The Future of the Firm include:

1. Andy Baldwin
2. Geert van den Goor
3. Fiona Czerniowska
4. Jo Rhoden
5. Nicki Wakefield
6. Allison Huntington
7. Nick Jotischky
8. Dan Diasio

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