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The Doug Horner Show

Doug Horner
Electric Vehicles
Transparency In Sales
Automotive Industry
Automotive Content Creation
Customer Loyalty
Mercedes-Benz
Used Car Dealerships
Social Media Influence
Social Media
Billy the Car Kid
Car Dealership Practices
Youtube
Ipacket
Car Dealerships
Consumer Buying Experience
Entrepreneurship
Consumer Experience
Hoovie's Garage
Vehicle Sourcing
Automobile Industry

Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.

PublishesTwice monthlyEpisodes13Founded9 months ago
Categories
AutomotiveLeisure

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Artwork for The Doug Horner Show

Latest Episodes

Let Us Know Who You'd Like To See On The Podcast!

On this episode of The Doug Horner Show, I sit down with 

Tyler Astorg, co-founder of iPacket, to break down their 

new appraisal and merchandising feature that's changing 

how dealerships value, pri... more

Let Us Know Who You'd Like To See On The Podcast!

@Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured... more

Let Us Know Who You'd Like To See On The Podcast!

@Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car deale... more

Let Us Know Who You'd Like To See On The Podcast!

Doug tells you everything you need to know about the exciting world of Mercedes-Benz in 2026 and beyond. Mercedes is in the beginning stages of a new product offensive which will bring 30 new models ... more

Key Facts

Accepts Guests
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Podcast Host

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Recent Guests

Tyler Astorg
Co-founder/CTO of iPacket
iPacket
Episode: The Software That's Changing How Used Cars Are Appraised And Merchandised
Kelly Stumpe
Automotive content creator known as The Car Mom
The Car Mom brand
Episode: Why Families Trust The Car Mom More Than Their Dealer
Austin Conroy
Dealer Plate Guy, service and parts director overseeing five stores
Roorman Automotive Group / multiple dealerships
Episode: Americas Service Manager - Dealer Plate Guy Spills The Tea On Dealership Service
Raul Tomsa
Automotive content creator known as the Vinciere on social media
Mercedes-Benz dealership family group (Motorworks/Mergato Automotive)
Episode: He Went From Sales Manager To Car Salesman? - The Vincierge
Russ Flips Whips
Automotive content creator turned dealership trainer
Freddie Media / Car Dealership Guy umbrella
Episode: The Awkward Car Salesman Who Built a Social Media Empire: Russflipswhips
Tomi Mikula
Founder and lead with Delivrd
Delivrd
Episode: Car Dealerships Want Him Banned - But Is Tomi Mikula of Delivrd Really The Problem?
Tyler Hoover
Founder of Hoovie's Garage, automotive content creator
Hoovie's Garage
Episode: From Failed Dealer to YouTube Icon | The Tyler Hoover Story
Alex Lawrence
Founder of EV Auto
EV Auto
Episode: From College Professor To Car Dealer - The EVAuto Alex Story
Billy The Car Kid
A notable figure in the automotive industry known for helping consumers buy cars confidently and exposing problematic dealership practices.
Episode: The Man Who Negotiates Car Deals So You Don't Have To - Billy The Car Kid

Host

Doug Horner
Host of The Doug Horner Show

Reviews

4.8 out of 5 stars from 26 ratings
  • Freshest auto pod

    This is the next big think in retail auto. Doug will bring on the best guests guaranteed.

    Apple Podcasts
    5
    The Dealer Geek
    Canada9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical takeaways for car buyers and dealers.
People like the transparent, candid conversations about dealership practices.
Freshest auto pod notes Doug's guests bring industry-shaping insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Awkward Car Salesman Who Built a Social Media Empire: Russflipswhips
Q: What made you start making videos and putting them online?
I just started because I wanted more people to know who I was, and a lucky break with an unannounced Lincoln Aviator helped prove there was real demand for what I was doing beyond just in-person sales.
He Went From Sales Manager To Car Salesman? - The Vincierge
Q: And how has management and ownership reacted to your social media presence and content?
They've been mostly supportive because it increases visibility and leads; changes have been gradual and respectful of the existing culture. Ownership has preserved the successful 'one price' model and allowed continued operation, viewing it as a benefit, not a threat.
He Went From Sales Manager To Car Salesman? - The Vincierge
Q: So, what would you tell people that this career can provide for you and what you are going to have to be ready to commit to, to make it a career and not just a job?
It can provide everything; it's about investing in yourself—your personality and knowledge—and treating it as a career, not a temporary gig. It requires time and consistency, but the payoff comes from building a lasting, scalable business within a business.
From Failed Dealer to YouTube Icon | The Tyler Hoover Story
Q: Do you plan to keep some of your cars forever?
Hoover says some cars are long-term keeps (e.g., special models like the Gold Wing) but acknowledges that with time and costs, there may be a point where selling becomes a possibility if it makes sense financially, underscoring the balance between passion and practicality.
From Failed Dealer to YouTube Icon | The Tyler Hoover Story
Q: What year did you post your first video and when did you realize it could change your life?
The first post was in 2016, with a major breakthrough occurring in early 2017 after a Mercedes S600 video went viral, showing that YouTube could be a sustaining platform for his content and business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Doug Horner Show

What is The Doug Horner Show about and what kind of topics does it cover?

The discourse centers on automotive entrepreneurship, consumer experience, and the evolving car marketplace, with a strong emphasis on transparency, authenticity, and the power of social media in shaping buying decisions. Recent episodes spotlight EVs, dealership practices, and how influencers navigate automotive sales—covering how education, trust, and first-hand customer stories can redefine the traditional car-buying experience. A standout thread is the role of content creators and transparency in sales, suggesting a shift toward more customer-centric approaches and data-driven consumer education.

Listeners likely range from automotive professionals and dealership insiders to marketers and independent creators seeking practical insights... more

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Which podcasts are similar to The Doug Horner Show?

These podcasts share a similar audience with The Doug Horner Show:

1. This Past Weekend w/ Theo Von
2. The Joe Rogan Experience
3. 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
4. Matt and Shane's Secret Podcast
5. Cleared Hot - Powered By BRCC

How many episodes of The Doug Horner Show are there?

The Doug Horner Show launched 9 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Doug Horner Show?

Recent guests on The Doug Horner Show include:

1. Tyler Astorg
2. Kelly Stumpe
3. Austin Conroy
4. Raul Tomsa
5. Russ Flips Whips
6. Tomi Mikula
7. Tyler Hoover
8. Alex Lawrence

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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