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Artwork for The Edward Show

The Edward Show

Edward Sturm
Google
SEO
Rand Fishkin
Search Engine Optimization
Backlinks
Programmatic SEO
Domain Authority
Parasite SEO
Click-Through Rate
Search Intent
Content Quality
Marketing Strategies
Feature.com
Boostbenchmark.com
Airbnb
Adify.app
User Generated Content
Artificial Intelligence
Search Algorithms
Chrome

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes989Founded3 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for The Edward Show

Latest Episodes

E990: Nicolas Gorroño from AI Ranking shares his screen and breaks down how to automate SEO using AI without getting penalized.

There's a lot of noise right now around AI SEO. People are publishing hundreds or thousands of pages, seeing short-term ... more

E989: We break down Google's Helpful Content Update (HCU) - one of the most disruptive changes to search ever - and what it actually did to the internet.

Entire websites lost 70-90% of their traffic overnight. Some never recovered. Others quietly a... more

YouTube

988: Jason Barnard, founder of Kalicube and one of the early voices behind Brand SERPs and entity SEO, joins the show!

Jason has been working in search since 1998, has spent the last decade focused on how search engines and AI systems understand br... more

YouTube

E987: Lily Ray joins the show to discuss how search is evolving in the age of AI.

We cover the latest Google Core Updates, the rise of generative engine optimization (GEO), and how AI search tools like ChatGPT, Claude, and AI Overviews are changing... more

YouTube

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Recent Guests

Nick Hall
Amazon SEO expert and founder of an Amazon-focused agency
Episode: Amazon SEO Playbook: How Products Actually Rank in 2026
Joy Hawkins
Local SEO expert and founder of Sterling Sky
Sterling Sky
Episode: Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)
Huozas Kazyukenas
Industry figure referenced in the episode; described as a person whose name the host tries to pronounce
Episode: Google Just Dropped an AI Update for Search Console (And It's Huge)
Jake Tlapek
Founder/CEO of a fast-growing SEO/PPC agency
Self-employed / Founder of Wizard Finch merger
Episode: How TikTok Lives Built a $15–18M SEO/PPC Agency (Founder Works 8 Hours/Week)
Chris Panteli
Founder of Linkifi and expert in digital PR and SEO
Linkifi
Episode: Brand Mentions Beat Backlinks for AI SEO (Digital PR Playbook w/ Chris Panteli)
Blair Witkowski
SEO expert and owner of multiple agencies specializing in home services.
Coastal Marketing Strategies
Episode: How Local Businesses Are Getting Leads From ChatGPT (AI SEO That Works)
Sahil Patel
Expert in conversion rate optimization and A/B testing.
Episode: Happy People Hurt Conversions (130,000 A/B Tests Say So)
James Owen
SEO expert with 19 years of experience, founder of Click Intelligence
Click Intelligence
Episode: 19 Years in SEO: What Actually Works in 2026 (From iGaming to AI Overviews)
TJ Robertson
SEO expert with 17 years of experience and emphasis on AI-driven strategies
Episode: How to Get Recommended by AI (Not Just Rank on Google) - Secrets Most SEOs Won't Tell You

Host

Edward
Host of The Edward Show; frequently self-produced or affiliated with The Edward Show.

Reviews

4.8 out of 5 stars from 53 ratings
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are often industry experts with credible track records, which helps with applying learnings.
Occasional episodes push ethical considerations in aggressive SEO tactics, balancing strategy with responsibility.
Insightful guests consistently bring practical takeaways for SEO and growth marketing.
Gives real-world tactics rather than just high-level theory, which is valuable for agencies and in-house teams.
The show does a great job surfacing AI-enabled strategies without losing focus on fundamentals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers
Q: Should a blog be on a sub-domain or a sub-folder?
A sub-domain generally does not share topical authority with the main domain and is usually a poor idea for SEO; keeping the blog on the main domain or using a properly integrated sub-folder is usually better for topical authority and crawl efficiency.
Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers
Q: Why don't you buy backlinks?
I don't need to buy backlinks because I work within a network of connected partners and clients who naturally link to each other; I also leverage guest posts and real business activity to earn links rather than purchase them.
Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers
Q: Can a website scale rankings through more content if its backlinks are not also growing?
Backlinks are not strictly required for growth, and content can scale and rank due to other signals like topical authority and strong internal linking, though backlinks still help and can accelerate growth.
How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)
Q: What does the early marketing mix look like for a new SaaS, and how do you balance branding, content, and SEO in the first 90-180 days?
In the early days, start with a draft messaging framework, then rapidly test through customer conversations and content; progressively automate and enrich engagement data. In the 90-180 day window, deploy Claude agents to identify ICPs, enrich data, and build engaged audiences, while iterating messaging and SEO journeys based on learnings.
How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)
Q: What is your approach to information architecture and subfolder structure when you do corner stoning, and do you target non-competitive keywords for fast rank alternatives?
We organize around core keyword clusters, structure the site to interlink related articles, and use subtopics to flesh out depth. We also target non-competitive keywords to build quick wins and establish topical authority before expanding into more competitive terms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

The show centers on practical SEO strategies, AI-assisted optimization, and real-world experiments in digital marketing. Episodes frequently feature proactive tactics for search rankings, AI-enabled content, and media relations, with guests ranging from agency founders and industry consultants to technical pros who share actionable frameworks, templates, and case studies. A notable thread across episodes is a willingness to discuss ambitious growth playbooks, ethical considerations in aggressive SEO tactics, and the intersection of AI with branding and earned media. Listeners are likely looking for concrete takeaways they can test, plus insider perspectives on SEO, AI, and scalable agency growth.

Where can I find podcast stats for The Edward Show?

Rephonic provides a wide range of podcast stats for The Edward Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Edward Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Edward Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Edward Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Edward Show?

Rephonic provides comprehensive predictive audience data for The Edward Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Edward Show have?

To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. The Startup Ideas Podcast
2. My First Million
3. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
4. David Senra
5. Founders

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 989 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Edward Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Edward Show?

Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Edward Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Nick Hall
2. Joy Hawkins
3. Huozas Kazyukenas
4. Jake Tlapek
5. Chris Panteli
6. Blair Witkowski
7. Sahil Patel
8. James Owen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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