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Higher Ed Pulse

Mallory Willsea
Higher Education
Artificial Intelligence
AI In Higher Education
Student Engagement
Higher Education Marketing
Leadership
Enrollment Management
Admissions Process
Digital Marketing
Generative AI
Engage Summit
Enrollment Marketing
AI Literacy
AI Integration
College Admissions
AI In Education
AI Search Tools
Marketing
Change Management
SEO

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher E... more

PublishesTwice weeklyEpisodes600Founded7 years ago
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Artwork for Higher Ed Pulse

Latest Episodes

Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work... more

In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discu... more

In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions and Marketing at Webster Geneva Campus, to discuss the evolving landscape of international student re... more

Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They explore why change efforts often stall under committee governance and how to overcome these hurdles by c... more

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Recent Guests

Mark Hatton
Director of Admissions and Marketing at Webster Geneva Campus and Director of Webster Europe Student Recruitment and Marketing
Webster University Geneva Campus / Webster Europe
Episode: Pulse Check: Understanding The Modern Student Journey — Pt. 4
Natalie Gleason
VP of Marketing at Portico
Portico
Episode: How to Make the Case for Your Best Idea
Merianne Roth
Vice Chancellor of Marketing & Communications, Texas Christian University
Texas Christian University
Episode: Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 2
Rob Zinkan
Founder and principal of Navigate Gray, an organization design firm for Higher Ed marketing communications
Navigate Gray
Episode: What Comes After CMO?
Kim Infanti
Executive Director of Alumni and Constituent Engagement at Syracuse University
Syracuse University
Episode: How AI Decides Which University Has the Best Alumni Network
Phil DiMartino
Co-founder, 5 Tool Productions
5 Tool Productions
Episode: Video Without a Plan Is Wasted Money
Marisa Uluski
Producer, shooter, editor, and marketing lead at 5 Tool Productions
5 Tool Productions
Episode: Video Without a Plan Is Wasted Money
Paul Garner
Executive Director of Marketing Communications at Western Carolina University
Western Carolina University
Episode: Is Higher Ed Deploying AI Backwards?
Stephanie Geyer
Associate Vice President for Marketing and Brand Strategy at the University of Montana
University of Montana
Episode: Pulse Check: Understanding The Modern Student Journey — Pt. 3

Hosts

Mallory Willsea
Host of Higher Ed Pulse
Faton Sopa
Host of Understanding The Modern Student Journey
Rishab Malhotra
Host of Funnel Vision / Higher Ed Pulse segment

Reviews

4.7 out of 5 stars from 39 ratings
  • Great show with great content

    Mallory and Seth do a great job sharing their deep expertise as they discuss some of the biggest issues facing higher ed marketing today.

    Apple Podcasts
    5
    Whatjaimesaid
    United States2 years ago
  • Unsurprisingly, outstanding!

    I know it’s early into their tenure (no pun intended) in this podcast, but having known both hosts for some time, I’m not at all surprised that what they’re doing here is incredibly valuable and innovative. Really appreciate the abbreviated format and the deep insight. I’ll be listening to this every week. Keep it coming y’all!

    Apple Podcasts
    5
    ahatony
    United States3 years ago
  • Excellent Enrollment Management Resource

    Zach and the crew at Enrollify have filled a needed void in the enrollment marketing and management space. This podcast has helped me and my team rethinking a number of our marketing approaches.

    Apple Podcasts
    5
    RTaughrin
    United States6 years ago
  • An Incredible Resource for the GEM Community

    I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always... more

    Apple Podcasts
    5
    SESnc16
    United States7 years ago
  • Love this resource!!

    This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!

    Apple Podcasts
    5
    DavidGo.
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging deep dives on AI in higher ed with practical implications.
The show is a strong resource for GEM professionals and sponsors seeking relevant topics.
High-quality guests spanning marketing leaders to AI strategists.
Listeners appreciate cross-functional perspectives and real-world case studies.
Listeners praise concise format and actionable insights for enrollment and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#204
Germany/Education/How To
Apple Podcasts
#102
Saudi Arabia/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 1
Q: Tell me, in your words, what is the value of higher education?
The value rests on improving life prospects, offering pathways to better careers, and developing skills and networks that help individuals navigate life and work, not just landing a specific job but building a foundation for ongoing growth and contribution to society.
How AI Decides Which University Has the Best Alumni Network
Q: What are some of the things you've tried that have worked really well, and what hasn't worked as well?
We ran a nationwide series of AI events featuring alumni experts and created a scalable content workflow; the misses include not publicly reflecting on those efforts with recap stories, which reduces visibility and AI discoverability. The key is consistent, public-facing documentation and analysis of outcomes.
How AI Decides Which University Has the Best Alumni Network
Q: So Kim, you built Ask Orange Alumni, I think before a lot of this industry was even taking AI seriously. Can you start with the problem and the goal, and then tell us what it is?
The problem was a network access problem; we had a powerful alumni network but needed an easy way to connect students with alumni. Ask Orange Alumni emerged to remove barriers, enabling AI-driven matching while preserving human contact through conversations, meetings, and outreach.
Video Without a Plan Is Wasted Money
Q: What is the shot everybody gets wrong?
There is no single wrong shot; it depends on the video's tone and purpose. Balance direct-to-camera versus off-camera interviews based on donor or audience goals and use appropriate framing to support the message.
Video Without a Plan Is Wasted Money
Q: What is one piece of gear worth buying this year that costs less than $500?
A good quality mic and basic stabilization gear are essential; a DJI mic for versatile audio capture plus a cheap phone tripod and optional ring light helps produce professional results with minimal investment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Higher Ed Pulse

What is Higher Ed Pulse about and what kind of topics does it cover?

A concise look at AI in higher education, with a focus on practical adoption, student discovery, enrollment strategy, and leadership dynamics. Episodes often center on AI in admissions and marketing, how institutions structure their digital presence around the student journey, and governance and leadership topics that influence marketing, enrollment, and fundraising. Notable strengths include data-driven perspectives from higher-ed marketers, candid discussions about organizational memory and sustainable leadership, and actionable takeaways for tech-enabled enrollment and AI governance. This show frequently features university leaders, marketing executives, and AI/data specialists, making it valuable for listeners aiming to implement AI in ... more

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Which podcasts are similar to Higher Ed Pulse?

These podcasts share a similar audience with Higher Ed Pulse:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Higher Ed Icons
3. Higher Ed Storytelling University
4. AI for U
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of Higher Ed Pulse are there?

Higher Ed Pulse launched 7 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Higher Ed Pulse?

Recent guests on Higher Ed Pulse include:

1. Mark Hatton
2. Natalie Gleason
3. Merianne Roth
4. Rob Zinkan
5. Kim Infanti
6. Phil DiMartino
7. Marisa Uluski
8. Paul Garner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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