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Artwork for The Edward Show

The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Digital Marketing
Backlinks
Content Marketing
Compact Keywords
Chatgpt
Local SEO
Google Business Profile
Link Building
Reddit
E-Commerce
Content Creation
Llms
AI Content
Content Strategy
Schema
Youtube
Press Releases

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1028Founded3 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Edward Show

Latest Episodes

E1029: How e-commerce brands should build backlinks, especially Shopify brands.

Kai Cromwell, an e-commerce SEO legend, joins the show for his second time.

We cover what links are worth paying for, what links to avoid, how to evaluate link market... more

E1028: Breaking down what Google is rewarding right now when it comes to SEO - and how so much "standard" content isn't working.

Last week at the Google Search Central Live Toronto event, a series of slides started circulating in the SEO community.... more

YouTube

E1027: Tryggvi Rafn rejoins the show to screenshare (on YouTube) the AI-powered SEO system he built from scratch over four months.

This is not another "AI writes blog posts" workflow. The system is designed to discover, prioritize, and build revenu... more

YouTube

E1026: Breaking down common SEO crawling myths and explaining why "crawl budget" is usually not the real problem.

We talk about crawling, indexing, authority, sitemaps, content pruning, duplicate content, and cannibalization. The legendary David Qu... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tom Rudnai
Founder and Chief Executive of Demand-Genius, AI startup
Demand-Genius
Episode: SEO Veteran Debates AI Search Founder on What Gets You Into LLMs
Patrick Stox
SEO expert and industry veteran
Ahrefs (former), Independent consultant
Episode: Patrick Stox Exposes the Biggest SEO Myths in 2026
Wasif Ali
22-year-old student working in an SEO agency, seeking structured guidance
Episode: If I Had to Restart SEO at 22, I'd Do This
Glenn Gabe
SEO expert quoted extensively for case analysis and insights
Independent SEO consultant
Episode: Deindexed Overnight: The SEO Nightmare That Wasn't What It Seemed
David Quaid
Episode: The First Rule of Internal Linking (That Most SEOs Ignore)
Jabez Reuben
Episode: LLM SEO, Unlinked Mentions & Chiang Mai's Wildest Ranking Tactics
Sarvesh Shrivastava
Mr. Sarvesh Shrivastava, local SEO expert and consultant
Episode: $18K to $1.7M in 11 Months: The Local SEO Strategy That Actually Works
John Ray
Customer testimonial about course impact
Compact Keywords
Episode: The SEO Video Funnel That Closes High-Ticket Clients at 50%
Omar Abu Shaban
Customer testimonial mentioning Compact Keywords course
Compact Keywords
Episode: The SEO Video Funnel That Closes High-Ticket Clients at 50%

Host

Edward
Host of The Edward Show; frequently self-produced or affiliated with The Edward Show.

Reviews

4.8 out of 5 stars from 55 ratings
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are often industry experts with credible track records, which helps with applying learnings.
Occasional episodes push ethical considerations in aggressive SEO tactics, balancing strategy with responsibility.
Insightful guests consistently bring practical takeaways for SEO and growth marketing.
Gives real-world tactics rather than just high-level theory, which is valuable for agencies and in-house teams.
The show does a great job surfacing AI-enabled strategies without losing focus on fundamentals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Patrick Stox Exposes the Biggest SEO Myths in 2026
Q: What is an unpopular opinion you have in SEO?
Subdomains versus subfolders is not inherently decided by SEO; the difference often matters less than the overall site architecture and internal linking. The real power comes from how well a site is integrated into its broader branding and content ecosystem, irrespective of subdomain choices.
If I Had to Restart SEO at 22, I'd Do This
Q: If you were 22 again working a 9-to-6 agency job, what would your six-month plan be?
I would start with practical, time-bound steps like building a side SaaS or product that can be sold with SEO, then focus on first principles, continuous learning, and selling with SEO rather than just ranking. I'd also leverage after-work projects, meetups, and real-world experiments to accelerate learning and experience rather than chasing every new tactic seen on YouTube.
SEO Listener Q&A: AI Writing, Outbound Links, Ranking Without Backlinks, and Is SEO Still Worth It?
Q: When do you recommend linking out? In blog posts or anything else?
Linking out should be used whenever you have something valuable to share, such as sources for statistics or credible evidence. It can improve credibility and even outperform pages that do not link out, especially when you cite reliable sources for surprising or important data. You don't need to link out for every sentence, but including well-placed outbound links to relevant sources can boost trust and rankings.
Nathan Gotch on Building AI SEO SaaS: 7,000 Product Changes, No Free Trials, and the New Search Era
Q: Why drop free trials and how has that affected paid adoption and engagement?
Dropping free trials reduced friction from low-commitment users who don't engage deeply, while attracting more serious customers who are ready to invest. This shift improved support efficiency and increased overall revenue by focusing on higher-quality users who are more likely to derive long-term value from the platform.
Nathan Gotch on Building AI SEO SaaS: 7,000 Product Changes, No Free Trials, and the New Search Era
Q: How do users react when you iterate so heavily, given you're making thousands of changes?
Users tend to respond positively when updates address real pain points and create clear improvements in the product, but the host notes that heavy iteration requires careful communication and prioritization so users don't get overwhelmed. Feedback loops with beta testers and direct client conversations help shape which changes are rolled out, ensuring the most impactful updates land first.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

The show centers on practical SEO strategies, AI-assisted optimization, and real-world experiments in digital marketing. Episodes frequently feature proactive tactics for search rankings, AI-enabled content, and media relations, with guests ranging from agency founders and industry consultants to technical pros who share actionable frameworks, templates, and case studies. A notable thread across episodes is a willingness to discuss ambitious growth playbooks, ethical considerations in aggressive SEO tactics, and the intersection of AI with branding and earned media. Listeners are likely looking for concrete takeaways they can test, plus insider perspectives on SEO, AI, and scalable agency growth.

Where can I find podcast stats for The Edward Show?

Rephonic provides a wide range of podcast stats for The Edward Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Edward Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Edward Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Edward Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Edward Show?

Rephonic provides comprehensive predictive audience data for The Edward Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Edward Show have?

To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. AI Explored
2. YouTube Creators Hub
3. The Startup Ideas Podcast
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. Social Media Marketing Podcast

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1028 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Edward Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Edward Show?

Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Edward Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Tom Rudnai
2. Patrick Stox
3. Wasif Ali
4. Glenn Gabe
5. David Quaid
6. Jabez Reuben
7. Sarvesh Shrivastava
8. John Ray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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