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Artwork for The Edward Show

The Edward Show

Edward Sturm
SEO
Google
Search Engine Optimization
Compact Keywords
Backlinks
Chatgpt
Link Building
Digital Marketing
Content Marketing
Llms
Local SEO
Google Business Profile
Content Creation
Digital PR
AI Search
Schema
Large Language Models
Reddit
Artificial Intelligence
Keywords

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

PublishesDailyEpisodes1129Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Edward Show

Latest Episodes

E1130: Micro-influencer SEO is one of the most overlooked ways to get your brand mentioned across Google, YouTube, TikTok, Instagram, Facebook, and AI search tools.

I break down a simple strategy: instead of paying for generic press releases or cha... more

YouTube

E1129: The further a source is from your company's control, the more likely AI systems may be to trust it.

Kaleigh Moore explains her "Source Signal Stack," a four-level framework for understanding how brands earn visibility in ChatGPT, Google AI O... more

YouTube

E1128: Local SEO is changing as Google, ChatGPT, Gemini, Claude, and other AI systems influence how people find and evaluate local businesses.

I'm joined by Joy Hawkins and Caleb Ulku for a detailed discussion about what is working in local SEO now... more

YouTube

E1127: Google's biggest SEO leak gave marketers more information about how search works than almost any event in the industry's history.

But according to Mike King, most SEO strategies, tools, and reporting systems barely changed after the leak.

... more

YouTube

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Recent Guests

Andrew Melnychuk-Oseen
AI and SEO researcher/engineer with a background in gaming and blockchain
Sagasolve (aka SagaSolve)
Episode: AI Is Dumb: How to Use AI Agents for SEO Without Getting Crushed by Google
Garrett French
Founder of Citation Labs; co-founder of Zip Sprout
Citation Labs; Zip Sprout
Episode: How Local Businesses Build Powerful Backlinks Through Community Sponsorships
Ellen Sartin
Client Success and Growth Manager at Zip Sprout
Zip Sprout
Episode: How Local Businesses Build Powerful Backlinks Through Community Sponsorships
Hank Azarian
SEO consultant with extensive scale SEO leadership
Independent consultant
Episode: The SEO Lessons From Working With 5,000 Publishers
Pedro Dias
World-renowned AI visibility expert and former Google Search Quality analyst
Google
Episode: Former Google Search Quality Analyst Reveals How Google Really Ranks Websites
Nick Cohen
Founder of Matador, SEO expert for law firms
Matador
Episode: They Ranked #1 on Google and Got Only 5 Calls a Month - So He Told Them to Move
Gary Vaynerchuk
CEO of VaynerMedia and prominent entrepreneur in branding and media
VaynerMedia
Episode: GaryVee: Gemini Is the Only Guaranteed Winner in AI Search
Erwin Hau
CEO of Chromatix; founder of ConversionCow
Chromatix (Chromatix.com.au); ConversionCow (conversioncow.com)
Episode: He Audited 70,000 Websites. Here's Why Your SEO Traffic Isn't Converting
Léo Poitevin
SEO expert with a background in iGaming and CBD
Episode: An iGaming SEO Reveals How He Manipulates ChatGPT Recommendations

Host

Edward Sturm
Host of The Edward Show

Reviews

4.7 out of 5 stars from 64 ratings
  • amazing podcast

    love this show. have learned a lot of seo from it. the variety of topics and formats is also very interesting. feel like i’m just listening in on experts talk seo. amazing show!!! thanks for doing this

    Apple Podcasts
    5
    Simon W Chan
    United States5 months ago
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as varied and insightful, with expert-level discussions.
Listeners consistently praise the actionable SEO guidance and practical takeaways.
Guests and hosts are commended for clarity and usefulness of tactics, not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rank & Rent SEO: How Ippei Built 130 Sites - and Made $240K From One 15-Hour Website
Q: For somebody new to the concept, what is rank and rent?
Rank and rent involves ranking one's own websites for local services and then renting out the leads or entire sites to business owners, often starting with commissions and moving toward a steady flat-rate monthly rental once trust is built.
SEO Myths That Won't Die: Backlinks, GEO, Gemini & What Ranks in 2026
Q: What is the current best single focus for business owners to improve SEO without getting overwhelmed?
Publish content and continuously test for relevance; if a piece doesn't rank, undo it and republish with adjustments, focusing on the pages that actually enter and perform in the index.
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Q: What makes a good subject line and pitch for outreach?
Keep subject lines concise (around five to seven words recommended) and craft email bodies that quickly present a datapoint or study angle, followed by a direct link and a brief contextual mention of the journalist's prior work.
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Q: How do you find journalists to pitch and write effective emails?
We build a granular media list using Muck Rack and Hunter, segment by publication and beat, and use tailored pitches in BuzzStream with a structured follow-up sequence to improve open and response rates.
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
Q: Can you share campaigns that you worked on that show what digital PR looks like in practice and the value it has on SEO?
A TikTok-teens study campaign was built around a data-driven infographic and targeted to multiple outlets, resulting in several high-quality backlinks from major outlets and increased overall site visibility, even if one page did not dramatically shift its direct rankings.

Audience Metrics

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Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

This show centers on practical SEO strategies, industry updates, and real-world case studies delivered in a crisp, mentor-like style. Episodes cover high-signal topics such as leveraging user intent, optimizing on-page elements, and balancing AI tools with human-centered content. Viewers can expect tactical frameworks for long-term SEO growth, analyses of algorithm changes, and hands-on guidance for technical migrations, link-building, and copy that converts. A recurring strength is the host's ability to translate complex SEO concepts into repeatable playbooks, often with concrete examples and occasional course promotions. Notably, the show places a strong emphasis on sustainable, reputation- and content-driven strategies over quick hacks, ... more

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How many listeners does The Edward Show get?

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To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. Startups For the Rest of Us
2. My First Million
3. The Startup Ideas Podcast
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. Founders

How many episodes of The Edward Show are there?

The Edward Show launched 3 years ago and published 1129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Andrew Melnychuk-Oseen
2. Garrett French
3. Ellen Sartin
4. Hank Azarian
5. Pedro Dias
6. Nick Cohen
7. Gary Vaynerchuk
8. Erwin Hau

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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