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Artwork for The Franchise Marketing Show

The Franchise Marketing Show

Coconut Marketing
Artificial Intelligence
Franchise Recruitment
Franchise Marketing
Franchising
Franchisee
Franchise Industry
Public Speaking
Operations Manuals
Franscape
Swimtime
Local Search
Confidence
Filming Yourself
Audience Engagement
Change Management
Google Analytics
Awards
Brand Guidelines
Storytelling
Reputation Management

Here at Coconut we're dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.

PublishesMonthlyEpisodes115Founded5 years ago
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BusinessMarketing

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Artwork for The Franchise Marketing Show

Latest Episodes

In this episode of The Franchise Marketing Show, Mark, Steph and Coco discuss why the most powerful franchise recruitment tool isn't your awards, your brand story, or your marketing budget—it's your franchisees.

They explore how successful franchise... more

YouTube

What really drives someone to invest in a franchise?

In this episode of The Franchise Marketing Show, Mark is joined by Steph Gutmann from Coconut Marketing to unpack the psychology of franchise buyers. They explore why understanding your ideal fran... more

Why do so many franchisors struggle to recruit the right franchisees?

In this episode of The Franchise Marketing Show, Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong.

W... more

YouTube

Is AI about to rewrite franchise marketing - or expose the brands that aren’t ready?

In this episode of The Franchise Marketing Show, Theo Millward shares the unfiltered truth about technology, data, and the future of franchising.

From buying Swimt... more

YouTube

In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals.Louise shares her journey through franchising and explains why strong operational foundations... more

YouTube

In this episode of The Franchise Marketing Show, Steph Gutmann from Coconut Marketing sits down with Pip Wilkins, CEO of the British Franchise Association, for an open and insightful conversation about the future of franchising in the UK.

Pip shares... more

Welcome to a brand-new series of The Franchise Marketing Show.In this opening episode for 2026, host Mark Harman is joined by Adam Lovelock from Coconut Marketing to take a clear-eyed look at the state of franchise marketing right now — and what fran... more

YouTube

In this episode of The Franchise Marketing Show, Adam is joined once again by Quinton from Social Places to explore the key services that help franchisors and franchisees thrive in their local markets.

They dive into how Social Places provides:

* ... more

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Recent Guests

Paul Clegg
Mr. Paul Clegg, referred to as the grand fromage, the big cheese of coconut
Coconut
Episode: Struggling to Recruit Franchisees? Watch This First! with Paul Clegg
Theo Millward
Franchise tech founder and CEO of Franscape, former Swimtime owner
Franscape
Episode: AI Is Rewriting Franchise Marketing (Are You Ready?) with Theo Millward
Louise Harris
Franchisee and franchisor with experience across multiple brands; specializes in operations manuals and franchise systems
Franchise Projects / Various franchises (e.g., Wilkins Chimney Suite, Mathnasium)
Episode: Do Franchises Still Need Operations Manuals in 2026? | The Franchise Marketing Show with Louise Harris
Sian Brennan Todd
Presenter, host and speaker; former professional dancer; confidence coach
Episode: How to Get Speaking Gigs and Podcast Guest Spots with Sian Brennan Todd | The Franchise Marketing Show

Audience Metrics

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Frequently Asked Questions About The Franchise Marketing Show

What is The Franchise Marketing Show about and what kind of topics does it cover?

This show centers on franchise marketing, recruitment, technology, and operations, featuring practitioners and leaders who share practical frameworks, storytelling tactics, and implementation tips for multi-location networks. Episodes frequently explore authentic customer and franchisee storytelling, brand consistency across locations, AI and data-driven approaches, and practical how-tos for recruiting, onboarding, and scaling franchises. A standout pattern is balancing human-centric marketing with smart tech adoption, often illustrated through real-world case studies, frameworks, and step-by-step playbooks that listeners can apply in their own networks.

Where can I find podcast stats for The Franchise Marketing Show?

Rephonic provides a wide range of podcast stats for The Franchise Marketing Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Franchise Marketing Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Franchise Marketing Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Franchise Marketing Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Franchise Marketing Show?

Rephonic provides comprehensive predictive audience data for The Franchise Marketing Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Franchise Marketing Show have?

To see how many followers or subscribers The Franchise Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Franchise Marketing Show?

These podcasts share a similar audience with The Franchise Marketing Show:

1. The Disruptive Franchise Podcast

How many episodes of The Franchise Marketing Show are there?

The Franchise Marketing Show launched 5 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Franchise Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Franchise Marketing Show?

Rephonic pulls ratings and reviews for The Franchise Marketing Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Franchise Marketing Show?

Rephonic provides full transcripts for episodes of The Franchise Marketing Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Franchise Marketing Show?

Recent guests on The Franchise Marketing Show include:

1. Paul Clegg
2. Theo Millward
3. Louise Harris
4. Sian Brennan Todd

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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