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Higher Ed Pulse

Mallory Willsea
Higher Education
Diversity, Equity, and Inclusion
International Education
Higher Education Marketing
Program Pages
Enrollify
Artificial Intelligence
Personal Branding
Enrollment Strategies
Networking
Student Recruitment
Graduate Admissions Campaigns
Marketing
University Of Michigan
Career Development
Social Media
Professional Development
Maury Mcinnes
Global Student Recruitment
Equity and Inclusion

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher E... more

PublishesDailyEpisodes569Founded6 years ago
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Artwork for Higher Ed Pulse

Latest Episodes

Bridges, Squirrels, and Tank Tops: A Review of Virtual Info Sessions

Kevin and Emma Cavanagh dive deep into their experience attending virtual information sessions hosted by several highly-ranked colleges. This father-daughter duo shares what worked... more

YouTube

Mallory Willsea sits down with Tyrone “T.Y.” Stone, a senior at Augustana College, to discuss how students are really using AI in and outside of the classroom. T.Y. isn’t just using AI to write essays — he’s leveraging tools like ChatGPT and Poe to s... more

YouTube

Welcome back to the third installment of High School to Higher Ed. Today's episode is Part 1 — The School of the New York Times and the Value of Pre-College Programs. Co-hosts Kevin and Emma Cavanagh dive into the value of pre-college programs throug... more

YouTube

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Adam Heidebrink-Bruno, Digital Content Specialist at Finger Lakes Community College and winner of Best in Conference at the 2025 Digital Collegium Annual Conference. Adam’s sessi... more

YouTube

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Recent Guests

TY. Stone
A senior at Augustana College, building marketing campaigns for the NFL, co-hosting on student radio, and dreaming up a non-profit called CoBlack.
Augustana College
Episode: A College Senior’s Hot Takes on AI + the Nonprofit He’s Building
Adam Heidebrink-Bruno
Digital Content Specialist at Finger Lakes Community College
Finger Lakes Community College
Episode: Best of Conference: The Red Stapler Session on AI Search & Zero-Click Discovery
Heather Mueller
Chief Customer Officer and Co-Founder at Capture Higher Ed
Capture Higher Ed
Episode: OpenAI’s New Data Shows How We Really Use ChatGPT
Ben Rickert
Director of Marketing and Communications at Blue Ridge Community College
Blue Ridge Community College
Episode: From Hurricane to Recovery: Reflections One Year After Hurricane Helene
Emily Thayer Owens
A college access strategist and speaker with experience in admissions and counseling.
Episode: Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 2
Fabrizio Vallejos
CRM and Communications Manager at Alamance Community College
Alamance Community College
Episode: Live at PRIMA: Convenience is Close to Conversion
Dr. Steve Ostendorff
Dean of Admissions at Molloy University, strategic enrollment and marketing leader
Molloy University
Episode: Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 1
Fran Zablocki
Head of Strategy at FastSpot, with extensive experience in digital strategy for Higher Ed institutions.
FastSpot
Episode: How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital
Lindsay Nyquist
Chief of Staff at Occidental College
Occidental College
Episode: The Hidden Career Path for MarComm Leaders

Hosts

Mallory Willsea
Host of Higher Ed Pulse; expert in educational marketing and communications with a focus on integrating technology effectively.
Dan Giroux
Host of Advancement Amplified; specializes in marketing communications and strategic planning within higher education.

Reviews

4.7 out of 5 stars from 38 ratings
  • Great show with great content

    Mallory and Seth do a great job sharing their deep expertise as they discuss some of the biggest issues facing higher ed marketing today.

    Apple Podcasts
    5
    Whatjaimesaid
    United Statesa year ago
  • Unsurprisingly, outstanding!

    I know it’s early into their tenure (no pun intended) in this podcast, but having known both hosts for some time, I’m not at all surprised that what they’re doing here is incredibly valuable and innovative. Really appreciate the abbreviated format and the deep insight. I’ll be listening to this every week. Keep it coming y’all!

    Apple Podcasts
    5
    ahatony
    United States2 years ago
  • Excellent Enrollment Management Resource

    Zach and the crew at Enrollify have filled a needed void in the enrollment marketing and management space. This podcast has helped me and my team rethinking a number of our marketing approaches.

    Apple Podcasts
    5
    RTaughrin
    United States5 years ago
  • An Incredible Resource for the GEM Community

    I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always... more

    Apple Podcasts
    5
    SESnc16
    United States6 years ago
  • Love this resource!!

    This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!

    Apple Podcasts
    5
    DavidGo.
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience members value the actionable advice and strategies shared, which they can implement immediately in their work.
Content is consistently relevant to current challenges faced by marketing and admission professionals.
Listeners appreciate the focused, no-fluff insights on AI and its implications in higher education.
The expert perspectives offered through various guests help clarify complex topics in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Pulse Check: High School to Higher Ed III (2025) — Part 2
Q: Did you learn anything on those information sessions that you couldn't otherwise learn on your own?
I didn't learn anything new, but it exposed me to information I wouldn't have looked up.
Pulse Check: High School to Higher Ed III (2025) — Part 2
Q: Did any of these presentations make you feel more connected to a campus or a school?
I didn't feel closer to any schools, but the curriculum and major flexibility made me consider one school more.
Pulse Check: High School to Higher Ed III (2025) — Part 2
Q: Overall, do you think that there is a school of the four that engaged you in a way that the others didn't?
Yes, the school that I was most interested in turned out to be one of the most disappointing in their presentation.
A College Senior’s Hot Takes on AI + the Nonprofit He’s Building
Q: How do you see AI being utilized by brands effectively?
Chatbots are among the most useful tools that companies are using to enhance customer interaction and streamline FAQs.
A College Senior’s Hot Takes on AI + the Nonprofit He’s Building
Q: What would you include in the curriculum for CoBlack?
It would start with basic coding and graphic design, which are essential for understanding AI and tech.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Higher Ed Pulse

What is Higher Ed Pulse about and what kind of topics does it cover?

This podcast focuses on the rapid integration of artificial intelligence in higher education, providing listeners with concise, actionable insights. Each episode addresses pressing issues and trends, emphasizing collaboration, strategic planning, and adaptation in marketing and communications within educational institutions. With expert guests, the discussions often revolve around how AI can enhance various aspects of higher education, including marketing strategies, student engagement, and the diversification of communication channels. The blend of industry expertise and practical advice aims to empower administrators and marketers to effectively navigate the evolving landscape of education while fostering innovation and strategic partners... more

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How many listeners does Higher Ed Pulse get?

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Which podcasts are similar to Higher Ed Pulse?

These podcasts share a similar audience with Higher Ed Pulse:

1. Confessions of a Higher Ed CMO — with Jaime Hunt
2. Talking Tactics
3. The Higher Ed Marketer
4. AI for U
5. Future U Podcast - The Pulse of Higher Ed

How many episodes of Higher Ed Pulse are there?

Higher Ed Pulse launched 6 years ago and published 569 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Higher Ed Pulse?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Higher Ed Pulse?

Recent guests on Higher Ed Pulse include:

1. TY. Stone
2. Adam Heidebrink-Bruno
3. Heather Mueller
4. Ben Rickert
5. Emily Thayer Owens
6. Fabrizio Vallejos
7. Dr. Steve Ostendorff
8. Fran Zablocki

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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