
Here at Coconut we're dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.
| Publishes | Monthly | Episodes | 115 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode of The Franchise Marketing Show, Mark, Steph and Coco discuss why the most powerful franchise recruitment tool isn't your awards, your brand story, or your marketing budget—it's your franchisees.
They explore how successful franchise... more
What really drives someone to invest in a franchise?
In this episode of The Franchise Marketing Show, Mark is joined by Steph Gutmann from Coconut Marketing to unpack the psychology of franchise buyers. They explore why understanding your ideal fran... more
Why do so many franchisors struggle to recruit the right franchisees?
In this episode of The Franchise Marketing Show, Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong.
W... more
Is AI about to rewrite franchise marketing - or expose the brands that aren’t ready?
In this episode of The Franchise Marketing Show, Theo Millward shares the unfiltered truth about technology, data, and the future of franchising.
From buying Swimt... more
In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals.Louise shares her journey through franchising and explains why strong operational foundations... more
In this episode of The Franchise Marketing Show, Steph Gutmann from Coconut Marketing sits down with Pip Wilkins, CEO of the British Franchise Association, for an open and insightful conversation about the future of franchising in the UK.
Pip shares... more
Welcome to a brand-new series of The Franchise Marketing Show.In this opening episode for 2026, host Mark Harman is joined by Adam Lovelock from Coconut Marketing to take a clear-eyed look at the state of franchise marketing right now — and what fran... more
In this episode of The Franchise Marketing Show, Adam is joined once again by Quinton from Social Places to explore the key services that help franchisors and franchisees thrive in their local markets.
They dive into how Social Places provides:
* ... more
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
This show centers on franchise marketing, recruitment, technology, and operations, featuring practitioners and leaders who share practical frameworks, storytelling tactics, and implementation tips for multi-location networks. Episodes frequently explore authentic customer and franchisee storytelling, brand consistency across locations, AI and data-driven approaches, and practical how-tos for recruiting, onboarding, and scaling franchises. A standout pattern is balancing human-centric marketing with smart tech adoption, often illustrated through real-world case studies, frameworks, and step-by-step playbooks that listeners can apply in their own networks.
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The Franchise Marketing Show launched 5 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Franchise Marketing Show include:
1. Paul Clegg
2. Theo Millward
3. Louise Harris
4. Sian Brennan Todd
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