Desirability is the new Margin - from Paris 🇫🇷
The Deep Dive TeamDesirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability, not scale, is the new driver of growth, power, and cultural capital.
With in... more
| Publishes | Twice monthly | Episodes | 25 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Fashion & BeautyManagementBusinessArts | |||
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Latest Episodes
A $30 glass teddy bear mug caused riots, police calls, and a secondary market listing cups for up to $50,000. Drawing on Marc Abergel's analysis, we unpack the Starbucks Bearista Cup launch as a live-fire experiment in modern desirability – and how a... more
Jeff Bezos doesn’t just want boxes at your door, he wants the last mile of culture. In this episode, we unpack the persistent rumour, through the analysis of Marc Abergel, a luxury executive based in Paris, that Amazon’s founder is coming for Condé N... more
Paris Fashion Week just became the opening act of a new empire war. In this episode we unpack Marc Abergel (Luxury Executive based in Paris) analysis of the strategic chess match between LVMH and L’Oréal, a clash not just for Armani, but for the futu... more
What happens when a single content creator outsmarts the world’s most powerful luxury Maisons? Based on the analysis of Marc Abergel, luxury executive in Paris, this episode unpacks the phenomenon of Lyas Medini: the 26-year-old Parisian who turned r... more
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Chart Rankings
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Apple Podcasts | #231 |  Singapore/Business/Management |
Audience Metrics
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Desirability is the new Margin?
These podcasts share a similar audience with Desirability is the new Margin:
1. The Debrief
2. The Business of Fashion Podcast
3. The Glossy Podcast
4. Fashion People
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Desirability is the new Margin launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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