The FMCG Marketing Daily
Marco & Klara JacobsThe essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the categor... more
| Publishes | Daily | Episodes | 11 | Founded | 11 days ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||
Listen to this Podcast
Latest Episodes
The FMCG Marketing Daily — April 29, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to... more
The FMCG Marketing Daily — April 28, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone... more
The FMCG Marketing Daily — April 27, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay... more
The FMCG Marketing Daily — April 26, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent ... more
The FMCG Marketing Daily — April 25, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Frito-Lay's merchandising research found that moving chip bags... more
The FMCG Marketing Daily — April 24, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an a... more
The FMCG Marketing Daily — April 23, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 4... more
The FMCG Marketing Daily — April 22, 2026
Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.
Hosted by Marco and Klara.
Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $4... more
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Chart Rankings
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Apple Podcasts | #11 |  South Korea/Business/Marketing |
Apple Podcasts | #70 |  Switzerland/Business/Marketing |
Apple Podcasts | #168 | South Korea/Business |
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Listeners, social reach, demographics and more for this podcast.
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The FMCG Marketing Daily launched 11 days ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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