The Future of In-House Creative Leadership

Inside Out® Community

In-House Creative Leadership

Artificial Intelligence

Inside Out Community

Branding

Leadership

Marketing

Save the Children UK

Bitpanda

Specsavers

Liquid Death

Brand Equity

Acquia

Culture

ITV

Charity Sector

Advertising

Freelancers

Carta

Community / Freelancer Communities

Brand Design

Welcome to The Future of In-House Creative Leadership hosted by Emma Sexton, a podcast brought to you by the Inside Out® Community bringing you everything you need to lead on creativity inside your brand. Sign up for our FREE Insider membership to gain immediate access to our Member Hub and start accelerating your in-house creative leadership journey today, www.theinsideout.community

14 ratings

Publishes	Weekly	Episodes	68	Founded	2 years ago
Number of Listeners		Categories	CareersBusiness

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Guests Host Reviews Charts Talking Points

Latest Episodes

57 Amale Ghalbouni, Founder of The Brick Coach and Author of 'Experimental'

This time I am joined by Amale Ghalbouni, strategist, author, keynote speaker, and founder of The Brick Coach.

Amale has built a career at the intersection of creativity, leadership, and organisational change - working across industries to help in-h... more

15 Jul 2026 • 50 min

5in5 with Richard Letterman, Executive Creative Director at TomTom

5in5 is our new mini video series interviewing our Inside Out® Visionary Members.

Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now.

This time I am joined by Richard Lett... more

8 Jul 2026 • 4 min

56 Jesse Krinsky, Creative Operations Consultant & Founder, In Focus Consulting

This time I'm joined by Jesse Krinsky, Founder and Lead Consultant at In Focus Consulting.

Jesse has spent more than 20 years working inside the problems he now helps others solve - leading creative operations at The Economist Group and Thermo Fish... more

1 Jul 2026 • 49 min • Most popular

BONUS EPISODE - In-house Creative Leadership is changing...rapidly

In-house creative leadership is changing - rapidly so with AI.

I've been running this podcast for two years and building the Inside Out® Community for three years and I promise you, no one is geeking out on this topic more than I am...and this is w... more

24 Jun 2026 • 10 min

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Recent Guests

Laurence Stoffel

Design Leader and Creative Strategist, formerly Global Head of Creative Studio at ON

ON (formerly)

Episode: 55 Laurence Stoffel, Creative & Product Executive and Founder, Ex-On

James North

Creative director who led teams at moo.com, Unmined, and Butternut Box; previously at Poke and Analog Folk

Freelance/Director at various agencies

Episode: 5in5 with James North, Creative Director at Tentbox

Visha Kudhail

Global Marketing Executive, Author and Speaker

Thinkbox, Google, Pinterest, Square UK (former)

Episode: 54 Visha Kudhail, Global Marketing Exec, Author and Speaker

Harshil Varsani

Creative Director at Totally Money and CredAbility

Totally Money; CredAbility

Episode: 5in5 with Harshil Varsani, Brand & Creative Director at CredAbility

Nick Law

Creative Strategy and Experience Lead for Accenture Song, member of Accenture's Global Management Committee

Accenture Song / Accenture

Episode: 53 Nick Law, Creative Chairperson at Accenture Song

Kevin O'Shea

Global Content and Creative Director at Johnson Controls

Johnson Controls

Episode: 5in5 with Kevin O'Shea, Global Content & Creative Director at Johnson Controls

Emily Hawkerr

Creative Lead at Save the Children UK

Save the Children UK

Episode: 5in5 with Emily Hawkerr, Creative Lead at Save the Children UK

Ekaterina Solomeina

Designer, creative, entrepreneur, educator; Co-Founder of Future London Academy

Future London Academy

Episode: 51 Ekaterina Solomeina, Co-Founder of Future London Academy

Imogen Almond

Head of Creative, Innocent Drinks

Innocent Drinks

Episode: 5in5 with Imogen Almond, Head of Creative at Innocent Drinks

Host

Emma Sexton

Host and founder of the Inside Out Community focusing on leadership in in-house creativity

Reviews

5.0 out of 5 stars from 14 ratings

A forward thinking perspective
So refreshing to hear a modern take on in-house creative leadership.
Apple Podcasts
5
Wannabebadass
United Kingdom2 years ago

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Listeners Say

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A forward thinking perspective

So refreshing to hear a modern take on in-house creative leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#249	United Kingdom/Business/Careers
Apple Podcasts	#56	Ireland/Business/Careers
Apple Podcasts	#173	Ukraine/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

44 Lauren Pleydell-Pearce, Chief Creative Officer at PwC UK

Q: How should in-house creative leadership be positioned within a business?

As a translation layer that embeds creativity into the broader business strategy and customer value proposition, ensuring that creative outcomes align with financial and strategic goals.

44 Lauren Pleydell-Pearce, Chief Creative Officer at PwC UK

Q: Can you tell us about growth through experience and what it aims to define?

The report defines how to translate customer emotions into meaningful growth outcomes by establishing a shared language that links emotional signals to business metrics, enabling organizations to act on those insights.

39 Andy Pearson, VP of Creative at Liquid Death

Q: How does the in-house setup influence risk and speed compared to agency work?

In-house allows for faster iteration, less gatekeeping, and a willingness to test many ideas quickly; the team prioritizes speed and real-world learning over polished decks and long approvals, which accelerates impact.

39 Andy Pearson, VP of Creative at Liquid Death

Q: Do you feel like Liquid Death has a replicable formula that other brands can adopt, or is it unique to the brand?

There are principles that can be adopted, like embracing humor and rapid, in-house experimentation, but the exact formula is unique to each brand; the key is to express your own authentic DNA rather than copycatting a 'Liquid Death idea'.

41 Carol Feeley, Head of Creative at Ocado Retail

Q: What role do AI tools play in your creative process, and how do you future-proof your leadership as technology evolves?

AI is a tool for production and ideation, not a replacement for humans. We use AI for speed and to explore variations, while the critical judgment, brand voice, and strategic direction remain human-led. Leaders must guide adoption, set tone, and keep creativity at the forefront as tools evolve.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A thoughtful series exploring leadership for in-house creatives, with guests ranging from design leads and creative directors to branding and marketing executives. Episodes emphasize building internal influence, aligning creative work with business strategy, and leveraging community and AI to scale impact. Notable themes include authentic leadership, cross-functional collaboration, and practical guidance for developing internal systems, processes, and talent networks. The format tends to be concise interviews that offer actionable tips for leaders aiming to elevate in-house teams, often highlighting the Inside Out Community as a supportive ecosystem and discussing the evolving role of AI in creative ops.

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These podcasts share a similar audience with this podcast:

1. Uncensored CMO
2. Real Creative Leadership
3. Feel Better, Live More with Dr Rangan Chatterjee
4. The Rest Is Politics
5. Conan O’Brien Needs A Friend

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Laurence Stoffel
2. James North
3. Visha Kudhail
4. Harshil Varsani
5. Nick Law
6. Kevin O'Shea
7. Emily Hawkerr
8. Ekaterina Solomeina

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