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Higher Ed Pulse

Mallory Willsea
Higher Education
Diversity, Equity, and Inclusion
International Education
Higher Education Marketing
Program Pages
Enrollify
Artificial Intelligence
Personal Branding
Enrollment Strategies
Networking
Student Recruitment
Marketing
University Of Michigan
Social Media
Career Development
Professional Development
Maury Mcinnes
Global Student Recruitment
Equity and Inclusion
Lincoln Education Services

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher E... more

PublishesDailyEpisodes561Founded6 years ago
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Latest Episodes

In Part 2 of this Pulse Check series, Scott Cline sits down with Emily Thayer Owens, a college access strategist, counselor, and AI ethics advocate. With nearly two decades of experience across admissions, policy, and student support, Emily shares a ... more

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Mallory Wilsey as she sits down with Fabrizio Vallejos for a special episode recorded live at the Prima Conference! 

Fabrizio shares his biggest takeaways from attending Prima, including the power of collaboration across higher ed institutions and t... more

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In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Mary Keister, Principal at Mary Keister Consulting and a seasoned strategic communications pro, to unpack one of higher ed’s most pressing issues: the rapidly declining public tr... more

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Welcome to the debut episode of this new pulse check series, AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era, hosted by Scott Cline. 

Guest Name: Dr. Stephen Ostendorff, Dean of Admissions, Molloy University

Guest Social: https... more

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Recent Guests

Dr. Steve Ostendorff
Dean of Admissions at Molloy University, strategic enrollment and marketing leader
Molloy University
Episode: Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 1
Gil Rogers
Founder of GR7 Marketing, helping education innovators connect with institutions
GR7 Marketing
Episode: What the AI News Headlines Aren’t Telling You
Fran Zablocki
Head of Strategy at FastSpot, with extensive experience in digital strategy for Higher Ed institutions.
FastSpot
Episode: How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital
Lindsay Nyquist
Chief of Staff at Occidental College
Occidental College
Episode: The Hidden Career Path for MarComm Leaders
Gabrielle Giddings
Associate Vice Chancellor for Campaigns at the University of Denver
University of Denver
Episode: Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 3
Faton Sopa
Co-founder and CEO of Manaferra
Manaferra
Episode: The Omnichannel Student: How Search Really Works in 2025
Carol Keese
VP for Communications and Chief Marketing Officer at the University of Oregon
University of Oregon
Episode: Adopt or Be Forgotten: The Peer Pressure Problem
Terry Flannery
Executive Vice President and Chief Operating Officer at the Council of Advancement and Support for Education
Council of Advancement and Support for Education
Episode: Pulse Check: Advancement Amplified: The IA MarCom Shift - Part 1
Anne Murphy
Founder of SheLeadsAI and AI operations consultant
SheLeadsAI
Episode: Pulse Check: Ctrl + Create: AI for Creatives — Part 5

Hosts

Mallory Willsea
Host of Higher Ed Pulse; expert in educational marketing and communications with a focus on integrating technology effectively.
Dan Giroux
Host of Advancement Amplified; specializes in marketing communications and strategic planning within higher education.

Reviews

4.7 out of 5 stars from 37 ratings
  • Great show with great content

    Mallory and Seth do a great job sharing their deep expertise as they discuss some of the biggest issues facing higher ed marketing today.

    Apple Podcasts
    5
    Whatjaimesaid
    United Statesa year ago
  • Unsurprisingly, outstanding!

    I know it’s early into their tenure (no pun intended) in this podcast, but having known both hosts for some time, I’m not at all surprised that what they’re doing here is incredibly valuable and innovative. Really appreciate the abbreviated format and the deep insight. I’ll be listening to this every week. Keep it coming y’all!

    Apple Podcasts
    5
    ahatony
    United States2 years ago
  • Excellent Enrollment Management Resource

    Zach and the crew at Enrollify have filled a needed void in the enrollment marketing and management space. This podcast has helped me and my team rethinking a number of our marketing approaches.

    Apple Podcasts
    5
    RTaughrin
    United States5 years ago
  • An Incredible Resource for the GEM Community

    I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always... more

    Apple Podcasts
    5
    SESnc16
    United States6 years ago
  • Love this resource!!

    This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!

    Apple Podcasts
    5
    DavidGo.
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience members value the actionable advice and strategies shared, which they can implement immediately in their work.
Content is consistently relevant to current challenges faced by marketing and admission professionals.
Listeners appreciate the focused, no-fluff insights on AI and its implications in higher education.
The expert perspectives offered through various guests help clarify complex topics in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#135
Spain/Education/How To
Apple Podcasts
#163
Belgium/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital
Q: What lessons from those past transformations should higher ed leaders remember today as they are facing AI?
AI is a powerful tool and should be approached with clear goals for success, with an emphasis on experimentation and evolution.
The Hidden Career Path for MarComm Leaders
Q: What are some of the skills that you feel like have been most transferable for you?
Lindsay emphasized the importance of relationship building and communication skills as core competencies that have benefited her in her new role.
The Hidden Career Path for MarComm Leaders
Q: What sparked your decision to make the leap?
Lindsay was presented with an unexpected opportunity by her former boss, which prompted her to consider a new direction she hadn't anticipated.
Inside the 2025 AI Search Trends Report
Q: So if I want to show up in that AI overview next semester, not next year, what should I do right now?
You don't need to overhaul your SEO strategy; take existing content and optimize it for AI, using schema markup and long-tail keywords.
Inside the 2025 AI Search Trends Report
Q: So what does that mean for our schools in terms of brand preference, even reputational risk?
The institutions may be losing visibility as students trust AI-generated information more than traditional marketing, creating challenges in shaping perception.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Higher Ed Pulse

What is Higher Ed Pulse about and what kind of topics does it cover?

This podcast focuses on the rapid integration of artificial intelligence in higher education, providing listeners with concise, actionable insights. Each episode addresses pressing issues and trends, emphasizing collaboration, strategic planning, and adaptation in marketing and communications within educational institutions. With expert guests, the discussions often revolve around how AI can enhance various aspects of higher education, including marketing strategies, student engagement, and the diversification of communication channels. The blend of industry expertise and practical advice aims to empower administrators and marketers to effectively navigate the evolving landscape of education while fostering innovation and strategic partners... more

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How many listeners does Higher Ed Pulse get?

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Which podcasts are similar to Higher Ed Pulse?

These podcasts share a similar audience with Higher Ed Pulse:

1. The Application with Allison Turcio
2. Confessions of a Higher Ed CMO — with Jaime Hunt
3. Talking Tactics
4. The Higher Ed Marketer
5. AI for U

How many episodes of Higher Ed Pulse are there?

Higher Ed Pulse launched 6 years ago and published 561 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Higher Ed Pulse?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Higher Ed Pulse?

Recent guests on Higher Ed Pulse include:

1. Dr. Steve Ostendorff
2. Gil Rogers
3. Fran Zablocki
4. Lindsay Nyquist
5. Gabrielle Giddings
6. Faton Sopa
7. Carol Keese
8. Terry Flannery

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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