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The Edward Show

Edward Sturm
Google
SEO
Search Engine Optimization
Compact Keywords
Backlinks
Artificial Intelligence
Local SEO
Chatgpt
Link Building
Digital PR
Google Business Profile
Youtube
Llms
Topical Authority
Internal Linking
Programmatic SEO
Reddit
AI Content
AI Search
Google Discover

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1179Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Edward Show

Latest Episodes

E1180: Google's September 2026 spam update is rolling out, and this one looks very different from the last few.

The update started September 24 and is registering a 9.4/10 on Semrush's volatility tracker. Google Search Advocate John Mueller also co... more

E1179: PBNs still work in 2026, and Kalin Karakehayov has the numbers to back up why he thinks they remain one of the most underrated strategies in SEO.

I'm joined by Kalin Karakehayov, Charles Floate, and David Quaid for a deep discussion on black... more

E1177: Ross Hudgens of Siege Media breaks down the page type driving the most AI search traffic across his clients: versus pages.

Ross says Siege Media's correlation analysis found that clients with the most AI traffic also had the most comparison ... more

E1177: Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part.

I break down Google's change to its Site Reputation Abuse Policy inside the European Economic Area and explain what it... more

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Recent Guests

Kristiyan Yankov
Guest expert on SEO and link-building for SaaS
Episode: SaaS Link Building: Why One Listicle Placement Is Worth $1,000
Jason Packer
Analytics consultant and author of Google Analytics Alternatives (second edition)
Quantable (Columbus, Ohio)
Episode: Google Analytics Is Hiding Your AI Traffic (And Google Can Detect Your AI Content)
Jonathan Berthold
One of the heads at Moz
Moz
Episode: Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.
Jason Barnard
Expert in Entity SEO and founder of Kalicube
Kalicube
Episode: How to Get a Google Knowledge Panel in 3 Months (Jason Barnard)
Edward Sturm
Founder of Compact Keywords
Compact Keywords
Episode: He Did 2,000 Podcasts in a Year Just for SEO Rankings
James Dooley
SEO expert and founder/operator of multiple lead-gen sites
Self-directed; various online businesses
Episode: How James Dooley Starts a New SEO Site (650 Industries Deep)
Matt Hammerton
SEO expert focused on personal injury and local SEO for home services
OneLaw group (SEO lead for the firm)
Episode: The Local SEO Playbook Behind a Law Firm Doing $100M in 6 Months | Matt Hammerton
TJ Robertson
SEO expert and founder</br>Author of CMS-less and bot-driven site concepts
Self-employed / consultant
Episode: Are Bot-Managed, CMS-Less Websites the Future of SEO? TJ Robertson & David Quaid
Kaylee Moore
SEO expert, content marketer, and AI/LLM researcher
Independent consultant / educator
Episode: The Further You Are From Your Brand, The More AI Trusts You | Kaleigh Moore

Host

Edward Sturm
Host of The Edward Show; frequently presents daily SEO tips, interviews, and thought leadership.

Reviews

4.7 out of 5 stars from 68 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States7 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, hands-on SEO tactics.
Guests are described as expert and insightful, delivering value through real-world examples.
The show is commended for variety in topics and formats, keeping content fresh and applicable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.
Q: Is it just rank tracking or are there other SEO processes that this will affect?
Beyond rank tracking, any workflow that relies on SERP data or URL-level analysis could be impacted. Tools that depend on final destination URLs in SERPs may need to adjust to parse final URLs, affecting competitive analysis, historical trend tracking, and certain AI-assisted workflows.
Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.
Q: Can you explain what these brand new Goto redirects are and why people are freaking out about them?
Goto redirects mask the final URL in search results, switching logged-out views to a google.com/goto URL with unique cipher strings. This disrupts how rank trackers parse the final destinations and complicates reporting, requiring changes in data processing and potentially affecting the accuracy of daily/weekly rankings.
How to Get a Google Knowledge Panel in 3 Months (Jason Barnard)
Q: How do you handle platform descriptions to fit different audiences without losing consistency?
Use an executive summary for the top-level portrayal, then tailor longer descriptions per platform using modular 'facet' pages; ensure each platform gets the relevant portion of the description while maintaining a core, consistent identity.
How to Get a Google Knowledge Panel in 3 Months (Jason Barnard)
Q: What are the most important factors for getting a Knowledge Panel?
The most important factors are a clear, consistent entity home page that accurately defines who you are and what you do, plus broad consistency of that information across all platforms and profiles, with deliberate linking to corroborating sources to create a reliable web of references.
Stop Panicking About Google's Goto Redirects. Build Your Own Tools Instead.
Q: Is this a good time to do SEO and should SEOs build their own tools?
Yes, building or adopting DIY tooling is prudent; leverage Google and Bing data, and consider constructing custom pipelines to cross-verify rankings while the ecosystem adapts to new data realities.

Audience Metrics

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Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

A daily SEO-focused show delivering practical advice, hacks, and interviews with leading and emerging voices in search. Episodes cover tactical optimization techniques, case studies, and industry trends—often blending tactical SEO methods with AI-driven insights, site architecture, content strategy, and conversion considerations. Frequent guests from across the SEO and digital marketing space share frameworks, experiments, and actionable takeaways, with a clear emphasis on delivering measurable results. It's particularly noted for its practical teardown-style episodes, real-world experiments, and guest mix that ranges from established SEOs to rising practitioners. Listeners likely include SEO professionals, content marketers, and digital ma... more

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How many listeners does The Edward Show get?

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To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. My First Million
2. The Knowledge Project
3. The Startup Ideas Podcast
4. Leveraging AI
5. Marketing Against The Grain

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Kristiyan Yankov
2. Jason Packer
3. Jonathan Berthold
4. Jason Barnard
5. Edward Sturm
6. James Dooley
7. Matt Hammerton
8. TJ Robertson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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