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Artwork for The Edward Show

The Edward Show

Edward Sturm
Google
Search Engine Optimization
SEO
Compact Keywords
Backlinks
Artificial Intelligence
Local SEO
Link Building
Google Business Profile
AI Search
Chatgpt
Google Search Console
Llms
Topical Authority
Programmatic SEO
Parasite SEO
Youtube
Ai-Generated Content
Reddit
Internal Linking

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1219Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for The Edward Show

Latest Episodes

E1221: OpenAI is reportedly building its own Search Console for ChatGPT. The new tool could show businesses how often they're mentioned in ChatGPT answers, how many people click through to their websites, and how their visibility changes over time.

more

E1220: Can you rank on Google without backlinks? I break down what five SEOs say about ranking a new website without building links, share my own take, and play a clip from SEO expert Kyle Roof explaining his 3-to-1 internal linking rule on this podc... more

YouTube

E1219: In this Microsoft Clarity tutorial, you'll learn how to find out why your SEO traffic isn't converting into leads, bookings, or sales.

Josh Silverbauer, Head of Analytics at Intrepid Digital and an early contributor to Microsoft Clarity, sha... more

YouTube

E1218: How do you build local backlinks with a $500 monthly budget? What changes when you can spend $5,000?

I cover practical local link-building tactics for both budgets, with examples for local companies.

Learn how to get backlinks from partner... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kyle Roof
SEO practitioner and founder of PageOptimizer Pro
PageOptimizer Pro
Episode: Kyle Roof Ranked Gibberish #1 on Google. Then Google Deindexed 20 of His Sites.
David Quaid
SEO professional and founder of Primary Position
Primary Position
Episode: The New SEO Business Model: Buy News Sites Instead of Backlinks (w/ David Quaid)
Ilias Ismanalijev
Software engineer turned SEO specialist who builds SaaS products and runs an SEO agency
Magic Space
Episode: The Backlinks Worth Paying $2,000 For (w/ Ilias ISM)
Krešimir Ćorluka
SEO researcher, agency owner and organizer of SEO conferences
Ovisy
Episode: He Dug Through 9,249 SEO Case Studies. Here's What Actually Works
Gagan Ghotra
SEO professional focused on ecommerce and AI search
Episode: Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)
Harpreet Singh
SEO specialist and digital marketing professional
Episode: Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)
Kristine Schachinger
SEO and Google penalty recovery specialist with 15 years of recovery experience
Episode: Google's AI Content-Killing Algorithm Is Coming (15-Year Recovery Expert Explains)
Bodhi Gallo
Local SEO practitioner and founder of a 60-person agency serving home service businesses
Stryker Digital
Episode: The Local SEO Tricks Google Hasn't Caught Yet (Bodhi Gallo)
Paris Childress
Guest arguing GEO vs SEO; GEO Show host and founder
GEOforge
Episode: GEO vs SEO Debate Gets Heated: The GEO Show Host Takes On David Quaid

Host

Edward Sturm
Host of The Edward Show; frequently presents daily SEO tips, interviews, and thought leadership.

Reviews

4.7 out of 5 stars from 74 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States8 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, hands-on SEO tactics.
Guests are described as expert and insightful, delivering value through real-world examples.
The show is commended for variety in topics and formats, keeping content fresh and applicable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)
Q: What should a standard Black Friday page look like?
The guests recommend clear offers above the fold, specific category-and-deal targeting, useful product details, and a site structure that avoids near-identical pages competing with each other.
Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)
Q: When do you make your Black Friday pages live on a site?
The guests recommend starting months in advance, ideally around February, and keeping pages updated as search results and sale details change. Brands that are starting late can still publish pages and make targeted improvements.
He Dug Through 9,249 SEO Case Studies. Here's What Actually Works
Q: What makes an SEO test interesting and worth sharing?
Ćorluka says a test should explore a novel idea and use a controlled design, with one change applied to a defined set of pages and a control group left unchanged. A clear, concise story about the test and its implications also makes the results easier to share.
He Dug Through 9,249 SEO Case Studies. Here's What Actually Works
Q: What does work mean?
Ćorluka says a tactic should increase citations, traffic or revenue, but AI citation studies are difficult to trust when they rely on a few prompts or fail to track results over time. He recommends checking server logs and AI referral traffic, while acknowledging attribution remains difficult.
The Backlinks Worth Paying $2,000 For (w/ Ilias ISM)
Q: What do you think SEO is going to look like in 2027?
He expects discovery to increasingly come from social platforms and AI recommendations, supported by a broad presence across channels, while a company's own bottom-of-funnel pages convert visitors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

A daily SEO-focused show delivering practical advice, hacks, and interviews with leading and emerging voices in search. Episodes cover tactical optimization techniques, case studies, and industry trends—often blending tactical SEO methods with AI-driven insights, site architecture, content strategy, and conversion considerations. Frequent guests from across the SEO and digital marketing space share frameworks, experiments, and actionable takeaways, with a clear emphasis on delivering measurable results. It's particularly noted for its practical teardown-style episodes, real-world experiments, and guest mix that ranges from established SEOs to rising practitioners. Listeners likely include SEO professionals, content marketers, and digital ma... more

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To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. Marketing Against The Grain
4. Startups For the Rest of Us
5. BigDeal

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Kyle Roof
2. David Quaid
3. Ilias Ismanalijev
4. Krešimir Ćorluka
5. Gagan Ghotra
6. Harpreet Singh
7. Kristine Schachinger
8. Bodhi Gallo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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