The FMCG Marketing Daily
Marco & KlaraThe essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the categor... more
| Publishes | Daily | Episodes | 114 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
The FMCG Marketing Daily — August 11, 2026
In this episode:
• Two of FMCG's biggest names are facing criminal-level regulatory scrutiny over a product recall in one of Europe's most trust-sensitive categories — infant formula.
• Beyoncé has bought o... more
The FMCG Marketing Daily — August 09, 2026
In this episode:
• PepsiCo's marketing leadership is publicly framing AI not as a future tool but as the current daily workflow — a signal of how fast the operating model is shifting inside major FMCG organ... more
The FMCG Marketing Daily — August 08, 2026
In this episode:
• Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant signal about how the world's largest spirits compa... more
The FMCG Marketing Daily — August 07, 2026
In this episode:
• Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume decline.
• New Diageo CEO Dave Lewis has unveiled... more
The FMCG Marketing Daily — August 06, 2026
In this episode:
• Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their marketing weight.
• A new IGD study confirms that privat... more
The FMCG Marketing Daily — August 05, 2026
In this episode:
• PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle.
• AB InBev's Ambev subsidiary poste... more
The FMCG Marketing Daily — August 04, 2026
In this episode:
• Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without a... more
The FMCG Marketing Daily — August 03, 2026
In this episode:
• Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising... more
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Apple Podcasts | #30 |  Philippines/Business/Marketing |
Apple Podcasts | #58 |  Singapore/Business/Marketing |
Apple Podcasts | #96 |  Taiwan/Business/Marketing |
Apple Podcasts | #250 |  United Arab Emirates/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The FMCG Marketing Daily
What is The FMCG Marketing Daily about and what kind of topics does it cover?
A brisk, briefing-style show that covers three to four major moves shaping fast-moving consumer goods (FMCG) marketing each episode. Even with a tight format, the discussions span bold brand creativity, go-to-market reorganizations, and the tension between short-term performance and long-term equity. Topics commonly center on high-profile branding bets, retailer and distribution dynamics, and how large incumbents and challenger brands balance heritage with modern, data-driven playbooks. The hosts bring practical takeaways for brand leaders and marketers, including how to manage brand equity during ambitious pivots, align marketing and sales, and navigate regulatory or competitive shifts that ripple across markets. A notable strength is the ... more
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The FMCG Marketing Daily launched 4 months ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The FMCG Marketing Daily?
Recent guests on The FMCG Marketing Daily include:
1. Mindy Shaltry
2. Wes Saraceni
3. Gregorio Gutierrez Macalester
4. Abigail Buckwalter
5. Carmelo Anthony
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