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The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Compact Keywords
Backlinks
Link Building
Chatgpt
Local SEO
Artificial Intelligence
Youtube
Google Business Profile
Content Marketing
Digital PR
AI Search
Digital Marketing
Content Creation
Google Search Console
Topical Authority
Large Language Models
Llms

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1151Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Edward Show

Latest Episodes

E1152: Google Analytics is one of the most widely used analytics platforms on the web, but there is a growing category of traffic it was never really designed to help you understand: bots, AI crawlers, and AI agents.

I sit down with analytics consu... more

E1151: Google has started routing search-result links through new google.com/goto redirects, masking the final destination URL for logged-out users.

That sounds like a small technical change. For rank trackers, SERP scrapers, SEO tools, and markete... more

E1150: James Dooley and David Quaid return to debate one of the biggest questions in SEO right now: is GEO a separate discipline, or is it just SEO under a new name?

James says he used to agree that GEO was simply SEO with a different label. Then h... more

E1149: Jason Barnard breaks down how to get a Google Knowledge Panel for yourself or your business in as little as three months.

We cover why clarity and consistency are the foundation of entity SEO and how Google decides whether it understands who... more

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Recent Guests

Matt Hammerton
SEO expert focused on personal injury and local SEO for home services
OneLaw group (SEO lead for the firm)
Episode: The Local SEO Playbook Behind a Law Firm Doing $100M in 6 Months | Matt Hammerton
Edward Sturm
Author of Compact Keywords SEO course
Compact Keywords
Episode: The "Cheap" Keyword Trick Brands Are Too Proud to Use
TJ Robertson
SEO expert and founder</br>Author of CMS-less and bot-driven site concepts
Self-employed / consultant
Episode: Are Bot-Managed, CMS-Less Websites the Future of SEO? TJ Robertson & David Quaid
Kaylee Moore
SEO expert, content marketer, and AI/LLM researcher
Independent consultant / educator
Episode: The Further You Are From Your Brand, The More AI Trusts You | Kaleigh Moore
Mike King
SEO expert and founder/leader of IP Rank (ipolerank.com)
IP Rank
Episode: Google's Biggest SEO Leak Changed Everything… But Almost Nobody Adapted
David Quade
SEO expert featured on the podcast
Episode: Why Republishing Under a New URL Can Make a Dead Page Rank #1
Koray Tuğberk GÜBÜR
SEO expert and industry figure
Episode: There Is No #1 Ranking Anymore: Koray Tuğberk GÜBÜR & Charles Floate on SEO's New Rules
James Backenstone
CRO expert, presumably from Build Grow Scale
Build Grow Scale
Episode: $1B Ecommerce Expert Tears Apart Product Pages That Don't Convert
James Dooley
UK entrepreneur, founder of FlatRank and ProMos; broad marketer with focus on SEO, branding, and AI-driven strategies
FlatRank, ProMos
Episode: What Actually Works in SEO in 2026 - James Dooley on AI Search, Links & "Money-Hat" SEO

Host

Edward Sturm
Host of The Edward Show; frequently presents daily SEO tips, interviews, and thought leadership.

Reviews

4.7 out of 5 stars from 64 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States6 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, hands-on SEO tactics.
Guests are described as expert and insightful, delivering value through real-world examples.
The show is commended for variety in topics and formats, keeping content fresh and applicable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Local SEO Playbook Behind a Law Firm Doing $100M in 6 Months | Matt Hammerton
Q: How do you approach press releases for SEO and branding in this space?
Use a disciplined, iterative approach: draft a release around notable settlements or awards, distribute widely, and refresh or reuse content periodically with updates to maintain freshness. AI can draft and schedule, but final edits should be human-checked to avoid over-automation and preserve relevance.
The Local SEO Playbook Behind a Law Firm Doing $100M in 6 Months | Matt Hammerton
Q: What's your strategy with a completely new Google Business Profile?
Start with embedding proper keywords in the business name via a DBA if needed, ensure the right categories, and focus heavily on collecting and leveraging reviews. GBP success hinges on reviews and consistent signals across directory listings, with location-specific branding and lead-brand strategy to scale across multiple locations.
SEO Legend Charles Floate's A-to-Z Blueprint (Zero to Enterprise)
Q: What is your repeatable method for keyword research, and how do you find keywords that make money?
I map from a core keyword to top competitors, analyze what they rank for, assess purchase intent versus informational terms, and build a topical map around related keywords. Then I estimate ROI by comparing anticipated traffic and conversions across pages, prioritizing those with clear buyer intent.
How to Get Recommended by Google Maps AI | Darren Shaw
Q: Is proximity still a major factor in Ask Maps, or does AI personalization change that?
Proximity is less important in AI results than in traditional local listings; AI-driven results focus more on personalization from history and signals like reviews, website content, and service depth, though proximity can still play a role in some cases.
How to Get Recommended by Google Maps AI | Darren Shaw
Q: So what are some tactics people can do to get their businesses recommended by it?
Ranking well in traditional local search remains foundational; optimize Google Business Profile, ensure complete service and product descriptions, maintain updated citations, encourage detailed reviews, and keep Google Posts fresh. Build a strong, consistent presence across the web and leverage AI-driven prompts to identify unique service pages and upcoming topics to cover.

Audience Metrics

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Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

A daily SEO-focused show delivering practical advice, hacks, and interviews with leading and emerging voices in search. Episodes cover tactical optimization techniques, case studies, and industry trends—often blending tactical SEO methods with AI-driven insights, site architecture, content strategy, and conversion considerations. Frequent guests from across the SEO and digital marketing space share frameworks, experiments, and actionable takeaways, with a clear emphasis on delivering measurable results. It's particularly noted for its practical teardown-style episodes, real-world experiments, and guest mix that ranges from established SEOs to rising practitioners. Listeners likely include SEO professionals, content marketers, and digital ma... more

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How many listeners does The Edward Show get?

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To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. Marketing Against The Grain
2. The Startup Ideas Podcast
3. AI Explored
4. My First Million
5. Social Media Marketing Podcast

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Matt Hammerton
2. Edward Sturm
3. TJ Robertson
4. Kaylee Moore
5. Mike King
6. David Quade
7. Koray Tuğberk GÜBÜR
8. James Backenstone

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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