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Artwork for The Edward Show

The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Backlinks
Compact Keywords
Content Marketing
Chatgpt
Digital Marketing
Local SEO
Link Building
Google Business Profile
Llms
Content Creation
AI Content
Schema
E-Commerce
Youtube
Content Strategy
Topical Authority
Reddit

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1069Founded3 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for The Edward Show

Latest Episodes

E1070: Breaking down the most extensive LocalBusiness schema test ever run - what it proves, what it doesn't, and why the results matter for local SEO and how businesses show up in ChatGPT.

Jake Hundley joins Edward Sturm and David Quaid to walk th... more

E1069: Search interest in SEO just hit a new all-time high.

For more than a decade, people have said SEO is dying. Every algorithm update. Every new platform. Every new shift in traffic. The narrative repeats.

But the data tells a different story... more

E1068: Breaking down a real-world ecommerce SEO test that answers a common question: if you have multiple product variations (size, color, quantity), is there anything "special" you should do?

The test looked at a simple canonical tag change and fo... more

YouTube

E1067: Most e-commerce founders believe they need more traffic.

In reality, most stores already have enough qualified visitors. They just fail to convert them.

In this episode, I sit down with David Schomer - former CPA, Amazon seller, founder, a... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kalin Karakehayov
Founder/CEO of SEO.domains and domain investment expert
SEO.domains
Episode: He Owns 200,000 Domains (And Knows How to Rank Anything)
Kasra Dash
SEO expert and marketer, guest on the episode
Episode: How to Manipulate AI Search (Before It Manipulates You)
Michał Suski
Co-founder of Surfer SEO
Surfer
Episode: Is SEO Actually Dead This Time? Surfer's Michał Suski Sets the Record Straight
Yoss Hogg
Former head of SEO at Omnicom, frequent guest on the show
Omnicom
Episode: Managing 90 SEOs: What Actually Scales (And What Breaks)
Travis Tallent
Former managing director at Brainlabs overseeing 90 SEOs, CROs, content, and digital PR
Brainlabs
Episode: Managing 90 SEOs: What Actually Scales (And What Breaks)
Chris Ott
Owner of The Bright Side and guest on the episode
The Bright Side
Episode: How One Simple Website Got 384,000 Backlinks (Linkable Assets Explained)
David McSweeney
Former head of content for Ahrefs, SEO expert with 15+ years of agency and product experience
Independent consultant / SEO expert
Episode: The GEO Grift: What Actually Works in AI Search (SEO Myths Exposed)
William Moon
Financial agency owner and marketing entrepreneur, featured in testimonial
Self/Family business
Episode: How to Get Cited by ChatGPT (1.4 Million Prompt Study Reveals the Truth)
Wil Reynolds
Founder of Seer Interactive, renowned in SEO
Seer Interactive
Episode: Wil Reynolds: Why Most SEOs Are Playing the Wrong Game

Host

Edward Sturm
Host of The Edward Show

Reviews

4.7 out of 5 stars from 59 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States3 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as varied and insightful, with expert-level discussions.
Listeners consistently praise the actionable SEO guidance and practical takeaways.
Guests and hosts are commended for clarity and usefulness of tactics, not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

He Owns 200,000 Domains (And Knows How to Rank Anything)
Q: What was the most memorable catch you made?
An auction win where a country-specific domain with traffic from another country was acquired for $30 and generated about $150,000 in traffic revenue before the spike faded.
He Owns 200,000 Domains (And Knows How to Rank Anything)
Q: What signals tell you that a domain is undervalued?
Value is highly subjective; sometimes domains are undervalued because they're not universally loved, yet they can hold significant potential depending on buyer needs and market timing.
He Owns 200,000 Domains (And Knows How to Rank Anything)
Q: Okay, what is the best domain acquisition you have ever made?
One of the best deals was buying a DR70 domain for about 10k at a fringe auction and then selling it for 140k, with the domain turning into a strong casino reviews property in the UK.
Why 70% of Your Ecommerce Pages Aren't Indexed (And How to Fix It)
Q: What makes a product page worth indexing in Google's view?
The document name should align with topical authority and incoming links; if that alignment is weak, Google may deprioritize indexing even if the page has traffic potential.
Why 70% of Your Ecommerce Pages Aren't Indexed (And How to Fix It)
Q: What is the most important thing to inspect first when a site has indexing gaps on a million-page catalog?
Check how many pages are discovered but not indexed, audit the nomenclature and topical authority, and identify pages with high traffic to fix or re-publish them to stabilize traffic and impressions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

This show centers on practical SEO strategies, industry updates, and real-world case studies delivered in a crisp, mentor-like style. Episodes cover high-signal topics such as leveraging user intent, optimizing on-page elements, and balancing AI tools with human-centered content. Viewers can expect tactical frameworks for long-term SEO growth, analyses of algorithm changes, and hands-on guidance for technical migrations, link-building, and copy that converts. A recurring strength is the host's ability to translate complex SEO concepts into repeatable playbooks, often with concrete examples and occasional course promotions. Notably, the show places a strong emphasis on sustainable, reputation- and content-driven strategies over quick hacks, ... more

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How many listeners does The Edward Show get?

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How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1069 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Kalin Karakehayov
2. Kasra Dash
3. Michał Suski
4. Yoss Hogg
5. Travis Tallent
6. Chris Ott
7. David McSweeney
8. William Moon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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