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Artwork for The Edward Show

The Edward Show

Edward Sturm
Google
Search Engine Optimization
SEO
Compact Keywords
Backlinks
Artificial Intelligence
Local SEO
Link Building
Google Business Profile
Chatgpt
Internal Linking
Topical Authority
Youtube
Llms
Reddit
Programmatic SEO
AI Search
AI Content
Google Discover
Parasite SEO

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1200Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Edward Show

Latest Episodes

E1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search Console shows stable rankings and traffic.

Google's crackdown on AI companies s... more

E1200: What SEO strategies actually work?

I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show, I break down nine strategies and explain how to use them for Google rankings, ... more

YouTube

E1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the idea that nofollow links have no SEO value.

The practical takeaway: look beyond t... more

YouTube

E1199: Rihanna's Fenty Beauty is beating Dior in the AI Search. Harpreet Singh joins me to break down the customer reviews, third-party coverage, and product pages behind Fenty's outstanding visibility.

His explanation starts with one idea: "AI is ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Grant Jenkins
Business owner sharing SEO experiences and feedback on Edward's principles
Episode: Google's September 2026 Spam Update Phase 2 Hits (And Reddit's AI Translations Are Winning Again)
Ross Hudgens
Founder/CEO of Siege Media, SEO expert
Siege Media
Episode: Ross Hudgens: The Page Type That Drives the Most AI Search Traffic
Ipe Kanahara
Rank and rent master, SEO course promoter
Rank and Rent Master / Compact Keywords
Episode: Google Just Dropped the Parasite SEO Penalty in Europe. Here's the Catch
Lindsey Busfield
Founder/CEO of Optimize My Firm
Optimize My Firm
Episode: Legal SEO: How Personal Injury Lawyers Turn Google Searches Into Signed Cases
Simon Chan
Business coach and online marketer who provides testimonials and credibility to the episode
Self-published content; promotes Compact Keywords course
Episode: The Internal Linking Trick That Uses Topical Authority You Already Have
Mike Martin
GBP expert and founder of GBP.ly, focused on Google Business Profile optimization
GBP.ly
Episode: How He Ranks #1 in Google Maps From 53 Miles Away | Mike Martin
Kristiyan Yankov
Guest expert on SEO and link-building for SaaS
Episode: SaaS Link Building: Why One Listicle Placement Is Worth $1,000
Jason Packer
Analytics consultant and author of Google Analytics Alternatives (second edition)
Quantable (Columbus, Ohio)
Episode: Google Analytics Is Hiding Your AI Traffic (And Google Can Detect Your AI Content)
Edward Sturm
Founder of Compact Keywords
Compact Keywords
Episode: He Did 2,000 Podcasts in a Year Just for SEO Rankings

Host

Edward Sturm
Host of The Edward Show; frequently presents daily SEO tips, interviews, and thought leadership.

Reviews

4.7 out of 5 stars from 70 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States7 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, hands-on SEO tactics.
Guests are described as expert and insightful, delivering value through real-world examples.
The show is commended for variety in topics and formats, keeping content fresh and applicable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AEO Companies Are Selling You 2016 SEO
Q: What do you say to people who claim that 85% of cited content isn't what's ranking?
It's about recognizing that AI summaries pull from a broad ecosystem, and you must diversify signals—solutions pages, industry pages, and third-party credibility—so that the AI has multiple trusted sources to reference.
How He Ranks #1 in Google Maps From 53 Miles Away | Mike Martin
Q: How often should businesses post or add images to GBP?
There is no fixed cadence; it varies by business, but many cases show a mix of several posts per week and regular image updates to demonstrate ongoing activity and to keep the profile fresh.
How He Ranks #1 in Google Maps From 53 Miles Away | Mike Martin
Q: What is step one for optimizing a GBP when starting from scratch?
Step one is achieving profile completeness and mirroring; ensure the GBP data is fully filled out and consistently matches the business website (name, hours, location, categories) before adding posts or media.
Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.
Q: Is it just rank tracking or are there other SEO processes that this will affect?
Beyond rank tracking, any workflow that relies on SERP data or URL-level analysis could be impacted. Tools that depend on final destination URLs in SERPs may need to adjust to parse final URLs, affecting competitive analysis, historical trend tracking, and certain AI-assisted workflows.
Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.
Q: Can you explain what these brand new Goto redirects are and why people are freaking out about them?
Goto redirects mask the final URL in search results, switching logged-out views to a google.com/goto URL with unique cipher strings. This disrupts how rank trackers parse the final destinations and complicates reporting, requiring changes in data processing and potentially affecting the accuracy of daily/weekly rankings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

A daily SEO-focused show delivering practical advice, hacks, and interviews with leading and emerging voices in search. Episodes cover tactical optimization techniques, case studies, and industry trends—often blending tactical SEO methods with AI-driven insights, site architecture, content strategy, and conversion considerations. Frequent guests from across the SEO and digital marketing space share frameworks, experiments, and actionable takeaways, with a clear emphasis on delivering measurable results. It's particularly noted for its practical teardown-style episodes, real-world experiments, and guest mix that ranges from established SEOs to rising practitioners. Listeners likely include SEO professionals, content marketers, and digital ma... more

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How many listeners does The Edward Show get?

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What are the audience demographics for The Edward Show?

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How many subscribers and views does The Edward Show have?

To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. The Startup Ideas Podcast
2. The Game with Alex Hormozi
3. Startups For the Rest of Us
4. The Martell Method w/ Dan Martell
5. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Edward Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Grant Jenkins
2. Ross Hudgens
3. Ipe Kanahara
4. Lindsey Busfield
5. Simon Chan
6. Mike Martin
7. Kristiyan Yankov
8. Jason Packer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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