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Artwork for The Edward Show

The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Backlinks
Content Marketing
Compact Keywords
Digital Marketing
Chatgpt
Local SEO
Link Building
Google Business Profile
Content Creation
Llms
AI Content
E-Commerce
Content Strategy
Schema
Reddit
Topical Authority
Keyword Research

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1048Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for The Edward Show

Latest Episodes

E1049: One of the most common SEO mistakes is trying to do too much too fast.

In this episode, I break down why rushing SEO usually creates more problems than progress, especially for new websites. Publishing too many pages too early, automating wo... more

E1048: How do you get backlinks when your website is brand new and has almost no authority?

We break down a real question from a founder who launched an AI tools directory and is stuck in the classic SEO chicken-and-egg problem: if no one trusts yo... more

E1047: Google just released official guidance on how to show up in generative AI search features like AI Overviews and AI Mode.

And according to them?

GEO (Generative Engine Optimization) is just SEO.

AEO (Answer Engine Optimization) is just S... more

YouTube

E1046: Most websites ignore image SEO.

They upload files named IMG_9283.jpg. They leave alt text blank. They use stock images with no context.

Then they wonder why they are not getting traffic from Google Images or why their pages are underperfor... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Omar Abu Shaban
Avid marketer sharing a testimonial on SEO course impact
Episode: Google Just Killed FAQ Schema (And Most SEOs Still Don't Get It)
Harpreet Singh
SEO expert and practitioner discussing GEO and SEO safety
Episode: Generative Engine Optimization: Is It Safe and How to Do It the Right Way
Chris Ott
Owner of The Bright Side and guest on the episode
The Bright Side
Episode: How One Simple Website Got 384,000 Backlinks (Linkable Assets Explained)
David McSweeney
Former head of content for Ahrefs, SEO expert with 15+ years of agency and product experience
Independent consultant / SEO expert
Episode: The GEO Grift: What Actually Works in AI Search (SEO Myths Exposed)
William Moon
Financial agency owner and marketing entrepreneur, featured in testimonial
Self/Family business
Episode: How to Get Cited by ChatGPT (1.4 Million Prompt Study Reveals the Truth)
Wil Reynolds
Founder of Seer Interactive, renowned in SEO
Seer Interactive
Episode: Wil Reynolds: Why Most SEOs Are Playing the Wrong Game
Kai Cromwell
SEO expert for e-commerce, with a focus on Shopify
Episode: E-Commerce Link Building That Actually Works with Kai Cromwell
Kris Ott
Owner of a pressure washing company; promoter of the Compact Keywords course
Brightside (pressure washing company); Compact Keywords
Episode: Google's New SEO Reality: Why 'Non-Commodity' Content Is Taking Over
Tryggvi Rafn
Guest; creator of an AI-driven SEO system described in the episode
Episode: This AI SEO System Builds and Updates Revenue Pages Automatically

Host

Edward
Host of The Edward Show; frequently self-produced or affiliated with The Edward Show.

Reviews

4.7 out of 5 stars from 57 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States2 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are often industry experts with credible track records, which helps with applying learnings.
Occasional episodes push ethical considerations in aggressive SEO tactics, balancing strategy with responsibility.
Insightful guests consistently bring practical takeaways for SEO and growth marketing.
Gives real-world tactics rather than just high-level theory, which is valuable for agencies and in-house teams.
The show does a great job surfacing AI-enabled strategies without losing focus on fundamentals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Unichannel SEO with David Quaid | NYC Views & a $325M Exit
Q: What would you recommend to a newcomer who wants to start in SEO and eventually drive meaningful business results?
Start with real projects to build a portfolio, collaborate with other agencies to get referrals, and be willing to help for free or at low cost to prove value. Document successes, focus on a few high-impact tactics like corner-stoning, and steadily build relationships with partners who can provide repeat business and credible case studies.
Unichannel SEO with David Quaid | NYC Views & a $325M Exit
Q: What are the core reasons you believe SEO can be the main channel for a B2B SaaS company?
SEO is scalable, cost-efficient over time, and Google remains the primary source of intent-driven traffic. When you optimize around buyer-focused content and build high-quality backlinks, you can generate consistent leads and even drive enterprise-level outcomes without relying solely on paid channels.
Generative Engine Optimization: Is It Safe and How to Do It the Right Way
Q: Can you give just five specific questions that a company considering going with a GEO company should ask?
1) How is GEO different from traditional SEO, 2) How long have you been around and started in optimization, 3) Can you share recent case studies and how they're performing now, 4) What is your stance on offsite SEO, video, and social media integration, 5) Do you post lots of blog posts, and can you explain things in plain English without jargon?
22 Claude Prompts That Can Rank Any Local Business (Free Stack)
Q: Amazing. What are you showing us today?
A 22-prompt Claude Cowork stack and how it outputs for top SEO tasks, plus a giveaway of the prompts for the audience.
AI SEO Is a Boom-and-Bust Trap
Q: How should brands approach AI-assisted content creation wisely?
Use AI to draft content quickly, but keep human input critical—verify facts, align with brand values, and ensure pages offer unique, in-depth information; avoid deleting human writers entirely.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

The show centers on practical SEO strategies, AI-assisted optimization, and real-world experiments in digital marketing. Episodes frequently feature proactive tactics for search rankings, AI-enabled content, and media relations, with guests ranging from agency founders and industry consultants to technical pros who share actionable frameworks, templates, and case studies. A notable thread across episodes is a willingness to discuss ambitious growth playbooks, ethical considerations in aggressive SEO tactics, and the intersection of AI with branding and earned media. Listeners are likely looking for concrete takeaways they can test, plus insider perspectives on SEO, AI, and scalable agency growth.

Where can I find podcast stats for The Edward Show?

Rephonic provides a wide range of podcast stats for The Edward Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Edward Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Edward Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Edward Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Edward Show?

Rephonic provides comprehensive predictive audience data for The Edward Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Edward Show have?

To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. Marketing Against The Grain
2. The Startup Ideas Podcast
3. My First Million
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. The Side Hustle Show

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1048 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Edward Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Edward Show?

Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Edward Show?

Rephonic provides full transcripts for episodes of The Edward Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Omar Abu Shaban
2. Harpreet Singh
3. Chris Ott
4. David McSweeney
5. William Moon
6. Wil Reynolds
7. Kai Cromwell
8. Kris Ott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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