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Talking Tactics

Dayana Kibilds

Talking Tactics gets you results! Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we hear about are often so thorough and resource-intensive, we have no idea how we could possibly do the same thing at our own institution. Here’s the thing… true success in enrollment is a combina... more

PublishesWeeklyEpisodes25Foundeda year ago
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BusinessHow ToMarketingEducation

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Artwork for Talking Tactics

Latest Episodes

This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education m... more

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11 days ago

Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreen’s philosophy going into this shift in mentality for Rosalind Franklin University of Medicine and Science. As the sole social media manag... more

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12 days ago

Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of I... more

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a month ago

When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would l... more

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a month ago

If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she re... more

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2 months ago

The podcast Profcast at the University of Antwerp isn’t just thinking outside the box, it’s checking multiple boxes. Each episode features one professor, focusing on their research but also on the person behind the research. Building academic reputat... more

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2 months ago

The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet, and t... more

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3 months ago

What does diversity, equity, and inclusion in content creation look like? To Mikki Collins, it was this: real, unfiltered stories told by more than one student in a format that could both go deep and was built to last. So, she built a podcast for the... more

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3 months ago

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