
Episode Overview
Lewis Reeves, founder and CEO of Walr, on building a data infrastructure platform that powers market research agencies at scale.
Episode Highlights
• Agentic workflows in practice: Walr has built over one hundred AI agents; one ex... more
Episode Overview
Fairgen founder Samuel Cohen on synthetic data, digital twins and how AI is making market research more accessible to more organisations.
Episode Highlights
• A taxonomy of synthetic data — Samuel maps the space across two axes: m... more
Episode Overview
Kathy Cheng, founder and CEO of inca, on why better survey experiences produce better data — and what the industry needs to change.
Episode Highlights
• From qual to quant — by accident. Kathy built inca out of frustration with tr... more
Episode Overview
Angelique Taylor, founder of AddMaple, shares how frustration with fragmented data tools inspired a visual-first exploration platform built for insights teams.
Episode Highlights
• From UX researcher to founder: Ange's background ... more
Episode Overview
Frédéric-Charles Petit, Founder and CEO of Toluna, on building a 25-year-old consumer insights company for the age of AI.
Episode Highlights
• Four pillars, one platform. Toluna's model combines a global consumer panel, proprietar... more
Episode Overview
Andrew Cooper, founder and CEO of Verve, on synthetic personas, the respondent crisis, and a new model for AI-powered insight.
Episode Highlights
• From access panels to AI simulations: Andrew traces Verve's evolution from one of ... more
Episode Overview
Olaf Lenzmann discusses Market Logic's AI evolution, synthetic personas, innovation workflows and the lessons from building a research tech platform over 15 years.
Episode Highlights
• AI-powered insights platforms: How Market Log... more
Episode Overview
Daniel Graff-Radford explores the evolution of research tech platform Discuss, combining qual research with the Voxco survey and Ascribe AI text analytics platforms.
Episode Highlights
• The merger story: How Discuss brought toget... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #166 |









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on tech founders and business leaders who are shaping the future of research, insights, and analytics, with a strong emphasis on AI-enabled tooling, data quality, and scalable workflows. Across recent episodes, guests discuss how AI, synthetic data, digital twins, and multimodal data collection are transforming market research, along with the practicalities of building and growing research platforms for enterprises and SMBs alike. The host consistently probes governance, product strategy, and the human layer that keeps insights trustworthy, offering listeners a mix of founder journeys, product fundamentals, and lessons learned about balancing speed, quality, and impact. A few standout themes include democratizing insights a... more
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The Founders and Leaders Series launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Founders and Leaders Series include:
1. Lewis Reeves
2. Samuel Cohen
3. Kathy Cheng
4. Ange Taylor
5. Frédéric-Charles Petit
6. Andrew Cooper
7. Olaf Lenzmann
8. Daniel Graff-Radford
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.