The FMCG Marketing Daily
Marco & KlaraThe essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the categor... more
| Publishes | Daily | Episodes | 52 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
The FMCG Marketing Daily — June 09, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Tropicana's decision to refresh creative execution while holding its strategic positioning steady is a r... more
The FMCG Marketing Daily — June 08, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola's new World Cup emotional campaign is a distinct creative strategy story — separate from the A... more
The FMCG Marketing Daily — June 07, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola is launching a global agency review covering media, data and tech — and the CFO's public focus... more
The FMCG Marketing Daily — June 06, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola is replacing a live celebrity with an AI clone in a major World Cup campaign — a structural sh... more
The FMCG Marketing Daily — June 05, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Violife is using social content to directly combat the taste and texture scepticism that has kept dairy-... more
The FMCG Marketing Daily — June 04, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Nestlé is moving from minority investor to full owner of Yfood, signalling a deliberate strategic bet on... more
The FMCG Marketing Daily — June 03, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Kraft Heinz CMO Todd Kaplan lays out how legacy pantry brands stay culturally relevant in an algorithm-d... more
The FMCG Marketing Daily — June 02, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• With Messi fronting campaigns for Adidas, Michelob Ultra, Lay's and more simultaneously, brand managers ... more
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Apple Podcasts | #9 |  New Zealand/Business/Marketing |
Apple Podcasts | #77 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #161 |  South Korea/Business/Marketing |
Apple Podcasts | #173 |  Singapore/Business/Marketing |
Apple Podcasts | #177 | New Zealand/Business |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The FMCG Marketing Daily
What is The FMCG Marketing Daily about and what kind of topics does it cover?
Two senior FMCG strategists host concise briefings that synthesize current moves across the consumer-packaged goods landscape. Episodes regularly cover retail media shifts, brand and packaging strategies, and notable moves among giants like Unilever, Coca-Cola, Nestlé, and ambitious challenger brands, all tied together with macro, regulatory, and consumer-trend context. Expect practical takeaways for brand managers and agency leads on messaging, differentiation, and how to prove claims with certifications, proof points, and data-driven workflows. A standout throughline is the emphasis on targeted, culturally aware positioning and disciplined portfolio thinking as growth accelerants in a noisy, uncertain market.
Noteworthy is the format's s... more
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How many episodes of The FMCG Marketing Daily are there?
The FMCG Marketing Daily launched 2 months ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The FMCG Marketing Daily?
Recent guests on The FMCG Marketing Daily include:
1. Carmelo Anthony
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