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The Digital PR Podcast

Propellernet
Artificial Intelligence
Public Relations
Journalism
Generative AI
Haro
Digital PR
PESO Model
Media Industry
AI In Journalism
Link Building
Structured Trust
PRCA
Buzzstream
Brand Mentions
Brand Consistency
Crisis Management
Health
Get Featured
Neomam

The Digital PR Podcast is your essential podcast for all things digital PR. Join Propellernet’s very own Louise Parker and Steve Baker as your hosts who will be chatting with a variety of guest speakers and top industry experts. Make sure to tune in every month for the latest trends, expert insights, and actionable tips for all things PR. We can’t wait for you to join the conversation.

PublishesMonthlyEpisodes46Founded4 years ago
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Artwork for The Digital PR Podcast

Latest Episodes

Steve and Lou are joined by Alex Cassidy, Managing Director of NeoMam Studios, for a special bonus episode of the Digital PR Podcast, hosted live at Propellernet HQ. They discuss generative AI, fake experts and the fight to keep PR human. Alex shares... more

Steve and Lou are joined by Sarah Waddington CBE, CEO of the PRCA, the world's largest professional body for PR, public affairs and communications. Sarah shares her vision for unifying the PR industry, from breaking down the divide between digital an... more

Steve and Lou are joined by journalist, editor and AI trainer Harriet Meyer to unpack what AI is actually changing in newsrooms, PR teams and editorial workflows. From research and analysis to campaign planning, disclosure, trust and responsible use,... more

Lou and Steve are joined by freelance journalist Rosie Taylor to discuss how AI is reshaping the relationship between PRs and journalists. They explore the rise of AI-generated content, fake experts and increased verification pressures in newsrooms, ... more

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Recent Guests

Alex Cassidy
Managing Director at NeoMam
NeoMam
Episode: GenAI, Fake Experts and the Fight to Keep PR Human with Alex Cassidy
Sarah Waddington
CEO of the PRCA
PRCA
Episode: #43 The Future of PR: Trust, Inclusion and Industry Unity with Sarah Waddington
Harriet Meyer
Award-winning personal finance editor, journalist and AI trainer for journalists, content teams and PR professionals
AI for Media / AI for journalists
Episode: #42 AI and the Future of Journalism with Harriet Meyer
Rosie Taylor
Award-winning freelance journalist specializing in health and consumer news; provides training and consultancy on getting featured in the press
Independent journalist
Episode: #41 How AI Is Changing the Journalist–PR Relationship with Rosie Taylor
Jeannie Dietrich
Founder and CEO of Armand Dietrich; creator of the Peso model; Spin Sucks author and adviser
Armand Dietrich; Spin Sucks
Episode: #40 Future-Proofing PR: The PESO Model & Structured Trust with Gini Dietrich
Lisa Paasche
Founder of Verve Search, later sold the agency
Verve Search (sold to Omnicom)
Episode: #39 Building and Selling a Digital PR Agency with Lisa Paasche
Vince Nero
Director of Content Marketing at BuzzStream
BuzzStream
Episode: #38 Is Link Building Dead? with Vince Nero
Joe Goulcher
Creative Director with brands like Xbox, Boiler Room and Samsung
Independently represented guest
Episode: #37 Why AI Is Failing the Creative Industry with Joe Goulcher
Rob Waugh
Freelance journalist who has written on unethical AI practices in PR/SEO
Independent journalist
Episode: #36 How AI is Changing Journalism: PR, Ethics & Fake Experts with Rob Waugh

Hosts

Steve Baker
Host of The Digital PR Podcast
Louise Parker
Host of The Digital PR Podcast

Reviews

5.0 out of 5 stars from 97 ratings
  • Essential Listening

    For anyone working in Digital PR or SEO, this is your podcast to get ahead!

    Apple Podcasts
    5
    Benjmcneil
    United Kingdom6 months ago
  • Fantastic!

    What a brilliant podcast - hugely insightful and what wonderful hosts. Highly recommend!

    Apple Podcasts
    5
    NJagger
    United Kingdoma year ago
  • So useful

    Love this - really great at helping to decode the latest industry trends

    Apple Podcasts
    5
    Bad UX and no class info
    United Kingdoma year ago
  • Latest show

    Great listen

    Apple Podcasts
    5
    WBD73
    United Kingdoma year ago
  • Amazing!

    Great hosts and content

    Apple Podcasts
    5
    Elsw1990
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high quality with practical, real-world tips.
The show helps decode industry trends and AI's impact on PR in a digestible way.
Audience finds the hosts engaging and the content genuinely useful.
Listener reviews emphasize actionable, industry-relevant insights for digital PR and SEO.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#40 Future-Proofing PR: The PESO Model & Structured Trust with Gini Dietrich
Q: How should brands future-proof themselves in a rapidly changing media landscape?
By recognizing rapid change, staying educated, and building an evolving Peso-style operating system that keeps paid, earned, shared, and owned disciplines aligned; continuously consuming diverse content, and leveraging AI as a productivity and visibility tool while maintaining human oversight and authentic storytelling.
#40 Future-Proofing PR: The PESO Model & Structured Trust with Gini Dietrich
Q: Can you define structured trust for the listeners?
Structured trust is about ensuring that information about a brand, its products, and its leaders is presented consistently across all channels and formats, so audiences see the same messaging everywhere and begin to believe it. It also includes actively guarding against misinformation and bot-driven noise to protect reputation.
#37 Why AI Is Failing the Creative Industry with Joe Goulcher
Q: Could you give us a little overview about yourself and your career so far?
Joe outlines a long, varied path from Bradford to London, early work in media and PR, and a progression through sponsorship and social to leadership roles on major campaigns for brands like EE, Salesforce? (context inferred from conversation). He emphasizes learning through hands-on experience, building a broad CV with notable collaborations, and his evolution into a Creative Director with a strong focus on social and PR.
#43 The Future of PR: Trust, Inclusion and Industry Unity with Sarah Waddington
Q: What did that moment feel like personally for you when you were awarded the CBE, and how has it shaped your approach to the PR industry?
It felt wild and mind‑blowing, a public affirmation of years of work; it reinforced a responsibility to use the platform to push for industry improvements, collaboration, and driving change beyond personal achievement.
#35 Using HARO To Navigate The Expert Economy with Brett Farmiloe
Q: Why acquire and relaunch HARO?
To restore product-market fit, rebuild trust and quality, and leverage the scale of HARO to connect journalists with the right experts, while implementing safeguards like AI-detection and community reporting to improve accuracy.

Audience Metrics

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Frequently Asked Questions About The Digital PR Podcast

What is The Digital PR Podcast about and what kind of topics does it cover?

The show centers on practical digital PR strategies, industry trends, ethics, and the evolving relationship between PR, AI, and journalism. Across recent episodes, guests span agency leaders, senior industry bodies, and journalists, with recurring focus on AI's impact, credible sourcing, and human-centered storytelling. Notable elements include candid discussions about fake experts, the HARO expert economy, and how agencies should adapt to AI while maintaining trust and measurement discipline. The format tends to mix strategic guidance, real-world case studies, and pragmatic tips for practitioners, making it helpful for listeners seeking to improve client results, navigate media relationships, or explore agency growth and exits.

A standout... more

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To see how many followers or subscribers The Digital PR Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Digital PR Podcast?

These podcasts share a similar audience with The Digital PR Podcast:

1. The Rest Is Politics
2. The Rest Is Politics: Leading

How many episodes of The Digital PR Podcast are there?

The Digital PR Podcast launched 4 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Digital PR Podcast?

Recent guests on The Digital PR Podcast include:

1. Alex Cassidy
2. Sarah Waddington
3. Harriet Meyer
4. Rosie Taylor
5. Jeannie Dietrich
6. Lisa Paasche
7. Vince Nero
8. Joe Goulcher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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