Higher Ed Pulse

Mallory Willsea

Higher Education

Artificial Intelligence

AI In Higher Education

Student Engagement

Higher Education Marketing

Leadership

Marketing

Enrollment Management

Admissions Process

AI In Education

Enrollment Marketing

Digital Marketing

AMA Symposium

Generative AI

Change Management

AI Literacy

Community Building

Enrollment

AI Integration

Marketing Strategies

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher E... more

39 ratings

Publishes	Daily	Episodes	600	Founded	7 years ago
Number of Listeners		Categories	EducationHow ToBusiness

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Latest Episodes

Pulse Check: Tales from a Community College AI Think Tank — Part 3

Welcome to the next chapter of this Pulse Check Series, Part 3: The Impact of AI on Regional Businesses.

On this episode, host Adam HedeBrink-Bruno explores what AI adoption really looks like for small businesses, regional organizations, and communi... more

Yesterday • 32 min

Before You Hire an AI Consultant, Do This

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Ed Cabellon, Interim Vice President for Student Experience at Frederick Community College, for a behind-the-scenes conversation about what it actually takes to build an enterpris... more

25 May 2026 • 34 min

YouTube

Pulse Check: Tales from a Community College AI Think Tank — Part 2

If your campus has plenty of AI activity but remains a little light on the strategy, you’re not alone. Many higher education institutions are running lots of experiments without a clear path to scale the right ideas responsibly. This leaves faculty a... more

21 May 2026 • 32 min

YouTube

The 13 Milliseconds That Decide Your Enrollment Funnel

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Recent Guests

Jennifer Carney

Professor of Biology and Chair of the FLCC Science and Technology Department

Finger Lakes Community College

Episode: Pulse Check: Tales from a Community College AI Think Tank — Part 2

Adam Wodera

Automated Systems and Technical Services Librarian

Finger Lakes Community College

Episode: Pulse Check: Tales from a Community College AI Think Tank — Part 2

Debora Ortloff

Vice President of Strategic Initiatives and Assessment at Finger Lakes Community College

Finger Lakes Community College

Episode: Pulse Check: Tales from a Community College AI Think Tank — Part 1

Dave Ghidiu

Associate Professor of Computing Sciences at Finger Lakes Community College

Finger Lakes Community College

Episode: Pulse Check: Tales from a Community College AI Think Tank — Part 1

Nick Ladany

President of San Francisco Bay University; researcher and institutional leader

San Francisco Bay University

Episode: AI Faculty Avatars and a $10K MBA

Meredith Rosenberg

Co-founder and partner at NU Advisory Partners

NU Advisory Partners

Episode: What Higher Ed Is Actually Hiring For

Shane Baglini

Executive director of marketing and branding at the College of Human Mary (per transcript); previously at Muhlenberg and Winston-Salem State

College of Human Mary / Muhlenberg College / Winston-Salem State University

Episode: Pulse Check: High School to Higher Ed III (2026) — Part 3

Jennifer Umberger

VP and CMO who led Kettering's brand work

Kettering University

Episode: From Brand Standards to Brand Systems: Kettering’s GPT Playbook

Lee Madaus

Leads content and communications

Kettering University

Episode: From Brand Standards to Brand Systems: Kettering’s GPT Playbook

Host

Mallory Willsea

Host of Higher Ed Pulse; affiliated with Enrollify Network and Higher Ed Pulse

Reviews

4.7 out of 5 stars from 39 ratings

Great show with great content
Mallory and Seth do a great job sharing their deep expertise as they discuss some of the biggest issues facing higher ed marketing today.
Apple Podcasts
5
Whatjaimesaid
United States2 years ago
Unsurprisingly, outstanding!
I know it’s early into their tenure (no pun intended) in this podcast, but having known both hosts for some time, I’m not at all surprised that what they’re doing here is incredibly valuable and innovative. Really appreciate the abbreviated format and the deep insight. I’ll be listening to this every week. Keep it coming y’all!
Apple Podcasts
5
ahatony
United States2 years ago
Excellent Enrollment Management Resource
Zach and the crew at Enrollify have filled a needed void in the enrollment marketing and management space. This podcast has helped me and my team rethinking a number of our marketing approaches.
Apple Podcasts
5
RTaughrin
United States6 years ago
An Incredible Resource for the GEM Community
I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always... more
Apple Podcasts
5
SESnc16
United States6 years ago
Love this resource!!
This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!
Apple Podcasts
5
DavidGo.
United States6 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate concise, deep insight from hosts who cover real-world higher-ed issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#201	Germany/Education/How To
Apple Podcasts	#32	Saudi Arabia/Education/How To
Apple Podcasts	#134	Denmark/Education/How To
Apple Podcasts	#175	Sweden/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Pulse Check: Tales from a Community College AI Think Tank — Part 1

Q: What advice do you have for listeners looking to build their own AI on-ramps?

Create spaces for safe exploration, avoid over-policing tools, maintain guardrails to manage risk, and foster a culture of experimentation through leadership support, mavericks, mavens, and ongoing communication; it's important to show that you can't AI wrong and to emphasize curiosity and discernment.

Pulse Check: Tales from a Community College AI Think Tank — Part 1

Q: What does AI literacy look like the way you use it at FLCC, and what do people need to know to feel ready to use AI responsibly?

AI literacy is about empowering people to use AI while understanding limits and strengths, focusing on human-led inquiry, ethics, prompting basics, and critical thinking rather than teaching step-by-step job-specific procedures; the goal is to enable responsible use across domains.

Pulse Check: Tales from a Community College AI Think Tank — Part 1

Q: Hi. Thanks. Take us back to those early moments. AI enters the scene in higher education. What were you hearing from students, staff, employers, and the public that made AI literacy feel urgent in our community?

There was a broad sense of urgency from internal stakeholders and industry partners who saw AI as a critical, imminent shift; employers demanded AI literacy as a core skill, while students wanted to experiment and prepare for the future, creating tension between cutting AI from curricula and embracing it as essential.

The 13 Milliseconds That Decide Your Enrollment Funnel

Q: Can you share a real example of a homepage that missed the mark and what was done to fix it?

A case from Massachusetts (a state with many schools) showed a missing value proposition, wonky navigation, and an almost impossible search; after a thorough discovery, they redesigned the homepage, introduced an AI-powered search, and within a year saw a substantial increase in deposits year over year, underscoring the importance of a clear value proposition and user-friendly navigation.

The 13 Milliseconds That Decide Your Enrollment Funnel

Q: What should a CMO look at in the first few seconds of landing on a homepage to know if they're on the right track or if they have a problem?

Focus on a four-part gut check: the first impression (does the site convey what it's actually like to be there, avoiding the bulletin-board feel of just pictures of buildings), ease of navigation (is information easy to find without dead ends), quality of visual assets (do visuals authentically convey the essence of the institution), and brand emulation (does the site clearly reflect the institution's differentiating brand) using the thumb-test in the upper left corner to verify recognition.

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Frequently Asked Questions About Higher Ed Pulse

What is Higher Ed Pulse about and what kind of topics does it cover?

A concise briefing on AI in higher education, this show focuses on practical adoption, governance, and strategy rather than theory. Across episodes, guests discuss scalable pilots, open-access learning, and how to deploy AI in classroom and campus operations with a people-first mindset. Notable themes include low-cost or free resources, documenting learnings (including failures), brand and marketing considerations, and the Engage Summit as a recurring event. Unique strengths lie in grounding AI initiatives in real-world campus contexts, governance structures, and cross-functional collaboration, making it valuable for enrollment teams, marketers, and academic leaders seeking actionable guidance.

Listeners are likely practicing higher-ed pro... more

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How many listeners does Higher Ed Pulse get?

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Which podcasts are similar to Higher Ed Pulse?

These podcasts share a similar audience with Higher Ed Pulse:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Mission Admissions
3. Higher Ed Icons
4. Future U Podcast - The Pulse of Higher Ed
5. College Matters from The Chronicle

How many episodes of Higher Ed Pulse are there?

Higher Ed Pulse launched 7 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Higher Ed Pulse?

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What guests have appeared on Higher Ed Pulse?

Recent guests on Higher Ed Pulse include:

1. Jennifer Carney
2. Adam Wodera
3. Debora Ortloff
4. Dave Ghidiu
5. Nick Ladany
6. Meredith Rosenberg
7. Shane Baglini
8. Jennifer Umberger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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