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Artwork for The Edward Show

The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Compact Keywords
Backlinks
Content Marketing
Chatgpt
Digital Marketing
Local SEO
Link Building
Google Business Profile
Llms
Schema
Content Creation
AI Content
E-Commerce
Large Language Models
Youtube
AI In SEO
Keywords

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1089Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Edward Show

Latest Episodes

E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90 days.

This episode breaks down the credibility-first strategy I would use ... more

YouTube

E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility.

I break down what happened, who appears to be losing, who is better positioned, and what this update says about where Google Search is going ne... more

YouTube

E1088: Most SEO conversations focus on rankings, backlinks, and AI search.

But one of Google's largest traffic sources is still overlooked.

I sit down with Google Discover specialist Guilhem Chauvin, who has spent years working with more than 120... more

YouTube

E1087: For the past year, one question has dominated conversations around AI search:

Is GEO actually different from SEO?

Some marketers argue that Generative Engine Optimization is an entirely new discipline. Others believe it's simply good SEO a... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Mariah Magazine
Founder of Mariah Magazine, SEO educator
Mariah Magazine
Episode: What Small Business Owners Get Wrong About SEO (with Mariah Magazine)
Zachary Long
Guest on episode discussing GEO versus SEO and AI
Episode: How Does ChatGPT Cite Brands? Does It Need Google?
Jake Hundley
Guest on episode presenting the LocalBusiness schema study results
Local SEO expert
Episode: Schema Mythbusting: The Biggest LocalBusiness Schema Study Ever (and the Surprise ChatGPT Result)
David Schomer
CEO of Build Grow Scale, Shopify optimization expert
Build Grow Scale
Episode: Why Most E-Commerce Sites Waste Their Traffic (And How to Fix It)
Kalin Karakehayov
Founder/CEO of SEO.domains and domain investment expert
SEO.domains
Episode: He Owns 200,000 Domains (And Knows How to Rank Anything)
Kasra Dash
SEO expert and marketer, guest on the episode
Episode: How to Manipulate AI Search (Before It Manipulates You)
Michał Suski
Co-founder of Surfer SEO
Surfer
Episode: Is SEO Actually Dead This Time? Surfer's Michał Suski Sets the Record Straight
Yoss Hogg
Former head of SEO at Omnicom, frequent guest on the show
Omnicom
Episode: Managing 90 SEOs: What Actually Scales (And What Breaks)
Travis Tallent
Former managing director at Brainlabs overseeing 90 SEOs, CROs, content, and digital PR
Brainlabs
Episode: Managing 90 SEOs: What Actually Scales (And What Breaks)

Host

Edward Sturm
Host of The Edward Show

Reviews

4.7 out of 5 stars from 59 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States4 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as varied and insightful, with expert-level discussions.
Listeners consistently praise the actionable SEO guidance and practical takeaways.
Guests and hosts are commended for clarity and usefulness of tactics, not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Small Business Owners Get Wrong About SEO (with Mariah Magazine)
Q: What is the most impactful step in your SEO process?
Mapping keywords to the right pages and creating a strong foundational strategy that aligns with business goals, followed by content and site structure improvements to support those keywords.
What Small Business Owners Get Wrong About SEO (with Mariah Magazine)
Q: What makes a keyword 'hard' or 'easy' to rank for?
Keyword difficulty is relative to the client's domain authority; if it's low, you can pursue more competitive terms if they fit the business, but if the domain authority is weak, focus on niche, intent-driven keywords and build authority over time.
What Small Business Owners Get Wrong About SEO (with Mariah Magazine)
Q: How do you approach keyword research for a client with limited domain authority?
Start with easier, high-intent keywords, map them to money pages, and build topic authority to outrank higher-DA competitors. Use competitor analysis to identify gaps, then expand with variations and long-tail phrases.
Why Most E-Commerce Sites Waste Their Traffic (And How to Fix It)
Q: What should listeners steal from Amazon and apply to their own websites immediately?
Listen to customer feedback, extract common pain points from reviews and customer queries, and use that data to iterate product design, packaging, and especially the product detail pages. This allows you to address real concerns directly on the site, improve trust, and shorten the path to purchase.
How Does ChatGPT Cite Brands? Does It Need Google?
Q: What should a local business focus on now to show up in AI-based answers?
Publish expert-style content on specific topics, maintain up-to-date business listings with reviews, and create multiple angle content around core topics to give AI more signals to use when answering questions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

This show centers on practical SEO strategies, industry updates, and real-world case studies delivered in a crisp, mentor-like style. Episodes cover high-signal topics such as leveraging user intent, optimizing on-page elements, and balancing AI tools with human-centered content. Viewers can expect tactical frameworks for long-term SEO growth, analyses of algorithm changes, and hands-on guidance for technical migrations, link-building, and copy that converts. A recurring strength is the host's ability to translate complex SEO concepts into repeatable playbooks, often with concrete examples and occasional course promotions. Notably, the show places a strong emphasis on sustainable, reputation- and content-driven strategies over quick hacks, ... more

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Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. My First Million
2. Planet Money
3. The Knowledge Project
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Startup Ideas Podcast

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1089 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Mariah Magazine
2. Zachary Long
3. Jake Hundley
4. David Schomer
5. Kalin Karakehayov
6. Kasra Dash
7. Michał Suski
8. Yoss Hogg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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