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Higher Education
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Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinat... more

PublishesTwice monthlyEpisodes78Founded3 years ago
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MarketingEducationHow ToBusiness

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Artwork for Talking Tactics

Latest Episodes

Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo episode of Talking Tactics, Safaniya “Safy” Stevenson explores the growing ... more

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UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler and Penny Hawkins unpack how the “For the Love of Ch... more

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Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calen... more

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What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven systems thinking. From navigating system-level ma... more

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Recent Guests

Beth Krigler
Vice Chancellor for University Advancement at UNC Charlotte
UNC Charlotte
Episode: Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook
Penny Hawkins
Deputy Athletic Director and Chief Enterprise Philanthropy Officer at UNC Charlotte
UNC Charlotte
Episode: Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook
Brittany Hennessy
VP of Social Intelligence Evangelism at Sprout Social
Sprout Social
Episode: Ep. 73: How Social Intelligence Changes Higher Ed Marketing
Deneen Gillespie
Assistant Vice President of Strategic Communications and Marketing at the University of Illinois System
University of Illinois System
Episode: Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems
Andy Schneider
Dean of Admissions at Marquette University
Marquette University
Episode: Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns
Megan Nash Milligan
Brand marketing strategist at LMU
Loyola Marymount University
Episode: Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed
Stephanie Teresi
Associate director of trademarks, licensing and promotional assets at LMU
Loyola Marymount University
Episode: Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed
Toni Marie Perilli
Marketing and Communication Specialist at Fordham University
Fordham University
Episode: Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming
John Gorman
Founder and Principal of Saint Orange
Saint Orange
Episode: Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works

Host

Safaniya Stevenson
Host of Talking Tactics

Reviews

4.7 out of 5 stars from 13 ratings
  • Love the host!

    A great host with practical, realistic episodes that any team can easily implement.

    Apple Podcasts
    5
    stormieharless
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently useful case studies from campuses.
Accessible host with a strong sense for audience needs.
Practical, realistic episodes that any team can easily implement.
Great host with clear, actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works
Q: So not all storytellers are copywriters, not all copywriters are storytellers. Storytelling can be in service of a narrative or not in service of a narrative. How are they different?
Storytelling can exist independently of a narrative and can be distributed through various media; it is distinct from narrative and copywriting, which are more tightly linked to overarching stories and writing itself.
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Q: How do you balance authenticity with institutional alignment and DEI considerations?
Provide a framework with room for diverse voices, encourage tone conversations that reflect real campus culture, and rely on proof and transparency rather than over-policing content.
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Q: How should universities start and sustain an advocacy program?
Begin with culture audits, workshops to generate a library of posts, ongoing support, and a flexible posting cadence that respects individual bandwidth.
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Q: What are the red flags that indicate a campus isn't ready for a large advocacy program?
Nervousness about posting, fear of controversy, short-term marketing goals, and lack of cross-department collaboration signal misalignment and potential failure.
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Q: What does employee advocacy look like in a higher-ed context?
It's about using faculty and staff voices to humanize the brand and connect with prospective students, while aligning with institutional values through culture and tone guidance.

Audience Metrics

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Frequently Asked Questions About Talking Tactics

What is Talking Tactics about and what kind of topics does it cover?

A show focused on practical tactics in higher education marketing, branding, and fundraising. Episodes center on real-world campus stories, cross-department collaboration, and governance models that turn ideas into scalable results. Listeners likely include university marketers, communications pros, and enrollment leaders seeking actionable strategies, case studies, and governance frameworks to apply on their campuses. The cadence favors candid conversations with practitioners who share measurable outcomes, lessons learned from campaigns, and examples that translate to multi-campus environments. A notable strength is translating complex initiatives into concrete steps, often backed by campus case studies and cross-functional buy-in that att... more

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Which podcasts are similar to Talking Tactics?

These podcasts share a similar audience with Talking Tactics:

1. Higher Ed Pulse
2. Confessions of a Higher Ed CMO — with Jaime Hunt
3. Higher Intelligence
4. College Matters from The Chronicle
5. Up First from NPR

How many episodes of Talking Tactics are there?

Talking Tactics launched 3 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Talking Tactics?

Recent guests on Talking Tactics include:

1. Beth Krigler
2. Penny Hawkins
3. Brittany Hennessy
4. Deneen Gillespie
5. Andy Schneider
6. Megan Nash Milligan
7. Stephanie Teresi
8. Toni Marie Perilli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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