The FMCG Marketing Daily
Marco & KlaraThe essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the categor... more
| Publishes | Daily | Episodes | 75 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
The FMCG Marketing Daily — July 02, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• The Mazola owner is publicly attributing a shrinking US cooking oil market to ICE immigration enforcemen... more
The FMCG Marketing Daily — July 01, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect... more
The FMCG Marketing Daily — June 30, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Dr. Beckmann is turning a textile waste insight — white clothing is the most landfill-bound colour — int... more
The FMCG Marketing Daily — June 29, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not aft... more
The FMCG Marketing Daily — June 28, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Heineken's documentary-style campaign work powered LePub Milan to Cannes Lions Agency of the Year, makin... more
The FMCG Marketing Daily — June 27, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions ab... more
The FMCG Marketing Daily — June 26, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-bui... more
The FMCG Marketing Daily — June 25, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Mars is launching four US confectionery products without FD&C artificial dyes, a move that signals how r... more
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Apple Podcasts | #21 |  Singapore/Business/Marketing |
Apple Podcasts | #36 |  Netherlands/Business/Marketing |
Apple Podcasts | #78 |  Poland/Business/Marketing |
Apple Podcasts | #88 |  Denmark/Business/Marketing |
Apple Podcasts | #145 |  South Korea/Business/Marketing |
Apple Podcasts | #176 |  Switzerland/Business/Marketing |
Apple Podcasts | #232 |  Saudi Arabia/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The FMCG Marketing Daily
What is The FMCG Marketing Daily about and what kind of topics does it cover?
Two senior FMCG strategists host concise briefings that synthesize current moves across the consumer-packaged goods landscape. Episodes regularly cover retail media shifts, brand and packaging strategies, and notable moves among giants like Unilever, Coca-Cola, Nestlé, and ambitious challenger brands, all tied together with macro, regulatory, and consumer-trend context. Expect practical takeaways for brand managers and agency leads on messaging, differentiation, and how to prove claims with certifications, proof points, and data-driven workflows. A standout throughline is the emphasis on targeted, culturally aware positioning and disciplined portfolio thinking as growth accelerants in a noisy, uncertain market.
Noteworthy is the format's s... more
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How many episodes of The FMCG Marketing Daily are there?
The FMCG Marketing Daily launched 2 months ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The FMCG Marketing Daily?
Recent guests on The FMCG Marketing Daily include:
1. Abigail Buckwalter
2. Carmelo Anthony
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