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Artwork for The Edward Show

The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Compact Keywords
Backlinks
Chatgpt
Link Building
Content Marketing
Digital Marketing
Llms
Google Business Profile
Local SEO
Content Creation
Digital PR
Large Language Models
Schema
Keywords
Youtube
Reddit
Topical Authority

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1108Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Edward Show

Latest Episodes

E1109: Local backlinks do not have to come from guest posts, national websites, or expensive digital PR campaigns.

In this episode, Ellen Sartin and Garrett French explain how local businesses can build backlinks through community sponsorships, non... more

YouTube

E1108: Hank Azarian has worked in SEO for more than 20 years across LegalZoom, Like.com, Refinery29, TMZ, Raptive, and thousands of independent publisher websites.

In this episode, Hank explains what he learned from working with more than 5,000 pub... more

YouTube

E1107: E-commerce SEO is no longer only about ranking product and category pages in Google. AI search tools are also surfacing filtered URLs, faceted navigation pages, intent-based collections, and detailed product pages for highly specific buying qu... more

YouTube

E1105: Google is not indexing every page it discovers.

As the web keeps growing, Google has to decide which pages are worth crawling regularly, storing in its index, and showing in search results. That means weak site structure, accidental noindex ... more

YouTube

Key Facts

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Recent Guests

Pedro Dias
World-renowned AI visibility expert and former Google Search Quality analyst
Google
Episode: Former Google Search Quality Analyst Reveals How Google Really Ranks Websites
Nick Cohen
Founder of Matador, SEO expert for law firms
Matador
Episode: They Ranked #1 on Google and Got Only 5 Calls a Month - So He Told Them to Move
Gary Vaynerchuk
CEO of VaynerMedia and prominent entrepreneur in branding and media
VaynerMedia
Episode: GaryVee: Gemini Is the Only Guaranteed Winner in AI Search
Erwin Hau
CEO of Chromatix; founder of ConversionCow
Chromatix (Chromatix.com.au); ConversionCow (conversioncow.com)
Episode: He Audited 70,000 Websites. Here's Why Your SEO Traffic Isn't Converting
Léo Poitevin
SEO expert with a background in iGaming and CBD
Episode: An iGaming SEO Reveals How He Manipulates ChatGPT Recommendations
Aashish Khakhar
Digital PR expert specializing in active/reactive digital PR and link-building campaigns
HealthSpark PR
Episode: The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Callum Kennard
Head of Sales, ClickSlice
ClickSlice
Episode: How the GEO Playbook Is Challenging SEO With Paid Citations, Reddit & AI Search
Vlad Pivnev
Founder/CEO of Stive.ai, AI visibility expert
Stive.ai
Episode: Does GEO Actually Exist? An SEO Debate Gets Heated
Caleb Ulku
Local SEO expert featured on the show
Independent SEO consultant
Episode: The 30-Page Local SEO Hack Google's AI Is Already Rewarding

Host

Edward Sturm
Host of The Edward Show

Reviews

4.7 out of 5 stars from 62 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States5 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as varied and insightful, with expert-level discussions.
Listeners consistently praise the actionable SEO guidance and practical takeaways.
Guests and hosts are commended for clarity and usefulness of tactics, not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO Myths That Won't Die: Backlinks, GEO, Gemini & What Ranks in 2026
Q: What is the current best single focus for business owners to improve SEO without getting overwhelmed?
Publish content and continuously test for relevance; if a piece doesn't rank, undo it and republish with adjustments, focusing on the pages that actually enter and perform in the index.
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Q: What makes a good subject line and pitch for outreach?
Keep subject lines concise (around five to seven words recommended) and craft email bodies that quickly present a datapoint or study angle, followed by a direct link and a brief contextual mention of the journalist's prior work.
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Q: How do you find journalists to pitch and write effective emails?
We build a granular media list using Muck Rack and Hunter, segment by publication and beat, and use tailored pitches in BuzzStream with a structured follow-up sequence to improve open and response rates.
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Q: Can you share campaigns that you worked on that show what digital PR looks like in practice and the value it has on SEO?
A TikTok-teens study campaign was built around a data-driven infographic and targeted to multiple outlets, resulting in several high-quality backlinks from major outlets and increased overall site visibility, even if one page did not dramatically shift its direct rankings.
An iGaming SEO Reveals How He Manipulates ChatGPT Recommendations
Q: Can you share your background and how you got into SEO?
I started in e-commerce around ten years ago, moved into gambling-focused SEO in Malta, then Thailand, and built up a career around large budgets and teams before starting my own agency; now I blend traditional SEO with GEO and AI-influenced experimentation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

This show centers on practical SEO strategies, industry updates, and real-world case studies delivered in a crisp, mentor-like style. Episodes cover high-signal topics such as leveraging user intent, optimizing on-page elements, and balancing AI tools with human-centered content. Viewers can expect tactical frameworks for long-term SEO growth, analyses of algorithm changes, and hands-on guidance for technical migrations, link-building, and copy that converts. A recurring strength is the host's ability to translate complex SEO concepts into repeatable playbooks, often with concrete examples and occasional course promotions. Notably, the show places a strong emphasis on sustainable, reputation- and content-driven strategies over quick hacks, ... more

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How many listeners does The Edward Show get?

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To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. AI Explored
2. The Startup Ideas Podcast
3. Marketing Against The Grain
4. Marketing School - Digital Marketing and Online Marketing Tips
5. Startups For the Rest of Us

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Edward Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Pedro Dias
2. Nick Cohen
3. Gary Vaynerchuk
4. Erwin Hau
5. Léo Poitevin
6. Aashish Khakhar
7. Callum Kennard
8. Vlad Pivnev

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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